This document discusses strategies for promoting and selling a cookbook. It recommends making the book cheaper by selling recipes individually or as short e-books. It suggests selling directly online as PDFs and reaching customers through online distribution and local bookstores, chains, and independents. The document also advises using cooking demos, online promotion, and maintaining message discipline across blogs, social media, forums and Google to promote the book wherever customers are found online. The key takeaways are that the author themselves should be the product, the book should be made affordable, distribution should occur where customers spend time, and a consistent online presence is important for promotion.