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MIT + D Week 6
- 1. MIT + D Mikayla Zhang, Irene Wang, Ted Huang, + Dayeon Kim 10/31/19
- 2. 2 Mission Statement We are MIT + D who are designing and providing a service for people who go out and drink. Our value is to make sure people have fun while practice safe and healthy drinking experiences.
- 3. 3 Team Skills Mikayla - Market study, Prototype Irene - Visual Designs, Branding Ted - SnapBar wireframes, User Experience Dayeon - System models, User Testing
- 6. 6 Value Proposition SNAPCHAT + YELP An app that helps people to communicate with each others during their night out and find clubs and bars more conveniently.
- 7. 7 Business Molecule Younger adults over 21 who go out to drink People having trouble during / after drinking SnapBar
- 9. 9 Business Canvas Model 9 Key partners Key activities Value propositions Customer relationship Customer segments Revenue streamsCost structure Key resources Channels -Software design -Marketing -Updating platform -Platform development & maintenance Software developing, Marketing Free download, Business premium upgrade(Removing competitor’s ads, page upgrades), Advertisemen Primary Customer: (People who perform searches in Bay Area) -People over 21 -People goes out to drink -People are looking for a bar/club -People want to have a safe drinking experience Secondary Customer: (Adversertisers) -Local bars/clubs/party events -Local restaurant & hotel (Partnership) -New and fun ways of searching for bars and clubs -Promoting and providing a safer experience for drinking out -Explore new places -Convenient and insightful search tools -Friendly reminder /heads up -Make customers feel secure and safe -Application -Bus station/Gas stations -Advertisement -Local bar/clubs and their promoters -Interaction design -Brand Design -People
- 10. 10 TAM SAM SOM
- 15. 15 Comparative Landscape Good branding Poor branding High usabilityLow usability
- 16. 16 Style tile
- 18. UX Design 18 How Can We Promote a Safer Drinking Experience?
- 19. 19 User Task Flow - Sign In
- 20. 20
- 22. 22 Notification - Combined with AI Mapping
- 23. 23 Pop-up Page After One Specific Task Better option
- 25. 25 Prototype (Fake Door) Survey
- 26. 26 Screener Interviews M****** 28 SFU Masters Degree Really like when you click “Just have fun” others go white (unselected) You can’t just have fun and drink healthier and safer Like how there are many functions to this app such as sharing, searching, and categorizing Overall, really good app but using color red seems like it’s “dangerous”
- 27. 27 Screener Interviews O**** 32 Freelance Graphic Designer As a Graphic Designer’s point of view, I think too much text. I want more visuals like illustrations I don’t think the color scheme doesn’t really go well together, saturated red and yellow Functionality is great but wish “Today’s Goal”/filter icon was more visible
- 28. 28 Screener Interviews K**** 25 Tech company Intern “Before we have fun...” part looks like a questionaire for me, not a FUN app like those multiple choice questions I wish the arrow icon has more feedback when it’s pressed I really like sharing locations with friends to make sure people are safe What is does Bar A have to do with the introduction? Maybe get rid of it and show when the intro is done
- 29. Our Next Step 29
- 30. 30 ● Get more into our visual design ● Revise and finish building the first part of SnapBar ● Create features of these tips and tricks ● Continue to conduct user testing on the new features
- 32. THANK YOU! 32