What is social media? Simplify360 Casia2014, IIM trichyBinit Kumar
The document discusses social media, including popular sites like Facebook, Twitter, and LinkedIn. It outlines benefits of social media like communication, social engagement, and marketing analytics. Social media is popular because it provides easy, fast, and low-cost communication and allows people to interact globally. However, disadvantages include privacy issues, online bullying, and distraction. The document also briefly discusses trends in social media marketing and the future of social media.
This document discusses metrics for measuring the success of social media journalism projects. It provides both quantitative and qualitative metrics. Quantitative metrics include page views, unique visitors, time spent on site, social media followers and engagement. Qualitative metrics assess whether the journalism resolved issues, inspired change, engaged readers in new conversations and what people are saying about the stories. Tools are also listed to help track these various metrics. Signs of success include when brands and bylines are searched online and lead to active discussions, as well as growing followers on social networks who engage and share content.
It is proven that 65% of online users rely on web search to find information about people and companies; One of the most important tools that helps with this purpose is social media. But before you get on the social media platforms you need to answer a number of questions that would help fashion an efficient and effective strategy to be able to reap desired benefits of using social media.
This document provides an overview of how companies can use Twitter for both external and internal purposes. Externally, Twitter can be used for customer service, marketing, PR, finding leads, and community building. Internally, it can be used to connect sales teams, coordinate projects, and provide employee support. The document then gives best practices for companies on Twitter, such as listening, sharing valuable content, being authentic and active. It also profiles several corporate Twitter accounts and how they effectively engage customers. Overall, the document outlines the basic functions and strategies for businesses to utilize Twitter.
Slides from Tom Mason's, social media manager at Delineo, talk to student at the Lancaster Institute for the Contemporary Arts at Lancaster University.
The document provides guidance on blogging, including why it is important for bringing website traffic and demonstrating authority. It discusses who blogs are for and common problems with blogging like generating ideas and time pressures. It then presents a three-step process for generating blog post ideas, using the topics of industry news, reviews, how-to guides, and jobs. Specific examples are given around a copywriter generating ideas about their role. Finally, it discusses allocating time for blogging and basic post structure.
Search and Social Media Marketing Course Slides - Salford UniverstiyTom Mason
The document provides an overview of search engine optimization and analytics topics. It discusses the current search landscape dominated by Google, how Google's algorithm frequently updates to prioritize certain types of content, and the importance of developing a comprehensive keyword plan including short and long-tail keywords. It also covers best practices for blogging, measuring return on investment through analytics metrics, and experts to follow on Twitter for continued learning.
Manchester metropolitan university careers weekTom Mason
This document provides guidance on using social media for job hunting. It discusses three key things to consider: finding jobs, standing out from applicants, and making a good impression. It recommends following companies and recruiters on Twitter and LinkedIn to see posted jobs. It also suggests using social media to showcase passion for your industry and build professional connections. The document warns that employers may screen candidates' social media, so to maintain a polished online presence and be mindful of what is publicly visible.
What is social media? Simplify360 Casia2014, IIM trichyBinit Kumar
The document discusses social media, including popular sites like Facebook, Twitter, and LinkedIn. It outlines benefits of social media like communication, social engagement, and marketing analytics. Social media is popular because it provides easy, fast, and low-cost communication and allows people to interact globally. However, disadvantages include privacy issues, online bullying, and distraction. The document also briefly discusses trends in social media marketing and the future of social media.
This document discusses metrics for measuring the success of social media journalism projects. It provides both quantitative and qualitative metrics. Quantitative metrics include page views, unique visitors, time spent on site, social media followers and engagement. Qualitative metrics assess whether the journalism resolved issues, inspired change, engaged readers in new conversations and what people are saying about the stories. Tools are also listed to help track these various metrics. Signs of success include when brands and bylines are searched online and lead to active discussions, as well as growing followers on social networks who engage and share content.
It is proven that 65% of online users rely on web search to find information about people and companies; One of the most important tools that helps with this purpose is social media. But before you get on the social media platforms you need to answer a number of questions that would help fashion an efficient and effective strategy to be able to reap desired benefits of using social media.
This document provides an overview of how companies can use Twitter for both external and internal purposes. Externally, Twitter can be used for customer service, marketing, PR, finding leads, and community building. Internally, it can be used to connect sales teams, coordinate projects, and provide employee support. The document then gives best practices for companies on Twitter, such as listening, sharing valuable content, being authentic and active. It also profiles several corporate Twitter accounts and how they effectively engage customers. Overall, the document outlines the basic functions and strategies for businesses to utilize Twitter.
Slides from Tom Mason's, social media manager at Delineo, talk to student at the Lancaster Institute for the Contemporary Arts at Lancaster University.
The document provides guidance on blogging, including why it is important for bringing website traffic and demonstrating authority. It discusses who blogs are for and common problems with blogging like generating ideas and time pressures. It then presents a three-step process for generating blog post ideas, using the topics of industry news, reviews, how-to guides, and jobs. Specific examples are given around a copywriter generating ideas about their role. Finally, it discusses allocating time for blogging and basic post structure.
Search and Social Media Marketing Course Slides - Salford UniverstiyTom Mason
The document provides an overview of search engine optimization and analytics topics. It discusses the current search landscape dominated by Google, how Google's algorithm frequently updates to prioritize certain types of content, and the importance of developing a comprehensive keyword plan including short and long-tail keywords. It also covers best practices for blogging, measuring return on investment through analytics metrics, and experts to follow on Twitter for continued learning.
Manchester metropolitan university careers weekTom Mason
This document provides guidance on using social media for job hunting. It discusses three key things to consider: finding jobs, standing out from applicants, and making a good impression. It recommends following companies and recruiters on Twitter and LinkedIn to see posted jobs. It also suggests using social media to showcase passion for your industry and build professional connections. The document warns that employers may screen candidates' social media, so to maintain a polished online presence and be mindful of what is publicly visible.
The document discusses how human brands are perceived based on warmth and competence. It explains that customer loyalty is driven by how brands build relationships through social media. Different social media platforms are described as ways to engage customers, with Pinterest emphasizing using great images to solve problems or inspire. The document contrasts social brands, which are marketing-driven and focus on engagement metrics, with social businesses where collaboration across the organization is key to social media participation.
This document discusses social media and its use for marketing purposes. It defines social media as online tools that allow exchange of information like videos, pictures and graphics. The document outlines why social media should be used for marketing, including keeping up with trends and motivating customers. It also provides examples of popular social media sites, statistics on their users, and tips for effective social media marketing like having goals, consistent branding and measuring success.
This document discusses leveraging social media for change. It begins with defining social media and providing examples of popular social media platforms. It then discusses why organizations should use social media, what the limits are, and techniques for effective social media communication. The document also provides tips on strategizing a social media approach, prioritizing social media within outreach efforts, and includes tips, tricks and tools for social media use.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Likeable Media
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Likeable Media
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
This document discusses trends in digital advertising, public relations, and social media. It notes that authenticity, transparency, conversation, thought leadership, and sharing are important across these fields. Companies must engage in social media conversations to extend the power of word-of-mouth. Goals for social media include outreach, engagement, and promotion, and it should fit into a company's overall digital strategy. Metrics like followers, retweets, and mentions can measure social media effectiveness. The document provides best practices and resources for social media strategies.
This document provides an overview of why businesses need a social media strategy and how to develop an effective strategy. It discusses that social media requires thinking like a small business owner and focusing on authentic engagement over short-term metrics. An effective strategy integrates social media into the overall marketing plan, tells stories to build expertise, and syndicates content through influencers to build momentum over the long run. Measurement of a strategy includes engagement, sentiment, search optimization, and conversions to evaluate return on investment.
Developing a Social Media Strategy Workshop 2.16.12451 Marketing
AJ Gerritson, Founding Partner and Social Media Strategist at 451 Marketing, discusses the importance and steps of creating a corporate social media strategy.
YouthLink Scotland - Intro to Social MediaAdam Lang
A presentation prepared in 2011 to intoroduce staff members to the (then) current social media landscape in Scotland and the opportunities it represented for the sector. A bit too wordy, but still has some useful info.
100824 West Sussex PCT Introduction to social mediaMark Walker
This document summarizes a presentation on introducing social media to West Sussex PCT. It discusses what social media is and its importance in today's working world. It outlines steps attendees can take to get started with social media, including listening, learning, being useful, and measuring results. Attendees learned about current social media uses, expressed questions, and discussed next steps at the individual and organizational levels.
This document discusses elements of digital marketing including search marketing, paid search (PPC), SEO, email marketing, mobile marketing, and social media marketing. It describes the evolution from traditional advertising to social media marketing and how social media allows for permission-based, conversational marketing. The document outlines key social media platforms like social networking sites, blogging, microblogging, and YouTube and stresses the importance of listening to understand where your target audience is online before developing a content strategy and schedule for social media.
(Social Media + Video) - Cat Videos = Awesome
Social Media and Inbound Marketing has transformed the marketing landscape. In paralel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
This document discusses how to use social video to drive results. It explains that social video is video designed to be shared on social networks, and is different than viral video. It provides tips for creating shareable social video content through telling stories that evoke emotion. It also stresses the importance of having a distribution plan that includes paid, owned, and earned social media channels to promote the video content. Finally, it provides 10 secrets to social video success, such as making videos short and shareable, focusing on storytelling, and leveraging search and evergreen content.
Using Social Media for Influence & Impact - #ProjectA virtual improvment sess...Leigh Kendall FRSA, MCIPR
This document summarizes a presentation about using social media for influence and impact in healthcare. It discusses how Twitter is a key channel for sharing and influencing in healthcare improvement. It emphasizes finding the 3% of influential users who drive the majority of engagement, like "Dave Morgan" at the North East Ambulance Service. The presentation also covers how to break out of "echo chambers" by creating a spectrum of allies, maximize reach and spread through authentic sharing of stories and calls to action, and measure influence through tools like Symplur Health hashtags.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
The document discusses how human brands are perceived based on warmth and competence. It explains that customer loyalty is driven by how brands build relationships through social media. Different social media platforms are described as ways to engage customers, with Pinterest emphasizing using great images to solve problems or inspire. The document contrasts social brands, which are marketing-driven and focus on engagement metrics, with social businesses where collaboration across the organization is key to social media participation.
This document discusses social media and its use for marketing purposes. It defines social media as online tools that allow exchange of information like videos, pictures and graphics. The document outlines why social media should be used for marketing, including keeping up with trends and motivating customers. It also provides examples of popular social media sites, statistics on their users, and tips for effective social media marketing like having goals, consistent branding and measuring success.
This document discusses leveraging social media for change. It begins with defining social media and providing examples of popular social media platforms. It then discusses why organizations should use social media, what the limits are, and techniques for effective social media communication. The document also provides tips on strategizing a social media approach, prioritizing social media within outreach efforts, and includes tips, tricks and tools for social media use.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Likeable Media
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
Two Ears and One Mouth: Using Social Media to Profitably Listen to Customers:...Likeable Media
The document discusses how businesses have evolved in their relationship with customers from a focus on selling to listening to customers through social media. It outlines how social media has empowered customers and shifted power away from companies. The document provides strategies for businesses to leverage social media by listening to customers, joining conversations, and responding to improve customer experience and drive business goals like traffic or awareness. Examples are given of companies like Zappos, Tasti D-Lite, and Comcast that effectively engage customers on social media.
This document discusses trends in digital advertising, public relations, and social media. It notes that authenticity, transparency, conversation, thought leadership, and sharing are important across these fields. Companies must engage in social media conversations to extend the power of word-of-mouth. Goals for social media include outreach, engagement, and promotion, and it should fit into a company's overall digital strategy. Metrics like followers, retweets, and mentions can measure social media effectiveness. The document provides best practices and resources for social media strategies.
This document provides an overview of why businesses need a social media strategy and how to develop an effective strategy. It discusses that social media requires thinking like a small business owner and focusing on authentic engagement over short-term metrics. An effective strategy integrates social media into the overall marketing plan, tells stories to build expertise, and syndicates content through influencers to build momentum over the long run. Measurement of a strategy includes engagement, sentiment, search optimization, and conversions to evaluate return on investment.
Developing a Social Media Strategy Workshop 2.16.12451 Marketing
AJ Gerritson, Founding Partner and Social Media Strategist at 451 Marketing, discusses the importance and steps of creating a corporate social media strategy.
YouthLink Scotland - Intro to Social MediaAdam Lang
A presentation prepared in 2011 to intoroduce staff members to the (then) current social media landscape in Scotland and the opportunities it represented for the sector. A bit too wordy, but still has some useful info.
100824 West Sussex PCT Introduction to social mediaMark Walker
This document summarizes a presentation on introducing social media to West Sussex PCT. It discusses what social media is and its importance in today's working world. It outlines steps attendees can take to get started with social media, including listening, learning, being useful, and measuring results. Attendees learned about current social media uses, expressed questions, and discussed next steps at the individual and organizational levels.
This document discusses elements of digital marketing including search marketing, paid search (PPC), SEO, email marketing, mobile marketing, and social media marketing. It describes the evolution from traditional advertising to social media marketing and how social media allows for permission-based, conversational marketing. The document outlines key social media platforms like social networking sites, blogging, microblogging, and YouTube and stresses the importance of listening to understand where your target audience is online before developing a content strategy and schedule for social media.
(Social Media + Video) - Cat Videos = Awesome
Social Media and Inbound Marketing has transformed the marketing landscape. In paralel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
This document discusses how to use social video to drive results. It explains that social video is video designed to be shared on social networks, and is different than viral video. It provides tips for creating shareable social video content through telling stories that evoke emotion. It also stresses the importance of having a distribution plan that includes paid, owned, and earned social media channels to promote the video content. Finally, it provides 10 secrets to social video success, such as making videos short and shareable, focusing on storytelling, and leveraging search and evergreen content.
Using Social Media for Influence & Impact - #ProjectA virtual improvment sess...Leigh Kendall FRSA, MCIPR
This document summarizes a presentation about using social media for influence and impact in healthcare. It discusses how Twitter is a key channel for sharing and influencing in healthcare improvement. It emphasizes finding the 3% of influential users who drive the majority of engagement, like "Dave Morgan" at the North East Ambulance Service. The presentation also covers how to break out of "echo chambers" by creating a spectrum of allies, maximize reach and spread through authentic sharing of stories and calls to action, and measure influence through tools like Symplur Health hashtags.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
Similar to Salford Search and Social Media Marketing Slides, Nov 2013 (20)
This document discusses search engine optimization (SEO) and how to influence Google rankings. It notes that SEO is the process of improving traffic to a website from search engines. Key factors that influence search results include on-site elements like meta data, internal links, written content, and file names. Off-site elements like external links and blogging are also important. The document provides tips on optimizing elements like meta titles, URLs, and content with keywords to improve search engine rankings.
Using social media to job hunt
Social media can be used in three main ways to job hunt: (1) Employers use cheaper social media sites like Twitter and LinkedIn to recruit candidates and find relevant skills; (2) Candidates can create profiles on sites like Wordpress, Flickr and YouTube to showcase work and skills; (3) Networking at local industry events and adding relevant contacts on social media helps candidates make "proper" connections. However, candidates must curate social media privacy settings and avoid unprofessional content to make a positive impression, as over 40% of employers review candidates' social profiles during hiring.
Mixing Personal and Professional Twitter UseTom Mason
- 48% of employers monitor employees' social media and 28% have fired someone for their online content. Twitter is public and employers check candidates' profiles.
- People have been fired for inappropriate tweets identifying themselves as employees and tweets that damage a company's reputation. Companies monitor to avoid liability.
- If identifying yourself with a company on social media, you represent that brand publicly and blur personal and professional lines. Disclaimers don't remove this responsibility.
- 53% of employers check candidates' social media and 43% found content causing them not to hire, such as poor communication skills, inappropriate photos, or negative comments about previous employers.
This report analyzes the state of blogging in Manchester across five sectors: Manchester-centric, personal, art and culture, news and politics, and digital and PR. Data was collected on over 350 blogs from August 2010, including metrics like posts per month, age, links, and social media presence. On average, Manchester blogs are hosted on Blogger, created in 2007, and have 10 posts per month. Most blogs feature images and have a Twitter profile linked from the homepage. When analyzing blogs by sector, personal blogs average 14 posts per month and were created in 2007, while news and politics blogs average 56 posts and were created in 2008.
In August 2010, Delineo commissioned a report into the state of the Manchester blogosphere. The team examined over 350 blogs in order to compile an extensive investigation into the Manchester blogging community.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
4. Why do people use social media?
•
•
•
•
•
•
Share news
Stay in touch with friends
Network
Entertainment
Customer service
Pass time (80% of UK users access Twitter
via mobile)
5. Behaviour: Social currency
• People share content to make them look good to other
– 40% of content is people talking about themselves
•
•
•
•
Reinforces their identity
Vanity
Exclusivity
Update friendship networks
7. Behaviour: Emotional
•
•
•
•
When we care, we share
Emotions, not facts, invite people to share
Proactive emotions are more likely to be shared
Excitement, anger, pleasure vs sadness, boredom
11. Using social media for marketing
Social media is a technology, not a
strategy
12. Why do people talk to brands on social
media?
•
•
•
•
•
Discounts and offers (55%)
Product information (33%)
Interested in entertaining content (32%)
Show loyalty (31%)
Customer service (21%)
13. Using social media for marketing
• Where are the audience
– What platforms are they using?
– What are they using those platforms for?
– What content is going to appeal to them?
• The right message
– What are you going to tell them?
– What do you want to achieve?
18. Choosing the right platform
Twitter:
Customer service
Brand awareness
Acquiring new customers
Facebook:
Creating a community
Showcasing brands (photos)
Driving website traffic
Google+:
Hangouts
SEO benefit
19. Choosing the right platform
Instagram:
Brand awareness
6-second videos (See also, Vine)
YouTube
Brand awareness
Blog:
Showcase company/promotions
Driving traffic
20. Choosing the right message
• What story are you going to tell them? What’s your USP?
• What content are you going to create to explain this
message?