mba570.marapr09.class6
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This document contains the agenda for an MBA/570 class on sustainable customer relationships in November/December 2008. The agenda includes: a Pepsi challenge activity to discuss brand preferences; presentations from Classic Airlines on their problem and solution; a discussion on the Classic Airlines presentations; a "Name That Tune" activity; and a class review of material from Week 1. It also provides information on submitting papers and a link to see customer relationship management software in action.
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The document introduces Larry and provides biographical details about his life and career experiences. It notes that he was born and raised in Rochester, NY, attended Carnegie Mellon University, worked in consulting, lived in Geneva, Switzerland, had his own startup in 1999, worked in offshore outsourcing until being outsourced himself, moved and worked in marketing consulting while adopting a dog, and started teaching at University of the Pacific. The document poses questions to the reader to learn more about them and their background. It outlines the topics that will be covered in the strategic management course.
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This document provides a summary of Marketing 571 Class 5, which took place on Friday, September 11, 2009. The class covered several topics:
- Housekeeping matters including Classic Airlines Papers and an upcoming group project.
- A concept review on entering foreign markets, discussing factors companies consider when choosing new markets and Bechtel Corporation's process for evaluating overseas markets.
- Channel strategies, reviewing consumer and industrial marketing channels and the value-adds versus costs of different channels.
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The document discusses survey design and conducting surveys to gather student feedback. It provides examples of improving a survey over multiple waves by adding incentives and reminders. It also discusses analyzing survey results, including average satisfaction ratings and feedback on course content, pacing, and desires around teaching methods. Open student comments provide suggestions on giving clearer assignments, moving faster, and reducing interruptions. The document emphasizes using survey findings to improve teaching through methods like providing more hands-on activities and practice quizzes.
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The document discusses improving a course through conducting a student survey. It provides examples of survey questions and the steps of conducting research. Suggestions are made to avoid vague assignments, give more feedback, and address interruptions in class. The survey results show high satisfaction rates and suggestions for desired additions like videos and hands-on activities. Comments request earlier assignment guidance and more courteous participation.
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The document contains an agenda with multiple sections and topics for a marketing course. It includes concepts like the brand ladder, environmental scanning, the consumer decision process, marketing research, multi-channel marketing, and marketing plan tips. Suggested topics within the sections are the 5 steps of the consumer decision process, new product development, crowdsourcing research, different marketing channels, trends in advertising spending across channels, and doing a SWOT analysis for a marketing plan.
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