This document outlines three assignments for an MKT 506 marketing course. The first assignment asks students to argue the significance of marketing, review a marketing process model, and take a position on centralized vs decentralized marketing structures. The second assignment involves developing an advertising approach using social media. The third assignment asks students to argue the need for salespeople, consider a sales career, develop an ethical advertising policy, compare public relations, publicity and advertising, and speculate on the future role of publicity. All assignments require APA formatting and referencing multiple sources.

1. MKT 506 Week 3 Assignment 1 Marketing Models
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Assignment 1: Marketing Models
Due Week 3 and worth 150 points
Write a five to six (5-6) page paper that addresses the following.
1. Develop an argument regarding the significance of marketing to
organizational success in the 21st century.
2. Assume you are charged with establishing a marketing campaign
for a product that is in a mature stage of the product life cycle. Review
the ‘Marketing and Promotions Process Model” and decipher which part
of the process would be the most difficult for you as a marketing expert
to implement. Be sure to provide the rationale for your position as well
as how you would address the difficulties you identified.
3. Determine whether you favor a centralized or decentralized system
for marketing firms or departments. Explain your rationale.
4. Use at least three to four (3-4) quality resources in this assignment.
Note: Wikipedia and similar Websites do not qualify as quality
resources.
Your assignment must follow these formatting requirements:

2. · Integrate creative strategies into planning, developing,
implementation, and evaluation of an advertising approach.
· Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must follow
APA or school-specific format. Check with your professor for any
additional instructions.
· Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date. The
cover page and the reference page are not included in the required
assignment page length.
The specific course learning outcomes associated with this assignment
are:
· Formulate an integrated marketing communications strategy to
support a firm’s marketing objectives that incorporates an effective
media plan, direct marketing and Internet-based applications, and other
promotional activities to effectively communicate with customers.
· Use technology and information resources to research issues in
integrated marketing communications.
· Write clearly and concisely about integrated marketing
communications using proper writing mechanics.
· Develop an organizational concept to execute an integrated
marketing communications strategy.
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MKT 506 Week 7 Assignment 3 Media Advertising
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Assignment 3: Media Advertising
Due Week 7 and worth 130 points
Assume you are performing your due diligence to develop an advertising
approach for a product you think will best be served by using social
media.
Part I: Identify the product and what form of social media you would use
to advertise this media.
Part II: Create a checklist you would follow to deploy this ad.
Part III: Close the loop
· In bullet format, provide three (3) risks associated with the
approach you selected.
· Then, identify what selling tactic would best align with your
goals.
· In two (2) paragraphs, describe how advertising on the Internet
could lead to profitability.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must follow
APA or school-specific format. Check with your professor for any
additional instructions.

4. · Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date. The
cover page and the reference page are not included in the required
assignment page length.
The specific course learning outcomes associated with this assignment
are:
· Evaluate the various forms of media and determine an effective
mix to achieve a firm’s marketing objectives.
· Use technology and information resources to research issues in
integrated marketing communications.
· Write clearly and concisely about integrated marketing
communications using proper writing mechanics.
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MKT 506 Week 10 Assignment 5 A Household Name
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Assignment 5: A Household Name
Due Week 10 and worth 150 points
One of the ultimate goals of marketing is to generate sales and translate
the message or product into something the targeted market embraces.
Write an eight to ten (8-10) page paper in which you:

5. 1. Argue the significance or need of a salesperson to push products.
Address whether or not the type of product makes a difference with an
example.
2. Consider the expectation of a sales professional and discuss if this
is a position you would be interested in. Provide support for the claims
you make regarding the career.
3. Develop a policy that you would use to ensure you remain ethical
in your advertising activities.
4. Compare and contrast public relations, publicity, and corporate
advertising, and discuss the value each presents along with an example
for each one that you think has been executed well.
5. Think about the role of publicity and speculate whether or not you
think publicity will be impactful in the future. Be sure to discuss what
factors you considered when developing your response.
6. Use at least five (5) quality resources in this assignment.Note:
Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12),
with one-inch margins on all sides; citations and references must follow
APA or school-specific format. Check with your professor for any
additional instructions.
· Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date. The
cover page and the reference page are not included in the required
assignment page length.

6. The specific course learning outcomes associated with this assignment
are:
· Summarize the ethical and regulatory considerations in marketing
communications, and develop approaches to maintaining appropriate
ethical and regulatory standards in marketing operations.
· Use technology and information resources to research issues in
integrated marketing communications.
Write clearly and concisely about integrated marketing communications
using proper writing mechanics.
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7. The specific course learning outcomes associated with this assignment
are:
· Summarize the ethical and regulatory considerations in marketing
communications, and develop approaches to maintaining appropriate
ethical and regulatory standards in marketing operations.
· Use technology and information resources to research issues in
integrated marketing communications.
Write clearly and concisely about integrated marketing communications
using proper writing mechanics.
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