MixMag Case Study
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This case study examines Mixmag, a dance and club music magazine founded in 1983. Some key points: - Mixmag launched the first legal DJ mix tapes and remains true to dance/club genres after initially covering disco. - It is the world's best-selling music magazine in its genre, selling over 72,000 copies per issue mainly to 16-30 year olds. - Each issue maintains consistent branding elements like a skyline, cover mount CD, and bright color scheme to preserve its identity and appeal to loyal fans.
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MixMag Case Study
MixMag is a dance music magazine launched in 1983 that focuses on club culture. It began with a focus on disco and dance music but expanded to cover clubbing as that genre grew in popularity. While branching out, the magazine has stayed true to electronic music genres over its 30-year history. It maintains a consistent brand identity across issues through elements like a recurring skyline on the cover, a cover mount CD, and vibrant color schemes. The target audience is typically younger people between 16-30 interested in dance music and clubbing.
Smash hits
Smash Hits was a popular music magazine in the UK during the 1980s that was well-suited to its era. It included song lyrics so readers could sing along to their favorite songs. It emphasized fun and did not criticize artists. The magazine portrayed bands in a lighthearted way, sometimes dressing them in silly costumes or props for photoshoots. However, as the music industry became more image-focused, bands received media training, making it difficult for magazines like Smash Hits to maintain their breezy style.
Star image
Star images are fabricated representations of celebrities promoted through media texts to increase popularity. Without carefully crafted star images, many artists would not be as successful. For example, the media gave Miles Kane a leather jacket and fashionable clothes to make him seem cooler to young people and increase his music's popularity. They also encouraged him to be seen with model Agyness Deyn and at popular locations and events. For Kings of Leon, magazine companies initially refused to feature them on covers because of their long hair and beards but they eventually cut their hair and updated their style to look more fashionable and mainstream, leading to greater commercial success.
Task 4b
The document discusses researching a music magazine for a pop music genre. It describes Top of the Pops magazine, which focuses on chart information, gossip, fashion, and beauty advice for young girls aged 9-12. It was originally intended to bridge the gap between Smash Hits and NME magazines. The document also mentions Immediate Media Company, a large publishing house that owns over 50 magazines, but would not be a suitable publisher as it is strongly associated with the BBC.
Music magazine trans work.
1) Music Magazine Institutions research – Minimum of 2 companies, 1 large [Bauer, IPC] and 1 small [Future, BBC Worldwide]
Task 4 a
IPC Media has published magazines since the late 1800s, launching several titles that are still published today such as Country Life and Horse & Hound. In the early 1900s they launched more magazines focused on hobbies like gardening, cycling, and boating. IPC Media went on to publish several magazines for women and specific interests over the decades. By the 2000s they had a wide range of magazine genres and a large customer base to promote any new magazine launches.
Publishing company
Time Inc is a publishing company that owns magazines focused on leisure activities, targeting upper class men until introducing magazines for women. They were innovative in including women audiences and promotional strategies. However, they already publish NME, so a new music magazine could rival it. Bauer Publishing is introduced as an alternative, owning radio stations and magazines like Mojo and Kerrang! that leave room for a female-focused indie music magazine. While smaller than Time Inc., Bauer has experience with successful music magazines without compromising other titles, and could advertise the new magazine on owned radio stations. In summary, Bauer is selected over Time Inc. due to the potential rivalry with NME and Bauer's focus on music audiences.
Task 1
NME is a British music magazine launched in 1952 that is associated with rock, indie, and alternative music genres. It became the best-selling British music newspaper in the 1970s and helped bring punk rock to the wider world. This particular issue from 2016 features an interview with James Bay and will interest NME readers, who are mostly male music fans aged 17-30.
Rhythm is a drumming magazine launched in 1985 that is the best-selling such magazine in the UK. This issue features an interview and exclusive photos of Dave Grohl's drum kit. It aims to interest drummers and aspiring drummers with lessons and advice on gear, drawing them in with the promise of helping them improve their skills.
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MixMag Case Study
MixMag is a dance music magazine launched in 1983 that focuses on club culture. It began with a focus on disco and dance music but expanded to cover clubbing as that genre grew in popularity. While branching out, the magazine has stayed true to electronic music genres over its 30-year history. It maintains a consistent brand identity across issues through elements like a recurring skyline on the cover, a cover mount CD, and vibrant color schemes. The target audience is typically younger people between 16-30 interested in dance music and clubbing.
Smash hits
Smash Hits was a popular music magazine in the UK during the 1980s that was well-suited to its era. It included song lyrics so readers could sing along to their favorite songs. It emphasized fun and did not criticize artists. The magazine portrayed bands in a lighthearted way, sometimes dressing them in silly costumes or props for photoshoots. However, as the music industry became more image-focused, bands received media training, making it difficult for magazines like Smash Hits to maintain their breezy style.
Star image
Star images are fabricated representations of celebrities promoted through media texts to increase popularity. Without carefully crafted star images, many artists would not be as successful. For example, the media gave Miles Kane a leather jacket and fashionable clothes to make him seem cooler to young people and increase his music's popularity. They also encouraged him to be seen with model Agyness Deyn and at popular locations and events. For Kings of Leon, magazine companies initially refused to feature them on covers because of their long hair and beards but they eventually cut their hair and updated their style to look more fashionable and mainstream, leading to greater commercial success.
Task 4b
The document discusses researching a music magazine for a pop music genre. It describes Top of the Pops magazine, which focuses on chart information, gossip, fashion, and beauty advice for young girls aged 9-12. It was originally intended to bridge the gap between Smash Hits and NME magazines. The document also mentions Immediate Media Company, a large publishing house that owns over 50 magazines, but would not be a suitable publisher as it is strongly associated with the BBC.
Music magazine trans work.
1) Music Magazine Institutions research – Minimum of 2 companies, 1 large [Bauer, IPC] and 1 small [Future, BBC Worldwide]
Task 4 a
IPC Media has published magazines since the late 1800s, launching several titles that are still published today such as Country Life and Horse & Hound. In the early 1900s they launched more magazines focused on hobbies like gardening, cycling, and boating. IPC Media went on to publish several magazines for women and specific interests over the decades. By the 2000s they had a wide range of magazine genres and a large customer base to promote any new magazine launches.
Publishing company
Time Inc is a publishing company that owns magazines focused on leisure activities, targeting upper class men until introducing magazines for women. They were innovative in including women audiences and promotional strategies. However, they already publish NME, so a new music magazine could rival it. Bauer Publishing is introduced as an alternative, owning radio stations and magazines like Mojo and Kerrang! that leave room for a female-focused indie music magazine. While smaller than Time Inc., Bauer has experience with successful music magazines without compromising other titles, and could advertise the new magazine on owned radio stations. In summary, Bauer is selected over Time Inc. due to the potential rivalry with NME and Bauer's focus on music audiences.
Task 1
NME is a British music magazine launched in 1952 that is associated with rock, indie, and alternative music genres. It became the best-selling British music newspaper in the 1970s and helped bring punk rock to the wider world. This particular issue from 2016 features an interview with James Bay and will interest NME readers, who are mostly male music fans aged 17-30.
Rhythm is a drumming magazine launched in 1985 that is the best-selling such magazine in the UK. This issue features an interview and exclusive photos of Dave Grohl's drum kit. It aims to interest drummers and aspiring drummers with lessons and advice on gear, drawing them in with the promise of helping them improve their skills.
Front cover analysis 1
The document analyzes the front cover design of Q Magazine, a UK music magazine focused on alternative genres. It summarizes that the design prominently features the masthead, images of alternative artists, and headlines about popular bands to attract a male readership interested in rock and alternative music. The design uses sharp fonts, bold colors, and photos of artists dressed in typical alternative fashion to clearly signal the magazine's genre focus and appeal to fans' esteem and identity needs.
Time inc: case study
Time Inc owns numerous magazines covering various topics like homes, gardening, photography, boating, and lifestyle. They own the music magazine NME, which covers genres like indie, rock, and punk, and targets audiences aged 18-25. Time Inc promotes their brands across various platforms and through cross-promotion in their magazines. Their main audience is women aged 30-50, but they also target other demographics through magazines about sports, yachting, and kids' topics.
Top Of The Pops Magazine
Top of the Pops was originally a British music chart TV programme broadcast weekly from 1964 to 2006. It is also known as TOTP and is the UK's best-selling teen gossip magazine, running since 1995. The target audience is 11-15 year olds, and it attracts them through using bright colors, simplistic fonts, and popular celebrities like Justin Bieber on the covers.
Task 4 a completed
IPC has published magazines targeting various audiences over the years, from upper-class males interested in sailing in the early 1900s to women of middle-class interested in homemaking from 1920-1940. They demonstrated an ability to publish magazines on a wide variety of topics for different gender and class audiences. This history suggests they would be well-suited to publish music magazines targeted at multiple music genres and demographic groups. As an experienced publisher with a track record of adapting to audience interests over time, IPC could likely publish several successful music magazines.
Media magazine
This is my evaluation of one of the rolling stones many magazine covers and how each component allows it to be both appealing and entertaining.
Presentation1
The document provides analyses of several club music CD covers. It notes design elements like bright colors, bold text, and strobe lights that help the covers stand out. It also discusses the use of sexuality to appeal to audiences, with several covers featuring scantily-clad or provocatively posed women to draw the interest of male buyers. Overall, the covers are described as using visual cues to imply an exciting club experience and promote a sense of sexiness.
Question 1
The document discusses how a magazine called Raggamuffin Express both uses conventions of real media products while also challenging some conventions. It uses a bold, simple logo like most magazines but with varying colors representing Rastafari culture. It focuses on underground genres of reggae and jungle music not typically documented in mainstream magazines. While it includes standard magazine elements such as interviews and event listings, it only discusses the music itself rather than unrelated topics usually covered. The layout is simpler than conventional music magazines and the content solely centered on the profiled music is also challenging to conventions.
Front cover overview
The document analyzes and compares the front covers of two music magazines - NME and Q. It finds that both magazines target younger males as their primary audience. This is evident from the people featured on the covers - mainly male artists posed in a casual, non-sexual manner. In contrast, the few covers featuring women pose them in a more sexual way. The document also notes differences in style between the magazines, with NME covers being simpler with less text while Q covers are busier visually. It suggests both magazines feature some pop artists on covers alongside indie acts to broaden their audiences and sales beyond just indie fans.
Publication plan
The document outlines a quarterly magazine called "QM (Quarterly Music)" that will be distributed throughout the UK every 3 months for £2.99. The magazine will focus on electronic dance music news, reviews, and tutorials, with the goal of engaging people who enjoy EDM. Each issue will include items like club reviews, top song charts, artist posters, interviews, and stories about music festivals and producers.
Audience profiling
This document discusses how the brand identity of a newspaper, billboard poster, and radio trailer are linked together. They all feature Mr. Trotter, a local Leicester footballer, to give them a local feel. The story of Mr. Trotter being in a bar brawl is featured in both the billboard poster and radio trailer to promote the newspaper and make it seem more personal to readers in Leicester. The first page of the newspaper also focuses on a local issue in Leicester to appeal to the target market.
Compare to different magazine covers
The document analyzes and compares the front covers of two music magazines - Billboard and NME. For Billboard, the summary is that it targets 16-30 year olds and focuses on pop charts music, with its cover featuring Bruno Mars in sunglasses promoting an article about him. For NME, the target is 18-40 year old rock/indie fans, with its cover using a black and white photo of Sid Vicious to promote an article remembering the Sex Pistols 25 years later. The document concludes by noting the magazines have different color schemes and styles fitting their different music genres.
Media pp
This document introduces Emily, who is the main model for the author's music magazine. Emily represents the magazine's target audience due to her tastes in indie/rock music, clothing from brands like Topshop and River Island, and her style. The document notes several bands Emily likes that will be featured in the magazine and that also represent the target audience. It describes Emily's fashion sense and an outfit she wore for a photoshoot that fit the indie look. Finally, it states Emily enjoys the TV show Skins and that its student characters who like music and socializing would also represent the magazine's target audience.
Research task 4 – research into music industries
IPC is a suitable company for the new music magazine based on their history:
1) IPC has expanded their target audiences over time from upper class white males to include females, lower classes, and those interested in technology/TV as interests changed.
2) They have taken risks by publishing magazines for new audiences like women in the 1920s-1940s and have shown loyalty to successful magazines like Ideal Home.
3) IPC has the financial resources to promote magazines through competitions and prizes as they did in the early 1900s.
Their willingness to evolve with audiences and take risks makes them a good partner for a new music magazine.
Audience research
This document summarizes the results of a survey about magazine preferences. The survey found that respondents preferred the style of Kerrang! magazine over Q and NME magazines. Most people preferred magazines focused on pop and rock music genres and were willing to pay £2-4 for magazines that were published weekly or every other week. Nearly all respondents listed Green Day and Paramore as their favorite pop punk artists.
Research institutions 2
Seymour Distribution is the largest distributor of UK magazines globally, distributing to over 90 countries. They distribute many magazines but only one music magazine, DJ Mag. The document suggests Seymour may be interested in distributing a niche music magazine like the one proposed due to its larger global audience. However, Seymour's current magazines seem aimed at an older audience, not the target age of the proposed magazine. While Seymour could possibly distribute the new magazine given their interest in adapting to market changes, the document concludes they may not be the perfect institution due to the audience mismatch.
A Case Study of Mixmag
Mixmag is a British electronic dance and clubbing magazine published monthly in London. It is considered the world's largest dance music magazine based on audited circulation. Launched in 1982, Mixmag was the first dance music magazine and covers dance events, music, and club nights. It targets readers with a median age of 26 who have high disposable incomes and spend heavily on nights out, clothes, music, and technology. Each issue includes a cover mount mix CD by a featured DJ and provides information on upcoming concerts, parties, and nightlife openings. Mixmag is owned by Development Hell Ltd. and focuses on both print and digital content across its magazine, website, app, TV channel and social platforms.
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Front cover analysis 1
The document analyzes the front cover design of Q Magazine, a UK music magazine focused on alternative genres. It summarizes that the design prominently features the masthead, images of alternative artists, and headlines about popular bands to attract a male readership interested in rock and alternative music. The design uses sharp fonts, bold colors, and photos of artists dressed in typical alternative fashion to clearly signal the magazine's genre focus and appeal to fans' esteem and identity needs.
Time inc: case study
Time Inc owns numerous magazines covering various topics like homes, gardening, photography, boating, and lifestyle. They own the music magazine NME, which covers genres like indie, rock, and punk, and targets audiences aged 18-25. Time Inc promotes their brands across various platforms and through cross-promotion in their magazines. Their main audience is women aged 30-50, but they also target other demographics through magazines about sports, yachting, and kids' topics.
Top Of The Pops Magazine
Top of the Pops was originally a British music chart TV programme broadcast weekly from 1964 to 2006. It is also known as TOTP and is the UK's best-selling teen gossip magazine, running since 1995. The target audience is 11-15 year olds, and it attracts them through using bright colors, simplistic fonts, and popular celebrities like Justin Bieber on the covers.
Task 4 a completed
IPC has published magazines targeting various audiences over the years, from upper-class males interested in sailing in the early 1900s to women of middle-class interested in homemaking from 1920-1940. They demonstrated an ability to publish magazines on a wide variety of topics for different gender and class audiences. This history suggests they would be well-suited to publish music magazines targeted at multiple music genres and demographic groups. As an experienced publisher with a track record of adapting to audience interests over time, IPC could likely publish several successful music magazines.
Media magazine
This is my evaluation of one of the rolling stones many magazine covers and how each component allows it to be both appealing and entertaining.
Presentation1
The document provides analyses of several club music CD covers. It notes design elements like bright colors, bold text, and strobe lights that help the covers stand out. It also discusses the use of sexuality to appeal to audiences, with several covers featuring scantily-clad or provocatively posed women to draw the interest of male buyers. Overall, the covers are described as using visual cues to imply an exciting club experience and promote a sense of sexiness.
Question 1
The document discusses how a magazine called Raggamuffin Express both uses conventions of real media products while also challenging some conventions. It uses a bold, simple logo like most magazines but with varying colors representing Rastafari culture. It focuses on underground genres of reggae and jungle music not typically documented in mainstream magazines. While it includes standard magazine elements such as interviews and event listings, it only discusses the music itself rather than unrelated topics usually covered. The layout is simpler than conventional music magazines and the content solely centered on the profiled music is also challenging to conventions.
Front cover overview
The document analyzes and compares the front covers of two music magazines - NME and Q. It finds that both magazines target younger males as their primary audience. This is evident from the people featured on the covers - mainly male artists posed in a casual, non-sexual manner. In contrast, the few covers featuring women pose them in a more sexual way. The document also notes differences in style between the magazines, with NME covers being simpler with less text while Q covers are busier visually. It suggests both magazines feature some pop artists on covers alongside indie acts to broaden their audiences and sales beyond just indie fans.
Publication plan
The document outlines a quarterly magazine called "QM (Quarterly Music)" that will be distributed throughout the UK every 3 months for £2.99. The magazine will focus on electronic dance music news, reviews, and tutorials, with the goal of engaging people who enjoy EDM. Each issue will include items like club reviews, top song charts, artist posters, interviews, and stories about music festivals and producers.
Audience profiling
This document discusses how the brand identity of a newspaper, billboard poster, and radio trailer are linked together. They all feature Mr. Trotter, a local Leicester footballer, to give them a local feel. The story of Mr. Trotter being in a bar brawl is featured in both the billboard poster and radio trailer to promote the newspaper and make it seem more personal to readers in Leicester. The first page of the newspaper also focuses on a local issue in Leicester to appeal to the target market.
Compare to different magazine covers
The document analyzes and compares the front covers of two music magazines - Billboard and NME. For Billboard, the summary is that it targets 16-30 year olds and focuses on pop charts music, with its cover featuring Bruno Mars in sunglasses promoting an article about him. For NME, the target is 18-40 year old rock/indie fans, with its cover using a black and white photo of Sid Vicious to promote an article remembering the Sex Pistols 25 years later. The document concludes by noting the magazines have different color schemes and styles fitting their different music genres.
Media pp
This document introduces Emily, who is the main model for the author's music magazine. Emily represents the magazine's target audience due to her tastes in indie/rock music, clothing from brands like Topshop and River Island, and her style. The document notes several bands Emily likes that will be featured in the magazine and that also represent the target audience. It describes Emily's fashion sense and an outfit she wore for a photoshoot that fit the indie look. Finally, it states Emily enjoys the TV show Skins and that its student characters who like music and socializing would also represent the magazine's target audience.
Research task 4 – research into music industries
IPC is a suitable company for the new music magazine based on their history:
1) IPC has expanded their target audiences over time from upper class white males to include females, lower classes, and those interested in technology/TV as interests changed.
2) They have taken risks by publishing magazines for new audiences like women in the 1920s-1940s and have shown loyalty to successful magazines like Ideal Home.
3) IPC has the financial resources to promote magazines through competitions and prizes as they did in the early 1900s.
Their willingness to evolve with audiences and take risks makes them a good partner for a new music magazine.
Audience research
This document summarizes the results of a survey about magazine preferences. The survey found that respondents preferred the style of Kerrang! magazine over Q and NME magazines. Most people preferred magazines focused on pop and rock music genres and were willing to pay £2-4 for magazines that were published weekly or every other week. Nearly all respondents listed Green Day and Paramore as their favorite pop punk artists.
Research institutions 2
Seymour Distribution is the largest distributor of UK magazines globally, distributing to over 90 countries. They distribute many magazines but only one music magazine, DJ Mag. The document suggests Seymour may be interested in distributing a niche music magazine like the one proposed due to its larger global audience. However, Seymour's current magazines seem aimed at an older audience, not the target age of the proposed magazine. While Seymour could possibly distribute the new magazine given their interest in adapting to market changes, the document concludes they may not be the perfect institution due to the audience mismatch.
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Mixmag is a British electronic dance and clubbing magazine published monthly in London. It is considered the world's largest dance music magazine based on audited circulation. Launched in 1982, Mixmag was the first dance music magazine and covers dance events, music, and club nights. It targets readers with a median age of 26 who have high disposable incomes and spend heavily on nights out, clothes, music, and technology. Each issue includes a cover mount mix CD by a featured DJ and provides information on upcoming concerts, parties, and nightlife openings. Mixmag is owned by Development Hell Ltd. and focuses on both print and digital content across its magazine, website, app, TV channel and social platforms.
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Mixmag ppt
Mixmag is a British dance music magazine launched in 1982 that covers electronic dance music events and culture. It styles itself as the world's largest dance music magazine, with a peak circulation of 70,000 readers during the rave era in the 1990s. The magazine was pivotal in promoting genres like acid house, trip hop, and superclubs during their emergence. It remains influential today through its monthly DJ mix CD covers and focus on breaking new dance music and club fashion trends.
Front cover analysis new
The document analyzes the cover of a dance music magazine called Mixmag. It summarizes that the target audience is 16-20 year olds based on advertisements for summer events. The genre is dance/electronic music based on the typography and featured artist Disclosure. The main image is of Disclosure who look casually dressed, appealing to younger audiences. The main cover line of "Disclosure bringing the heat this summer" references summer and dancing, indicating the magazine targets those who enjoy dance music.
Unit 30 - LO1
Development Hell Limited publishes several media products, including Mixmag magazine, websites, apps, TV, and events. Mixmag aims to be the world's biggest dance music and clubbing magazine by appealing to readers' values and interests, such as featuring popular artists. Development Hell also owns DontStayIn.com, a social network and search engine for nightlife events. The company aims to constantly update its products to meet customers' needs in the club and music industry.
Front Cover Overview
Each of the eight front covers of Mixmag magazine share common features that help establish a consistent brand identity. They each feature a solo electronic dance music artist as the main image against vibrant colored backgrounds. The artists are depicted wearing casual, trendy clothing styles. The Mixmag masthead appears in the same curled font in the top of each cover. A consistent color scheme and layout of images and text lines are used across the covers to attract readers and promote the magazine as the foremost publication covering electronic dance music news.
Unit 13 - LO1
This document provides an analysis of Mixmag magazine conducted by a student. It includes summaries of Mixmag's target audience, content, form and style, and how it aligns with various communication theories. Mixmag targets 16-25 year olds interested in dance and club music. It covers upcoming festivals, reviews, interviews, charts and smaller artists. The magazine has a glossy paperback format of around 130 pages. It aims to inform and engage readers based on their interests in music and nightlife.
A Case Study of Mixmag
Mixmag is a British dance music magazine established in 1982 that is considered the world's largest selling magazine of its kind. It covers electronic dance music events and reviews music and clubs. The magazine is published monthly in London and has a circulation of about 20,000 copies. It also has international editions. Mixmag was the first magazine dedicated to dance music and remains the market leader. It is owned by Development Hell Ltd and targets readers with a median age of 26 who enjoy nights out and spending on music, clothes, and technology.
Front Cover Overview
Each of the eight front covers of Mixmag magazine featured an electronic dance music artist as the main image to attract fans of the genre. The covers followed typical magazine conventions like using the artist image to dominate the cover and including feature articles. Specifically, the covers mostly featured solo male artists to represent the genre's focus on individual producers. The covers also maintained consistency through Mixmag's signature masthead font and placement, vibrant color schemes, and stylized artist images placed above the masthead. This repetition of visual elements helped establish Mixmag's brand identity and make the magazine easily recognizable to its target audience.
Front cover analysis[1]
- Total Guitar and Mixmag are British music magazines that target different genres and audiences. Total Guitar focuses on classic rock for an older male readership, while Mixmag covers dance music for a younger demographic.
- The magazines' front covers use graphic design principles like the rule of thirds and different stylistic choices to appeal to their target audiences. Total Guitar uses a classic black-and-white aesthetic with the band Nirvana, while Mixmag uses bright colors and a casual font to seem fun and youthful.
- The magazines further tailor their content and cover stars to match audience expectations of the genres. Total Guitar features Kurt Cobain holding a guitar to signal rock coverage, while Mixmag aims to attract niche
Page 4
This document provides an overview of the codes and conventions used in Mixmag magazine. It summarizes that the front cover typically features a large masthead with the magazine title, date, a colorful main image to draw readers' attention, cover lines advertising stories inside, and standard elements like the barcode. The document also notes that the average Mixmag reader is a 26-year-old single male with disposable income interested in music, clubs, and going out.
Market research media
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Classic Rock is a UK magazine dedicated to rock music, targeting affluent men aged 35+ who enjoy classic rock bands. The majority of its readers are white males aged 14-30+ who are fans of the rock music genre.
NME targets younger readers, with the average reader in their early 20s. The majority of readers are male at 69% and spend a significant amount of money on music-related purchases,
Front cover overview
The document analyzes repeated patterns and commonly used features across 8 front covers of Mixmag magazine. Some key findings include:
1) All covers follow conventions of magazine design with a dominant image, bright colors, sell lines, and males typically featured.
2) Individual artists are usually featured to represent the electronic dance music genres focused on by DJs.
3) Artists make eye contact with the audience on all covers to create a connection and sense that the magazine is for them.
4) Females are underrepresented and often depicted as masculine or as sex objects, reflecting the primarily male target audience.
L01 task 3 report unit 50
Adam Who? is a DJ and producer who will be featured on the cover and in a VIP copy of Mixmag magazine. The summary provides background on Adam Who?, including that he was born in Birmingham, England and grew up in a troubled home with parents in law enforcement who later died. He became involved in music through his cousin and is now a successful DJ and producer living in Birmingham. The document also summarizes Mixmag's target audience as predominantly male, aged 26, urban, and spending discretionary income on dance music and clubs. It concludes with an overview of typical design elements and conventions for Mixmag covers and pages.
Audience Research
The document discusses the results of a survey about 80s music audiences. It finds the most popular age groups are 31+ and 13-19. Most listeners are from the US and UK. While many have not read 80s music magazines, Smash Hits was popular. Artists like Michael Jackson, Madonna, and Blondie were favorites. The document also analyzes issues of the magazines MOJO and Q, finding they target a wide audience but with a focus on older readers. Front covers use bright colors and photos to appeal to target demographics.
Audience Research
The document discusses research conducted on the audience for a proposed magazine about 1980s music. A survey was distributed on various forums and websites. The results showed that the target audience spans ages 13-19 and 31+, with most interest in the US and UK. Popular 1980s artists like Michael Jackson, Madonna, and Blondie should be featured. Analysis of existing magazines like Q and Mojo found they appeal to both older and younger audiences through their mix of content and designs. Further research on cover designs, readership profiles, and content breakdowns was summarized to inform the planning of the new 1980s music magazine.
Unit 13 LO1
Mixmag is a print and online music magazine focused on electronic dance music. Its target audience is young adults aged 16-25 interested in music festivals, DJs, and club culture. The magazine covers news, interviews, reviews and promotions related to electronic music genres and the club scene. It aims to inform readers about upcoming music events and releases while promoting an exploration of electronic music trends.
Unit 13 - LO1
Morgan Pearson submitted evidence for their Level 3 Cambridge Introductory Diploma in Media unit on planning and pitching a print-based media product. The document analyzed Mixmag magazine, a clubbing and dance music publication. It described Mixmag's target audience as being 16-25 year olds, its content which focuses on music festivals and artists, and its form and style using professional photography. Hartley's 7 subjectivities and Katz' Uses and Gratifications Theory were applied to understand how Mixmag appeals to its readers' values and needs.
Task 2 Theory Work
This document analyzes the target audience, images, words, colors, layout, and codes/conventions used in the music magazine Q. The target audience is males aged 32 on average with a high social economic status (73% ABC1). Images in Q are high quality photographs of popular artists to appeal to the affluent audience. Text is concise on the front cover but interviews inside provide in-depth information expected by the readership. A simple color scheme and layout make Q visually appealing and easy to read. Conventions include dark colors representing indie music and large photographs for posters, fitting the music magazine genre.
Genres of music magazines
This document discusses different genres of music magazines. It provides examples of the typical cover designs, target audiences, and visual styles for pop, hip hop, classical, rock, and R&B magazines. Pop magazines use bright colors and feature teenage celebrities to target teenage girls. Hip hop magazines use darker colors and feature older rappers. Classical magazines have a light color scheme and focus on recent performances. Rock magazines incorporate dark colors and images of musicians in leather and with instruments. R&B magazines are brightly colored and feature singers with casual clothing.
Focus Group - Remix Magazine
The document outlines plans for a new music magazine called "Remix" that will cover pop, indie rock, R&B, and country music genres and be aimed at 14-20 year old teenage girls. It discusses the magazine's content such as quizzes, fashion tips, interviews, and competitions, as well as draft designs for the front cover, contents page, and double page spread that incorporate bright colors and popular artists to appeal to the target demographic. Feedback is solicited on aspects like representation of women, color scheme, and ways to potentially improve the magazine.
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Decibel costume ideas
This document discusses common costume elements in the dance music genre:
- Dance artists typically wear comfortable, modern brand-name clothes like shirts, jeans, and hats that are in fashion, though colors may vary between heavier and lighter subgenres.
- Accessories can include expensive watches, ear studs, bangles, chains, piercings and unusual hairstyles for heavier artists, or just watches for lighter artists.
- Male-only dance acts often wear baggy pants, sleeveless or short-sleeved shirts, face coverings, tatty sneakers and a modern/ghetto style.
Double page spread build up
The document is a guide for a central divide project that includes multiple text boxes, headings, text blocks, and image placeholders to be filled. Layers are described for combining background plates, roto'd pictures, and added elements like a CG speaker through techniques such as desaturation, graffiti, lighting, ambient occlusion, and reflections to integrate them realistically into the scene.
Contents page build Up
This document provides guidance on formatting and styling various elements of a publication layout, including dividers, images, banners, headers, cover mount text, and page numbers. It separates elements into distinct sections to help organize the overall publication design.
Building the front cover
The document outlines the steps involved in building a front cover, including adding a title, text elements like sell lines, a barcode and price, additional graphics like a brick wall and graffiti, adjusting color grading and sizing of elements, and making final revisions before completing the cover. It involves over 30 distinct steps to integrate and refine all the visual and textual components.
Decibel design ideas
The document provides style guidelines for a publication. It specifies that the masthead font will be Courier New and bold. The main text blocks will be in Times New Roman for neatness and organization, and will be justified. Sell lines will use Arial Black font. It also lists article topics and provides directions for color schemes using mainly black and white with red accents.
Decibel costume ideas
The document provides costume ideas for a male solo artist to portray a modern, dangerous look. It suggests saggy jeans or jogging bottoms, a sleeveless or short sleeved shirt, and something covering the mouth like a bandana or balaclava. Accessories include a tattoo on the shoulder, slit eyebrow, plain back cap, and big watch. A double page spread photo will feature multiple versions of the solo artist in slightly varying costumes to show he is a one man band and signify danger, playing on stereotypes about youth fashion.
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A 7-question survey asks respondents about their magazine buying habits, music interests, and festival attendance. Specifically, it inquires about whether covers alone influence magazine purchases, preferred release schedules, advertisement reading, favorite genres, festivals attended, desired magazine content, and music's importance. The survey collects both multiple choice and open-ended answers.
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Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
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Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
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MixMag Case Study
- 1. Case Study by William Jones
- 2. First Published in February 1983 Was originally intended for disco and dance music only but branched out into clubbing when that came more into fashion. The magazine still stays true though and has not changed genre at all in its 30 year lifespan.
- 3. Mixmag launched the first legal DJ mix tapes, originally called the ‘MixMag Live Series.’ It sells at £4.20 each issue. It’s the worlds best selling music magazine of that genre.
- 4. First issue of mixmag
- 5. Now A 2010 issue with cover mount removed
- 6. Mainly 16-30 year olds. Approximately 72% are male and 28% are female. These people are likely still in full time education or starting their first few jobs. These people would fall into the classes of C1, C2 and D.
- 7. Even though they are not making much money themselves, they have been known to be people who will always have the latest Smartphone or like going out with friends. They have also been known to be very loyal fans as approx. 80% of they do not read another music magazine.
- 8. To preserve brand identity each issue will use some constantly reoccurring features: Same Skyline. Cover mount. Small FAP in top corner. Loud colour schemes.
- 9. Mixmag covers have a skyline in the same place, size and font each issue. It reads ‘The world’s biggest dance music and clubbing magazine.’ This is to attract more people to it as it shows they are a quality product.
- 10. Staying with tradition, each issue of mixmag has a cover mount dominating the front cover. This is to appeal to a wider audience on the thought they’re getting something for free. They can be of up-and-coming artists of already famous musicians. The cover picture is altered to allow for the large cover mount
- 11. Ever since the magazine started to be produced in colour, mixmag stayed with a very bright and bold colour scheme. This has become part of their brand identity. It is to reflect the loud, bright nature of clubs.