EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 2
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 12
External and Internal Environmental Analysis
UNIVERSITY OF PHOENIX
STR/581
Running head: EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 1
External and Internal Environmental Analysis
Weight Loss Singles Dating Agency is an online dating service tailored to provide companionship services to individuals over the age of 18 who have undergone any form of weight loss surgery. For effective strategic formulation of implementing this new business, it is critical that the company’s external and internal environmental environments are analyzed to ensure competitive advantage is achieved. The following is the analysis of the external and internal environments for the company, its competitive position and possibilities as well as the organizational structure and impact on the organizational performance.
Environmental Analysis
To perform an efficient external and internal environmental analysis it is imperative that the researcher scrutinize all factors affecting implementation of the proposed business. These factors include:
· Evaluate strategic position of Weight Loss Singles Dating Agency
· Assess the online dating market
· Assess proposed business of online dating industry
· Assess the competition
External Environmental Analysis
To provide conclusions needed for successful implementation the researcher will commence with external environmental investigation. Major factors to explore include:
· Barriers to entry
· Threats of new entrants
· Threats of substitutes
· Rivalry between existing firms and
· The power of buyers and suppliers
Barriers to Entry
The company will have very few competitors in contention. Currently, the researcher has discovered that a strong brand recognition does not currently exist as this is a relatively new niche market. Start-up costs will be kept at a minimum as investors will also provide employee assistance in operations. However, increased proposed regulations on the online dating industry will prove to be a challenge when implementing the business model. Currently the industry is not regulated by Federal law, but many US states have proposed bills in legislature to increase protection of users on online dating sites through mandating background checks of all customers (Internet Business Law Services, 2015).
To ensure that barriers to entry will be kept at a minimum the organization will foster a third party association with an outside research firm. This partnership will aid in the determination of illegitimate online dating companies as a strategy for ensuring privacy and integrity concerns (Marsden, 2010). The company will also apply for membership with organizations such as Online Dating Association and Global Dating Insights for the purpose of being recognized as a legitimate business that takes responsibility to maintain high standards in the industry (The Online Dating Association, 2015). This ...
Feedback from peersThanks so much for your response. Very welChereCheek752
Feedback from peers
“Thanks so much for your response. Very well done!
I like the competitive forces model and the broad factor analysis which are models that other students have not really discussed.
All of these models can add value. The important thing if the company has the resources in an ideal world is perhaps use both models or multiple models.
If you know anything about research if you do different types of research focused on the same topic and come up with the same answers then you know you've done a good job!”
__________________________
“Great post, I enjoyed reading about the competitive forces model and the broad factors analysis. I agree with you that this is a great tool to use to include the internal and external factors. Politics should certainly be understood before entering into a foreign country and setting up camp. Learning about the macro-environmental factors would indeed need to be known to understand the impact of the environmental surroundings of where you would intend to expand globally (Corporate Finance Institute, 2021).
The competitive forces model is also extremely pertinent as you mention. Knowing the competition and the current market is crucial to the success of the organization. I appreciate that you talk about how difficult entry gives you a competitive advantage. I don't know if I understood that before, but you make a very good point in that regard. So with the difficult entry the contract agreement, is longer and there are better benefits offered? “
__________________________
PEER Discussion post
After reviewing the response of Deborah, I also collaborate with her opinion that there are still more positive ideas that can lead to improvements in the global market planning strategies. The adoption of technology can lead to various promotions in conjunction with the local production at the international business. Different decisions made by the stakeholders are mostly triggered by the level of competition that exists on the organization's premises. Moreover, the present-day global competition entails some aspects which evaluate the market share. On most occasions, several organization strategies, including the multinational rivals, do not differ looking at the approaches, productivity, and experience.
Following the previous meeting with Deborah, I learned various aspects which as a team, we should all bear in mind, and these aspects entail the most suitable approaches concerning the movement in connection with more formal analysis (Harrison, Freitas, Drinnan, Campos, Masci, di Maria & Whitaker, 2019). With the traditional analysis approaches, one can better understand because the visual elements pictorial are always running in one's mind. Although the formal analysis aspect takes much or longer time to express certain information, it provides evaluations and definitions which don't require clerical explanations (Turkmen, den Hartog, Ranise, & Zannone, 2017).
Following the Tiffany and mike suggestion ...
An Analysis of Strategy of Internet Marketing in Indian ScenarioDr. Amarjeet Singh
The use of internet has a direct effect on country’s
economy. A study from Indian Council for Research and
International Economic Relations (ICRIER) reveals that on
an average 10% increase in internet subscriber results in
1.08% of increase in output. Thus, the increasing internet
penetration has a huge impact on country’s GDP. Internet is
overcoming the constraints like lack of alternative
infrastructure, lack of proper roads and lack of information
fairly efficiently and quickly. Internet has brought more
transparency into the system which is giving everybody equal
opportunity. Internet users are able to compare prices, search
hard-to-find items or information, communicate and learn in
new, improved ways. Governments can serve citizens much
more quickly and cost effectively through e-governance. It
has changed the way business is conducted in today’s world.
This article will focus on Internet marketing and the
strategies used to make the efforts successful. The Internet
poses both opportunities and threats to the field of marketing.
When developing a strategic marketing plan, organizations
will need to determine if and when internet marketing will be
utilized. The success of the Internet as a medium for
marketing depends upon how well the system outperforms
alternative systems. This article will also explore how an
organization can establish a customer base with the sitecentric and symbiotic marketing approaches.
Optimizing Voluntary Strategy via Realigned TPA Engagement and Targeted Inves...Cognizant
For group insurers with voluntary offerings, working with third-party administrators (TPAs) is a double edged sword, one fraught with problems of costs, up- and cross-selling, inadequate data, decoupling challenges and more; IT modernization programs are problematic as well. We offer a framework that enables companies to align their voluntary and TPA strategies.
Cover Sheet
Name of Students in Group
1. Yuanhan Cheng
2. Yunzhi Feng
3. Ruikun Ma
Name of Company (Ticker): Match Group (MTCH)
Current Stock Price:
Estimated VPS
Recommendation:
P=80.1
V=111.4
Buy
Date: May 5, 2020
Name of Comparable (Ticker): Spark Networks (LOV)
1. Industry & Strategy Analysis
1.1 Industry Overview
The current dating services market is segmented into three sub-sectors, matchmaking, online dating and casual dating. Matchmaking serves the purpose for life partners who are willing to enter into a long-term committed relationship by mathematical algorithms. Online dating offers a platform where members can chat, flirt or fall in love which focused on casual contacting among the members. Users normally carry out the search by their own by applying search filters based on criteria such as age or other attributes. Casual dating establishes sexually oriented contacts which clearly focus on non-committal erotic adventures. Match Group falls in the subsectors of primarily Matchmaking and also Online dating.
Growth potential, especially in the U.S. The global revenue in the Dating Services market amounts to US$5.7 billion in 2019. Most of the revenue is generated in the Matchmaking category. When comparing figures globally, it can be noted that most of the revenue is generated in the U.S. with US$1.8 billion in 2019, followed by Europe, which had a revenue of US$1.1 billion in 2019. Revenues in China are the smallest in this comparison with US$1.1 billion in 2019.
Source: Statista
New initiatives and cooperation bringing in more opportunities In the future, dating apps with new concepts will be established, such as Whispar, where users can create an audio-profile. Many different algorithms are being developed to find the most compatible matches. For example, Tinder cooperates with Spotify to match potential partners based on their taste in music. New algorithms and AI-powered solutions like AIMM, Bernie or betterhalf will also boost new developments. Furthermore, we expect Dating Services to converge with social networks. Dating portals will focus less on the search for a partner for life and will rather place more emphasis on meeting new people instead (like Badoo). Also, social media platforms like Facebook are already rolling out their own dating features, boasting advantages many other providers don't have more than 2 billion active users.
Unsettled competition landscape The dating industry is competitive and has no single, dominant brand globally. Although Match is undoubtedly the largest public company in the sector, the apps in Match’s portfolio, Tinder, PlentyOfFish, OkCupid, and match.com, still compete with a large number of other matchmaking apps. Tinder is currently Top 3 in the U.S. market and the rank of top dating apps are still changing, making opportunities for every market player. Many social media platforms are gradually entering the matchmaking industry as well.
Source: Statista
1.2 C.
Running head STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVEN.docxtoltonkendal
Running head: STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS
6
STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS
Strategic Management and Strategic Cmpetitiveness
KaToya Jones
Dr. Wanda Tillman
Business Administration Capstone
January 14, 2018
Introduction
Strategic competitiveness is gained when an organization successfully establishes as well as implements a value-creating approach. In this perspective, strategy refers to a cohesive and coordinated combination of commitments and also to mention actions developed to exploit primary competencies in order to gain a competitive advantage (Hitt, Ireland, & Artz, 1999). This occurs when a firm implements a strategy unique from that of competitors giving them leverage. As a result, the firm is able to ensure above average returns and satisfy investor’s expectations from other investments with a common likelihood of risk. This paper will focus on Twitter, Inc to examine how globalization and advancement in technology have impacted the company. Further, applying the industrial organization model and resource-based model I will explore how the company could earn more profits, analyze how both the vision and the statement of the company impact its overall triumph and lastly investigate how Twitter’s stakeholders impact on the its overall success.
How globalization and technology changed Twitter Inc.
The modern world is transforming into a time of technological invention. Existence of new innovations on top of the available technological resources is such a remarkable achievement. As it improves, it as well spreads to other parts of the world. In this case the global spread of innovations it avails vast connections which consequently creates new markets across the world. Focusing on social media, it is one of those tools that can easily be exploited by those who are connected. Basically, as access is gained on a larger scale, it avails multiple market opportunities to those outsourcing ideas. In today’s world, the use of social media has revolutionized out society. Basing this on real life events various social media platforms have contributed to activism. This, however, has been criticized by many but the point is that social media is revolutionizing the world. Therefore, there’s no doubt that the present as well as the future transformation will still use social media. This is because social media platforms capture considerable large audience within a short period of time. In this case, the widespread of social media platforms such as Twitter; the company growth cannot be stopped.
Globalization and technology have contributed to the consistent growth of the company. For instance, according to Complete the micro-blogging sites recorded 23 million unique users with an increased growth (Java et al, 2007, August). This does not include the large number of people that do not visit Twitter.com but instead use third party service to update. Focusing on the trend the company hopes to h ...
Feedback from peersThanks so much for your response. Very welChereCheek752
Feedback from peers
“Thanks so much for your response. Very well done!
I like the competitive forces model and the broad factor analysis which are models that other students have not really discussed.
All of these models can add value. The important thing if the company has the resources in an ideal world is perhaps use both models or multiple models.
If you know anything about research if you do different types of research focused on the same topic and come up with the same answers then you know you've done a good job!”
__________________________
“Great post, I enjoyed reading about the competitive forces model and the broad factors analysis. I agree with you that this is a great tool to use to include the internal and external factors. Politics should certainly be understood before entering into a foreign country and setting up camp. Learning about the macro-environmental factors would indeed need to be known to understand the impact of the environmental surroundings of where you would intend to expand globally (Corporate Finance Institute, 2021).
The competitive forces model is also extremely pertinent as you mention. Knowing the competition and the current market is crucial to the success of the organization. I appreciate that you talk about how difficult entry gives you a competitive advantage. I don't know if I understood that before, but you make a very good point in that regard. So with the difficult entry the contract agreement, is longer and there are better benefits offered? “
__________________________
PEER Discussion post
After reviewing the response of Deborah, I also collaborate with her opinion that there are still more positive ideas that can lead to improvements in the global market planning strategies. The adoption of technology can lead to various promotions in conjunction with the local production at the international business. Different decisions made by the stakeholders are mostly triggered by the level of competition that exists on the organization's premises. Moreover, the present-day global competition entails some aspects which evaluate the market share. On most occasions, several organization strategies, including the multinational rivals, do not differ looking at the approaches, productivity, and experience.
Following the previous meeting with Deborah, I learned various aspects which as a team, we should all bear in mind, and these aspects entail the most suitable approaches concerning the movement in connection with more formal analysis (Harrison, Freitas, Drinnan, Campos, Masci, di Maria & Whitaker, 2019). With the traditional analysis approaches, one can better understand because the visual elements pictorial are always running in one's mind. Although the formal analysis aspect takes much or longer time to express certain information, it provides evaluations and definitions which don't require clerical explanations (Turkmen, den Hartog, Ranise, & Zannone, 2017).
Following the Tiffany and mike suggestion ...
An Analysis of Strategy of Internet Marketing in Indian ScenarioDr. Amarjeet Singh
The use of internet has a direct effect on country’s
economy. A study from Indian Council for Research and
International Economic Relations (ICRIER) reveals that on
an average 10% increase in internet subscriber results in
1.08% of increase in output. Thus, the increasing internet
penetration has a huge impact on country’s GDP. Internet is
overcoming the constraints like lack of alternative
infrastructure, lack of proper roads and lack of information
fairly efficiently and quickly. Internet has brought more
transparency into the system which is giving everybody equal
opportunity. Internet users are able to compare prices, search
hard-to-find items or information, communicate and learn in
new, improved ways. Governments can serve citizens much
more quickly and cost effectively through e-governance. It
has changed the way business is conducted in today’s world.
This article will focus on Internet marketing and the
strategies used to make the efforts successful. The Internet
poses both opportunities and threats to the field of marketing.
When developing a strategic marketing plan, organizations
will need to determine if and when internet marketing will be
utilized. The success of the Internet as a medium for
marketing depends upon how well the system outperforms
alternative systems. This article will also explore how an
organization can establish a customer base with the sitecentric and symbiotic marketing approaches.
Optimizing Voluntary Strategy via Realigned TPA Engagement and Targeted Inves...Cognizant
For group insurers with voluntary offerings, working with third-party administrators (TPAs) is a double edged sword, one fraught with problems of costs, up- and cross-selling, inadequate data, decoupling challenges and more; IT modernization programs are problematic as well. We offer a framework that enables companies to align their voluntary and TPA strategies.
Cover Sheet
Name of Students in Group
1. Yuanhan Cheng
2. Yunzhi Feng
3. Ruikun Ma
Name of Company (Ticker): Match Group (MTCH)
Current Stock Price:
Estimated VPS
Recommendation:
P=80.1
V=111.4
Buy
Date: May 5, 2020
Name of Comparable (Ticker): Spark Networks (LOV)
1. Industry & Strategy Analysis
1.1 Industry Overview
The current dating services market is segmented into three sub-sectors, matchmaking, online dating and casual dating. Matchmaking serves the purpose for life partners who are willing to enter into a long-term committed relationship by mathematical algorithms. Online dating offers a platform where members can chat, flirt or fall in love which focused on casual contacting among the members. Users normally carry out the search by their own by applying search filters based on criteria such as age or other attributes. Casual dating establishes sexually oriented contacts which clearly focus on non-committal erotic adventures. Match Group falls in the subsectors of primarily Matchmaking and also Online dating.
Growth potential, especially in the U.S. The global revenue in the Dating Services market amounts to US$5.7 billion in 2019. Most of the revenue is generated in the Matchmaking category. When comparing figures globally, it can be noted that most of the revenue is generated in the U.S. with US$1.8 billion in 2019, followed by Europe, which had a revenue of US$1.1 billion in 2019. Revenues in China are the smallest in this comparison with US$1.1 billion in 2019.
Source: Statista
New initiatives and cooperation bringing in more opportunities In the future, dating apps with new concepts will be established, such as Whispar, where users can create an audio-profile. Many different algorithms are being developed to find the most compatible matches. For example, Tinder cooperates with Spotify to match potential partners based on their taste in music. New algorithms and AI-powered solutions like AIMM, Bernie or betterhalf will also boost new developments. Furthermore, we expect Dating Services to converge with social networks. Dating portals will focus less on the search for a partner for life and will rather place more emphasis on meeting new people instead (like Badoo). Also, social media platforms like Facebook are already rolling out their own dating features, boasting advantages many other providers don't have more than 2 billion active users.
Unsettled competition landscape The dating industry is competitive and has no single, dominant brand globally. Although Match is undoubtedly the largest public company in the sector, the apps in Match’s portfolio, Tinder, PlentyOfFish, OkCupid, and match.com, still compete with a large number of other matchmaking apps. Tinder is currently Top 3 in the U.S. market and the rank of top dating apps are still changing, making opportunities for every market player. Many social media platforms are gradually entering the matchmaking industry as well.
Source: Statista
1.2 C.
Running head STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVEN.docxtoltonkendal
Running head: STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS
6
STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS
Strategic Management and Strategic Cmpetitiveness
KaToya Jones
Dr. Wanda Tillman
Business Administration Capstone
January 14, 2018
Introduction
Strategic competitiveness is gained when an organization successfully establishes as well as implements a value-creating approach. In this perspective, strategy refers to a cohesive and coordinated combination of commitments and also to mention actions developed to exploit primary competencies in order to gain a competitive advantage (Hitt, Ireland, & Artz, 1999). This occurs when a firm implements a strategy unique from that of competitors giving them leverage. As a result, the firm is able to ensure above average returns and satisfy investor’s expectations from other investments with a common likelihood of risk. This paper will focus on Twitter, Inc to examine how globalization and advancement in technology have impacted the company. Further, applying the industrial organization model and resource-based model I will explore how the company could earn more profits, analyze how both the vision and the statement of the company impact its overall triumph and lastly investigate how Twitter’s stakeholders impact on the its overall success.
How globalization and technology changed Twitter Inc.
The modern world is transforming into a time of technological invention. Existence of new innovations on top of the available technological resources is such a remarkable achievement. As it improves, it as well spreads to other parts of the world. In this case the global spread of innovations it avails vast connections which consequently creates new markets across the world. Focusing on social media, it is one of those tools that can easily be exploited by those who are connected. Basically, as access is gained on a larger scale, it avails multiple market opportunities to those outsourcing ideas. In today’s world, the use of social media has revolutionized out society. Basing this on real life events various social media platforms have contributed to activism. This, however, has been criticized by many but the point is that social media is revolutionizing the world. Therefore, there’s no doubt that the present as well as the future transformation will still use social media. This is because social media platforms capture considerable large audience within a short period of time. In this case, the widespread of social media platforms such as Twitter; the company growth cannot be stopped.
Globalization and technology have contributed to the consistent growth of the company. For instance, according to Complete the micro-blogging sites recorded 23 million unique users with an increased growth (Java et al, 2007, August). This does not include the large number of people that do not visit Twitter.com but instead use third party service to update. Focusing on the trend the company hopes to h ...
Business Plan - Long Version - JobSerf - Job Board 2010Chief Innovation
This was (with some stuff redacted) our business plan back in 2010 for JobSerf (which JOBACUS followed later). When younger people want to raise money, I want them to understand that most investors require a TON of detail. They may get lucky, but usually not from someone not nicknamed 'Dad'. To quote one friend 'that's a lot of words' - yep, and asking for money requires people showing a lot of thought. Projections are always wrong, but are needed to show an understand of revenue and costs. Posting it just to show people the format if they don't have one.
523 Business Plan Example - Long Version - JobSerfChief Innovation
Was on my other SlideShare site, but wanted to put it here so people could see an example of a detailed business plan. Some people will say you don't need this, but most investors will not. Mostly just want to show the structure, flow and sections. In the end, we never did a raise on this, but had 2 rounds earlier without it. Took a LONG time to do. Thanks Darvin.
Running head COMPREHENSIVE MARKET PLAN .docxsusanschei
Running head: COMPREHENSIVE MARKET PLAN 1
COMPREHENSIVE MARKET PLAN 6
Comprehensive Market Plan
Michael Adams
Columbia Southern University
Comprehensive Market Plan
Overview of the company
Women on the Go is a startup company that specializing on advising women on clothing and how to purchase clothes that best suit them. The Company aims at the affluent women who have less time and knowledge on what and how to wear. Therefore, the Company using its esteemed workers like the fashion designers or fashion specialists can reach the clients either online or through physical contact. However, as much as Women on the Go gives first priority to affluence women the firm also serves other populations such as gentlemen but in a low percentage compared to their female counterparts.
Women on Go utilizes cutting out the middleman business model this is because the organization relies the impact of the middlemen to both the clients and that applies to the case of hiking of the prices when the demand increases. The Company has benefitted from the business model because they are in a position to engage the clients directly and through the process their interests, preferences and tastes are put into consideration and the aftermath to the situation is the profit increment (Allen & Helms, 2006). The organization’s mission, vision and objectives are clearly stated and every worker puts that into action that has resulted to the success for the Company for a long period of time. Similarly, they value clients and their satisfactory that why is it known despite the fact that it is a start-up company.
Market Research Strategies
In the need of ensuring that it remains relevant Women on Go should conduct market research so as to be in position to understand the nature of the target market and how to respond to the needs of the market. A good market research will bear information that will facilitate selection of the proper strategies. Market research analyzes information on the clients, competitors and the company before the decision is made on the best alternative. Therefore, it is important Women to Go should invest intensively on the same if they want to attain the profits level. The organization should put into consideration every finding from the market research because the smartness that will be observed in this case will directly affect the strategy to be used.
Women to Go should use the survey as the market research strategy. The survey will enable them to get the feedback from the customers about the services as well as how their specialists handle the clients. The fact that the Company is in its infancy stages it should be keen to ensure that the participants involved in the interview are among the loyal and esteem customer of the organization. The condition is important because these cli ...
Running head STR 581 - Strategic Choice and EvaluationSTR 581 -.docxagnesdcarey33086
Running head: STR 581 - Strategic Choice and Evaluation
STR 581 - Strategic Choice and Evaluation
STR 581 - Strategic Choice and Evaluation
University of Phoenix
By choosing an optimum strategic direction, Weight Loss Singles Dating Agency will be assured of a long-term growth and prosperity. Given the fact that the online dating industry is extremely competitive and subject to using by a majority of the world populations, the company has to analyze the trends keenly for the purpose of making strategic choices that would bring about shareholder value (Pearce, & Robinson, 2013). The value discipline that should be designed in a way that helps the company to achieves its corporate culture. For this to be attained, Weight Loss and Singles Dating Agency will also have to implement a generic strategy and grand strategy on the basis of the long-term growth value (Pearce, & Robinson, 2013). Value Discipline
One discipline that suits the company is operational excellence as it will push its growth strategy. The importance of the value discipline to this company is that it will help in the improvement of the internal business operations as well as elimination of the waste within the internal processes value (Pearce, & Robinson, 2013). The company will operate a vast supply chain and as such, it is critical that the company serves both the local and international populations by operating at peak efficiency in maintaining competitive price points in the online dating industry value (Pearce, & Robinson, 2013). That is informed by the fact that if the competitors come with low prices it is likely to result in a decreased market share, profit margin or a combination of the two. Insisting on operational excellence helps mitigate the risk of being shortchanged by the competitor’s lower prices value (Pearce, & Robinson, 2013).
The company will implement policies and services that will bring about a reduced cost for using the site form online dating services in comparison with the competitors. Reduced overhead costs will include utilizing owners of organization with their expertise in human resources, finance and Information technology to assist in creation of budget, hiring of experienced personnel, and IT platform/website to be used.
Weight loss Singles Dating Agency should also adopt customer intimacy as its competitive strategy as it currently is the best value discipline for its mission. The company will hire specialized customer service reps to address customer’s needs and which services will best fit their needs. This strategy will ensure that the organization focuses on unique customer services which will allow for personalization of service as well as customization of products so that it can meet the varied customer needs. The main focus in this case is to establish the customer’s lifetime value in the organization and not just the value of the single transactions. As such, the organization will adapt to the operating model.
GT Events & Program Guide: ForwardThinking October/November 2017Grant Thornton LLP
ForwardThinking is a look ahead at the latest knowledge and insights available from Grant Thornton LLP. It includes a collection of our research, thought leadership and a schedule of upcoming webcasts and events.
Running Head DIVERSIFICATION STRATEGY1DIVERSIFICATION STRAT.docxcharisellington63520
Running Head: DIVERSIFICATION STRATEGY
1
DIVERSIFICATION STRATEGY
8
Diversification strategy
Name
College
Course
Tutor
Date
Diversification is one of the strategies that the company will use so as to stay afloat in the highly competitive market. It is a risk management technique which involves mixing a wide range of investments in the same portfolio (Kenny, 2009). Most companies use the strategy so as to grow, spread risk, to fully utilize the existing resources and to escape from the undesirable industry environment. The essence of using the strategy is that on average, the different product types will yield higher returns to the company and at the same time reduce risks in comparison to individual products. Since the company market is a highly competitive one, the organization should diversify its products and services so as to attract more customers and reap as much benefits as it can from the potential market.
Diversification of the business
The advantages associated with the diversification strategy are: It creates opportunities to achieve economies of scale. It creates opportunities to expand product offerings and expand into new geographical areas. It reduces the cyclical fluctuations in sales and revenues and cash flows and it lets the company continue to grow after the core business has matured. The disadvantage is that it may be complex and difficult to coordinate the different but related businesses. The other problem with the strategy is that the managers of the firm may lack the knowledge of the firms’ businesses. The strategy may therefore be useful if well implemented and follow ups carried out so as to ensure that the strategy is effective and advantageous to the firm.
Strategy for diversification indicating the products and industries for the diversification and how synergies may be gained from the diversified activities
Diversification could either be related or unrelated to the products currently on offer. In the case of the APAtizer Company, since not all tutors require the assignments to be written in the APA format, tutorials for the other formatting styles such as Turabian, Chicago, MLA and Harvard could also be offered at the APAtizer website. That will highly increase the sales volumes due to the increase in the market size. That will be as a result of different services offered. The site could also use other retailers to offer their services. That could be through affiliate companies which would increase the company’s market.
Synergies may be gained from the diversified activities in the human resource department since there will be no need to acquire new staff as long as the diversified strategy is related. The technology will also not be acquired as the existing one will be shared in the processing of the new products and services. The few resources will be used to produce the new products and increase revenue. By using the unrelated product differentiation strategy, the synergies to be gained w.
IMPLEMENTATION, STRATEGIC CONTROLS, & CONTINGENCY 2
IMPLEMENTATION, STRATEGIC CONTROLS, & CONTINGENCY 3
Implementation, Strategic Controls, and Contingency
STR/581
Running head: IMPLEMENTATION, STRATEGIC CONTROLS, & CONTINGENCY 1
Weight Loss Singles Dating Agency is an online dating service tailored to provide companionship services to individuals over the age of 18 who have undergone any form of weight loss surgery. For effective strategic formulation of implementing this new business, there is need for the implementation of an effective strategic plan to ensure the company maintains competitive advantage in the industry. The company’s strategic plan will comprise of various elements including:
· An implementation plan
· Objectives
· Functional tactics
· Action items
· Milestones and deadlines
· Tasks and task ownership
· Resource allocation
· Organizational change management strategies
· Key success factors
· Financial data including: budget, forecasted financials
· Risk management plan
Each of these elements of the strategic plan is discussed in enclosed detail.
Implementation Plan
The strategic plan intends to provide a road map for the company to benefit through both monetary and non-monetary strategies. The plan is also tailored around the corporate social responsibility business operations that in turn envision various benefits including increased sales and market share as well as establishment of brand positioning.
The strategic plan for Weight Loss Singles Dating Company also includes the SWOT analysis that will in turn play a critical role in the realization of implementation of the action plans and programs. There are also the specific activities that will be assumed to ensure advantageous positioning in this niche market.
The following chart exhibits analysis of implementation activities and when these action items will occur in the process:
Activities
Months
1st Mo
2ndMo
3rdmo
4thMo
Expected outcome/Comments
1
Personalized training: Development of a concept paper, TORs (online anonymity software), Report
X
X
Increased stakeholders and partnerships
2
Develop content for website, social media, advertising outlets
X
X
X
Capacity Building on Information Communications Technology (ICT) and its relevance
3
Form two online communities of practice on information mgmt on our blog
X
X
X
X
Increased number of stakeholders recruited and participating in the discussions
4
Development of marketing plans for each of our services
· Data collection, Data Research Data Analysis
· Peer review of report
Launch of the marketing plan with staff & management
X
X
Comprehensive marketing plans and concept paper
Peer review marketing plans
5
Created documentary on client success story – includes photography
X
X
Documentary to be shared with public when completed
6
Identify networks / stakeholders
X
X
X
Increased clientele base
7
Contributions and maintenance of the company Website, networks: blog, face-book, twitter.
If you’re struggling to create personalised marketing campaigns AND meet regulatory demands such as GDPR, you’re not alone. Not only are increasingly cynical customers demanding more personalisation but new regulations and data protection laws have rewritten how marketing teams can go about their jobs.
That’s why we’ve spoken to the experts and created The Compliant Marketer’s Ultimate Guide to Personalisation.
The purpose of this article is to explore e-commerce issues particularly for developing an appropriate framework for ecommerce marketing. The issues that e-commerce faces will be examined through the marketing mix. The authors consider process as an additional P especially for ecommerce. Exploring the ideas of product, place, price, promotion and process with their implication in addressing and mitigating problems of ecommerce is the main focal point of this article. The authors find that the five concepts of the marketing mix equally play a critical part in the success of e-commerce. Therefore, concentrating on these concepts will prove to be of the utmost importance as an e-commerce provider.
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
Recognizing the need for insights into multi-channel use and OCM adoption,
Platt Retail Institute (PRI), in cooperation with the American Marketing
Association (AMA), and with the generous support of hybris software, decided
to undertake a survey of a portion of the AMA audience in January 2013. In
general, the purpose for conducting this research was:
1. To understand current and future marketing channel usage. As most
firms use various methods to reach their customers, we desire to gain
insights into current and future utilization, budget allocation, and
perceived channel ROI.
2. As organizations are being driven to adopt a more integrated marketing
approach, we desire to learn whether OCM strategies are being
implemented, or if there are plans to implement them within the next
three years. Underlying factors that are driving these plans, as well as
budgets allocated to implement these programs, were also considered.
The study also identifies the most significant business challenges faced
when implementing an OCM strategy, as well as who is primarily
responsible for making the decision to implement an OCM solution.
GT Events and Program Guide is a look ahead at the latest knowledge and insights available from Grant Thornton LLP. It includes a collection of our research, thought leadership and a schedule of upcoming webcasts and events.
Exploring Online Consumer Behaviors
John A. Smith and Jane L. Doe
Liberty University
References
Janda, S. (2008). Does gender moderate the effect of online concerns on purchase likelihood? Journal of Internet Commerce, 7(3), 339-358. doi:10.1080/15332860802250401
Jeon, S., Crutsinger, C., & Kim, H. (2008). Exploring online auction behaviors and motivations. Journal of Family and Consumer Sciences, 100(2), 31-40. Retrieved by http://search.proquest.com.ezproxy.liberty.edu:2048/docview/218160218
Koyuncu, C., & Lien, D. (2003). E-commerce and consumer's purchasing behaviour. Applied Economics, 35(6), 721. Retrieved from http://go.galegroup.com.ezproxy.liberty.edu:2048/ps/i.do?id=GALE%7CA102272684&v=2.1&u=vic_liberty&it=r&p=AONE&sw=w
Kukar-Kinney,M.,Monroe, K.B.,Ridgway,N.M. (2008). The relationship between consumers’ tendencies to buy compulsively and their motivations to shop and buy on the internet. Journal of Retailing: Consumer Behavior and Retailing, 85(3), 298-307. Retrieved from http://dx.doi.org. ezproxy.liberty.edu: 2048/10.1016/j.jretai.2009.05.002
Stibel, J. (2005). Mental models and online consumer behaviour. Behaviour & Information Technology, 24(2), 147-150. doi:10.1080/01449290512331321901
Vazquez,D., & Xu,X.(2009). Investigation linkages between online purchase behavior variables. International Journal of Retail & Distribution Management, 37(5), 408-419. doi:10.1108/09590550910954900
Abstract Comment by user: Double space between all lines of the manuscript. This includes the elimination of any extra spacing before or after the paragraph (APA Manual 5.03). The default setting in Microsoft Word is to add extra spacing after paragraphs. You can change this setting under the page layout tab in Microsoft Word.
Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon. Comment by user:
APA style uses one inch margins. Paragraphs should be indented five to seven spaces (about 1/2 inch ...
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Running head COMPREHENSIVE MARKET PLAN .docxsusanschei
Running head: COMPREHENSIVE MARKET PLAN 1
COMPREHENSIVE MARKET PLAN 6
Comprehensive Market Plan
Michael Adams
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Comprehensive Market Plan
Overview of the company
Women on the Go is a startup company that specializing on advising women on clothing and how to purchase clothes that best suit them. The Company aims at the affluent women who have less time and knowledge on what and how to wear. Therefore, the Company using its esteemed workers like the fashion designers or fashion specialists can reach the clients either online or through physical contact. However, as much as Women on the Go gives first priority to affluence women the firm also serves other populations such as gentlemen but in a low percentage compared to their female counterparts.
Women on Go utilizes cutting out the middleman business model this is because the organization relies the impact of the middlemen to both the clients and that applies to the case of hiking of the prices when the demand increases. The Company has benefitted from the business model because they are in a position to engage the clients directly and through the process their interests, preferences and tastes are put into consideration and the aftermath to the situation is the profit increment (Allen & Helms, 2006). The organization’s mission, vision and objectives are clearly stated and every worker puts that into action that has resulted to the success for the Company for a long period of time. Similarly, they value clients and their satisfactory that why is it known despite the fact that it is a start-up company.
Market Research Strategies
In the need of ensuring that it remains relevant Women on Go should conduct market research so as to be in position to understand the nature of the target market and how to respond to the needs of the market. A good market research will bear information that will facilitate selection of the proper strategies. Market research analyzes information on the clients, competitors and the company before the decision is made on the best alternative. Therefore, it is important Women to Go should invest intensively on the same if they want to attain the profits level. The organization should put into consideration every finding from the market research because the smartness that will be observed in this case will directly affect the strategy to be used.
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Running head STR 581 - Strategic Choice and EvaluationSTR 581 -.docxagnesdcarey33086
Running head: STR 581 - Strategic Choice and Evaluation
STR 581 - Strategic Choice and Evaluation
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By choosing an optimum strategic direction, Weight Loss Singles Dating Agency will be assured of a long-term growth and prosperity. Given the fact that the online dating industry is extremely competitive and subject to using by a majority of the world populations, the company has to analyze the trends keenly for the purpose of making strategic choices that would bring about shareholder value (Pearce, & Robinson, 2013). The value discipline that should be designed in a way that helps the company to achieves its corporate culture. For this to be attained, Weight Loss and Singles Dating Agency will also have to implement a generic strategy and grand strategy on the basis of the long-term growth value (Pearce, & Robinson, 2013). Value Discipline
One discipline that suits the company is operational excellence as it will push its growth strategy. The importance of the value discipline to this company is that it will help in the improvement of the internal business operations as well as elimination of the waste within the internal processes value (Pearce, & Robinson, 2013). The company will operate a vast supply chain and as such, it is critical that the company serves both the local and international populations by operating at peak efficiency in maintaining competitive price points in the online dating industry value (Pearce, & Robinson, 2013). That is informed by the fact that if the competitors come with low prices it is likely to result in a decreased market share, profit margin or a combination of the two. Insisting on operational excellence helps mitigate the risk of being shortchanged by the competitor’s lower prices value (Pearce, & Robinson, 2013).
The company will implement policies and services that will bring about a reduced cost for using the site form online dating services in comparison with the competitors. Reduced overhead costs will include utilizing owners of organization with their expertise in human resources, finance and Information technology to assist in creation of budget, hiring of experienced personnel, and IT platform/website to be used.
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Running Head DIVERSIFICATION STRATEGY1DIVERSIFICATION STRAT.docxcharisellington63520
Running Head: DIVERSIFICATION STRATEGY
1
DIVERSIFICATION STRATEGY
8
Diversification strategy
Name
College
Course
Tutor
Date
Diversification is one of the strategies that the company will use so as to stay afloat in the highly competitive market. It is a risk management technique which involves mixing a wide range of investments in the same portfolio (Kenny, 2009). Most companies use the strategy so as to grow, spread risk, to fully utilize the existing resources and to escape from the undesirable industry environment. The essence of using the strategy is that on average, the different product types will yield higher returns to the company and at the same time reduce risks in comparison to individual products. Since the company market is a highly competitive one, the organization should diversify its products and services so as to attract more customers and reap as much benefits as it can from the potential market.
Diversification of the business
The advantages associated with the diversification strategy are: It creates opportunities to achieve economies of scale. It creates opportunities to expand product offerings and expand into new geographical areas. It reduces the cyclical fluctuations in sales and revenues and cash flows and it lets the company continue to grow after the core business has matured. The disadvantage is that it may be complex and difficult to coordinate the different but related businesses. The other problem with the strategy is that the managers of the firm may lack the knowledge of the firms’ businesses. The strategy may therefore be useful if well implemented and follow ups carried out so as to ensure that the strategy is effective and advantageous to the firm.
Strategy for diversification indicating the products and industries for the diversification and how synergies may be gained from the diversified activities
Diversification could either be related or unrelated to the products currently on offer. In the case of the APAtizer Company, since not all tutors require the assignments to be written in the APA format, tutorials for the other formatting styles such as Turabian, Chicago, MLA and Harvard could also be offered at the APAtizer website. That will highly increase the sales volumes due to the increase in the market size. That will be as a result of different services offered. The site could also use other retailers to offer their services. That could be through affiliate companies which would increase the company’s market.
Synergies may be gained from the diversified activities in the human resource department since there will be no need to acquire new staff as long as the diversified strategy is related. The technology will also not be acquired as the existing one will be shared in the processing of the new products and services. The few resources will be used to produce the new products and increase revenue. By using the unrelated product differentiation strategy, the synergies to be gained w.
IMPLEMENTATION, STRATEGIC CONTROLS, & CONTINGENCY 2
IMPLEMENTATION, STRATEGIC CONTROLS, & CONTINGENCY 3
Implementation, Strategic Controls, and Contingency
STR/581
Running head: IMPLEMENTATION, STRATEGIC CONTROLS, & CONTINGENCY 1
Weight Loss Singles Dating Agency is an online dating service tailored to provide companionship services to individuals over the age of 18 who have undergone any form of weight loss surgery. For effective strategic formulation of implementing this new business, there is need for the implementation of an effective strategic plan to ensure the company maintains competitive advantage in the industry. The company’s strategic plan will comprise of various elements including:
· An implementation plan
· Objectives
· Functional tactics
· Action items
· Milestones and deadlines
· Tasks and task ownership
· Resource allocation
· Organizational change management strategies
· Key success factors
· Financial data including: budget, forecasted financials
· Risk management plan
Each of these elements of the strategic plan is discussed in enclosed detail.
Implementation Plan
The strategic plan intends to provide a road map for the company to benefit through both monetary and non-monetary strategies. The plan is also tailored around the corporate social responsibility business operations that in turn envision various benefits including increased sales and market share as well as establishment of brand positioning.
The strategic plan for Weight Loss Singles Dating Company also includes the SWOT analysis that will in turn play a critical role in the realization of implementation of the action plans and programs. There are also the specific activities that will be assumed to ensure advantageous positioning in this niche market.
The following chart exhibits analysis of implementation activities and when these action items will occur in the process:
Activities
Months
1st Mo
2ndMo
3rdmo
4thMo
Expected outcome/Comments
1
Personalized training: Development of a concept paper, TORs (online anonymity software), Report
X
X
Increased stakeholders and partnerships
2
Develop content for website, social media, advertising outlets
X
X
X
Capacity Building on Information Communications Technology (ICT) and its relevance
3
Form two online communities of practice on information mgmt on our blog
X
X
X
X
Increased number of stakeholders recruited and participating in the discussions
4
Development of marketing plans for each of our services
· Data collection, Data Research Data Analysis
· Peer review of report
Launch of the marketing plan with staff & management
X
X
Comprehensive marketing plans and concept paper
Peer review marketing plans
5
Created documentary on client success story – includes photography
X
X
Documentary to be shared with public when completed
6
Identify networks / stakeholders
X
X
X
Increased clientele base
7
Contributions and maintenance of the company Website, networks: blog, face-book, twitter.
If you’re struggling to create personalised marketing campaigns AND meet regulatory demands such as GDPR, you’re not alone. Not only are increasingly cynical customers demanding more personalisation but new regulations and data protection laws have rewritten how marketing teams can go about their jobs.
That’s why we’ve spoken to the experts and created The Compliant Marketer’s Ultimate Guide to Personalisation.
The purpose of this article is to explore e-commerce issues particularly for developing an appropriate framework for ecommerce marketing. The issues that e-commerce faces will be examined through the marketing mix. The authors consider process as an additional P especially for ecommerce. Exploring the ideas of product, place, price, promotion and process with their implication in addressing and mitigating problems of ecommerce is the main focal point of this article. The authors find that the five concepts of the marketing mix equally play a critical part in the success of e-commerce. Therefore, concentrating on these concepts will prove to be of the utmost importance as an e-commerce provider.
AMA_Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel...Scott Valentine, MBA, CSPO
Recognizing the need for insights into multi-channel use and OCM adoption,
Platt Retail Institute (PRI), in cooperation with the American Marketing
Association (AMA), and with the generous support of hybris software, decided
to undertake a survey of a portion of the AMA audience in January 2013. In
general, the purpose for conducting this research was:
1. To understand current and future marketing channel usage. As most
firms use various methods to reach their customers, we desire to gain
insights into current and future utilization, budget allocation, and
perceived channel ROI.
2. As organizations are being driven to adopt a more integrated marketing
approach, we desire to learn whether OCM strategies are being
implemented, or if there are plans to implement them within the next
three years. Underlying factors that are driving these plans, as well as
budgets allocated to implement these programs, were also considered.
The study also identifies the most significant business challenges faced
when implementing an OCM strategy, as well as who is primarily
responsible for making the decision to implement an OCM solution.
GT Events and Program Guide is a look ahead at the latest knowledge and insights available from Grant Thornton LLP. It includes a collection of our research, thought leadership and a schedule of upcoming webcasts and events.
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Exploring Online Consumer Behaviors
John A. Smith and Jane L. Doe
Liberty University
References
Janda, S. (2008). Does gender moderate the effect of online concerns on purchase likelihood? Journal of Internet Commerce, 7(3), 339-358. doi:10.1080/15332860802250401
Jeon, S., Crutsinger, C., & Kim, H. (2008). Exploring online auction behaviors and motivations. Journal of Family and Consumer Sciences, 100(2), 31-40. Retrieved by http://search.proquest.com.ezproxy.liberty.edu:2048/docview/218160218
Koyuncu, C., & Lien, D. (2003). E-commerce and consumer's purchasing behaviour. Applied Economics, 35(6), 721. Retrieved from http://go.galegroup.com.ezproxy.liberty.edu:2048/ps/i.do?id=GALE%7CA102272684&v=2.1&u=vic_liberty&it=r&p=AONE&sw=w
Kukar-Kinney,M.,Monroe, K.B.,Ridgway,N.M. (2008). The relationship between consumers’ tendencies to buy compulsively and their motivations to shop and buy on the internet. Journal of Retailing: Consumer Behavior and Retailing, 85(3), 298-307. Retrieved from http://dx.doi.org. ezproxy.liberty.edu: 2048/10.1016/j.jretai.2009.05.002
Stibel, J. (2005). Mental models and online consumer behaviour. Behaviour & Information Technology, 24(2), 147-150. doi:10.1080/01449290512331321901
Vazquez,D., & Xu,X.(2009). Investigation linkages between online purchase behavior variables. International Journal of Retail & Distribution Management, 37(5), 408-419. doi:10.1108/09590550910954900
Abstract Comment by user: Double space between all lines of the manuscript. This includes the elimination of any extra spacing before or after the paragraph (APA Manual 5.03). The default setting in Microsoft Word is to add extra spacing after paragraphs. You can change this setting under the page layout tab in Microsoft Word.
Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researches as internet consumerism expands. This paper will examine the following research questions: (1) How do factors previously researched affect the online purchasing behavior of consumers and (2) what are the significant consumer behaviors both positive and negative that affect internet consumerism? By identifying these factors and variables, new strategies can be formulated and both consumer and supplier can gain knowledge and understanding of behaviors which exist. The purpose of this research paper is to integrate the varied research information together and draw coherent linkages to how consumer thoughts, attitudes and motivational behavior affect online buying, thus building a broader framework of analysis in which to build upon. Comment by user:
APA style uses one inch margins. Paragraphs should be indented five to seven spaces (about 1/2 inch ...
External and Internal Analysis 8Extern.docxgitagrimston
External and Internal Analysis 8
External and Internal Environmental Analysis
STR/581
Professor Alfonso Rodriguez
July 30, 2014
Sheila Medina
Introduction
Coffee has become an integral part of the lives of numerous people. In 1971, Starbucks coffee opened its first coffee shop in the Pike Place Market in Seattle, Washington. Now, according to research “Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world, with more than 6,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim” (www.investor.starbucks.com). Starbucks aims to be the consumer’s favorite coffee shop and to achieve this the company focused on customer satisfaction as well as company advancement. Therefore, it is important to act based on what is written in Starbucks mission, value and vision statement, “To inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time” (www.starbucks.com).
A review of Starbucks financial reports has identified an increase in revenue over the past few years. However, this increase in revenue doesn’t account for the increase in profits. The profit increase is not as high as it could be due to external factors such as other coffee shops and the increase in amount of competition. This report aims to identify the different internal and external environment factors attributing to the changes in Starbucks external environment by utilizing several different analyses.
SWOT Analysis
Strengths
Starbucks possesses several main strengths including their high visibility being located in high traffic areas, quality of service and products and their established brand loyalty. Starbucks remains an established leader being the number one known coffee house in the world while possessing a competent workforce, providing quality service, and continuing financial soundness. They also are known for their strong internal and external relationships with their suppliers.
Weakness
Weaknesses that Starbucks must address include: Product affordability and pricing, coffee beans price is the major influence over the firms profits, maintaining the positive public opinion of their products, avoiding any negative publicity, and remaining connected to their customers. Starbucks must also consider the fact they have expanded domestically and internationally resulting in saturation of the markets. They are also a non-smoking facility alienating some customers from purchasing coffee or other products from their store.
Opportunities
Opportunities include the ability for Starbucks to enter into different and new markets,
partnership opportunities with businesses, growing acceptance and customer satisfaction, and increase different product offerings. Starbucks must strive to continue expanding their products and food service to remain competitive and reach other consumers. Another option would be for Starbucks to allow consumers to order t ...
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Exploring Music
Concert Paper Guidelines
Instructions
1) Choose. Pick a classical music concert from the list provided on Blackboard. Sign up and buy tickets.
2) Research. Using reputable sources, learn about the composers and music featured at the concert. I
recommend searching Google for program notes from major orchestras.
3) Write. Write a typed, double-spaced, 2 -3 page research paper, including properly formatted citations
using APA, MLA, or Chicago style. This must be done before you attend the concert.
4) Cite. Cite your sources using in-text citations. Include a works cited list with full citations using MLA,
APA, or Chicago. If you don’t know how to do this, read this.
5) Submit. Turn in your research paper under the “concerts” tab in Blackboard 2 days before the concert
date. It will be checked for plagiarism.
6) Go. Plan ahead. Dress appropriately. Get to your concert on time. If you’re late, you might not get in.
7) Listen. Use active listening during the concert. (See “at the concert” below.)
8) Smile. Take a selfie or have someone take a picture of you that clearly shows that you were at the
concert. In the lobby during intermission is a good time for this! Save your ticket and program.
9) Interview. Talk to someone at the concert. Ask them why they came and what they thought.
10) Write. Add a “part two” to your research paper. This second part should be a typed, double-spaced, 2-3
page reaction paper to your concert. Talk about what you thought, show off your active listening skills,
and include the results of your interview.
11) Add. Add your concert picture to the last page of your paper. If you don’t have this, I can’t accept the
paper for credit. Staple your ticket to your paper.
12) Submit. Turn in a hard copy of your complete paper (research part AND reaction part with picture and
ticket) in class on or before the due dates indicated.
At The Concert: Active Listening
Choose one piece from your concert to analyze. Identify the meter, texture, and two other musical elements.
Reflect on the music. What emotions do you get from that piece? Does it spark anything in your imagination?
Does it remind you of anything? What is it about the music that creates those feelings and ideas?
Interview a fellow attendee after the show or during intermission. Ask why they came and what they thought.
WARNING
DO NOT OVER-USE DIRECT QUOTATIONS. If your paper has more than 50 words that are directly quoted, I will
return the paper to you, ungraded. Quotes can be useful, but you have to know when and how to use them!
Blend your quotes within your narrative. Paraphrase when appropriate. Read this.
DO NOT PLAGIARIZE. All sources, even if they are only alluded to or paraphrased, must be cited.
http://guides.temple.edu/c.php?g=77953&p=528593
http://www.temple.edu/writingctr/support-for-writers/documents/BecominganEffectiveWriterinCollege.pdf
http://www.bibme. ...
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Expo 12 Discussion Questions
Think about the cooperative learning lesson plan you have developed for studying Crystal Growing and the Rock Cycle. What problems do you envision occurring? Select the most problematic issue and elaborate on it on the discussion board.
Module 5 Activity
Consider the lab you have just completed, Experiment 12, and the processes you went through. Now, assume this experiment were to be conducted in your classroom in groups of four. Create an age appropriate lesson plan in which you conduct this experiment using cooperative learning, while still maintaining the integrity of the 5E Model. Submit your lesson plan as a word document.
Hands-On Labs SM-1 Lab Manual
91
EXPERIMENT 12:
Crystal Growing and the Rock Cycle
Note: Part One of this lab should be performed at least 10 days before your report due date.
Read the entire experiment and organize time, materials, and work space before beginning.
Remember to review the safety sections and wear goggles when appropriate.
Objectives: To grow synthetic crystals from a supersaturated solution by evaporation,
To measure the interfacial angles of minerals,
To make sugar “glass,”
To understand the role of evaporation in mineral growth, and
To determine the dissolution point of certain crystals.
Materials: Student Provides: Pan, small
Spoon or blunt knife
Cup saucer
Stovetop burner
Refrigerator
50 g sugar
From LabPaq: Tweezers
Protractor
Ruler
Magnifying hand lens
Digital scale
100-mL Beaker
3 Petri dishes, large
Thermometer
Set of 18 numbered minerals
Igneous rock sample #19
Sedimentary rock sample #36
Metamorphic rock sample #47
Epsom salt: Magnesium Sulfate Heptahydrate,
MgSO4 · 7H2O
Alum: Aluminum Potassium Sulfate Dodecahydrate,
KAI(SO4) 2 · 12 H2O
Discussion and Review: The textbook definition of a mineral is “a homogeneous,
naturally occurring, solid substance with a definable chemical composition and an
internal structure characterized by an orderly arrangement of atoms in a crystalline
structure” (from Earth; Portrait of a Planet; Stephen Marshak (Norton, 2005).
A crystal grown in a lab is not a true mineral since it did not form by geologic processes.
However, crystals grown in a lab are virtually identical to true minerals in many other
Hands-On Labs SM-1 Lab Manual
92
aspects: they are solid, inorganic, homogeneous, and have a definite chemical
composition and an ordered structure.
By growing crystals in a laboratory setting you will be able to investigate the different
properties that define a mineral. In addition, growing synthetic minerals can offer insight
into the factors that affect the crystal growing process in a true geologic setting. By
“watching” your crystals grow, you’ll be able to better understand how crystal faces
develop in rocks and what influences them, plus you won’t ...
ExplanationMaster Honey is a franchise-style company that sel.docxgitagrimston
Explanation:
Master Honey is a franchise-style company that sells a variety of products derived from raw honey harvested from both local and international bee-farms, called apiaries. Our company was established in 1988 by its founder, Sergio Saladrigas, back when honey was a booming industry, and its business was conducted based on quality rather than quantity. With this philosophy in mind, Master Honey has created a culture of good quality work with competitive pricing. Since its creation, Master Honey has had a successful expansion throughout most of Central and South-Florida in the form of two different types of establishments for retail selling that have made the brand differentiate itself from the competition:
For rather big retail space, Master Honey developed a trademarked concept for a retail-store called “Honey Caves”. Usually placed in malls and around touristic areas, Honey Caves are stores of 1,000-1,500 squared feet that offer the whole catalog of Mater Honey’s products. The product catalog includes:
Products
Types
Large size
Medium size
Small size
Artisanal honey:
Local Honey:
Tupelo
9$
5$
3$
Orange blossom
8$
4$
2$
Red Pepper
7$
4$
2$
Golden Berry
7$
4$
2$
Wildflower
6$
3$
2$
International Honey:
Blue Gum
11$
6$
4$
Beech Wood
10$
5$
3$
Acai
12$
8$
5$
Acacia
12$
8$
5$
Manuka
11$
6$
4$
Honey Blends for:
Tea, Chees or BBQ
12$
8$
5$
Soaps for:
Face (anti-acne)
-
10$
6$
Body
9$
5$
-
Hands
-
9$
5$
Lotions:
Face (anti-age)
-
15$
10$
Body
-
10$
7$
Other Products:
Shampoo
15$
11$
7$
Conditioner
15$
11$
7$
The honey caves have a specific and trademarked design that makes customers feel “like a bee in a hive”. The temperature is set at a low 72 degrees Fahrenheit with low light, and with a constant and subtle bee sound. In addition, the shelves are designed to look like a hive, with a series of hexagonally shaped boxes that designed to be piled together. This gives the shop managers freedom to change the setting of the store with ease and freedom of choice. Furthermore, the stores offer samples from all of our different products so the customers can see, feel, smell and taste the quality that differentiates our product. Also, every single one of our franchised Honey Caves has a large table in the middle of the store in a hexagonal shape displaying many large and artisanal-looking bottles that carry all of the honey types that we offer (that way, if a certain type of honey is not in store, it can still be shipped). The first bottle on each line contains a pump from which the customer can serve previously measured quantities in a small sample cup, and taste the differences in flavor and texture among all honeys from different flowers. The same technique is used with our soaps by providing 3 to 7 sinks for our customers to try the soaps, and realize its unique smell and smoothness. This type of store look like:
For the smaller stores, of about 600-800 squared feet, Master Honey has created another trademarked store des ...
Explain where industry profits are maximized in the figure below.docxgitagrimston
Explain where industry profits are maximized in the figure below:
Problem 13. What real-world evidence would lead you to believe that firms were acting as Cournot oligopolists? Stackelberg oligopolists? Bertrand oligopolists?
...
Exploratory EssayResearch - 1The ability to Wallow in complex.docxgitagrimston
Exploratory Essay/Research - 1
The ability to Wallow in complexity
On a separate paper:
1. Write your Exploratory question.
Your Introduction
Your goal in the Introduction is to hook your reader’s interest in your chosen problem. Often the best way to do so is to show why you yourself became interested in it.
Write about any or all of the following:
· Why do you think you have chosen this particular subject? What interested you?
· Personal connection?
· Specific experiences?
· What do you think are the origins of your feelings?
· What are your first responses/answers to the question?
· Why do you think you feel the way you do now?
· Can you imagine yourself ever changing your mind? Why?
· Can you list (or imagine) different or alternative answers to this question? List some of them.
· How do you feel about these?
· Why?
· At this point, what is the most perplexing, confusing, or puzzling thing about this question?
...
Exploring MusicExtra Credit #2 Due November 6 in classIn G.docxgitagrimston
Exploring Music
Extra Credit #2
Due November 6 in class
In Germany, the 19th century was known as the “Age of Song”. For romantic composers, fusing literature with music represented artistic perfection. The Lied (pronounced “leet”) blended German poetry with piano collaboration. Lieder represent an intimate genre of music utilizing a solo singer partnered with piano. In most cases, the piano acts as more than mere accompaniment as it is able to musically enhance the text, depict moods and atmospheres, and in some cases represent a character in the poem.
For this assignment you will choose any threeLieder and write a 2-3 page paper (double spaced, 12 point font with 1 inch margins) based on the following guidelines to include in your paper:
1. Read the translation of the poetry and establish your own interpretation. Are there any words or phrases that lend themselves to musical depiction? If you were the composer how might you musically depict words or phrases or the mood/ atmosphere of the piece using only one singer and a piano?
2. Listen to the Lied and follow along with the translation. How does you analysis from Question 1 differ or parallel the composer’s interpretation?
3. Pay particular attention to the relationship between the voice, text, and piano keeping in mind the piano offers more than just harmonic support. Provide examples of how the piano enhances the text, creates a mood or atmosphere, or depicts a character from the poem.
4. Does the musical and vocal setting suit the poetry? Explain.
5. Is the setting strophic or through-composed? How does this affect the Lied?
Below are YouTube links to each Lied. Translations of the text are available in the Extra Credit no. 2 folder; print them out for your convenience if you wish.
1. Robert Schumann, “Die alten, bösen Lieder” from Dichterliebe
http://www.youtube.com/watch?v=sGx1zyOPZfM
2. Ludwig van Beethoven, “Der Kuß,” opus 128
http://www.youtube.com/watch?v=NTgcwny1PnU
3. Franz Schubert, “Ganymed”
http://www.youtube.com/watch?v=DMLiVQMDLEs
4. Robert Schumann, “Ich grolle nicht” from Dichterliebe
http://www.youtube.com/watch?v=XDbESDdZmfY
5. Franz Schubert, “Nähe des Geliebten”
http://www.youtube.com/watch?v=t47lxQCvJ5k
6. Clara Schumann, “Liebst du um Schönheit”
http://www.youtube.com/watch?v=kvHPxGfONYY
7. Franz Schubert, “Der Lindenbaum” from Wintereise
http://www.youtube.com/watch?v=zC7gEVSgf9k
8. Franz Schubert, “Rastlose Liebe”
http://www.youtube.com/watch?v=XOBNOB9Oxyc
Type the Boolean operator (AND, OR, or NOT) that best fits in the search statement to satisfy the search criterion stated.
Question 1 (1 point)
Question 1 options:
Find information on pollution in the Chesapeake Bay. "Chesapeake Bay"
pollut*
Question 2 (1 point)
Question 2 options:
Find information on the effect of plastics recycling on the environment. (recycle
reuse)
plastics
environment
Question 3 (1 point)
Question 3 options:
Find information on obedience tr ...
Explain why Franz Boas did not accept Morgan’s view about evol.docxgitagrimston
Explain why Franz Boas did not accept Morgan’s view about evolution ?
What sciences contributed to anthropology ?
How have teens used fashion and music to communicate their identity ?
What styles and attitudes today might seem rebellious to parents ?
What contributions did Pavlov, skinner and Chomsky bring to the comprehension of how language is attained ?
How does language indicate a society's values and priorities?
How has language evolved in some north American communities?
Why is language seen as a significant part of a people’s culture ?
Do advertisers give a false impression of their products ? it this legitimate communication ? why or why not
How can an environmental factors, such as living in a large city or a small rural town, influence individual and cultural evolution
Compare the approaches taken by anthropologist and psychologists in the study of human development ?
What are the various components of all rites of passage ?
How have coming of age rite of passage changed along with modern society
Some rites are experienced alone and some are experienced in groups. explain, with example, why this is the case
How is the body adornment connected to rites of passages
How do films and television programs portray sexual relationship between teens and adults ?
What rites of passage surrounding death have you experienced ?how did you feel about them ?
How do social scientists help people face the haunting prospect of death and the sadness of the loss of a loved one
...
Explanations 6.1 Qualities of Explanations Questions 0 of 3 com.docxgitagrimston
Explanations / 6.1 Qualities of Explanations Questions: 0 of 3 complete (0%) | 0 of 2 correct (0%)
Qualities of Explanations
An explanation is a statement that provides a reason for why or how something became the way it is. Arguments present a conclusion that's presumably new to you and then support this conclusion with evidence that you're likely to believe. Explanations work the other way around: they start with a conclusion that you likely believe (e.g., the sky is blue) and then offer an explanation for why that is so (e.g., because God is a UNC fan).
We will be looking specifically at causal explanations—that is, explanations in which you suggest that a particular physical or behavioral phenomenon is the result of another event.
Situation
Explanation
Traffic on a Saturday
There must be a football game today.
Most explanations start as theories. It can be challenging to fight the human impulse to pick the first theory that comes to mind and stop there, but what are the odds that the first thing you conceive of is in fact the best possible explanation?
Situation
Explanation
Traffic on a Saturday
Perhaps there's a concert today?
Maybe an art festival?
Or possibly an accident up ahead?
With a little imagination, you can come up with a seemingly unlimited number of theories, but at some point you've likely exhausted all the plausible explanations.
Situation
Explanation
Traffic on a Saturday
Perhaps a new IKEA has been built without my hearing anything about it, and all these people are headed to the grand opening.
As with all critical thinking, you'll need some judgment here. Discard the implausible theories (at least initially) and give fair consideration to all the reasonable ones:
· State your theory clearly (make a hypothesis).
· Consider possible alternatives.
· Look at the evidence.
· Evaluate the theory.
Sometimes the facts make the explanation quite clear:
I can see a train moving through an intersection several hundred yards ahead. That explains why traffic isn't moving.
Other times, you'll need to employ inductive reasoning to establish the most likely cause:
I can't see the tracks from here, but I drive through here every Saturday morning and usually a train was responsible for traffic being stalled. So it's probably a train.
We are presented with many such explanations on a daily basis.
Why is this webpage not loading?Why are sales down for last quarter?Why is my spouse not speaking to me?
As you consider potential explanations, keep the following standards in mind.
Consistency
First, is it internally consistent or does it contradict itself?
Second, is it externally consistent? Could this explanation effectively and fully account for whatever it's supposed to explain?
A good theory should be compatible with what we already know about how the world works. This is a problem with many paranormal theories—they go against accepted scientific fact. If the theory contradicts established knowledge, the burden of proof is on the new t ...
Experts Presentation
Student
PSY 496
Instructor
Overview of professionals
Maria Theresa Redaniel, Ph.D.
Suicide prevention specialist who’s main focus is finding ways to prevent suicide cases within local communities.
She is looking to branch out from the community sector to further her expertise on a federal and state vocation.
Received her master’s from the University of Nebraska in Community Development.
Michael Bauer, M.D., Ph.D.
Mental health profession with interest in suicide risk assessments, homicide and product liability especially in relation to psychotropic drugs.
He has extensive background in the field and wishes to further his resume by succeeding as a mentor to upcoming peers in the field.
Graduated top of his class from the University of Illinois 1965.
Suicide and prevention
Effective protective care is essential to suicide prevention.
If you are in crisis, call 1-800-273-TALK (8255) National Suicide Prevention Lifeline
Suicide is the 10th leading cause of death in the united states (AFSP, 2014). And the third leading cause among youth and young adults (Wharff, Ross, & Lambert, 2014)
Research shows 90% of those who have died by suicide had a potentially treatable mental illness (AFSP, 2014).
Prevention starts with awareness and education.
Risk Factors may include mental disorder, previous attempts, family history, serious medical condition or pain. These factors combined with environmental stimuli increase chances of suicide and suicide attempts (Carlborg, Winnerback, Jonsson, Jokinen & Nordstrom, (2010).
Research
Maria’s focus has been in the community prevention. The barriers of suicide documentation in the Philippines has encouraged her research in using psychological autopsy’s to evaluate a course of intervention (AFSP, 2014). Psychological autopsies have been used to present evidence of mental disorders present in those who died from suicide based on a collection of interviews and reports to dictate what they may have thought (Hjelmeland, Dieserud, Dyregrov, Knizek & Leenaars, 2012).
Michael has focused his research in the use of pharmacology in suicide prevention. Giving participants a prescribed amount of lithium has shown great strides in lowering future suicide attempts and depressive behaviors (ASFP, 2014).
Comparison
Maria has strong views in behavior aspect of study. She has culminated research of behaviors related to mental disorders and compared them to suicide reports made from informant interviews and medical documents. She uses such information to hopefully reduce the suicide rates in the community by early diagnosis and treatment prevention.
Michael uses his successful career in clinical psychology to establish the benefits of treating mental disorders to prevent suicides and suicidal behaviors. He focuses his research to provide evidence of pharmacology on disorders. His goal it to use such evidence to reduce thoughts of suicide and attempts.
References
American Foun ...
Explain whether Okonkwo was remaining truthful to himself by killi.docxgitagrimston
Explain whether Okonkwo was remaining truthful to himself by killing himself
Please make sure that you answer this question with 4 pages in length, it has to be MLA format, double space.
LDR/531 – WEEK 2
*
WDWLLW?DISC AssessmentLeadershipPersonality
*
ObjectivesTheories of Leadership Compare and contrast leadership theories.Evaluate the strengths and weaknesses of established leadership styles.
*
Leadership is:
Are leader’s born or made?
Leader traits – the trait approach is the oldest leadership perspective and was dominant for several decades. The perspective is that some personality characteristics – many of which a person need not be born with but can strive to acquire distinguish effective leaders from other people.
Drive, which refers to a set of characteristics that reflect a high level of effort. It includes high need for achievement, constant striving for improvement, ambition, energy, tenacity (persistence in the face of obstacles), and initiative.
Leadership motivation – great leaders not only have drive, they want to lead.
Integrity is the correspondence between actions and words. Honesty and credibility are especially important.
Self-confidence is important because the leadership role is challenging, and setbacks are inevitable.
Knowledge of the business, industry, company, and technical matters.
The most important personal skill, according to the text, the ability to perceive the needs and goals of others and to adjust one’s personal leadership approaches accordingly.
B. Leader Behaviors
1. Leadership behaviors – the behavioral approach attempts to identify what good leaders do. Three general categories of leadership behavior are: (Figure 12.2)
a. Task performance behaviors are the leader’s efforts to insure that the work unit or organization reaches its goals.
i. This dimension is sometimes referred to as:
concern for production
directive leadership
initiating structure or closeness of supervision.
ii. It includes a focus on:
work speed
quality and accuracy
quantity of output
following the rules.
b. Group maintenance behaviors is where leaders take action to ensure the satisfaction of group members, develop and maintain harmonious work relationships, and preserve the social stability of the group.
i. This dimension is sometimes referred to as:
(1) concern for people
(2) supportive leadership
(3) consideration.
ii. Leader-Member Exchange (LMX) theory highlights the importance of leader behaviors not just toward the group as a whole but also toward individuals
The ability to influence a group toward the achievement of a vision or set of goals.
OR
The process of influencing others to understand and agree what needs to be done and how to do it, and the process of facilitating individual and collective efforts to accomplish shared objectives
*
Types of leadershipLeadership involves influencing others (who influences? What type of influence?)to collaborate and agree (purpose of influence?) ...
Explain How these Aspects Work Together to Perform the Primary Fun.docxgitagrimston
Explain How these Aspects Work Together to Perform the Primary Function of HRM
Total: 5.00
Distinguished - Thoroughly and methodically explains how each of the aspects work together to perform the primary function of HRM. The explanation is professional and provides detailed examples that clearly demonstrate that new learning has occurred.
Proficient - Explains how each of the aspects work together to perform the primary function of HRM. The explanation is well constructed and provides several examples that demonstrate that new learning has occurred; however, a few minor details are missing.
Basic - Briefly explains how each of the aspects work together to perform the primary function of HRM. The explanation is somewhat complete, but provides few examples that demonstrate that new learning has occurred. Several key details are missing.
Below Expectations - Attempts to explain how each of the aspects work together to perform the primary function of HRM, but the explanation is too underdeveloped to be considered complete and does not demonstrate that new learning has occurred.
Non-Performance - The assignment is either nonexistent or fails to explain how these aspects work together to perform the primary function of HRM.
Are Any Aspects More Important than the Others? Why or Why Not?
Total: 4.00
Distinguished - Comprehensively explains whether or not any aspects are more important than others, including a detailed reasoning as to why. The explanation is professional and provides detailed examples that clearly demonstrate that new learning has occurred.
Proficient - Explains whether or not any aspects are more important than others, including reasoning as to why. The explanation well-written and provides a few examples that demonstrate that new learning has occurred. One or more minor details may be missing.
Basic - Briefly explains whether or not any aspects are more important than others, including a short reasoning as to why. The explanation is slightly underdeveloped and somewhat demonstrates that new learning has occurred. Several key details may be missing.
Below Expectations - Attempts to explain whether or not any aspects are more important than others, but the explanation is too underdeveloped to be considered complete and does not demonstrate that new learning has occurred.
Non-Performance - The assignment is either nonexistent or fails to determine whether or not and aspects are more important than others.
Optimizing the HRM Role for Shaping Organizational and Employee Behavior
Total: 4.00
Distinguished - Provides a comprehensive and thorough discussion addressing how the HRM role can be optimized for shaping organizational and employee behavior. The discussion is thought-provoking, creative, and utilizes vocabulary and concepts from the text.
Proficient - Provides a discussion addressing how the HRM role can be optimized for shaping organizational and employee behavior. The discussion is mostly complete and attempts to utilize voca ...
Explain the 3 elements of every negotiation. Why is WinWin used m.docxgitagrimston
Explain the 3 elements of every negotiation. Why is Win/Win used more than Win/Lose in life? When is the efficiency of a negotiation determined? Give an example of in the world today of a good and a bad negotiator
Lockeport Medical Center
Mission and Vision
As the regional leader in advanced medical care, we take our responsibilities seriously. Our vision and core values help guide us as we work to help and heal each patient in our care. We provide the community quality health care services through the compassionate hands of well-trained staff, in a technologically advanced, cost-effective manner.
Our Mission: To improve the health of the people of the state and surrounding region.
· Serve people as a not-for-profit health system governed by a voluntary community board.
· Ensure sustainability through stewardship of the community's assets.
· Provide quality services in a compassionate and cost-effective manner.
· Collaborate in order to improve access across the entire continuum of care.
· Promote wellness and health to benefit the community.
2020 Vision
A regional diversified health system providing superior care and service to patients and their families through a full continuum of integrated services, education, and research.
Major Strategies: "DEEDS"
Develop people
Excel in patient quality and safety
Enhance operational and financial performance
Develop the health system
Strengthen key relationships
Our MERIT Values
Five core values: Mercy, Excellence, Respect, Integrity and Trust/Teamwork. These values form the foundation for our culture at Lockeport Medical Center.
Mercy
We work to create a caring and compassionate environment responsive to the emotional, spiritual, and physical needs of all persons.
Excellence
We strive to meet or exceed patient/customer needs and expectations and work as a team to improve every aspect of care and service in our organization.
Respect
We value the innate dignity of all persons, respect their uniqueness and diversity, and enable the development of each one's full potential.
Integrity
We are consistently open, honest, and ethical, as the ideal means to protect overall safety and ensure confidentiality and privacy.
Trust/Teamwork
We say what we mean and do what we say. There is open and honest communication with patients and among staff. We recognize everyone’s contributions for the benefit of the patient. We strive to enhance the health of the communities we serve, and work in cooperation with other organizations to protect our vulnerable populations throughout the region.
Job Description
Position Title: Surgery Schedule Coordinator
Department: Operating Room
FLSA Status: Non-Exempt
Position Summary
Uses clinical and management processes to plan, organize, staff, direct, and evaluate patient care services; uses available resources to meet MD/customer needs. The surgery schedule coordinator uses knowledge of interactive management and humanistic values in creating an environment ...
Exploration 8 – Shifting and Stretching Rational Functions .docxgitagrimston
Exploration 8 – Shifting and Stretching Rational Functions
1. Sketch the graph of each function.
3( )f x
x
3
( ) 1
2
f x
x
Domain: Range: Domain: Range:
vertical horizontal vertical horizontal
asymptote: asymptote: asymptote: asymptote:
x-intercept: y-intercept: x-intercept: y-intercept:
How do you find the domain and vertical asymptote of a rational function?
How did you find the range and horizontal asymptote of THIS rational function?
How do you find the x-intercept of a function?
How do you find the y-intercept of a function?
Graphing
3
( ) 1
2
f x
x
is relatively easy.
Re-write the function rule as a single fraction by
subtracting the 1. Then find each of the following
for the newly written function.
Domain: Range: x-intercept: y-intercept:
vertical horizontal
asymptote: asymptote:
How do you find the equation of the horizontal asymptote for THIS type of function?
WebAssign Problem:
Graph the function,
2 4
( )
1
x
f x
x
, by shifting and stretching the function, 1( )f x
x
.
The horizontal shift is ______________________ because ________________________________.
The vertical shift is ______________________ because ___________________________________.
To find the stretch, you must re-write the function,
2 4
( )
1
x
f x
x
, in 1( )f x
x
form, by setting the
two rules equal and solving for c. Then sketch the graph below.
For the group submission:
Graph the function,
2 2
( )
1
x
f x
x
, by shifting and stretching the function, 1( )f x
x
.
Horizontal Shift:
Vertical Shift:
Stretch:
vertical horizontal x-intercept: y-intercept:
asymptote: asymptote:
Domain: Range:
Group Submission for Investigation #8
Write group member names legibly here:
Graph the function,
2 2
( )
1
x
f x
x
, by shifting and stretching the function, 1( )f x
x
.
Horizontal Shift:
Vertical Shift:
Stretch:
vertical horizontal x-intercept: y-intercept:
asymptote: asymptote:
Domain: Range:
...
Exploring Innovation in Action Power to the People – Lifeline Ene.docxgitagrimston
Exploring Innovation in Action: Power to the People – Lifeline Energy
Trevor Baylis was quite a swimmer in his youth, representing Britain at the age of 15. So it wasn’t entirely surprising that he ended up working for a swimming pool firm in Surrey before setting up his own company. He continued his swimming passion – working as a part-time TV stuntman doing underwater feats – but also followed an interest in inventing things. One of the projects he began work on in 1991 was to have widespread impact despite – or rather because of – being a ‘low-tech’ solution to a massive problem.
Having seen a documentary about AIDS in Africa he began to see the underlying need for something which could help communication. Much of the AIDS problem lies in the lack of awareness and knowledge across often isolated rural communities – people don’t know about causes or prevention of this devastating disease. And this reflects a deeper problem – of communication. Experts estimate that less than 20% of the world’s population have access to a telephone, while even fewer have a regular supply of electricity, much less television or Internet access. Very low literacy levels exclude most people from reading newspapers and other print media.
Radio is an obvious solution to the problem – but how can radio work when the receivers need power and in many places mains electricity is simply non-existent. An alternative is battery power – but batteries are equally problematic – even if they were of good quality and freely available via village stores people couldn’t afford to buy them regularly. In countries where $1 a day is the standard wage, batteries can cost from a day’s to a week’s salary. The HIV/AIDS pandemic also means that household incomes are under increased pressure as earners become too ill to work while greater expenditure goes towards healthcare, leaving nothing for batteries.
What was needed was a radio which ran on some different source of electricity. In thinking about the problem Baylis remembered the old-fashioned telephones of pre-war days which had wind-up handles to generate power. He began experimenting, linking together odd items such as a hand brace, an electric motor and a small radio. He found that the brace turning the motor would act as a generator that would supply sufficient electricity to power the radio. By adding a clockwork mechanism he found that a spring could be wound up – and as it unwound the radio would play. This first working prototype ran for 14 minutes on a two minute wind. Trevor had invented a clockwork (wind-up) radio! As a potential solution to the communication problem the idea had real merit. The trouble was that, like thousands of entrepreneurs before him, Trevor couldn’t convince others of this. He spent nearly four years approaching major radio manufacturers like Philips and Marconi but to no avail. But luck often plays a significant part in the innovation story – and this was no exception. The idea came to the attenti ...
Experiment 8 - Resistance and Ohm’s Law 8.1 Introduction .docxgitagrimston
Experiment 8 - Resistance and Ohm’s Law
8.1 Introduction
In previous experiments, we have investigated electric charges largely under stationary conditions. These
studies were useful in order to illustrate concepts such as the electric potential and the electric field, and
forms the foundation needed to further our understanding of electricity and electrical circuits. In contrast
to electrostatics (charges confined to be stationary), the field of electricity deals with the flow (induced
movement) of electrical charges. Due to its many uses, most individuals knowingly or unknowingly have
a daily reliance on electricity. It is especially essential, in: (1) the distribution of energy, and (2) the
processing of information. To enable this, electricity must be handled in circuits, a closed loop of
conducting wire connecting power plant with individual homes, and businesses. To appreciate this
phenomena, it is useful to investigate various aspects of simple circuits and the various laws that may
govern them.
8.2 Objective
1. To verify Ohm’s Law
2. To use Ohm’s law to determine the resistance of a light source.
8.3 Theory
Our initial investigations will be guided by Ohm’s law, which postulates that the relationship between
current flow I, potential difference V, and resistance R for certain materials will observe the following
mathematical relationship, given a constant temperature constraint:
…………. 1RV = I
These materials are called Ohmic conductors, equation 1 implies that the ratio of voltage to current for
these materials is constant. Manufactured resistors can be considered as such, but other components such
as semiconductor diodes, filaments, and LEDs are non ohmic. In this experiment, we will verify Ohm’s
law by assessing whether it holds for a set resistance (typical color coded resistor). Further, we will apply
this to ascertain the resistance of a light source.
8.4 Apparatus
Variable DC voltage source, color coded resistor, (2) multimeters, connecting wires, light source
8.5 Procedure
Part A Verifying Ohm’s Law
1. You will be given a particular colour coded resistor from the set; use this and the other apparatus
items to set up the circuit as shown in figure 1 below.
Figure 1
2. Adjust DC voltage source so that a relatively small voltage reading is seen across the resistor R.
Record this voltage reading, and the electrical current reading ...
Experimental Essay The DialecticThe purpose of this paper is to.docxgitagrimston
Experimental Essay: The Dialectic
The purpose of this paper is to experiment with a style of essay that you’ve probably never written before: The Dialectic. We’ll be testing Foucault’s idea about polemics in order to push ourselves to consider and explore multiple conflicting perspectives in a single paper.
The basic premise is that you will write a series of thesis, antithesis arguments - point and counterpoint paragraphs. You will first argue a side of a discussion and then take up the opposing side, eloquently crafting a rigorous response to your own ideas.
Your essay should explore the concepts we will be discussing in class, so if you’ve been doing the homework, you already have some arguments to work from. If you would like something more specific to work from, the Justice discussions and comments that your peers will be posting on course studio are a good start. In addition to this, you should also read through your notes from our class discussion about the predictions from the Constitutional Convention 1787. Can we make an argument that the poor indirectly sell their votes to the rich? Does the wealthiest class of America really dictate society? Do the poor impose upon the freedom and the property of the rich through voting? In what ways can private interests manipulate public opinions and widely held beliefs? Who is influencing whom? Who is responsible for the actions and behaviors of masses and of individuals?
This dialectic should not look like the typical childhood debate: “YES. NO. YES. NO.” You should not simply state a side and then write the inverse. Instead, you should invent the most compelling defense for both sides. Where students misstep here is in the unfortunate habit of writing weak counterpoints - something “stupid” that’s easy to rip apart. Right? We’ve all done this in essays that require counterpoints. Why that doesn’t work for this essay is that it would essentially mean that HALF of your essay is intentionally “stupid”... This doesn’t make for a good college paper. Instead, you must argue both sides so well that the reader cannot tell which is actually your own position.
To build this paper over the next two weeks, you should be exploring as many points (and counterpoints) as you can imagine in your homework assignments. In your final essay, I would like you to try to compile what you believe to be your best ideas.
This paper cannot be a summary - you should not simply have a series of points restating and summarizing the arguments that you’ve pulled from the various texts. Instead, you should use what you think is interesting from the text as a way to launch into a discussion of your own brilliant ideas.
Format: double-spaced, times new roman typeface, 12-point font, with 1 inchmargins.
The paper must be 1000 - 1400 words in length.
Peer Review Draft Due : May 27
Final Draft Due : May 29 via email by 11:54pm
REFLECTION PIECE: You will also be writing a 300 word reflection on your writing. In this piece you sho ...
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
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The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
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EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS2EXTERNAL AND INTER.docx
1. EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS
2
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS
12
External and Internal Environmental Analysis
UNIVERSITY OF PHOENIX
STR/581
Running head: EXTERNAL AND INTERNAL
ENVIRONMENTAL ANALYSIS 1
External and Internal Environmental Analysis
Weight Loss Singles Dating Agency is an online dating service
tailored to provide companionship services to individuals over
the age of 18 who have undergone any form of weight loss
surgery. For effective strategic formulation of implementing
this new business, it is critical that the company’s external and
internal environmental environments are analyzed to ensure
competitive advantage is achieved. The following is the
analysis of the external and internal environments for the
company, its competitive position and possibilities as well as
the organizational structure and impact on the organizational
performance.
2. Environmental Analysis
To perform an efficient external and internal
environmental analysis it is imperative that the researcher
scrutinize all factors affecting implementation of the proposed
business. These factors include:
· Evaluate strategic position of Weight Loss Singles Dating
Agency
· Assess the online dating market
· Assess proposed business of online dating industry
· Assess the competition
External Environmental Analysis
To provide conclusions needed for successful implementation
the researcher will commence with external environmental
investigation. Major factors to explore include:
· Barriers to entry
· Threats of new entrants
· Threats of substitutes
· Rivalry between existing firms and
· The power of buyers and suppliers
Barriers to Entry
The company will have very few competitors in
contention. Currently, the researcher has discovered that a
strong brand recognition does not currently exist as this is a
relatively new niche market. Start-up costs will be kept at a
minimum as investors will also provide employee assistance in
operations. However, increased proposed regulations on the
online dating industry will prove to be a challenge when
implementing the business model. Currently the industry is not
regulated by Federal law, but many US states have proposed
bills in legislature to increase protection of users on online
dating sites through mandating background checks of all
customers (Internet Business Law Services, 2015).
To ensure that barriers to entry will be kept at a minimum the
organization will foster a third party association with an outside
research firm. This partnership will aid in the determination of
illegitimate online dating companies as a strategy for ensuring
3. privacy and integrity concerns (Marsden, 2010). The company
will also apply for membership with organizations such as
Online Dating Association and Global Dating Insights for the
purpose of being recognized as a legitimate business that takes
responsibility to maintain high standards in the industry (The
Online Dating Association, 2015). This will allow the company
to benefit from achieving membership and subsequent
accreditation as proof of integrity and high standard in the
online dating market (Marsden, 2010).
Membership will also increase knowledge on identified barrier
to entry to ensure strict adherence of regulations many
companies avoid. Benefits also include minimizing future
entrants as those who do not comply with standards are shut off
and prevented from participating, thus making the online dating
market less saturated. Given that business will occupy a secure
and defensible position in the market, it will ensure a
dominance of the market through heavy advertising for public
familiarity and visibility purpose (Porter, 2008). However, with
the steady growth that the industry is experiencing preparing for
increased threats from new entrants is inevitable.
Threats of Substitutes
Weight Loss Singles Dating Agency will experience numerous
threats from different substitute companies offering online
dating services as the market continues to experience
tremendous financial growth and investment (Menke, & Menke,
2012). Substitutes include paper publications such as
newspapers and magazines, as well as other social media
outlets. These substitutes can reach a large target audience.
Most display increased investment in the online dating market
as evident with the diversification exhibited. Therefore, threats
identified are reaching a host of people thus posing an indirect
threat to the company because of the immense popularity
displayed (Menke, & Menke, 2012). These businesses also have
the financial muscle and capabilities to run online dating
operations in similarity to the proposed start up.
Existing Rivalries
4. Existing rivalry between online dating firms is prevalent. Most
competitors have turned focus on attracting individuals above
the age of 18 as this census data exhibits 74% of total US
population of 321 million are comprised of ages 18-85 (Info
Please: US Census Data, 2015). While this company targets
individuals over 18 years of age that have undergone weight
loss surgery, it will be difficult to wade off competition from
rivaling companies that have differentiated into specific
geographical areas.
Power of Buyers
There is encouraging growth in the online dating forums that
have in turn attracted fierce rivalry for the same market share
(Porter, 2008). Buyers have greater input in preferences of the
online dating business. However, this can be bypassed through
product differentiation by targeting the weight loss market.
With obesity rates increasing to a total of 34.9% or 78.6 million
of U.S. adults, accompanied by strategies of weight loss, this
will be a good niche for the untapped market, which gives better
opportunities for membership growth (CDC, 2015).
Finally, there is the issue concerning the power of supply
controlling the market for online dating. Because of increased
competition, there are suppliers who are readily available to
provide services including renting and web advertising to
different companies who want to stand out from the rest (Porter,
2008). The company will have to outsource for specific
services including web design from professionals to help in the
creation of an appealing and secure website that the target
customers will feel comfortable navigating.
Internal Environmental Analysis
Internal examination for the organization includes:
· SWOT Analysis
· Internal Start Up Cost Analysis
SWOT Analysis
The company has performed the SWOT analysis and has
determined conclusions on all factors.
5. Strengths
The nature of the business promotes competitive advantage as it
does not have to compete with the other online dating sites that
only target match-making of common single individuals
(Romm-Livermore & Setzekorn, 2009). The company will also
take advantage of its reputable integrity and recognition status
in its operations. This will be a salient factor in the customer’s
decision-making mechanism as a long term plan for operations,
thereby establishing market presence and relationships with
different players in the industry including suppliers and
customers (Pearce, & Robinson, 2013).
The business plan displays evidence of market leadership in
terms of prices. This will prove advantageous as there are many
tech-savvy and price conscious consumers ready to spend time
online to meet potential partners. There is also the unique
combination of the high technology and personal touch in the
company’s intended use of phone supports services.
The management team is comprised of experienced and skilled
founders, including a financial accountant and a computer
engineer. In addition to training and development strategies put
in place, the organization should have the required staff
necessary for operations. Finally, the organization has enough
capital to start and finance the business as there are two
potential financial investors who will account for about a third
of the overall financing. One third is derived from personal
savings and partner contributions. The final third portion of the
capital is bank loan, payable in 72 installments.
Weaknesses
Impediments to competitive position includes issues that the
brand is still new in the market and as such not very recognized.
This factor might hinder potential growth as the organization
might need more time to promote visibility of the brand.
Another potential weakness is the company’s lack of physical
assets that could help in paying off the short term liabilities.
As this company is in the startup phase this may prove to be a
hindrance in obtaining necessary funding to launch the business.
6. Opportunities
The company has a host of opportunities including the
capability of obtaining more users/customers through
advertising the site to other weight loss sites. Those who
consult these sites are potential clients as he or she has
experienced a personal weight loss journey and are viable
candidates for the services offered by the business.
Another opportunity presents itself as a result of the growing
number of persons using the Internet within the company’s
target age demographics. These individuals are heavily
dependent on the internet in daily activities and would most
likely use the dating site more often (Wallace, 2009).
The business has an appealing marketing strategy and as such,
minimal time is necessary for services to be recognized by the
target market (Webb, 2013). The marketing strategy exhibits
techniques in which the business will connect and help develop
new relationships, following the notion of having gone through
a similar experience and journey of weight loss.
Threats
One potential threat presented is associated with low product
diversification. The business has chosen to concentrate on
match making services targeted solely on individuals who have
gone through weight loss surgery. Diversification can present
an increase in market share. However, the company has decided
this move is too risky the first year of startup operations and
has chosen to examine other possibilities upon review of
financial data over the next two years.
Another problem involves adherence to online dating service
regulations. As previously mentioned regulators are trying to
establish protection for the growing number of the people using
these sights. The company will experience challenges as a
player in the industry as administration will need to build a
database of users from scratch (Romm-Livermore & Setzekorn,
2009).
Financial Budget /expected expenses
7. The following is a hypothetical data analysis exhibiting
estimates of costs associated with startup operations. Stated
amounts can vary during implementation.
Operating Income Statement
Year 1
Revenues
$2,397,600 (20,000 users @ $9.99/month membership fee)
Cost of sales
$175,000 (Computer Equipment rental, data storage, website
development/hosting/maintenance, sales commissions, etc.
Gross profit
2,222,600
Sales/Marketing
$222,000
Wages/Salaries
1,000,000 (25 Employees including Management/Owners)
Loan Payments
89,496 (Original Loan Amount = $450,000, Interest Rate = 6%,
Loan Term = 72 months)
Payroll Taxes
150,000
Rent
$36,000 (2,000 sq ft - $1.50/sq ft)
Utilities
$24,000
Other Office Expenses
$25,000
Net Income Before Taxes
$676,104
Income Taxes (30% Tax Bracket)
$202,831
Net Income
$473,272
Competitive Position
The online dating industry has been dominated by quite a
8. number of large corporations who already have established
websites. Aggressive competition of the well-known, publicly
traded competitors include InterActive Corp (Match.Com, OK
Cupid, Chemistry.Com), Jiayuan.com, Spark Networks, Inc.
(Christian Mingle, JDate), and Friend Finders Network,
Incorporated. These companies have market capitalization of
about $713 million, $44 million, $58 million, and $197 million
respectively (Fulcrum Financial Inquiry, LLP., 2015). The main
competitive edge is the niche market that is currently untapped.
As of 2013 the average number of bariatric weight loss surgery
patients exceeded 179,000 (ASMBS, 2015). This potential
market is currently unexplored and can promote huge growth
potential.
Another competitive edge that the organization has is the ability
to provide weight loss support services to members. The
company will partner with other weight loss sites to provide
valuable services to include weight loss support groups, health
supplements, organic food/produce, and etcetera.
Organizational Structure
Weight loss Singles Dating Agency adopts a functional
organizational structure which comprises of the Board of
Directors to oversee the operations of the company through the
help of the Chief Executive Officer (Thompson, & McHugh,
2002). The corporate structure will be as follows:
· Chief Executive Officer
· Chief Financial Officer – Also acting President
· Managers
· Marketing
· Customer Service
· Information Technology
· Accounting/Finance
· Human Resources
· Personnel supporting each department
Organizational charts will be available online for the purpose of
being interactive and updating any changes. This structure
should increase efficiencies as there will be specialization in
9. every department, which is consequential to improved
performance. The structure should also enhance easy
subscription, accessibility, and use by members. This ensures
availability of support team to monitor the site for any
fraudulent activities. This structure has been chosen for the
purpose of increasing customer satisfaction through
specialization of different areas of the business.
References
American Society for Metabolic and Bariatric Surgery. (2015).
Retrieved from
http://connect.asmbs.org/may-2014-bariatric-surgery-
growth.html
Centers for Disease Control and Prevention. (2015). Retrieved
from http://www.cdc.gov/obesity/data/adult.html
Fulcrum Inquiry, LLP. (2015). Valuation guide: Online dating
industry. Retrieved from
http://www.fulcrum.com/onlinedating_appraisal.htm#_ftnr
ef23
Info Please: US Census Data. (2015).
http://www.infoplease.com/us/census/data/demographic.html
Internet law. (2015). Retrieved from
http://www.ibls.com/internet_law_news_portal_view.aspx?s=lat
estnews&id=1684
Marsden, R, (2010). Would Like to Meet: The Truth About
Internet Dating'. Retrieved from
http://www.independent.co.uk/life-style/love-sex/romance-
passion/would-like-to-meet-the-truth-about-internet-dating-
2124529.html
Menke, W., & Menke, J. E. (2012). Environmental data analysis
with MatLab. Amsterdam: Elsevier.
Pearce, J. A., & Robinson, R. B. (Eds.). (2013). Strategic
management: Planning for domestic and global competition
(13th ed.). New York, NY: McGraw Hill.
Porter, M.E. (2008), On Competition: Updated and Expanded
Version, Harvard Business School Publishing: Boston, US.
10. Romm-Livermore, C., & Setzekorn, K. (2009). Social
networking communities and e-dating services: Concepts and
implications. Hershey: Information Science Reference.
The Online Dating Association. (2015). Retrieved from
http://www.onlinedatingassociation.org.uk/
Thompson, P. & McHugh, D. (2002). Work Organization: A
Critical Introduction (3rd Edn). Basingstoke: Palgrave.
Wallace, Earl C. (2009). The Three-dimensional Leader:
Negotiating Your Mission, Resources, and Context. Tate Pub &
Enterprises Llc
Webb, A. (2013). Data, a love story: How I gamed online dating
to meet my match.
EASTERN WASHINGTON UNIVERSITY
HUMR 328
Posting Information and Comments on the Discussion Board (R
ubric)
When you put up information on the discussion board, there is n
ot a length requirement but a content requirement.
The length of most initial posts are suggested to be about 3 ‐4 p
aragraphs. The length of a reply post is not likely to be
more a than 1‐2 paragraphs. Think of the posts as a response to
an in class questions and you are talking with your
peers.
1.
Submit a thoughtful post early in the timeline and by the due da
11. te. This post should show knowledge and
understanding of the course content and subject being discussed
.
2. Post a response to at least 2 other learners –
this should be an extension of the community learning and appl
icable
to the discussion. You can ask questions, refer to other learner’
s comments and relate to your own experiences.
These posts should be done within the time frame given.
3.
Read as many posts/responses as you can. This is a great way t
o extend your learning and understanding of the
topic.
Criteria Exemplary Satisfactory Unsatisfactory
Quantity and timeliness
Submits 2 or more
thoughtful posts early in
the session and more than
2 Responses to other
learners at various times
during the week.
Submits at least 1 thoughtful
post early in the session and
at least 2 responses to other
learners at various times
during the session.
12. Does not submit at least one
post early in the session
and/or does not submit at
least 2 responses to during
the week.
Demonstrates
knowledge & under‐
standing of content and
applicability to
professional practice
Posts & responses show
evidence of knowledge and
understanding of course
content & applicability to
professional practice &
include other resources
that extend the learning of
the community.
Posts and responses show
evidence of knowledge and
understanding of course
content and applicability to
professional practice.
Posts and responses show
little evidence of knowledge
and understanding of course
content and applicability to
professional practice.
Generates learning
within the community
13. Posts elicit responses &
reflections from other
learners & responses build
upon & integrate multiple
view from other learners to
take the discussion deeper.
Posts attempt to elicit
responses and reflections
from other learners and
responses build upon the
ideas of other learners to
take the discussion deeper.
Posts do not attempt to
elicit responses &
reflections from other
learners & responses do not
build upon the ideas of
other learners to take the
discussion deeper.
Language Usage Uses lively and descriptive
language. Uses precise
verbs. Writing has lively
voice that engages the
reader.
Provides basic information
with adequate details and
varies sentence length and
structure.
Provides basic information
with few details or sentence
14. variety, & uses simple
sentences &vocabulary.
Mechanics No errors in basic grammar
or format.
Makes few errors in basic
language conventions. Uses
capital letters, question
marks, and periods
appropriately. Errors do not
interfere with
comprehension.
Uses capital letters,
question marks, and periods
inconsistently. More than 2
spelling errors‐grammar
may be incorrect.
RESEARCH PROPOSAL 2
RESEARCH PROPOSAL 7
Research Proposal
UNIVERSITY OF PHOENIX
STR/581
Running head: RESEARCH PROPOSAL 1
15. Research Proposal
Business name: Weight loss Singles Dating Agency
The researcher has chosen to provide an investigative proposal
for an existing industry of online dating. The business will be
unique as it will be tailored to provide dating services only to
individuals over the age of 18 years who have undergone any
form of weight loss surgery and are interested in
companionship. To ensure that the proposal of implementing
this service is successful methodical examination must include
the first steps of creating a business mission, vision, values
statement, and people’s strategies, as well as alignment of these
factors with the original strategic plan. Next, both external and
internal environmental analysis is central to effective strategy
creation as identifying sources used will ensure competitive
advantage is maintained. The analysis includes the
aforementioned thereby fostering a blueprint to create strategic
value through optimization of resources available.
The following mission, vision, values statement, and people
strategy has been proposed for this niche market:
Business mission
“To enhance the online dating industry by inspiring individuals
to develop, nurture, and strengthen personal relationships with
others who have a shared a similar weight loss journey.”
Business vision
“To create lasting and loving relationships through personal
connections made possible by being the most customer-centric
dating company in the weight loss industry.”
Values statement
· Love and companionship to those who have gone through a
similar journey of weight loss surgery.
16. · Enduring customer relationships
· Connecting people to help him/her feel appreciated is the
foundation of our success
People strategy
Because this will be a very sensitive service offered by the
business, the researcher will ensure the staff worked with will
be knowledgeable, has experience in the dating industry, well-
trained, and highly motivated to serve the target market
identified.
The company will hire enough staff to meet immediate
requirements and any additions will be made after one year
depending upon the number of clients demanding our services.
The business will hire the most qualified staff in the dating
industry at the lowest reasonable cost. The company will adopt
a behavior standard of low tolerance for any unethical or illegal
behavior among staff (Wallace, 2009).
The hiring strategy will be from within the industry
because the staff will already possess the required skills and
knowledge. Training and development strategies include
support and funding in providing training and development to
employees as a trained workforce is crucial to the increased
customer service needed to maintain market share.
Alignment of Mission, Vision, Value Statements and People
Strategies
In order to align the mission, vision, value statements, and
people strategies to the strategic plan of the organization, the
intention is to pay attention to those areas in the online dating
industry that will pose potential risks to the maintenance and
achievement of our goals. One such area is customer security
and satisfaction. The core purpose of this business will be to
improve the dating industry by providing companionship to
interested individuals who are over 18 years and who have
undergone weight loss surgery.
Because this is a unique and sensitive service, there will be an
assurance of security and satisfaction to the potential clients
(Wallace, 2009).
17. This will be achieved by developing a shared view of who
we are as a company in the dating industry by making sure that
all the staff employed have a clear understanding of the vision,
mission, and values the organization is pursuing. A plan will be
implemented on how the stakeholders will be utilized so as to
achieve the intended purpose of the business. This will provide
a clear sense of the direction and focus of the company.
Analysis of the business environment surrounding the dating
industry distinguishing the right action plans will drive the
organization to achieve strategic goals identified that are in line
with the mission and the vision of the business (Wallace, 2009).
Sources of External and Internal Environmental Analysis
Numerous sources including the use of research center
data reports as well as a thorough examination of the industry
will be utilized to identify external and internal environmental
factors with the proposed business. Creation of a SWOT
analysis must be included to examine the various opportunities
and threats existing in the online dating industry.
External Analysis Sources
The following areas have been identified that need data sources
to ensure efficient strategic planning:
Evaluate strategic position through:
· Assessment of the online dating market, customer base, and
important markets
· Assess proposed business of online dating industry
· Assess the competition – How can proposed business
differentiate from potential competitors?
The sources identified to perform this analysis will include
market analysis of the online dating industry to include a cost
structure, financial projections, and profitability analysis.
Information about the market is an important source of
analyzing the external environment as this provides insights in
the market size, opportunities for growth, expenditure
configuration, and key success factors (Menke, & Menke,
2012).
Data will be obtained from financial sites that currently contain
18. information on competitors in the industry. Demographics,
which include sites that can provide statistical information on
weight loss surgery individuals, will also be examined to assess
the market and proposed customer base. Industry sites will
also be scrutinized to aid in the analysis of the motivations and
the unmet needs of the customers in the dating industry.
Internal Analysis Sources
Internal environmental analysis will be performed by looking at
the internal factors that can affect the business including:
· Availability of resources
· Physical assets / financial resources
· Human resources
· Intangible resources – Brand, product quality brand
associations
In this case, employee capability will be an important aspect to
consider, as well as the relative cost of introducing that
customized service. Capabilities of the company in terms of the
strengths, weaknesses and constraints will also be used to
analyze the internal environment (Menke, & Menke, 2012).
Value chain analysis is another key component in identifying
internal environmental examinations. This will include how the
proposed business adds customer value.
Different activities through product differentiation, decreased
product costs, and rapid fulfillment of customer needs will
increase benefit and therefore demand of the proposed
commodity (Pearce & Robinson, 2013).
Conclusion
The proposed business of an online dating service for
individuals who have experienced weight loss surgery will
provide a forum that promotes a connection through similar
experiences. A creation of a mission, vision, and values
statement ensures that all stakeholders have guidance on the
purpose of the business and how the company strives to achieve
this goal. Sources have been identified that will aid in both
external and internal environmental analysis of the industry.
This examination ensures that strategic value of the
19. implementation is exploited to promote achievement of
competitive market advantage.
References
Menke, W., & Menke, J. E. (2012). Environmental data analysis
with MatLab. Amsterdam: Elsevier.
Pearce, J. A., & Robinson, R. B. (Eds.). (2013). Strategic
management: Planning for domestic and global competition
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