The Marketing Strategy and Planning Toolkit is a comprehensive set of templates priced between $499 and $1,499, designed to facilitate the marketing planning process for businesses. It includes tools for assessing current marketing states, budgeting, and managing marketing activities, catering to both large firms and small to medium-sized businesses. This digital product is non-refundable and does not come with customization or support services.

1. Marketing Strategy and Planning Toolkit
$499.00 – $1,499.00
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The Marketing Strategy and Planning Toolkit is a set of
templates and deliverables to jumpstart the marketing planning
and roadmap development process.
The marketing strategy and planning toolkit comprises of
templates for current state marketing assessment, marketing budget allocation, marketing components
and budget allocation, and a calendar view of the marketing activities.
In today’s digital and cognitive world, the customer expectations are high, in part driven by their
experiences from the best-in-class digital natives. Also, the advent of mobile and social channels and the
information overload makes creating a thoughtful marketing strategy and plan a strategic imperative for
most companies.
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2. Besides, in the last decade, marketing technologies have undergone a seismic shift with analytics-driven
marketing and the ability to measure the outcomes.
What is Marketing Strategy and Planning?
Marketing strategy and planning are the holistic and integrated set of activities and plans to orchestrate
outcomes ranging from building brand equity to driving leads/sales.
Each year marketing strategists collaborate with the corporate planning, sales, operations, and finance
teams to draft an annual marketing plan. (Or if it is a rolling 3-year or 5-year marketing strategy
blueprint, then a yearly refresh of the coming year is the norm.) The marketing toolkit and marketing
strategy presentation template are useful for marketing transformation projects as well as an annual
planning exercise.
The Typical Components of a Marketing Strategy and Plan Document:
Executive Summary
Current State Assessment of Marketing – State of Process, People, Strategies, and Technology
Summary of business and sales goals and the strategic imperatives for Marketing
Vision and Mission for the Marketing function
Marketing Goals, Objectives, and Key Result Areas for the upcoming year
Core Strategy Pillars for Marketing
Critical Marketing Capabilities
Marketing Plan and Blueprint:
Advertising and Promotion
Public Relations (Press, Analysts, Influencers, Government, and other stakeholders)
Digital Marketing (Social Media engagement, Search marketing, inbound content marketing,
etc.)
Events Marketing (Trade Shows, Webinars, Conferences)

3. Growth Hacking
Marketing Staffing
Marketing Tools and Technologies
Marketing Budgeting and Allocation
Metrics and Measurement
Marketing Calendar
Marketing Risks and Mitigation Strategies
What is Marketing Strategy and Planning Toolkit?
Stratrix Marketing Strategy and Planning Toolkit comprises of the following:
Templates to conduct current state assessment
Marketing Component Planning Template
Marketing Budget Template
Marketing Calendar Template
Marketing Strategy and Plan Presentation Template (PowerPoint)
The Marketing Strategy and Plan Presentation template in PowerPoint format has <# Slides>. The best-in-
class Marketing Strategy PowerPoint template is easily customizable to the needs of your enterprise.
Marketing Strategy and Plan PowerPoint Template Slides at a Glance:
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Who should Use the Marketing Strategy and Planning Toolkit?
C.M.O.s (Chief Marketing Officers) and Marketing Executives of large firms.

4.         
Owners and executives of small and medium-sized businesses.
Marketing consultants and agencies who provide marketing services.
Stipulations:
As the Marketing Strategy and Planning Toolkit is a digital product, we do not accept returns, and
there are no refunds.
Product Sales are on an as-is basis and include no warranties.
We do not provide any customization, implementation help, or product support.
All sales are subject to our Terms of Service and Privacy Policy.