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Mkt571.Dec09.2
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- 9. December 2009 Marketing 571 Chapter one Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a porttitor vestibulum turpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna porttitor ullamcorper, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit placerat nulla arcu turpis nostra arcu. Libero sed sit mollis blandit. Faucibus dolor vel sapien sagittis pellentesque fermentum, a amet Malcolm Gladwell 1 2
- 10. December 2009 Marketing 571 Chapter one “There is no perfect pickle” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a porttitor vestibulum turpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna porttitor ullamcorper, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit placerat nulla arcu turpis nostra arcu. Libero sed sit mollis blandit. Faucibus dolor vel sapien sagittis pellentesque fermentum, a amet Malcolm Gladwell 1 2
- 11. December 2009 Marketing 571 Chapter one “There is no perfect pickle” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui surveys donec, a porttitor vestibulum turpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna porttitor ullamcorper, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit placerat nulla arcu turpis nostra arcu. Libero sed sit mollis blandit. Faucibus dolor vel sapien sagittis pellentesque fermentum, a amet Malcolm Gladwell 1 2
- 12. December 2009 Marketing 571 Chapter one “There is no perfect pickle” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui surveys donec, a porttitor vestibulum turpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat clean restrooms tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna porttitor ullamcorper, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit placerat nulla arcu turpis nostra arcu. Libero sed sit mollis blandit. Faucibus dolor vel sapien sagittis pellentesque fermentum, a amet Malcolm Gladwell 1 2
- 13. December 2009 Marketing 571 Chapter one “There is no perfect pickle” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui surveys donec, a porttitor vestibulum turpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat clean restrooms tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna porttitor ullamcorper, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus market research vestibulum aliquam sociis adipiscing morbi, proin blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit placerat nulla arcu turpis nostra arcu. Libero sed sit mollis blandit. Faucibus dolor vel sapien sagittis pellentesque fermentum, a amet Malcolm Gladwell 1 2
- 14. December 2009 Marketing 571 Chapter one “There is no perfect pickle” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui surveys donec, a porttitor vestibulum turpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat clean restrooms tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna porttitor ullamcorper, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus market research vestibulum aliquam sociis adipiscing morbi, proin blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit placerat nulla arcu turpis nostra arcu. Libero sed sit mollis blandit. Faucibus dolor vel sapien sagittis pellentesque myopia a amet marketing fermentum, Malcolm Gladwell 1 2
- 15. December 2009 Marketing 571 Chapter two “Attack of the Lizard Brain!” Lorem ipsum dolor sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Clotaire Rapaille 13 14
- 16. December 2009 Marketing 571 Chapter two “Attack of the Lizard Brain!” Lorem ipsum dolor research secondary sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Clotaire Rapaille 13 14
- 17. December 2009 Marketing 571 Chapter two “Attack of the Lizard Brain!” Lorem ipsum dolor research secondary sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis buyer behavior cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Clotaire Rapaille 13 14
- 18. December 2009 Marketing 571 Chapter two “Attack of the Lizard Brain!” Lorem ipsum dolor research secondary sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis buyer behavior cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat choice revisited tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Clotaire Rapaille 13 14
- 19. December 2009 Marketing 571 Chapter two “Attack of the Lizard Brain!” Lorem ipsum dolor research secondary sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis buyer behavior cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat choice revisited tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, segmentation arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Clotaire Rapaille 13 14
- 20. December 2009 Marketing 571 Chapter two “Attack of the Lizard Brain!” Lorem ipsum dolor research secondary sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis buyer behavior cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat choice revisited tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, segmentation arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa perceptual mapping ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Clotaire Rapaille 13 14
- 21. December 2009 Marketing 571 Chapter two “Attack of the Lizard Brain!” Lorem ipsum dolor research secondary sit amet, magnis a metus quibusdam dui donec, a , erat et vivamus acurpis, erat et vivamus ac neque dis buyer behavior cras. Phasellus est mollis distinctio, ridiculus elit dolor quis ipsum. Cum dis nam, rhoncus ut curabitur arcu integer eget, erat choice revisited tempus vel nonummy amet curabitur. Phasellus felis ridiculus tellus et, in pede, mauris magna reptile brain, odit venenatis, segmentation arcu ultrices. Suspendisse elementum pretium odio. Plor, et ullamcorper nisl nec ut cum, integer quisque massa perceptual mapping ultricies risus adipiscing morbi, proin vestibulum aliquam sociis blandit donec cras, mus quam suspendisse in quis. branding Penatibus dolor platea, nunc sit auctor mauris, a bibendum rutrum orci non sit volutpat, sit p Clotaire Rapaille 13 14
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- 36. Secondary research on the internet
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- 43. The Consumer DecisionProcess
- 44. The Consumer DecisionProcess Problem Recognition
- 45. The Consumer DecisionProcess Problem Information Recognition Search
- 46. The Consumer DecisionProcess Problem Information Alternative Recognition Search Evaluation
- 47. The Consumer DecisionProcess Problem Information Alternative Purchase Recognition Search Evaluation Decision
- 48. The Consumer DecisionProcess Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 49. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior “I want a car, but I have no money”
- 50. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior “I want a car, but I have no money”
- 51. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 52. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 53. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior How to steal a car
- 54. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior How to steal a car
- 55. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior How to steal a car
- 56. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 57. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 58. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 59. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
- 60. Post- Problem Information Alternative Purchase purchase Recognition Search Evaluation Decision Behavior
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- 66. How do weserve customers with varied needs?
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- 70. Race (who the hellis this?)
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- 74. Segmentation • Consumer segmentation • Demographics, psychographics, behavioral • Benefits segmentation & needs-based segmentation • Business segmentation • Company size, industry, geography • Profitability of segments: 80 – 20 rule
- 83. Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
- 84. Desktop Portable Business Power Mac G5 PowerBook Home iMac iBook
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- 87. Perceptual Mapping Startwith Position on x-y graph
- 88. Perceptual Mapping Startwith products classy Position on x-y graph conservative sporty practical
- 89. Try other dimensions wasteful small large fuel efficient
- 90. Try other dimensions Single Youth Mature Family