3. We are MIT + D who are designing and providing a service for
people who go out to drink and be safe. Our value is to make
sure people have fun while practicing safe and healthy
drinking experiences.
4.
5. Huff
● 26 Years Old
● Grad Student
● Living with 2 roommates
● Works a part-time job in a mall
Goals
● Wants to go out every weekend with his friends
● Trying to save money
● Trying to stay fit while going out often
Pain Point
● Spend too much money on drink
● Getting inebriated most of the time when he goes out,
which causes him terrible hangover the next day
● Always get lost with his friends when he’s intoxicated
6. Value Proposition
SNAPBAR
An app that helps people find clubs and bars
more conveniently and gives people tips to drink
healthier and smarter.
7.
8.
9.
10.
11.
12. Business Model Canvas
Revenue streamsCost structure
Key resources Channels
-Software design
-Marketing
-Updating platform
-Platform
development &
maintenance
Software developing, Marketing
Free download, Business premium upgrade(Removing
competitor’s ads, page upgrades), Advertising
Primary Customer:
(People who perform
searches in Bay Area)
-People over 21
-People goes out to drink
-People are looking for a
bar/club
-People want to have a safe
drinking experience
Secondary Customer:
(Advertisers)
-Local bars/clubs/party
events
-Local restaurant & hotel
(Partnership)
-New and fun ways
of searching for
bars and clubs
-Promoting and
providing a safer
experience for
drinking out
-Explore new places
-Convenient and
insightful search tools
-Friendly reminder
/heads up
-Make customers feel
secure and safe
-Application
-Bus station/Gas
stations
-Advertisement
-Local bar/clubs and
their promoters
-Interaction design
-Brand Design
-People
Value propositionsKey partners Key activities Customer relationship Customer segments
17. We asked participants to share their
location with us for the entire night
According to their location’s update.
We Sent notification to users during
their entire drinking process.
MVP Experiment One - Notification
18. B*****
Works for government
“I barely checked my phone, but
when I saw the notifications I didn’t
really care for them that much”
C**
College student
T***
College student
“Sometimes I feel annoyed
by these messages, but it
makes me feel a sense of
secure.”
“I don't necessarily
follow all the tips.”
20. Name: U*** S***
Profession: College student
Age: 22
“I wonder what is the after action of ‘end
pairing’ and ‘check in’”
Name: M*** K**
Profession: College
student
Age: 21
They don’t get what the wording “pair”means
Name: R***** L*
Profession: College
student
Age: 21
MVP Experiment Two (PART 1) - Pairing Up Feature
21. “Too much text to read, I need some visual
elements.”
“Share location function already exist in
iphone. How is this different from imessage”
Name: A*** Z****
Profession: College student
Age: 24
Name: A***** L**
Profession: College student
Age: 22
MVP Experiment Two (PART 1) - Pairing Up Feature
23. MVP Experiment Two (PART 2) - Pairing Up Feature
“Something more unique has to be in this app so it is very
different than other apps .”
“My friends and I already been using imessage to share our
locations when we go out, it’s a good feature but I’m not
sure if i’d switch”
Name: H***** B**
Profession: Freelance musician
Age: 26
Name: K*****
Profession: Preschool teacher
Age: 26
24. MVP Experiment Two (PART 2) - Pairing Up Feature
Name: M*** Z**
Profession: Jewelry designer
Age: 24
“How can the APP makes me safe if I
have trouble.”
42. People come to our landing page
People see the poster and the link from social media
People subscribed
People
recommend the
app to others
People use the app monthly
People use the app weekly
81 visitors
16 Subscribe 20%
43. Bar owners who subscribed
Bar owners come to our landing page
Bar owner
recommend the
app to customer
Bar owners see the posters and links in social media
Bar owners who pay monthly
Bar owners who pay weekly
8 visitors
4 Subscribe 50%
44.
45. ● Finish our demo video and storyboard
● Validating our key features and one more key feature
● Keep revising our landing page according to our MVP
testings
● Hustling on customer acquisition - sending emails out to
the bars/clubs since our landing page has changed
