This document discusses local search capabilities and strategies for GEICO Insurance. It analyzes the media landscape for local business information, noting that consumers use multiple sources like search engines, local search sites, and print/internet yellow pages. Younger generations favor online sources more while older generations use both online and offline. The document recommends developing an optimized media mix for GEICO based on consumer usage behavior and expanding their reach across print, online, social media, and other sources. It provides insights on internet yellow pages, paid search marketing, and creative services opportunities to strengthen GEICO's local search presence.
The document discusses how online media has become the new primetime due to powerful tools for online media planning and analysis. It provides evidence that online advertising is effective by showing it can accurately measure impact, demonstrate long-term branding benefits, and influence offline sales. While budgets are shifting online, many industries still underutilize internet marketing. New metrics allow for improved media planning and analysis beyond just clicks.
The document discusses integrating online marketing into local marketing strategies. It provides an overview of digital marketing opportunities for local businesses, including search, display ads, mobile, and social media. It emphasizes the importance of analytics, testing, and optimizing campaigns based on data. Local case studies demonstrate how businesses can build awareness, generate leads, and increase retention through integrated online and offline efforts.
The document discusses various aspects of media and advertising, including:
1) It provides definitions of advertising from several experts and outlines the history of changing advertising media technologies.
2) It shows how marketing activities have evolved from one-way communication to multi-way interactions and how advertising spending has shifted from traditional to digital channels.
3) It outlines models of the advertising communication process and the cognitive and behavioral effects of advertising on consumers.
The mobile revolution is changing the face of online marketing. What does it take to be successful as a mobile publisher and what are the keys to a successful mobile marketing campaign?
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile Publishing
Gregg Stewart, VP, New Media Platforms, Neverblue
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
Mediative worked with the RBC Financial Group Chair of Ecommerce at HEC Montreal to analyze academic and industry literature on online display advertising. The summary identifies three key findings:
1. Display advertising is most effective when used in combination with paid search advertising, as their combined impact exceeds the impact of each individually.
2. Advertising avoidance, also known as "banner blindness", occurs when users unconsciously avoid looking at online display ads. However, exposure to ads can still influence users even if they are not fully processed or clicked.
3. Different online advertising formats have varying strengths and weaknesses that impact how users process messages. Factors like format, interactivity, and creative design choice affect advertising performance.
Brand Strength using Traffic Share - revisedAkshat Misra
Direct traffic, when consumers directly type a brand's website into the address bar, is the best indicator of a brand's online strength, awareness, and recall according to the document. The document analyzes several industries and brands to compare levels of direct traffic versus other traffic sources like organic search. Strong, developed brands have direct traffic shares above 50%, while most brands, even large ones, have direct traffic under 40% due to consumer search behaviors. The analysis can determine if a brand is developed or still developing based on its direct versus organic traffic metrics.
The document discusses 5 mobile marketing channels that aspiring marketers can take advantage of: 1) mobile display ads, 2) SMS marketing, 3) mobile search advertising, 4) in-app advertising, and 5) MMS and mobile video. It provides examples of how each channel can be used and highlights opportunities they present. The conclusion encourages marketers to get started with mobile and outlines potential objectives like building mobile user lists and crafting synergy across channels.
The document discusses how online media has become the new primetime due to powerful tools for online media planning and analysis. It provides evidence that online advertising is effective by showing it can accurately measure impact, demonstrate long-term branding benefits, and influence offline sales. While budgets are shifting online, many industries still underutilize internet marketing. New metrics allow for improved media planning and analysis beyond just clicks.
The document discusses integrating online marketing into local marketing strategies. It provides an overview of digital marketing opportunities for local businesses, including search, display ads, mobile, and social media. It emphasizes the importance of analytics, testing, and optimizing campaigns based on data. Local case studies demonstrate how businesses can build awareness, generate leads, and increase retention through integrated online and offline efforts.
The document discusses various aspects of media and advertising, including:
1) It provides definitions of advertising from several experts and outlines the history of changing advertising media technologies.
2) It shows how marketing activities have evolved from one-way communication to multi-way interactions and how advertising spending has shifted from traditional to digital channels.
3) It outlines models of the advertising communication process and the cognitive and behavioral effects of advertising on consumers.
The mobile revolution is changing the face of online marketing. What does it take to be successful as a mobile publisher and what are the keys to a successful mobile marketing campaign?
Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile Publishing
Gregg Stewart, VP, New Media Platforms, Neverblue
In this report we provide an overview of the native advertising ecosystem, with a specific focus on native advertising delivered programmatically. We touch on the native advertising market size, key vendors in the space, recent updates from incumbent advertising companies like Facebook, Google, Yahoo & Twitter, and key challenges and opportunities within the native ads market.
Mediative worked with the RBC Financial Group Chair of Ecommerce at HEC Montreal to analyze academic and industry literature on online display advertising. The summary identifies three key findings:
1. Display advertising is most effective when used in combination with paid search advertising, as their combined impact exceeds the impact of each individually.
2. Advertising avoidance, also known as "banner blindness", occurs when users unconsciously avoid looking at online display ads. However, exposure to ads can still influence users even if they are not fully processed or clicked.
3. Different online advertising formats have varying strengths and weaknesses that impact how users process messages. Factors like format, interactivity, and creative design choice affect advertising performance.
Brand Strength using Traffic Share - revisedAkshat Misra
Direct traffic, when consumers directly type a brand's website into the address bar, is the best indicator of a brand's online strength, awareness, and recall according to the document. The document analyzes several industries and brands to compare levels of direct traffic versus other traffic sources like organic search. Strong, developed brands have direct traffic shares above 50%, while most brands, even large ones, have direct traffic under 40% due to consumer search behaviors. The analysis can determine if a brand is developed or still developing based on its direct versus organic traffic metrics.
The document discusses 5 mobile marketing channels that aspiring marketers can take advantage of: 1) mobile display ads, 2) SMS marketing, 3) mobile search advertising, 4) in-app advertising, and 5) MMS and mobile video. It provides examples of how each channel can be used and highlights opportunities they present. The conclusion encourages marketers to get started with mobile and outlines potential objectives like building mobile user lists and crafting synergy across channels.
Interactive Local Media: The New Wave
Peter Krasilovsky VP and Program Director, BIA/KelseyBOLO 2011
The document discusses trends in local interactive media and advertising. It notes that local/local SMB advertising makes up 38% of the $132 billion local advertising market, while national/local advertising makes up 62%. Interactive advertising currently represents a minority of local spending. The use of social media, mobile, and vertical media is growing rapidly for both consumers and local businesses. New types of local commerce like daily deal sites are also disrupting traditional models. Overall, the local advertising market is shifting online and mobile, with opportunities for more targeted, local advertising across many new platforms and devices.
The document summarizes research on the effectiveness of classified, directory, and local advertising on the internet. It finds that such advertising provides a positive ROI and that the majority of value comes from offline sales generated by online exposure. It analyzes case studies of various publishers and advertisers, finding lifts in brand metrics and that tracking offline conversions is important for understanding full ROI. Key conclusions are that online local advertising reaches a large valuable audience and can impact brands beyond direct sales.
Capturing and leveraging search beyond the blue links - SMX London 2014Cedric Chambaz
A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world.
The document discusses trends in native advertising. It provides an overview of how native advertising is still nascent but growing rapidly. It then summarizes various studies and statistics on the use and effectiveness of native ads. These include findings that while most media buyers already use native ads, two-thirds plan to use them more. The benefits of native ads for advertisers are discussed, but challenges like measurement and alignment with objectives are also noted.
Display Ad Landscape : Evolution, Terminology, Technologies and PlayersJai Rawat
This presentation contains an overview of display ad landscape. It covers the following topics:
- display ad evolution
- display ad terminology
- display ad technologies
- display ad players
- display ad market trends
- display ad stats
This will be very useful for both industry knowledgeable and newbies
- The document discusses opportunities for local advertising through online and mobile channels. Specifically, it notes that local advertising provides insights into local audiences and that tools now allow more effective geographic targeting.
- Mobile advertising is becoming an increasingly important channel for local advertising. Location-aware mobile devices allow messaging to consumers based on their proximity to local businesses ("geo-fencing").
- The local advertising market is large, worth $133 billion annually in the US according to reported figures. Traditional media still dominate local spending but digital channels are growing rapidly.
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupSocial Media Marketing
Digital advertising can drive traffic to dealerships through various online methods like search engine ads, display ads on websites, and mobile ads. The presentation discusses how digital ads work, why dealers should use them, and how to measure their effectiveness. Key metrics to track include cost per lead, cost per sale, and how digital ads impact showroom traffic, phone calls, and website leads. Case studies show that digital campaigns increased dealers' sales volumes by 20-30% by bringing in more leads and customers. The presentation provides examples of successful digital ad campaigns and discusses how dealers can implement them.
(Graham Brown mobileYouth) Mobile Youth Presentation to Telenor Djuice Oct 2008Graham Brown
Presentation by Graham Brown of MobileYouth.org to Telenor Djuice focusing on Youth trust, increasing customer loyalty and key factors required by a mobile brand to create relevant dialogue
Brightroll & IAB Canada 2013 Digital Video ReportIAB Canada
Released - June 2013
BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses key industry trends to help marketers navigate the shifting media landscape and gain an understanding of the opportunities and challenges that digital advertising presents.
Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
Online display ad click-through rates have fallen dramatically in recent years to under 0.1%. Research also shows little correlation between clicks and brand metrics. However, comScore's research using its panel of 2 million users found that despite low clicks, display ads can significantly increase website visits, branded searches, online sales, and offline retail store sales over 4 weeks. The research found lifts of at least 46% for website visits, 38% for branded searches, 27% for online sales, and 17% for offline retail store sales across 139 campaigns. This indicates display ads can impact consumer behavior through repeated exposures rather than just clicks.
(Graham Brown mobileYouth) Mobile Youth Workshop Q3 2008Graham Brown
Summary of my Understanding Mobile Youth Workshop @ <a>The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague</a>.
Note includes extensive videos not available on PPT file. Head to http://www.mobileyouthnet.com to view on the street videos of mobile youth
1) As digital marketing has evolved, attribution models have moved from single-point models like last click, to linear models, and now to non-linear models that better reflect consumer purchase journeys across multiple channels.
2) Case studies demonstrate how attribution modeling reveals touchpoints throughout the purchase funnel, allowing optimization of budgets to increase ROI. Selecting the right attribution model based on industry and regional differences is important.
3) A multi-channel approach to attribution considers touchpoints across email, search, display, and retargeting to better understand their influence on conversions rather than relying solely on last-click attribution.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
This document discusses digital advertising and how to measure its effectiveness. It explores new ways for dealers to engage car buyers online and debunks the myth of the $20 lead. The presentation will showcase actual dealership case studies that saw increases in sales volumes attributed to digital advertising. Key metrics to analyze for a digital ad campaign include costs, impressions, click-throughs, leads generated, and vehicles sold.
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
The document discusses how local businesses can take advantage of search engines and mobile technology for marketing. It notes that traditional advertising methods are declining while online searches are increasing. Specifically, it recommends that local businesses claim listings on search engines, optimize websites for searches, get customer reviews published online, and develop mobile and text messaging marketing to engage local customers. The company described offers services to help businesses set up these online and mobile presences to boost their visibility and drive more customers.
This document contains sample answers to common interview questions in English for job interviews. It is divided into several sections covering basic interview questions, school-related questions, work-related questions, questions about working with people, and miscellaneous questions. For each question, it provides both short and long sample answers in Vietnamese. The questions and answers cover topics such as work experience, strengths and weaknesses, challenges faced, goals for the future, and experiences in school.
Introduction to VEX - A Catalyst for Collaborative InnovationTony Cooke
VEX is a new social platform for collaborative innovation. We are people-based supported by technology to provide a seamless online & offline environment that acts as a catalyst for collaborative innovation.
The document outlines plans to launch a wholesale banking platform called Standard Treasury that will provide banking services via API to fintech companies and power the next generation of financial applications. It details the team's experience in banking technology, regulatory work completed in the UK and US, product roadmap, and financial projections showing an $8.99M series A round will fund the application and launch process. Risks are acknowledged but mitigation strategies are proposed to address challenges in obtaining a banking license, timeline, and hiring.
Kibin is the newest and easiest way to get the things you write looked at by another set of eyes. Upload to Kibin and have another user leave edits and feedback on your writing in less than 24 hours!
Find out more at www.kibin.com or www.angel.co/kibin
Interactive Local Media: The New Wave
Peter Krasilovsky VP and Program Director, BIA/KelseyBOLO 2011
The document discusses trends in local interactive media and advertising. It notes that local/local SMB advertising makes up 38% of the $132 billion local advertising market, while national/local advertising makes up 62%. Interactive advertising currently represents a minority of local spending. The use of social media, mobile, and vertical media is growing rapidly for both consumers and local businesses. New types of local commerce like daily deal sites are also disrupting traditional models. Overall, the local advertising market is shifting online and mobile, with opportunities for more targeted, local advertising across many new platforms and devices.
The document summarizes research on the effectiveness of classified, directory, and local advertising on the internet. It finds that such advertising provides a positive ROI and that the majority of value comes from offline sales generated by online exposure. It analyzes case studies of various publishers and advertisers, finding lifts in brand metrics and that tracking offline conversions is important for understanding full ROI. Key conclusions are that online local advertising reaches a large valuable audience and can impact brands beyond direct sales.
Capturing and leveraging search beyond the blue links - SMX London 2014Cedric Chambaz
A search engine is a data base of intents and by thinking outside the (search) box, marketers can harness the statistical value of this source of insights. They can offer new advertising stimulus where their audience is searching, but also taking the search insights to the outside world.
The document discusses trends in native advertising. It provides an overview of how native advertising is still nascent but growing rapidly. It then summarizes various studies and statistics on the use and effectiveness of native ads. These include findings that while most media buyers already use native ads, two-thirds plan to use them more. The benefits of native ads for advertisers are discussed, but challenges like measurement and alignment with objectives are also noted.
Display Ad Landscape : Evolution, Terminology, Technologies and PlayersJai Rawat
This presentation contains an overview of display ad landscape. It covers the following topics:
- display ad evolution
- display ad terminology
- display ad technologies
- display ad players
- display ad market trends
- display ad stats
This will be very useful for both industry knowledgeable and newbies
- The document discusses opportunities for local advertising through online and mobile channels. Specifically, it notes that local advertising provides insights into local audiences and that tools now allow more effective geographic targeting.
- Mobile advertising is becoming an increasingly important channel for local advertising. Location-aware mobile devices allow messaging to consumers based on their proximity to local businesses ("geo-fencing").
- The local advertising market is large, worth $133 billion annually in the US according to reported figures. Traditional media still dominate local spending but digital channels are growing rapidly.
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupSocial Media Marketing
Digital advertising can drive traffic to dealerships through various online methods like search engine ads, display ads on websites, and mobile ads. The presentation discusses how digital ads work, why dealers should use them, and how to measure their effectiveness. Key metrics to track include cost per lead, cost per sale, and how digital ads impact showroom traffic, phone calls, and website leads. Case studies show that digital campaigns increased dealers' sales volumes by 20-30% by bringing in more leads and customers. The presentation provides examples of successful digital ad campaigns and discusses how dealers can implement them.
(Graham Brown mobileYouth) Mobile Youth Presentation to Telenor Djuice Oct 2008Graham Brown
Presentation by Graham Brown of MobileYouth.org to Telenor Djuice focusing on Youth trust, increasing customer loyalty and key factors required by a mobile brand to create relevant dialogue
Brightroll & IAB Canada 2013 Digital Video ReportIAB Canada
Released - June 2013
BrightRoll along with IAB Canada, released the third annual Canada Video Advertising Report in June 2013, revealing a breakout year for digital video. The report, surveying more than 300 advertising executives at top agencies across Canada, addresses key industry trends to help marketers navigate the shifting media landscape and gain an understanding of the opportunities and challenges that digital advertising presents.
Digital video has become one of the fastest-growing segments of advertising in Canada, where consumers are some of the most sophisticated viewers of online and mobile video content in the world. According to comScore, 92 percent of Canadian Internet users watch videos online, and in the past year, the number of consumers watching videos on smartphones has more than doubled. The 2013 report reveals Canadian advertisers are accelerating spending towards digital video (up 42 percent from 2012) to meet growing demands from clients looking to reach audiences across screens.
Online display ad click-through rates have fallen dramatically in recent years to under 0.1%. Research also shows little correlation between clicks and brand metrics. However, comScore's research using its panel of 2 million users found that despite low clicks, display ads can significantly increase website visits, branded searches, online sales, and offline retail store sales over 4 weeks. The research found lifts of at least 46% for website visits, 38% for branded searches, 27% for online sales, and 17% for offline retail store sales across 139 campaigns. This indicates display ads can impact consumer behavior through repeated exposures rather than just clicks.
(Graham Brown mobileYouth) Mobile Youth Workshop Q3 2008Graham Brown
Summary of my Understanding Mobile Youth Workshop @ <a>The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague</a>.
Note includes extensive videos not available on PPT file. Head to http://www.mobileyouthnet.com to view on the street videos of mobile youth
1) As digital marketing has evolved, attribution models have moved from single-point models like last click, to linear models, and now to non-linear models that better reflect consumer purchase journeys across multiple channels.
2) Case studies demonstrate how attribution modeling reveals touchpoints throughout the purchase funnel, allowing optimization of budgets to increase ROI. Selecting the right attribution model based on industry and regional differences is important.
3) A multi-channel approach to attribution considers touchpoints across email, search, display, and retargeting to better understand their influence on conversions rather than relying solely on last-click attribution.
Canadian internet Advertising Revenue SurveyIAB Canada
The 2013-2014 IAB Canada Revenue Survey.
20 years after the first online advertising runs, digital advertising takes the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase.
This document discusses digital advertising and how to measure its effectiveness. It explores new ways for dealers to engage car buyers online and debunks the myth of the $20 lead. The presentation will showcase actual dealership case studies that saw increases in sales volumes attributed to digital advertising. Key metrics to analyze for a digital ad campaign include costs, impressions, click-throughs, leads generated, and vehicles sold.
Thank you to all who attended our Internet Marketing Seminar at Automation Alley on February 9th, 2010. We hope that you found value in our experience and discussions.
An investment-worthy internet marketing campaign includes a combination of traditional methods while strategically utilizing various digital methods including search engine marketing, social media marketing and content distribution. For more information on Biznet please visit: http://www.biznetis.net
The document discusses how local businesses can take advantage of search engines and mobile technology for marketing. It notes that traditional advertising methods are declining while online searches are increasing. Specifically, it recommends that local businesses claim listings on search engines, optimize websites for searches, get customer reviews published online, and develop mobile and text messaging marketing to engage local customers. The company described offers services to help businesses set up these online and mobile presences to boost their visibility and drive more customers.
This document contains sample answers to common interview questions in English for job interviews. It is divided into several sections covering basic interview questions, school-related questions, work-related questions, questions about working with people, and miscellaneous questions. For each question, it provides both short and long sample answers in Vietnamese. The questions and answers cover topics such as work experience, strengths and weaknesses, challenges faced, goals for the future, and experiences in school.
Introduction to VEX - A Catalyst for Collaborative InnovationTony Cooke
VEX is a new social platform for collaborative innovation. We are people-based supported by technology to provide a seamless online & offline environment that acts as a catalyst for collaborative innovation.
The document outlines plans to launch a wholesale banking platform called Standard Treasury that will provide banking services via API to fintech companies and power the next generation of financial applications. It details the team's experience in banking technology, regulatory work completed in the UK and US, product roadmap, and financial projections showing an $8.99M series A round will fund the application and launch process. Risks are acknowledged but mitigation strategies are proposed to address challenges in obtaining a banking license, timeline, and hiring.
Kibin is the newest and easiest way to get the things you write looked at by another set of eyes. Upload to Kibin and have another user leave edits and feedback on your writing in less than 24 hours!
Find out more at www.kibin.com or www.angel.co/kibin
This document discusses how SEO has changed and tactics that used to work no longer do. It provides 6 key points:
1. SEO must be strategic rather than tactical. It involves understanding audiences, amplification opportunities, and marketing funnels.
2. Building a powerful brand may be more important than optimizing a site, as brands have invested in SEO and benefit from changes in Google's algorithm.
3. Choosing keywords is more complex and involves considering opportunity, features, and intent overlap rather than just volume and value.
4. Links should be earned like a publicist rather than manually built, as scalable strategies like great content are more effective than manipulative tactics.
5
Choosing easier. How businesses can improve the experience of choosing.TED Talks
Less is more. One of the biggest problems in today's world is choice overload. We all want customized experiences and products — but when faced with 700 options, consumers freeze up. Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
1) The document is satire providing purposely bad marketing advice.
2) It suggests outdated practices like cold-calling customers, spamming emails, and not tracking results.
3) The goal is to humorously convince the reader that their marketing may suck if relying on these outdated tactics.
The Art of Visual Content and the Science That Makes it Convert Uberflip
The document discusses using visual content and Uberflip to create engaging content experiences. It promotes Visual.ly and Uberflip, highlighting how Visual.ly uses Uberflip to create killer content experiences through discoverable and shareable content, calls-to-action, and lead generation. The document encourages attendees to ask questions and talks to them about starting their next content project.
The document describes a compact location and activity tracking device for pets called PinMyPet. It was created by a group of pet lovers and hackers who have been coding since they were 12 years old. The founders won an award from the Microsoft Innovation Center for Mobile Premier Awards in 2013. The document provides contact information for the PinMyPet founders.
Binpress is a platform that aims to monetize open-source software by connecting developers with companies. They have experienced rapid revenue growth from 2011-2013. Binpress plans to raise $1 million to be paid out to open source developers.
Secrets to building an actionable audienceMark Schaefer
14 experts reveal their secrets to building an actionable audience. Highlights from The Content Code, including Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and Seth Godin.
How to Write, Test and Optimise Effective AdWords Ad CopiesCrealytics
A great AdWords ad is the doorstep to your online shop. They should be outstanding and relevant in order to perfectly reflect the search query and wow the users. To achieve this, Andreas Reiffen, CEO of crealytics, presents several options. Amongst others are value propositions, call-to-actions and promotions.
This document summarizes a task management tool called Taskly. It allows users to manage tasks in any workflow and supports getting things done more easily. The tool is designed to be easy to use, support any workflow, and actually help users complete tasks. It generates revenues through a freemium model with unlimited tasks for a $4 monthly fee. The company aims to grow through word of mouth, social media, and providing a helpful product to users.
The document describes Launchrock, a startup that helps other startups and companies acquire users and understand them. Some key points:
- Launchrock has helped over 1,000,000 startups sign up users and 50,000 get in line for product launches. It has over 3,000 customers.
- It provides user management, marketing, social insights and relationship infrastructure tools to help companies acquire and understand users.
- The CEO is Jameson Detweiler and it has received funding from investors like 500 Startups and advisors from companies like Hubspot, KISSmetrics, and HootSuite.
- Launchrock has helped many companies launch successfully, including the Olsen Twins'
This document provides a high-level overview of internet advertising and online media. It begins with definitions of key terms like the internet, online media categories, and types of online advertising. It then discusses research showing that online advertising is effective at increasing brand metrics and sales. Specific case studies from major brands like Ford, McDonald's, and others demonstrate sales lifts from 11-25% from online advertising. The document concludes by noting that extensive brand studies have shifted many major companies and industries to significantly increase their online advertising budgets.
Intro To Online Advertising Greg StuartGreg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
In Depth Introdution on Online Advertising by Greg Stuartronewmedia_academy
This document provides a high-level overview of internet advertising and online media. It discusses the different types of online media like search engines, social media, and video platforms. It also summarizes the various types of online advertising like display, search engine marketing, email marketing, and more. The document then reviews research studies that show online advertising is highly effective at increasing brand metrics and driving sales both online and offline.
The document discusses how local businesses can take advantage of online search and mobile marketing to attract new customers. It notes that traditional advertising methods are declining in effectiveness while online searches are increasing. The author argues that local businesses need an online presence and reviews to be visible to consumers performing local searches. Their services help businesses optimize listings, generate reviews, and implement mobile and social media campaigns to reach more potential clients.
The panel discussion focused on reach versus niche strategies in online advertising networks. Panelists represented major advertising networks and discussed topics like their business models, technologies used, and client objectives served. They highlighted how their networks balance broad reach with performance-based advertising to generate qualified leads and sales for advertisers.
This document summarizes common strategic mistakes in digital planning, including relying too heavily on reach and frequency metrics, wasting retargeting opportunities, failing to properly segment digital audiences, and emphasizing awareness over conversion goals. Specific issues covered include campaigns with high frequency but low conversion rates, basic versus advanced retargeting approaches, improving outcomes through geo-targeting and creative testing, and balancing brand awareness and direct response objectives. The document advocates for segmentation, cross-channel promotion, and controlling the consumer experience across publishers.
Midas Local Search Environment 12 10 Finaljoannajcheney
This document discusses local search marketing strategies. It notes that consumers use multiple sources for local business information, including search engines, local search sites, and yellow pages. Search engines are the primary source for auto repair information online. Both organic search engine optimization (SEO) and paid search provide benefits and work best together. A competitive analysis shows gaps in local listings and information for auto repair chains. The document advocates developing complete local business listings on Google Places and other directories to improve local search visibility and drive more customers.
This document discusses an advertising product called "Earn Cash Yearly" or "Make Money With Google" that claims to teach a secret method for making money using Google Adsense and Clickbank. The reviewer critiques the sales page, noting that Adsense and Clickbank are not unique or secret platforms. The reviewer is skeptical of claims that one can set everything up in a day and begin making thousands, as the process typically requires more time and effort. The reviewer does not recommend or affiliate with this product.
1. The document discusses how search engines have become the primary way for local businesses to connect with potential customers online, with over 50% of purchases preceded by an internet search.
2. It recommends that local businesses create a website and optimize it for search engines through a geo-targeted campaign on Google and Yahoo to be visible to local customers performing online searches.
3. Having customers submit online reviews on review sites helps maximize a business's visibility and credibility when potential customers search for services in their local area.
Revenue Science uses consumer behavior data to create targeted advertising. It has evolved from an analytics company to one that offers a technology platform and marketplace connecting advertisers to audiences. Revenue Science tracks behaviors of over 100 million consumers monthly across 3000+ sites. Behavioral targeting is more effective than contextual ads and seen as the new standard, with advertisers expected to spend $3.8 billion by 2011 on this approach. Revenue Science identifies high-intent consumers based on multiple related behaviors and targets them across networks for advertisers.
Local Commerce Monitor, Wave 16 - Franchisees of National CompaniesBIA/Kelsey
Data from BIA/Kelsey's Local Commerce Monitor, Wave 16 (Q3 2012) survey of SMBs (small medium businesses) on their marketing and advertising behaviors. The LCM survey tracks SMB ad and marketing spending, Web footprint, media performance assessments, and opinions about key topics like emerging media and sales channels. This deck spotlights franchisees of national companies and chains.
When the money moves to digital, where should it go? ComScore Study: Media Pl...Laura Morales
Identifying the right media-placement strategies for digital display
Online display advertising continues to increase as a percentage of the overall marketing mix, and as quickly as advertising dollars are moving online, so is the availability of new media-placement strategies. From audience targeting to contextual buys and from retargeting to efficiency or premium buys, there are many placement options that media planners must now consider. The availability of these strategies, leaves many asking, “What media-placement strategy or combination of strategies should I be using to achieve my specific campaign objectives?”
In this paper, comScore and ValueClick Media share results from a study that evaluates how various media-placement strategies work independently, and in combination, to generate the strongest lift in website visitation and search behavior for the advertised brand.
Perform Media - 2017 Sponsor Spotlight PresentationMediaPost
Search and Performance Insider Summit, Deer Valley, UT, Dec. 12, 2019 - 10:30 AM: Perform Media Spotlight PresentationPerform Media Search: driving performance with direct access, transparency, and unique optimization controls.Presenter: LeoPolanowski, CEO,Perform MediaLeo holds a degree in Biomedical Engineering from Harvard University and has over 18 years of sales, product and executive management experience with leading media &amp; financial services companies. Most recently, he led the Revenue Organization for the Americas at Yahoo prior to starting Perform Media 2 years ago.We started Perform Media to bring a set of truly unique opportunities in digital marketing to our clients. Through exclusive supply and technology partnerships with industry leaders like Media.net, our clients buy more directly, with greater transparency, and increased control across one of the largest top quality publisher ecosystems in the world. Search continues to be the most effective ROI vehicle in digital marketing. Through our Media.net relationship, we have direct access to the 3rd largest search marketplace in the US, with over 85% reach and 10B monthly impressions. Working through Perform Media is the only way to tap into this incredible performance supply directly with full control and transparency on an industry leading platform.
Getting your clients to use Microsoft Advertising will scale your agency, and WordStream + Microsoft have partnered to show you exactly how to make it happen.
Viewers will walk away knowing how to:
- Sell Bing confidently to clients.
- Increase your agency's revenue.
- Apply strategies from real life success stories.
- Effectively round out your clients' marketing mix.
ADMA Certificate In Digital Marketing - Paid Media PresentationBe Media Be Media
Scott Forrest, Digital Strategist & Head Of Digital Services at Be Media, presents a quick overview of Paid Digital Media in Australia to professionals in the ADMA Digital Marketing Certificate course in Perth on 26.10.17
Digital Marketing in India - Current State, Trends and Future OutlookSiddharth Sriram
Digital marketing in India is growing rapidly. Internet users in India are projected to reach 376 million by 2015, up from 120 million currently. Digital advertising spending is also increasing significantly and is estimated to reach 10% of total advertising spending by 2016. Search advertising and display advertising, including video, are two largest and fastest growing segments of digital advertising. Marketers are using digital media for lead generation, customer insights, and targeted reach to youth audiences. Measurement of effectiveness and ROI remains a key challenge for the industry. The future of digital marketing in India is bright with continued growth in broadband and mobile internet access.
The document discusses how and why the auto industry is shifting billions of dollars away from traditional offline media like newspapers and TV into online digital advertising strategies. It provides data showing that the majority of automotive research is now done online, with consumers spending many hours researching vehicles online. As a result, automakers and dealers are adjusting their advertising spending to better match where consumers are getting their information by moving much of their budgets from offline to online media like search engines, display ads, and video.
The document discusses how and why the auto industry is shifting billions of dollars away from traditional offline media like newspapers and TV into online digital advertising strategies. It provides data showing that the majority of automotive research is now done online, with consumers spending many hours researching vehicles online. As a result, automakers and dealers are adjusting their advertising spending to better match where consumers are getting their information by moving much of their budgets from offline to online media like search engines, display ads, and video.
Similar to Geico Intro Deck 09 10 Sales Preso (20)
2. Agenda Media Landscape Strategy Development Print Solutions Online Solutions Program Management
3. Media LandscapePrimary Source of Local Business Information Consumers utilize multiple media sources when conducting a local search. Primary Source for Local Business Information Yearly Trending 2% +3 3% Search Engines 33% -10 1% Local Search Sites 13% Print Yellow Pages 23% +5 Internet Yellow Pages 22% 0 Cell Phone/Wireless Directory Assistance Social Networking Sites Local Newspaper Other Printed Directory 15miles EXCLUSIVE DATA +2 Source: 15miles/comScoreLocal Search Usage Study, 2010Note: Percentages have been rounded up or down to represent a whole number; raw data totals 100%.
4. Media LandscapeSource for Local Business Information By Age Demographic TMPDM EXCLUSIVE DATA Younger generations are more likely to use online sources to find local business information while older generations usage is more evenly split between online and offline usage. Both generations have seen a decline in offline usage and a growth in online and mobile usage since 2009. Source: TMPDM/comScore Local Search Usage Study, 2010 NOTE: Category of “Other” was not included in the above graph and with this category, totals equal 100%.
5. 5 Media LandscapeSecondary Sources for Local Business Information Consumers reference several media sources prior to making a purchase 41% reference Search Engines or IYPs After referencing Print Yellow Pages 32% Local Search Sites After referencing a Search Engine 44% reference the Yellow Pages 38% Local Search Sites or IYPs 14% cell phone TMPDM EXCLUSIVE DATA *Source: BIA / Kelsey, 2010 Source: TMPDM/comScore Local Search Usage Study, 2010
6. Media Landscape Online is the top media used prior to selecting an Insurance provider Media Usage Prior to Making a Decision – Insurance (# of consumers based on active population) Source: ISS Intermedia Shopping Study, 2009 Online includes IYP.
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8. Key Independent publishers such as YellowBookare taking Market share from Utility Publishers Caution, please be careful when making comparisons between 2008 and 2009 due to methodology changes . Source: YPA Heading Rankings, 2007-2009 ”Insurance”
9. Media LandscapeGEICO’s Online Market Share Overall Market Share based on Total Site Visits GEICO vs. Top Competitors Source: Hitwise.com – Real-Time Competitive Intelligence. Notice: This material has been generated by TMP Directional Marketing for the purposes of this publication or presentation and as such Hitwise makes no representations and provides no warranties as to the completeness of this material and context in which it is presented.
10. The Changing media LandscapeInsurance When searching online for Insurance information, searchers are using several types of media – now, more than ever, it is critical that GEICOhas a cohesive online visibility. Insurance Searches Share 15miles EXCLUSIVE DATA Source: 15miles/comScore Local Search Usage Study, 2010
14. Implement tracking and establish campaign success criteriaLocal Data Feed Internet Yellow Pages Print Yellow Pages Paid Search & SEO Social Media
15. Program Optimization Increase lead volume and lower lead costs without increasing Yellow Pages budget. High TMPDM negotiates lower media costs. Savings can be used to purchase incremental media to offset lower lead volumes. Incremental Media Print YP - Leads - Print YP Online Migration More directory choices Strong Independent Pubs Print Yellow Pages leads have declined in recent years Low 2007 2010
16. Program OptimizationCase Study – Insurance Company TMPDM actively negotiates with Publishers for program-wide savings that can be re-invested in additional lead generation programs. Effective Discount Rate Analysis of client that recently switched to TMPDM
28. Media Planning Process Targeting based on Potential Define Geographic Service Area Where do my customers come from? State, DMA, CBSA, Radius Who is my customer? Age, Ethnicity, Category Spending, Psychographic Profiles Target Segments Which Directories (print/online) have the highest usage? Dove, comScore Directory Usage Where should my ad appear relative to my competition? Primary, Secondary Research Competitive Positioning What return am I receiving? clickmaps Track Measure Evaluate
29. Program ObservationsWeb Address Missing Provide your web address in ads whenever possible. This offers an additional way for consumers to view your pertinent business information. Chicago, IL (DEX) Miami, FL – South (ATT)
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31. Reducing to Double Truck Display Ad or smaller would save money and still allow GEICO to maintain a dominant presence, since their Leader Ad falls on the first page. Phoenix, AZ (DEX)
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33. Consider a creative review to keep creative executions freshProprietary and confidential. Do not distribute.
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35. Good ads have strong content, are well organized, are easily understood, and communicate a strong value message to consumers
36. The best ads educate and inform, answer questions, and make the case why the advertiser is the best company to do business withSource: CRM Associates
41. Branding and directional tacticsPay for Performance Pay only when a consumer clicks on your ad or calls Fixed Fee Pay one fixed amount per campaign
44. IYP are local in nature and allow you to target only consumers search in your service areaIYPs typically reach consumers who are the ‘purchase’ phase of the buying process Source: comScore US Key Measures, March 20101; Note: Visits calculations were based on all directory sites with monthly traffic over 1k unique visitors. *Network alliances are made of only exclusive partnerships as verified by TMPDM. Alliances are limited to Yellow Pages sites, and do not include any White Pages alliances. See appendix for site alliances. TMPDM/comScore Local Search Usage Study, 20092
45. Internet Yellow PagesCompetitive Analysis: Auto, Home, and Life Insurance Categories Markets reviewed: Seattle, WA; Nassau, NY; and Chicago, IL on August 10, 2010 between 1:00pm and 3:30pm CST. Please note observations are of paid ads only and do not include free listings. No Advertising Advertising Presence Dominant Advertiser Competitive Advertiser
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47. However, GEICO has a PPC Listing on Superpages.com and a Prime Display Ad in this category on DexKnows.com.
64. Search Engine Marketing Google Visibility Analysis Source: Report ran on 9/3/2010 at 5:00PM; Visibility includes the first three pages of results
65. Search Engine Marketing 15miles’ Long-Tail Approach High High Volume, High Cost Average Conversion - Number of results - Mid-Volume Average Cost Low Volume, Low Cost High Conversion Low General - Type of Keyword Entry - Specific
95. Analysis of GEICO Important Items for Optimization 1 On-Site Opportunities Streamline Content Throughout Site Optimize Local Pages Increase consistency of Image Alternative Text (not shown) Address Site Speed Issues (not shown) 1 2 3 4 2 Overall SEO Site Grade: 3/4 Site Speed Grade: D
100. Build out your profile pages with more robust dataMobile Phones Search Engines
101. Search Engine MarketingLocal Listing Analysis Correct Not Visible Incorrect Note: All searches were done on 9/7/2010 at 10:30AM using general keywords (ie. Car Insurance in [city, State]. Analysis is based on the first 3 pages of organic results. GEICO’s website was used for correct information.
102. Search Engine MarketingLocal Listing Analysis Misleading Information Customers expect the information on your website to be accurate. Inaccuracies at any level may decrease the trust potential customers have in GEICO and will drive potential customers to your competitors. Below are two examples of locations that have been “Merchant Verified” on Yahoo Local! but have different phone numbers than what appears on their GEICO.com Local Pages. Note: All searches were done on 9/7/2010 at 10:30AM using general keywords (ex. Car Insurance [City, State]) or branded keywords (ex. GEICO [City, State]) Analysis is based on the first 3 pages of organic results. GEICO’s website was used for correct information.
103. Search Engine MarketingLocal Listing Analysis: Sample Data Enrichment Reporting Understand and improve the quality of your local information
105. Social Media Categories TMPDM’s Social Media TMPDM will establish your brand presence across multiple social platforms and leverage them appropriately to create success based on client objectives. Benefits of Social Media Marketing According to Marketers* *Source: (% responding) Social Media Marketing Industry Report, March 2009
121. These mentions happened across a wide variety of social platforms with 35.6% on MicroMedia (Twitter), 28.8% on Facebook , and 18.5% occurring on blogsData for the dates of 7/1/10 – 7/31/10
122. Social Media Discussions GEICO Sample Positive: Sample Negative: Through monitoring, opportunities to respond to positives and negatives present themselves creating unique and authentic opportunities to engage your social customer base.
146. Steve RaynerInteractive Media Specialist972.340.7634│Steve.Rayner@tmpdm.com Connect with us: Facebook │ Twitter │ LinkedIn │ SearchPerspective│ Monthly Newsletter
147. Source: Simmons 2010 Media LandscapeMedia Consumption In general, online usage indexes higher than Print Yellow Pages (PYP) usage when looking at the companies below. Media Consumption by type (Index)
148. Media LandscapeMedia Consumption – PYP Usage GEICO’s policy holders are above-index in their usage of the Banking/Finance/Insurance headings in the Print Yellow Pages. Media Consumption by type (Index)PYP – Banking/Finance/Insurance Headings Source: Simmons 2010
149. Media ConsumptionIYP Usage Overall, insurance policy holders over-index in Internet Yellow Pages (IYP) usage. Media Consumption by type (Index)Used IYPs in Last 30 Days Source: Simmons 2010
157. GEICO owns 47.9% of the competitive share-of-voice followed by Allstate 15.5%, State Farm 13.5%, Liberty Mutual 8%, Progressive 6.3%, Farmers 5.8%, Nationwide 2.8%Data for the dates of 7/1/10 – 7/31/10
Editor's Notes
Online includes: Search Engines,Internet yellow pages,Local Search Sites, and Social Networking SiteOffline includes: A print Yellow Pages or White Pages directory, Local newspaper or magazine, or Other printed directoryMobile includes: Directory Assistance (on the phone), orcell phone or other wireless device (PDA)
Note: Slide include automatic animation – no need to click
Currently visibility on keywords with zip modifiers exists, but may be due to broad or phrase match. Ads lack customization to geography, and landing page asks user to enter zip code again.
Use of Google Local ad extensions to promote agent locations.Mobile Search: Click to call is one of the conversion tracking options we can use within the paid search platforms on Bing and Google that will allow for further localization of the ad and also provide additional opportunity for conversion. Click to call is known to provide smaller volume of conversions, but at much lower costs per conversion than traditional paid search.
A proactive local listing management approach to help correct inaccurate or missing local listings on multiple media platforms Speak to details of the slide.1-49 locations: $100 each50+ locations: $40 each
Social Media Advantages…Brand awarenessCommunity buildingCompetitive intelligenceCustomer service enhancementsEngagementLead generationMonitoringRecruitingRewards programsSalesSearch enhancementProduct development and feedbackProduct launchesSEO, ranking and SERP ownership benefitsTrafficWord-of-mouth advertising
With Social Networking you can respond to both the negative comments some examples of which are shown here. Being responsive to customer complaints in particular lets your consumers know you are actively working to improve your customer service. On facebook, for instance, I’ve seen other insurance companies who have created a facebook page for each of there local agents. That really gives consumers the feeling of being connected to your agents on a personal level.
Our goal is to build meaningful partnerships with our clients while creating optimal results.
GEICO is a current leader, but has the opportunity to expand leadership through coordinated corporate messaging in addition to the viral success they currently experience.
Index =This number indicates the likelihood, compared to the total population, of meeting the specifications. So compared to the market average, GEICO customers are 34% more likely to go Online.
Index =This number indicates the likelihood, compared to the market average, of meeting the specifications.
Index =This number indicates the likelihood, compared to the market average, of meeting the specifications.