Samsung Group outlines key strategy action plans to increase brand awareness, integrate its software division, and form partnerships. The plans involve organizing international departments, recruiting software developers, and researching partnership opportunities. Leadership strategies include communicating cross-divisionally, promoting innovation, and incentivizing employee ideas. Control strategies are to establish goals, review performance monthly, benchmark against competitors, and take corrective action to realign with goals.

1. BUS 155-60 Brooke Graham
Due Sunday, May 1, 2016 Michelle Harvey
McKayla Bird-Little
Page 1 SharonArmstrong
AngelaAllor
SAMSUNG GROUP SWOT STRATEGIES (Planning) – Management Implementation Strategies
KEY STRATEGY ACTION PLANS
1. Increase brand awareness
by competing with similar
companies around the world
as well as the US and
European Markets
A. Organizing
 Bring the company overseas in order to compete with other companies
 Be aware of other companies in the U.S as well as Europe who are
making the same or similar products
 Research similar companies and understand their strategies
 Conduct strategies which allow positive competition with other
companies
 Consider strategic alliance with companies in Europe to help increase the
competition with other companies
 Establish the sales and marketing departments in the countries of target
 Establish relationships with banks in the new target areas
 Establish a good advertising plan and hire a PR that knows international
markets versus just US markets
B. Leading
 Proper Communication with employees to help expand the company to
these markets and introduce them to the new environments
 Develop a commission systemto help ensure the best performance
among employees and allow for the best outcome of the competition
 Appoint leaders for certain areas of focus
 Do not allow other important projects to put on the back burner
C. Control
 Establish goals to be met in the first 6 months and first year
 Follow up on goals with monthly review periods
 Establish checkup periods for reviews on performance to ensure the
Commission plan is followed properly
 Check in with appointed leaders and tweak the plan according
 Give more control to appointed leaders to ensure that changes needed
to happen can happen quickly
2. Integrate its own software
division
A. Organizing
 Create a new division called Software Department
 Hire talented development personnel to create software programs and
mobile applications (apps) for its existing hardware products
 Research the market to keep up and find new trends in software
development
 Create unique programs and apps that make products more user friendly
and increase mobile usability and advertising

2. BUS 155-60 Brooke Graham
Due Sunday, May 1, 2016 Michelle Harvey
McKayla Bird-Little
Page 2 SharonArmstrong
AngelaAllor
 Create programs and apps in partnership with other types of companies,
like athletic brands, music brands or hobby brands
B. Leading
 Communicate and collaborate with other divisions to improve current
products and create new ones
 Incorporate an open environment to inspire developer creativity
 Ensure programs and apps are culturally correct depending on the
market
 Create an environment where employees across divisions feel
empowered to give input to development direction as well as
organizational direction
 Promote employees who think outside of the box and are looking for
change
C. Control
 Provide proper resources and talented personnel to assist with success
of new division
 Incorporate monthly team meetings to ensure all divisions are working
together to keep products current and speed up release of new products
 Create a software security team to ensure programs and apps are safe
and secure
 Continually measure program and app performance against the
competition and our own products (benchmarking)
 Ensure great customer relationships by making products user friendly
and giving customers an avenue for input
 Create an employee forum where all ideas can be seen by everyone
working in a certain division at anytime
3. Form partnerships with
like-minded companies to be
more innovative and increase
its customer base
A. Organizing
 Organize an International Development team
 Recruit professionals who specialize in international business
 Help research new technologies in other countries being used and
partner with them
 Increase market share by investing in companies similar to Samsung
 Partner with an athletic company to increase customer base
 Allow entrepreneurs to partner with them.
 Not only focus on technology but health and data exchange
B. Leading
 Increase customer satisfaction through all customer touch points

3. BUS 155-60 Brooke Graham
Due Sunday, May 1, 2016 Michelle Harvey
McKayla Bird-Little
Page 3 SharonArmstrong
AngelaAllor
 Show customers we value them (give promotions/discounts for loyal
customers)
 Collaborate with investors
 Allow entrepreneurs to bring their ideas through Samsung
 Explain the value of collaborating and helping with new technology in
other countries to the current team members
 Reassure current teams of their importance
 Encourage current team members to voice their ideas or concerns with
the new project, and explain to them the importance of them getting
involved with the project’s outcome
 Create incentive program for employees to submit innovative ideas with
prizes for participation
C. Control
 Host a meeting discussing the pros and cons of the new project
 Address team members’ concerns through possible action plans
 Set yearly goals and follow through with plans to execute them
 Compare actual performance with goals that were set
 Compare actual performance with competition’s performance to verify
any variance from our goals was not market-wide or economy related
 Take necessary corrective action to realign with current goals
 Evaluate market share increases every year to determine if investments
and partnerships are staying profitable