DATA driven behavioral DESIGN
FOR YOU
/// standing on the shoulders of giants \\\
VIMI leverages the Nobel prize winning research of psychologists & behavioral economists Daniel Kahneman, Richard Thaler, Robert Cialdini, & Nir Eyal to deliver wins for our friends.
What is Brand Therapy? Relationships that Engage and DelightEsteban Gonzalez
We are an insights, strategy and ideas boutique devoted to creating healthy, sustainable brand relationships.
We help our clients make better sense of their consumer research, establish a deeper empathy for their customers, and develop creative marketing platforms that delight, engage, are authentic, and profitable.
Clients come to us for help with the pressures they feel to…
+ Quickly and effectively translate consumer data into deeper insights about the target and the drivers of their behaviors and perceptions
+ Leverage social, technology and cultural trends to define what a brand means in today’s digital and connected world
+ More effectively address how people shop today — mixing and matching in-store retail with mobile, multiple-screens, showrooming, reviews, etc.
+ Find resonant and relevant lifestyle themes to use as platforms for building better relationships with customers
+ Strategically harness digital and social media to drive consumer decision making and promote trial among their peers
+ Create unique and compelling content and creative to break through hype and challenge media dominant competitors
Our approach, flexibility and experience, coupled with our robust toolkit, uniquely enable us to get at the heart of what drives their brand relationships — precisely the insight they need to engage consumers, delight customers and pull away from their competitors.
We understand that clients need smart partners they can trust, high-quality collaborators invested in providing more than easy answers and packaged solutions. We understand that relationships are everything.
We can help you create the exceptional relationships you deserve.
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
Decoding Monetization Methods For Dating AppsInMobi
Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional social networking sites, creating an alternate social network that is distinctly different from its older cousin.
How can mobile developers building dating apps tap into this growing opportunity? Dating apps enjoy long user engagement sessions and access to deep user data, presenting a unique opportunity for monetization that is yet to be realized fully. Recently, players like Starbucks and 20th Century Fox launched cheeky, innovative advertising campaigns on dating apps - lighting the way for several other advertisers. Even developers who are not building dating apps, can learn from the mechanics of this app category.
Join this webinar to :
Learn best practices around designing the app experience for your dating app
Get a comprehensive overview of monetization methods for dating apps
Learn how to leverage mobile advertising effectively to maximize user engagement & revenues
Learn how other app categories too can benefit from the mechanics of successful dating apps
Even if you can’t make the presentation, do sign-up and we will send you a recording of the webinar.
DATA driven behavioral DESIGN
FOR YOU
/// standing on the shoulders of giants \\\
VIMI leverages the Nobel prize winning research of psychologists & behavioral economists Daniel Kahneman, Richard Thaler, Robert Cialdini, & Nir Eyal to deliver wins for our friends.
What is Brand Therapy? Relationships that Engage and DelightEsteban Gonzalez
We are an insights, strategy and ideas boutique devoted to creating healthy, sustainable brand relationships.
We help our clients make better sense of their consumer research, establish a deeper empathy for their customers, and develop creative marketing platforms that delight, engage, are authentic, and profitable.
Clients come to us for help with the pressures they feel to…
+ Quickly and effectively translate consumer data into deeper insights about the target and the drivers of their behaviors and perceptions
+ Leverage social, technology and cultural trends to define what a brand means in today’s digital and connected world
+ More effectively address how people shop today — mixing and matching in-store retail with mobile, multiple-screens, showrooming, reviews, etc.
+ Find resonant and relevant lifestyle themes to use as platforms for building better relationships with customers
+ Strategically harness digital and social media to drive consumer decision making and promote trial among their peers
+ Create unique and compelling content and creative to break through hype and challenge media dominant competitors
Our approach, flexibility and experience, coupled with our robust toolkit, uniquely enable us to get at the heart of what drives their brand relationships — precisely the insight they need to engage consumers, delight customers and pull away from their competitors.
We understand that clients need smart partners they can trust, high-quality collaborators invested in providing more than easy answers and packaged solutions. We understand that relationships are everything.
We can help you create the exceptional relationships you deserve.
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
Decoding Monetization Methods For Dating AppsInMobi
Swipe right - the new age dating gesture, has permeated the mobile world. Today, users end up spending almost 90 minutes of their day sifting through myriad potential partners, in search of the perfect match. This is greater than the average time spent by a user on traditional social networking sites, creating an alternate social network that is distinctly different from its older cousin.
How can mobile developers building dating apps tap into this growing opportunity? Dating apps enjoy long user engagement sessions and access to deep user data, presenting a unique opportunity for monetization that is yet to be realized fully. Recently, players like Starbucks and 20th Century Fox launched cheeky, innovative advertising campaigns on dating apps - lighting the way for several other advertisers. Even developers who are not building dating apps, can learn from the mechanics of this app category.
Join this webinar to :
Learn best practices around designing the app experience for your dating app
Get a comprehensive overview of monetization methods for dating apps
Learn how to leverage mobile advertising effectively to maximize user engagement & revenues
Learn how other app categories too can benefit from the mechanics of successful dating apps
Even if you can’t make the presentation, do sign-up and we will send you a recording of the webinar.
The Legacy of Breton In A New Age by Master Terrance LindallBBaez1
Brave Destiny 2003 for the Future for Technocratic Surrealmageddon Destiny for Andre Breton Legacy in Agenda 21 Technocratic Great Reset for Prison Planet Earth Galactica! The Prophecy of the Surreal Blasphemous Desires from the Paradise Lost Governments!
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...luforfor
This are the interiors of the Merindol Colony in 2137ad after the Climate Change Collapse and the Apocalipse Wars. Merindol is a small Colony in the Italian Alps where there are around 4000 humans. The Colony values mainly around meritocracy and selection by effort.
2137ad - Characters that live in Merindol and are at the center of main storiesluforfor
Kurgan is a russian expatriate that is secretly in love with Sonia Contado. Henry is a british soldier that took refuge in Merindol Colony in 2137ad. He is the lover of Sonia Contado.
thGAP - BAbyss in Moderno!! Transgenic Human Germline Alternatives ProjectMarc Dusseiller Dusjagr
thGAP - Transgenic Human Germline Alternatives Project, presents an evening of input lectures, discussions and a performative workshop on artistic interventions for future scenarios of human genetic and inheritable modifications.
To begin our lecturers, Marc Dusseiller aka "dusjagr" and Rodrigo Martin Iglesias, will give an overview of their transdisciplinary practices, including the history of hackteria, a global network for sharing knowledge to involve artists in hands-on and Do-It-With-Others (DIWO) working with the lifesciences, and reflections on future scenarios from the 8-bit computer games of the 80ies to current real-world endeavous of genetically modifiying the human species.
We will then follow up with discussions and hands-on experiments on working with embryos, ovums, gametes, genetic materials from code to slime, in a creative and playful workshop setup, where all paticipant can collaborate on artistic interventions into the germline of a post-human future.
Explore the multifaceted world of Muntadher Saleh, an Iraqi polymath renowned for his expertise in visual art, writing, design, and pharmacy. This SlideShare delves into his innovative contributions across various disciplines, showcasing his unique ability to blend traditional themes with modern aesthetics. Learn about his impactful artworks, thought-provoking literary pieces, and his vision as a Neo-Pop artist dedicated to raising awareness about Iraq's cultural heritage. Discover why Muntadher Saleh is celebrated as "The Last Polymath" and how his multidisciplinary talents continue to inspire and influence.
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3. 3
Mission Statement
We are MIT + D who are designing and providing a service for
people who go out and drink. Our value is to make sure people
have fun while practicing safe and healthy drinking
experiences.
5. 5
Persona
Huff
● 26 Years Old
● Grad Student
● Living with 2 roommates
● Works a part-time job in a mall
Goals
● Wants to go out every weekend with his friends
● Trying to save money
● Trying to stay fit while going out often
Pain Point
● Spend too much money on drink
● Getting inebriated most of the time when he goes out,
which causes him terrible hangover the next day
● Always get lost with his friends when he’s intoxicated
6. 6
Value Proposition
SNAPBAR
An app that helps people find clubs and bars
more conveniently and gives people tips to drink
healthier and smarter.
11. 11
Business Canvas Model
11
Revenue streamsCost structure
Key resources Channels
-Software design
-Marketing
-Updating platform
-Platform
development &
maintenance
Software developing, Marketing
Free download, Business premium upgrade(Removing
competitor’s ads, page upgrades), Advertisement
Primary Customer:
(People who perform
searches in Bay Area)
-People over 21
-People goes out to drink
-People are looking for a
bar/club
-People want to have a safe
drinking experience
Secondary Customer:
(Adversertisers)
-Local bars/clubs/party
events
-Local restaurant & hotel
(Partnership)
-New and fun ways
of searching for
bars and clubs
-Promoting and
providing a safer
experience for
drinking out
-Explore new places
-Convenient and
insightful search tools
-Friendly reminder
/heads up
-Make customers feel
secure and safe
-Application
-Bus station/Gas
stations
-Advertisement
-Local bar/clubs and
their promoters
-Interaction design
-Brand Design
-People
Value propositionsKey partners Key activities Customer relationship Customer segments
15. 15
T***
College student
“Sometimes I feel annoying,
and I don’t remember to send
messages every time I change
places.”
“But it makes me feel safe.”
