Agenda and Marketing Concepts Review
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The document contains an agenda with multiple sections and topics for a marketing course. It includes concepts like the brand ladder, environmental scanning, the consumer decision process, marketing research, multi-channel marketing, and marketing plan tips. Suggested topics within the sections are the 5 steps of the consumer decision process, new product development, crowdsourcing research, different marketing channels, trends in advertising spending across channels, and doing a SWOT analysis for a marketing plan.
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Agenda and Marketing Concepts Review
- 7. Agenda Section I Section II Section III
- 8. Please Add Your Name
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- 16. Concept Review
- 20. Environmental Scanning Social Economic Technology Competitive Regulatory
- 21. The Consumer Decision Process
- 22. The Consumer Decision Process Problem Recognition
- 23. The Consumer Decision Process Problem Information Recognition Search
- 24. The Consumer Decision Process Problem Information Alternative Recognition Search Evaluation
- 25. The Consumer Decision Process Problem Information Alternative Purchase Recognition Search Evaluation Decision
- 26. The Consumer Decision Process Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 27. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior “I want a car, but I have no money”
- 28. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior “I want a car, but I have no money”
- 29. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 30. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 31. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 32. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 33. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 34. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 35. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 36. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 37. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 40. Topic Marketing Research
- 41. • What do you want to know? • Who do you ask?
- 43. “Spaceman From Pluto”
- 44. “3000”
- 45. “Would I lie to You?”
- 46. “Eight Arms to Hold You”
- 47. The 5 Steps
- 63. Topic New Product development
- 64. How Do New Products Get Developed? • Flash of Innovation • Structured development • Customer research
- 66. quote The radio craze will die out in time - Thomas Edison Video won’t be around more than 6 months; people will soon get tired of staring at a plywood box - president of 20th century fox, 1946
- 67. What is new?
- 70. Simplicity Sells
- 71. New frontiers in product development
- 72. interact New frontiers in product development
- 73. research crowdsourcing post to @mba570+message
- 74. interact research crowdsourcing post to @mba570+message
- 76. Topic Multi-Channel marketing
- 77. What are channels? email
- 78. What are channels? web
- 79. What are channels? TV
- 80. What are channels? direct mail
- 81. What are channels? radio
- 82. What are channels? mobile
- 91. data $1,050 $730 $502 $520 $194 $242 $121 web store catalog catalog+internet internet+retail catalog+retail catalog+retail + internet
- 93. data
- 94. Share of Ad Spending source: Nielsen Online, AdAcross, Marketingcharts.com
- 95. Share of Ad Spending Network TV 22.8% source: Nielsen Online, AdAcross, Marketingcharts.com
- 96. Share of Ad Spending Cable TV 22.7% Network TV 22.8% source: Nielsen Online, AdAcross, Marketingcharts.com
- 97. Share of Ad Spending National Magazines 17.1% Cable TV 22.7% Network TV 22.8% source: Nielsen Online, AdAcross, Marketingcharts.com
- 98. Share of Ad Spending Local TV 14.8% National Magazines 17.1% Cable TV 22.7% Network TV 22.8% source: Nielsen Online, AdAcross, Marketingcharts.com
- 99. Share of Ad Spending Local TV Internet 14.8% 5.9% National Magazines 17.1% Cable TV 22.7% Network TV 22.8% source: Nielsen Online, AdAcross, Marketingcharts.com
- 100. Share of Ad Spending Local TV Internet 14.8% 5.9% 4.5% 2.5% Network TV National Magazines 17.1% Cable TV 2.4% National Magazines Local TV 7.2% Internet Local Newspapers Hispanic TV Cable TV Syndicated TV 22.7% Network TV Other 22.8% source: Nielsen Online, AdAcross, Marketingcharts.com
- 102. Topic marketing plan tips
- 104. ‘‘ ‘‘
- 105. ‘‘ ‘‘ Our goal is to be the best and the least expensive
- 106. ‘‘
- 107. ‘‘ SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. Z-Wing should do a SWOT analysis.
- 109. quote “I have only made this letter longer because I have not had the time to make it shorter.” Blaise Pascal, (1623-1662) Lettres provinciales.
- 110. Fills / Palette For optimal style, the colors + fills to the left have been pre-selected for the KeyStation Eclipse layouts. In most cases, you can select one of the shapes above and perform a “Copy Style” operation (format menu) to paste onto your shapes or text.