The document discusses research conducted by MIT+D students on potential business concepts to address issues related to drinking and driving among young adults. The group explored marketing ads, partnering with government programs, and developing a mobile app called FunSafe that could provide alerts and support to people while or after drinking. Research included interviews, literature on alcohol warnings and risks, and statistics on mobile ad spending and app revenue. The students concluded they would further explore selling mobile ads as a business model to fund FunSafe and help address drinking issues.
As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. In this report, we will take a closer look at this unique generation's outlook on media, their shopping habits, and other hot topics. This is a must-have resource for marketers who want to reach the influential consumers of today and tomorrow.
Gen-Z teens (born in 2000 and beyond) are, by nature, more connected and tech-fluent than the generations before them. The following provides some insight into their digital preferences and how they have a receptive appetite for digital advertising.
The annual College Explorer provides an in-depth look at college students' lifestyles and habits. It examines their spending trends, technology usage, media consumption, and other important topics. It is a must-have resource for the advertising community and marketers who want to reach these important consumers of today and tomorrow.
Shared, Collaborative and On Demand: The New Digital EconomyFrenchWeb.fr
The sharing economy and on-demand services are wearing their way into the lives of (some) Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide.
As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. In this report, we will take a closer look at this unique generation's outlook on media, their shopping habits, and other hot topics. This is a must-have resource for marketers who want to reach the influential consumers of today and tomorrow.
Gen-Z teens (born in 2000 and beyond) are, by nature, more connected and tech-fluent than the generations before them. The following provides some insight into their digital preferences and how they have a receptive appetite for digital advertising.
The annual College Explorer provides an in-depth look at college students' lifestyles and habits. It examines their spending trends, technology usage, media consumption, and other important topics. It is a must-have resource for the advertising community and marketers who want to reach these important consumers of today and tomorrow.
Shared, Collaborative and On Demand: The New Digital EconomyFrenchWeb.fr
The sharing economy and on-demand services are wearing their way into the lives of (some) Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide.
Offline vs. Online Retail: Development - Comparisons - Consumer View; Whitepa...Statista
This whitepaper shows how well traditional retail truly fares against online retail, and provides information on the barriers and chances for both offline retail and e-Commerce.
More information: statista.com
La génération Y et l’ordinateur personnel. Les perspectives de la télévision traditionnelle jusqu’en 2020. L’Internet à gigaoctet. Les femmes dans le domaine des TI…
Les Prédictions TMT portent sur un large éventail de sujets.
Cette année, nous nous penchons également sur le commerce mobile à partir d’appareils à écran tactile, les jeux et les bloqueurs de publicités, la réalité virtuelle, les tendances relatives aux recettes des salles de cinéma et l’expansion des technologies cognitives dans les entreprises.
Découvrez les prochaines perturbations qui changeront la donne!
Over the course of 4 months, ShareThis observed the online social patterns of over 13 million users logging 49 million auto-related sharing events.
We cross-matched these against a database of 26 million unique users who owned or displayed interest in several dozen major automotive brands.
To understand the impact of advertising on sharers, we monitored over 11 million ad impressions from a selection of campaigns run by major automotive brands over the course of one month.
The New Face of Retail: Retail and Consumer Trends Reshaping the LandscapeL.E.K. Consulting
There are several trends reshaping the U.S. retail market today, from the decline of traditional media to smaller, more focused branding. In this webinar with ACG, L.E.K. Consulting’s Rob Haslehurst and Jon Weber discuss the trends reshaping the retail market today.
Nada@2014 people driven marketing will drive your salesPhoneTrack
Examine Facebook’s data-driven insights of automotive consumers and how the use of first- and third-party data to execute marketing campaigns helps boost revenue (both in sales and service) and improves customer loyalty.
The banking & Fintech app market in the United StatesAT Internet
Discover who's leading the banking & FinTech mobile app market in the US. This free benchmark report from AT Internet outlines the top 10 banking apps in the US market.
For more benchmarks and studies from AT Internet, visit: http://www.atinternet.com/en/resources/surveys/
2017 Consumer Products Industry Outlook by DELOITTEthierry jolaine
2017 Consumer Products Industry Outlook
Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.
In a recent report, sponsored by CA Technologies, The EIU surveyed 377 executives from start-ups, enterprises and governments to examine both the state of the app economy and the optimal role that governments have in growing app-based businesses.
Offline vs. Online Retail: Development - Comparisons - Consumer View; Whitepa...Statista
This whitepaper shows how well traditional retail truly fares against online retail, and provides information on the barriers and chances for both offline retail and e-Commerce.
More information: statista.com
La génération Y et l’ordinateur personnel. Les perspectives de la télévision traditionnelle jusqu’en 2020. L’Internet à gigaoctet. Les femmes dans le domaine des TI…
Les Prédictions TMT portent sur un large éventail de sujets.
Cette année, nous nous penchons également sur le commerce mobile à partir d’appareils à écran tactile, les jeux et les bloqueurs de publicités, la réalité virtuelle, les tendances relatives aux recettes des salles de cinéma et l’expansion des technologies cognitives dans les entreprises.
Découvrez les prochaines perturbations qui changeront la donne!
Over the course of 4 months, ShareThis observed the online social patterns of over 13 million users logging 49 million auto-related sharing events.
We cross-matched these against a database of 26 million unique users who owned or displayed interest in several dozen major automotive brands.
To understand the impact of advertising on sharers, we monitored over 11 million ad impressions from a selection of campaigns run by major automotive brands over the course of one month.
The New Face of Retail: Retail and Consumer Trends Reshaping the LandscapeL.E.K. Consulting
There are several trends reshaping the U.S. retail market today, from the decline of traditional media to smaller, more focused branding. In this webinar with ACG, L.E.K. Consulting’s Rob Haslehurst and Jon Weber discuss the trends reshaping the retail market today.
Nada@2014 people driven marketing will drive your salesPhoneTrack
Examine Facebook’s data-driven insights of automotive consumers and how the use of first- and third-party data to execute marketing campaigns helps boost revenue (both in sales and service) and improves customer loyalty.
The banking & Fintech app market in the United StatesAT Internet
Discover who's leading the banking & FinTech mobile app market in the US. This free benchmark report from AT Internet outlines the top 10 banking apps in the US market.
For more benchmarks and studies from AT Internet, visit: http://www.atinternet.com/en/resources/surveys/
2017 Consumer Products Industry Outlook by DELOITTEthierry jolaine
2017 Consumer Products Industry Outlook
Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.
In a recent report, sponsored by CA Technologies, The EIU surveyed 377 executives from start-ups, enterprises and governments to examine both the state of the app economy and the optimal role that governments have in growing app-based businesses.
In this research programme, sponsored by CA Technologies, the EIU explores government actions, entrepreneurs’ interests and enterprise views through a series of interviews with subject-matter experts and a global survey among the three key stakeholder groups of start-ups, enterprises, and government.
AD Fraud and AD Blockers have been the biggest threat for Digital Advertising industry. The whitepaper discusses 9mediaOnline's initiatives to tackle the threats.
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS2EXTERNAL AND INTER.docxgitagrimston
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 2
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 12
External and Internal Environmental Analysis
UNIVERSITY OF PHOENIX
STR/581
Running head: EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 1
External and Internal Environmental Analysis
Weight Loss Singles Dating Agency is an online dating service tailored to provide companionship services to individuals over the age of 18 who have undergone any form of weight loss surgery. For effective strategic formulation of implementing this new business, it is critical that the company’s external and internal environmental environments are analyzed to ensure competitive advantage is achieved. The following is the analysis of the external and internal environments for the company, its competitive position and possibilities as well as the organizational structure and impact on the organizational performance.
Environmental Analysis
To perform an efficient external and internal environmental analysis it is imperative that the researcher scrutinize all factors affecting implementation of the proposed business. These factors include:
· Evaluate strategic position of Weight Loss Singles Dating Agency
· Assess the online dating market
· Assess proposed business of online dating industry
· Assess the competition
External Environmental Analysis
To provide conclusions needed for successful implementation the researcher will commence with external environmental investigation. Major factors to explore include:
· Barriers to entry
· Threats of new entrants
· Threats of substitutes
· Rivalry between existing firms and
· The power of buyers and suppliers
Barriers to Entry
The company will have very few competitors in contention. Currently, the researcher has discovered that a strong brand recognition does not currently exist as this is a relatively new niche market. Start-up costs will be kept at a minimum as investors will also provide employee assistance in operations. However, increased proposed regulations on the online dating industry will prove to be a challenge when implementing the business model. Currently the industry is not regulated by Federal law, but many US states have proposed bills in legislature to increase protection of users on online dating sites through mandating background checks of all customers (Internet Business Law Services, 2015).
To ensure that barriers to entry will be kept at a minimum the organization will foster a third party association with an outside research firm. This partnership will aid in the determination of illegitimate online dating companies as a strategy for ensuring privacy and integrity concerns (Marsden, 2010). The company will also apply for membership with organizations such as Online Dating Association and Global Dating Insights for the purpose of being recognized as a legitimate business that takes responsibility to maintain high standards in the industry (The Online Dating Association, 2015). This ...
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
The Economist Intelligence Unit surveyed consumers to ask what they want from companies and how they rate companies for customer service. And we asked company executives about their attitudes to customer service and how well they think they are doing in joining up all of the new technologies in use today.
The "Badtech Industrial Complex" was built on "surveillance marketing" which comes from the misguided notions of the long tail, hypertargeting, and behavioral targeting. Ad tech and supporting services were designed with a singular goal - to extract as much value as possible from the digital marketing supply chain.
A new balance is required for the future of the Internet.
Maximizing the ROI from Online MarketingScott Abel
Presented by Gian Fulgoni at Web Content Chicago, June 17-18, 2008.
Marketing dollars are moving rapidly from traditional media to the Internet. IDC estimates that $25 billion was spent on search and display advertising, in 2007, up 27% over 2006. However, the very nature of consumers’ online behavior dictates that marketers think in new ways if they are to maximize the return from their investments in online advertising.
This presentation will examine how consumers are using the Internet and identify the ways in which advertisers can best market to them. This will also reveal the key metrics that marketers need to use as they plan and analyze their online marketing efforts so as to maximize their ROI.
The database used for this discussion will be comScore’s panel of 2 million people who have given comScore explicit permission to track the complete details of their online activities.
eMarketer Roundup: Optimizing Mobile AdvertisingFilipp Paster
Metrics used to measure mobile app and mobile native advertising success
How marketers are using mobile coupons and beacons to help attribute in-store purchases
How mobile video is being used to build brand awareness
Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
Explore the multifaceted world of Muntadher Saleh, an Iraqi polymath renowned for his expertise in visual art, writing, design, and pharmacy. This SlideShare delves into his innovative contributions across various disciplines, showcasing his unique ability to blend traditional themes with modern aesthetics. Learn about his impactful artworks, thought-provoking literary pieces, and his vision as a Neo-Pop artist dedicated to raising awareness about Iraq's cultural heritage. Discover why Muntadher Saleh is celebrated as "The Last Polymath" and how his multidisciplinary talents continue to inspire and influence.
thGAP - BAbyss in Moderno!! Transgenic Human Germline Alternatives ProjectMarc Dusseiller Dusjagr
thGAP - Transgenic Human Germline Alternatives Project, presents an evening of input lectures, discussions and a performative workshop on artistic interventions for future scenarios of human genetic and inheritable modifications.
To begin our lecturers, Marc Dusseiller aka "dusjagr" and Rodrigo Martin Iglesias, will give an overview of their transdisciplinary practices, including the history of hackteria, a global network for sharing knowledge to involve artists in hands-on and Do-It-With-Others (DIWO) working with the lifesciences, and reflections on future scenarios from the 8-bit computer games of the 80ies to current real-world endeavous of genetically modifiying the human species.
We will then follow up with discussions and hands-on experiments on working with embryos, ovums, gametes, genetic materials from code to slime, in a creative and playful workshop setup, where all paticipant can collaborate on artistic interventions into the germline of a post-human future.
The Legacy of Breton In A New Age by Master Terrance LindallBBaez1
Brave Destiny 2003 for the Future for Technocratic Surrealmageddon Destiny for Andre Breton Legacy in Agenda 21 Technocratic Great Reset for Prison Planet Earth Galactica! The Prophecy of the Surreal Blasphemous Desires from the Paradise Lost Governments!
The perfect Sundabet Slot mudah menang Promo new member Animated PDF for your conversation. Discover and Share the best GIFs on Tenor
Admin Ramah Cantik Aktif 24 Jam Nonstop siap melayani pemain member Sundabet login via apk sundabet rtp daftar slot gacor daftar
2137ad - Characters that live in Merindol and are at the center of main storiesluforfor
Kurgan is a russian expatriate that is secretly in love with Sonia Contado. Henry is a british soldier that took refuge in Merindol Colony in 2137ad. He is the lover of Sonia Contado.
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...luforfor
This are the interiors of the Merindol Colony in 2137ad after the Climate Change Collapse and the Apocalipse Wars. Merindol is a small Colony in the Italian Alps where there are around 4000 humans. The Colony values mainly around meritocracy and selection by effort.
9. We did this
9 From Young Adults’ Perceptions of Warnings and Risks Associated with Alcohol
Consumption
“According to the Department of Health and Human Services
[1989], an estimated eighteen million American adults have medical, social, health, or
safety problems directly related to alcohol use. For example, national studies indicate
that alcohol is involved in more than 50 percent of all fatal accidents. Drivers under the
age of 24 accounted for approximately 40 percent of all fatalities associated with drunk
driving in 1982 through 1989 [National Highway Traffic Safety Administration 1990].
Such alcohol abuse costs society an estimated $136 billion a year (not including the
cost of human suffering) and has influenced Congress to pass alcohol warning label
legislation [Department of Health and Human Services 1989].” (Patterson, 1992).
Research About Fatal Rates Related to
Young Adults Drinking
11. We did this
11
Research About Fatal Rates Related to
Young Adults Drinking
From Young Adults’ Perceptions of Warnings and Risks Associated with Alcohol
Consumption
“... which found that frequent alcohol users consider alcohol warning labels
to be significantly less believable and less favorable than occasional and
nonusers of alcohol. These findings represent an area of great concern for
authorities and organizations such as Mothers Against Drunk Driving,
because young adults who consume the most alcohol see the least risk
associated with such behavior.” (Patterson, 1992).
12. We did this
12
From Advertising Age
“Worldwide mobile ad spend, which includes both in-app ads
and web, is estimated to hit $190 billion this year, according
to AppAnnie data. Consumer spend within mobile apps,
meanwhile, will reach $120 billion this year, up from $101
billion in 2018, AppAnnie says.” (Slefo,2019).
For Ads-Selling Research
13. We did this
13
For Ads-Selling Research
We Interviewed an Account Executive at Yelp
14. We did this
14
For Ads-Selling Research
Insights
● Selling ads/ Additional page features(Like waitlist system or
reservation system)/ removing competitor ads
● More users = Potential customers for businesses
● Sponsor other services (automatic bidding process)
15. We did this
15
For Ads-Selling Research
Insights
“A lot of businesses hate Yelp, but eventually
they will come to us.” - Davonte
● Companies get tons of calls and spam
● Don’t like or don’t care about the reviews
● Don’t know about the technology
16. We did this
16
For Government Funding Research
“The Government is considering plans for a
hard-hitting campaign aimed at reducing “binge
drinking” by young people, modeled on the
shock tactics used in its drink-driving ads.”
19. SOM SAM
TAM
19
$ 283 billion
Digital ads
spending
$ 156 billion
Consumer spending
within apps
$ 22.7 million
Revenue of Social
apps developers
https://www.businessofapps.com/data/app-revenues/
20. We learned
this
20 ● We choose ads selling market as our further marker
to explore
● Further research on how do people feel about
getting a breathalyzer
21. Works Cited
21
Slefo, George P. “THE PROBLEM WITH IN-APP ADVERTISING: Even as Marketers Pour Ad
Dollars into Apps, They Are Finding It Tough to Integrate the Vertical into Their Overall Marketing
Mix.” Advertising Age, vol. 90, no. 17, Sept. 2019, p. 13. EBSCOhost,
jpllnet.sfsu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,cooki
e,url,uid&db=bth&AN=138591923&site=ehost-live.
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Larry T. Patterson, Garland G. Hunnicutt, Mary Ann Stutts. “Young Adults’ Perceptions of
Warnings and Risks Associated with Alcohol Consumption.” Volume: 11 issue: 1, page(s):
96-103. March 1, 1992.https://doi.org/10.1177%2F074391569201100111
“App Revenue Statistics (2019).” Business of Apps, 13 Sept. 2019,
https://www.businessofapps.com/data/app-revenues/.
Anheier, Helmut K, et al. “The Implications of Government Funding for Non‐Profit Organizations:
Three Propositions.” International Journal of Public Sector Management, 1 Jan. 1997,
www.emerald.com/insight/content/doi/10.1108/09513559710166057/full/html#abstract.
22. Works Cited
22
Tiltman, David. “Government Steps up Anti-Binge Drinking Drive.” Marketing (00253650), Nov.
2005, p. 1. EBSCOhost,
jpllnet.sfsu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,cooki
e,url,uid&db=bth&AN=19121657&site=ehost-live.
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“Government Plans Shock Approach in Binge-Drinking Ads.” The campaign, no. 14, Apr. 2003, p.
8. EBSCOhost,
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e,url,uid&db=bth&AN=9611023&site=ehost-live.
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