The Development  of the Cruise Sector Travel and Tourism
Phases in Cruise Sector Development <ul><li>Cruise tourism has developed  in phases. </li></ul><ul><li>So let’s start with...
Phase 1: Beginnings <ul><li>In the 1920s, cruise tourism was the preserve of the social and economic elite.  </li></ul><ul...
Phase 2: Consolidation <ul><li>In the second half of the 20th century cruise holidays became most popular to the affluent ...
Phase 3: Re-birth <ul><li>In the later years of the previous century, cruise travel was revitalised.  </li></ul><ul><li>Th...
Phase 3: Re-birth <ul><li>This stage has seen  the development of: </li></ul><ul><li>Fly-cruise options </li></ul><ul><li>...
Phase 4: The future <ul><li>In future, analysts expect the following trends to continue: </li></ul><ul><li>More mega cruis...
Phase 4: The future <ul><li>More design and technical innovation in cruise ships </li></ul><ul><li>New cruise regions, as ...
What Next? <ul><li>Go to the Activity to find out more about this hugely popular sector  of the travel and tourism industr...
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Cruise1

  1. 1. The Development of the Cruise Sector Travel and Tourism
  2. 2. Phases in Cruise Sector Development <ul><li>Cruise tourism has developed in phases. </li></ul><ul><li>So let’s start with a look at the development of the cruise sector of the travel and tourism industry: </li></ul>
  3. 3. Phase 1: Beginnings <ul><li>In the 1920s, cruise tourism was the preserve of the social and economic elite. </li></ul><ul><li>But after WW2, the development of air travel dented the growth of cruising, as it became more fashionable to use passenger aircraft. </li></ul>
  4. 4. Phase 2: Consolidation <ul><li>In the second half of the 20th century cruise holidays became most popular to the affluent and late middle-aged demographic groups. </li></ul><ul><li>Taking a cruise holiday conjured up images of past luxury and opulent lifestyles. </li></ul><ul><li>It was also a way to chase the sun in the winter months, while avoiding mass tourism. </li></ul>
  5. 5. Phase 3: Re-birth <ul><li>In the later years of the previous century, cruise travel was revitalised. </li></ul><ul><li>The sector has grown steadily since 1980, at an estimated annual growth rate of 8%. </li></ul><ul><li>The cruise industry has targeted new market segments, attracting younger passengers and differentiating the cruise offering. </li></ul>
  6. 6. Phase 3: Re-birth <ul><li>This stage has seen the development of: </li></ul><ul><li>Fly-cruise options </li></ul><ul><li>Increased cruise ship capacities </li></ul><ul><li>Variable cruise durations </li></ul><ul><li>Variable price options </li></ul><ul><li>More choice over itineraries </li></ul>
  7. 7. Phase 4: The future <ul><li>In future, analysts expect the following trends to continue: </li></ul><ul><li>More mega cruise ships benefiting from larger economies of scale </li></ul><ul><li>Greater product differentiation including offerings to families, the youth market and ‘lifestyle’ cruises </li></ul><ul><li>More recreational opportunities on board cruise ships </li></ul>
  8. 8. Phase 4: The future <ul><li>More design and technical innovation in cruise ships </li></ul><ul><li>New cruise regions, as traditional areas become congested </li></ul><ul><li>New cruise locations </li></ul><ul><li>Greater conflict between the cruise industry and environmentalists </li></ul>
  9. 9. What Next? <ul><li>Go to the Activity to find out more about this hugely popular sector of the travel and tourism industry </li></ul>

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