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Bus475.Nov09.2
The agenda covers the following topics: 1. Review of the previous class on ethics and social responsibility. 2. An exercise on the Novastan case study. 3. A discussion of internal analysis techniques like value chain analysis, SWOTT analysis, and Porter's 5 forces. 4. Assignments on applying these internal and external analysis frameworks.
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Bus475.Nov09.2
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- 5. Agenda Review of class 1 Ethics & social responsibility
- 6. Agenda Review of class 1 Ethics & social responsibility Novastan exercise
- 7. Agenda Review of class 1 Ethics & social responsibility Novastan exercise Advertising video
- 8. Agenda Review of class 1 Ethics & social responsibility Novastan exercise Advertising video Internal analysis (value chain, SWOTT)
- 9. Agenda Review of class 1 Ethics & social responsibility Novastan exercise Advertising video Internal analysis (value chain, SWOTT) SWOTT Assignment / exercise
- 10. Agenda Review of class 1 Ethics & social responsibility Novastan exercise Advertising video Internal analysis (value chain, SWOTT) SWOTT Assignment / exercise External analysis (Porter 5 forces)
- 11. Agenda Review of class 1 Ethics & social responsibility Novastan exercise Advertising video Internal analysis (value chain, SWOTT) SWOTT Assignment / exercise External analysis (Porter 5 forces) Exercise: using the 5 forces
- 12. Agenda Review of class 1 Ethics & social responsibility Novastan exercise Advertising video Internal analysis (value chain, SWOTT) SWOTT Assignment / exercise External analysis (Porter 5 forces) Exercise: using the 5 forces Next week
- 13. Final exam hint:all questions taken from reading, pegged to class objectives
- 14. Questions before webegin?
- 15.
- 16. 1 Introduction to StrategicManagement
- 17. 2 Internal and ExternalEnvironment
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- 19. “A strategy delineatesa territory in which a company seeks to be unique.” michael porter
- 20. technology scale we’re CHEAP sam walton logistics bargaining
- 21. healthcare CHANGE close gitmo torture
- 22. tracking we’re FAST training hub & spoke fred smith
- 23. Mission, Vision &Values Statements
- 25. “I believe thatthis nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth”
- 26. Ethics & SocialResponsibility
- 27. Economic We need to make money
- 28. Economic We need to make money Legal Without breaking the law
- 29. Economic We need to make money Legal Without breaking the law Ethical ...or breaking our values
- 30. Economic We need to make money Legal Without breaking the law Ethical ...or breaking our values Discretionary and maybe do some good stuff
- 31. What are businessethics?
- 32. Do business ethicsvary by country & culture?
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- 34. Casablanca Cruises • Bought two used Ocean Liners • Retrofitting for luxury playground • Active seniors
- 35. A slight problem.. . • Ships have Asbestos • Must be removed • Costs $100M in United States • Costs $20M in Novastan • You have to do it for less than $30M
- 36. Novastan Health Regulations •Workers must have gloves, overalls, masks, boots respirators • U.S. there are respirators, negative airflow control, much more sophistication
- 37. Decision has beenmade • Moving ahead with project • Abiding by Novastani regulations • plus a little more
- 38. Are they wearingthe masks? • Talking to on-site project manager • Men are not wearing masks • What do you do?
- 39. Disclosure • Bleeding heart magazine • Photos of Novastan job site • No masks, 14 year old workers
- 40. What was thepoint of that?
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- 42. Resource based viewof the firm
- 43. Firms differ infundamental ways because each firm possesses a unique “bundle” of resources – tangible and intangible assets and organizational capabilities to make use of those assets
- 44. Tangible Assets Intangible Assets Organizational Capabilities Hampton Inn’s Budweiser’s brand Dell Computer’s reservation system name customer service Ford Motor’s cash Dell Computer’s Wal-mart’s purchasing reserves reputation and inbound logistics 3M’s patents Nike’s advertising with Sony’s product LeBron James development process Georgia Pacific’s land Katie Couric as NBC’s Coke’s global holdings “Today” host distribution coordination
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- 51. SWOT Strengths Weaknesses Opportunities Threats
- 52. SWOT Analysis Numerous environmental opportunities Cell 3: Cell 1: Supports a Supports an turnaround-oriented aggressive Critical strategy strategy Substantial Internal Internal Strengths Weaknesses Cell 4: Cell 2: Supports a defensive Supports a strategy diversification strategy Major environmental threats
- 53. SWOTT Exercise Develop twoslides (or use white board) Slide 1: Company description Slide II: SWOT chart Slide III: SWOT analysis
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- 56. Social Economic Technology Competitive Regulatory
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- 61. RE GU LATORYFORCES
- 62. RE GU LATORYFORCES
- 63. RE GU LATORYFORCES
- 64. What are entrybarriers?
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- 71. Read: Strategy inAction: It’s Not Easy Being Green: Patagonia Exhibit Chapter 3, figure 3-6 Group 1: External environment Group 1I: Internal environment
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- 74. Week 3 Individual Assignment:SWOTT Analysis Paper and Table 5
- 75. Week 3 Individual Assignment:SWOTT Analysis Paper and Table 5 Learning Team Assignment: Considerations of a Strategic Plan List 2 Learning Team Assignment: Functional Area Interrelationships 10
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- 77. Questions • How could rubbermaid have reacted faster? • Could they survive in the U.S.? • Which stakeholders love Walmart, which hate it?
- 78. Walmart, Part II- Globalization
- 79. Questions • What drove Walmart’s globalization? • “Walmart and China are a joint venture” • good, bad or indifferent?
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- 93. October / November2009 Marketing 571 Chapter one “There is no perfect pickle” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a porttitor vestibulum turpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna porttitor ullamcorper, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit placerat nulla arcu turpis nostra arcu. Libero sed sit mollis blandit. Faucibus dolor vel sapien sagittis pellentesque fermentum, a amet Malcolm Gladwell 1 2
- 94. October / November2009 Marketing 571 Chapter two “The reptile brain” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Clotaire Rapaille 13 14
- 95. October / November2009 Marketing 571 Chapter three “Be Remarkable” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Seth Godin 25 26
- 96. October / November2009 Marketing 571 Chapter four “The Long Tail” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Chris Anderson 38 39
- 97. October / November2009 Marketing 571 Chapter five “Advertising is wasteful” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p John Wanamaker 49 50
- 98. October / November2009 Marketing 571 Chapter six “Mmmm….Donuts” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Homer Simpson 60 61
- 99. October / November2009 Marketing 571 Chapter six “Mmmm….Donuts” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Homer Simpson 60 61
- 100. October / November2009 Marketing 571 Chapter six “Mmmm….Donuts” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus relations public est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Homer Simpson 60 61
- 101. October / November2009 Marketing 571 Chapter six “Mmmm….Donuts” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus relations public est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ethics ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Homer Simpson 60 61
- 102. Organizational structure, culture,and purpose
- 103. The basic corporatestructure Board & CEO
- 104. The basic corporatestructure Board & CEO Human R&D Finance Marketing Operations Resources
- 105. The centralized multi-businessstructure Board & CEO R&D Finance Marketing Operations Human Resources
- 106. The centralized multi-businessstructure Board & CEO R&D Business Unit Business Unit Business Unit Business Unit Finance Marketing Operations Human Resources
- 107. The de-centralized multi-businessstructure Board & CEO Business Unit Business Unit Business Unit Business Unit Business Unit R&D R&D R&D R&D R&D Finance Finance Finance Finance Finance Marketing Marketing Marketing Marketing Marketing Operations Operations Operations Operations Operations Human Human Human Human Human Resources Resources Resources Resources Resources
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- 113. Week 2 Individual Assignment:Conceptualizing a Business 5 Write a 1,050-1,400-word paper in which you explain the importance of your selected business’ vision, mission, and values in determining your strategic direction.
- 114. Week 2 Individual Assignment:Conceptualizing a Business 5 Individual Assignment: Value Alignment 10 Select an existing organization with which you are familiar that is different than the one you used for the “Conceptualizing a Business” paper. • Write a 700-1,050-word paper in which you analyze the individual values and the organization’s values as reflected by the organizations plans and actions
- 115. Week 2 Individual Assignment:Conceptualizing a Business 5 Individual Assignment: Value Alignment 10 Learning Team Assignment: Business Selection Discussion 2 Discuss with your Learning Team your selected business from the Week One assignment, Importance of Strategic Planning and Management in the Business Environment Paper. In this discussion, share your ideas about what your business is and what you hope it will become.
- 116. Week 2 Individual Assignment:Conceptualizing a Business 5 Individual Assignment: Value Alignment 10 Learning Team Assignment: Business Selection Discussion 2 Business selection discussion Use your forums One thread per person/business Contribute at least one post per person Summarize your thread
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Editor's Notes
- #93 Talk about marketing channels, the long tail and lessons learned at Best Buy
- #94 “father or modern advertising” Visionary - One Price, Goods returnable Turned railroad depot into large department store Free healthcare / education / fitness / pension / profit sharing - half advertising is wasted
- #115 Conflict between owners and managers Wall street – outsize risks
- #116 Milton Friedman