2017 Consumer Products Industry Outlook
Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.
Our latest consumer product industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market. For more information, read our new report: https://www2.deloitte.com/us/en/pages/consumer-business/articles/consumer-products-industry-outlook.html
Digital Europe: Pushing the frontier, capturing the benefitsMcKinsey & Company
What is the speed at which digital is and will change our world?
How is Europe performing in digital compared to the United States? Where is the progress? And where is the paralysis?
What some of the challenges and risks of digital – its potential to divide business and society – between the highly digitized: the “have-mores,” and the “haves:” those who are not able or willing to adapt fast enough.
And what is our share our vision with you for how Europe needs to capture the huge digital prize. What can start-ups, companies, public authorities – everyone in this room – do, to make it happen?
Big data is getting bigger, creating more challenges and opening more opportunities for businesses. This McKinsey presentation argues that CMOs and sales leaders need to take 5 actions: harness their data, put data at the heart of the organization,
The enterprise software industry is being transformed by substantial investor capital, Cloud 2.0, artificial intelligence, data protection, preferred platforms, and a talent shortage, leading stakeholders of all kinds to make big changes, and big choices.
Mission: Possible! Your cognitive future in governmentIBM Government
Read the full report here: http://bit.ly/CognitiveFutureInGov
Welcome to the age of cognitive computing, where intelligent machines simulate human brain capabilities to help solve society’s most vexing problems. Early adopters in government and other industries are already realizing significant value from this innovative technology, and its potential to transform government is enormous. Currently, cognitive systems are helping government organizations navigate complexity in operational environments and foster improved engagement with constituents. Our research indicates that government leaders are poised to embrace this groundbreaking technology and invest in cognitive capabilities to improve outcomes for government organizations across mission areas.
Our latest consumer product industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market. For more information, read our new report: https://www2.deloitte.com/us/en/pages/consumer-business/articles/consumer-products-industry-outlook.html
Digital Europe: Pushing the frontier, capturing the benefitsMcKinsey & Company
What is the speed at which digital is and will change our world?
How is Europe performing in digital compared to the United States? Where is the progress? And where is the paralysis?
What some of the challenges and risks of digital – its potential to divide business and society – between the highly digitized: the “have-mores,” and the “haves:” those who are not able or willing to adapt fast enough.
And what is our share our vision with you for how Europe needs to capture the huge digital prize. What can start-ups, companies, public authorities – everyone in this room – do, to make it happen?
Big data is getting bigger, creating more challenges and opening more opportunities for businesses. This McKinsey presentation argues that CMOs and sales leaders need to take 5 actions: harness their data, put data at the heart of the organization,
The enterprise software industry is being transformed by substantial investor capital, Cloud 2.0, artificial intelligence, data protection, preferred platforms, and a talent shortage, leading stakeholders of all kinds to make big changes, and big choices.
Mission: Possible! Your cognitive future in governmentIBM Government
Read the full report here: http://bit.ly/CognitiveFutureInGov
Welcome to the age of cognitive computing, where intelligent machines simulate human brain capabilities to help solve society’s most vexing problems. Early adopters in government and other industries are already realizing significant value from this innovative technology, and its potential to transform government is enormous. Currently, cognitive systems are helping government organizations navigate complexity in operational environments and foster improved engagement with constituents. Our research indicates that government leaders are poised to embrace this groundbreaking technology and invest in cognitive capabilities to improve outcomes for government organizations across mission areas.
Internet matters: The Nets sweeping impact on growth, jobs, and prosperity. DLD
Two billion people are connected to the Internet. Almost $8 trillion exchange hands each year through e-commerce. In some developed markets, about two-thirds of all businesses have a Web presence of some kind, and one-third of small and medium-sized businesses extensively use Web technologies. The Internet has transformed the way we live, the way we work, the way we socialize and meet, and the way our countries develop and grow. In two decades, the Internet has changed from a
network for researchers and geeks to a day-to-day reality for billions of people. Our
research sheds new light on this revolution and helps explain the direct link between
the Internet and economic vitality.
Internet matters: The Net’s sweeping impact on growth,jobs, and prosperity ( ...Julius Trujillo
The Internet contributed 7 percent of growth over the past 15 years and 11 percent over the past five in the G8 as well as South Korea,Sweden, Brazil, China, and India.
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
By 2020 more than 7 billion people will be communicating and performing transactions over the web on over 35 billion devices. So how can companies effectively create a digital identity that promises security, ease and comfort for its customers? This study, sponsored by Oracle, assesses the role identity plays in the digital economy. Visit hub: http://bit.ly/1LKqXfN
Dominic Barton, Global Managing Director, McKinsey & Company, was one of the keynote speakers at the Asia Business Forum, organised by London Business School's Asia Club, on 27 April 2013. He spoke about the 5 mega-trends that are reshaping the global economy and raising the profile of many Asian countries and brands.
Find out more about the Asia Club:
Website: https://clubs.london.edu/asiaclub
Facebook: https://www.facebook.com/LBS.AsiaClub
Twitter: https://twitter.com/LBSAsiaClub
Hyperconnectivity is high on the corporate agenda.
The majority of executives believe that failure to
adapt to hyperconnectivity—the growing
interconnectedness of people, organisations and
machines that results from the Internet, mobile
technology and the Internet of Things—is the
biggest risk their organisation faces.
A two front battle: How governments can prevail in the fact of the global ski...Marquis Cabrera
Three forces are culminating in unprecedented global disruption:
1. Rapid advancement of digital technologies; 2. Fundamental disruption of industry value chains and business and operating models; and 3. Expanding globalization, social commentary and engagement. This disruption is impacting global skills in three ways: 1. Demand for and types of skills required by leaders in both the public and private sectors are changing; 2. Availability of skills in labor markets is uncertain; and 3. Quality of skills is challenged.
While governments face many of the same skills-related challenges as the private sector, the implications are even greater as they must fight this battle on two fronts: They struggle to develop and maintain workforce with the skills necessary to meet organizational mission requirements, and Government executives must also work with ecosystem partners to ensure their regional labor markets remain competitive.
Why resist to enterprise mobility? There is no reason! Facts and figures won´t let go! What about problems on the way to mobility? BYOD. Examples of using mobility.
Internet matters: The Nets sweeping impact on growth, jobs, and prosperity. DLD
Two billion people are connected to the Internet. Almost $8 trillion exchange hands each year through e-commerce. In some developed markets, about two-thirds of all businesses have a Web presence of some kind, and one-third of small and medium-sized businesses extensively use Web technologies. The Internet has transformed the way we live, the way we work, the way we socialize and meet, and the way our countries develop and grow. In two decades, the Internet has changed from a
network for researchers and geeks to a day-to-day reality for billions of people. Our
research sheds new light on this revolution and helps explain the direct link between
the Internet and economic vitality.
Internet matters: The Net’s sweeping impact on growth,jobs, and prosperity ( ...Julius Trujillo
The Internet contributed 7 percent of growth over the past 15 years and 11 percent over the past five in the G8 as well as South Korea,Sweden, Brazil, China, and India.
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
By 2020 more than 7 billion people will be communicating and performing transactions over the web on over 35 billion devices. So how can companies effectively create a digital identity that promises security, ease and comfort for its customers? This study, sponsored by Oracle, assesses the role identity plays in the digital economy. Visit hub: http://bit.ly/1LKqXfN
Dominic Barton, Global Managing Director, McKinsey & Company, was one of the keynote speakers at the Asia Business Forum, organised by London Business School's Asia Club, on 27 April 2013. He spoke about the 5 mega-trends that are reshaping the global economy and raising the profile of many Asian countries and brands.
Find out more about the Asia Club:
Website: https://clubs.london.edu/asiaclub
Facebook: https://www.facebook.com/LBS.AsiaClub
Twitter: https://twitter.com/LBSAsiaClub
Hyperconnectivity is high on the corporate agenda.
The majority of executives believe that failure to
adapt to hyperconnectivity—the growing
interconnectedness of people, organisations and
machines that results from the Internet, mobile
technology and the Internet of Things—is the
biggest risk their organisation faces.
A two front battle: How governments can prevail in the fact of the global ski...Marquis Cabrera
Three forces are culminating in unprecedented global disruption:
1. Rapid advancement of digital technologies; 2. Fundamental disruption of industry value chains and business and operating models; and 3. Expanding globalization, social commentary and engagement. This disruption is impacting global skills in three ways: 1. Demand for and types of skills required by leaders in both the public and private sectors are changing; 2. Availability of skills in labor markets is uncertain; and 3. Quality of skills is challenged.
While governments face many of the same skills-related challenges as the private sector, the implications are even greater as they must fight this battle on two fronts: They struggle to develop and maintain workforce with the skills necessary to meet organizational mission requirements, and Government executives must also work with ecosystem partners to ensure their regional labor markets remain competitive.
Why resist to enterprise mobility? There is no reason! Facts and figures won´t let go! What about problems on the way to mobility? BYOD. Examples of using mobility.
A new Private Investment Club for investors and business opportunities. Obtain an estimated return on investment of up to 11%-22% or more per month.
Take control of your finances, get your money to work for you!
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled SHOPPER INSIGHTS. Ashmeed Ali-Senior Manager at Yahoo! & David Gill-Vice President at The Nielsen Company discussed when Mobile Goes Shopping. This presentation explored how consumers use their mobiles to research products and advertising on mobile devices. Manila Austin-Director of Research at Communispace Corporation moderated the discussion.
Grace's articulation on Hyphen's early take into archiving and (at the same time) researching on the dioramas that Edhi Sunarso was commissioned during 1960s-2000s.
There are several speeches that intrigues me and somehow connect the things that I have been (and am currently) working on. These speeches are very powerful because these people are pretty certain of what they want (now). At the same time, these speeches are also very emotional because their future remains unknown and they know it. They are: President Sukarno's major address delivered before the 15th United Nations General Assembly (Friday, September 30, 1960); Lana Wachowski’s acceptance speech for Human Right Campaign Visibility Award (Saturday, October 20, 2012); Prof. Alice Howland’s speech as an earlyonset alzheimer from the film Still Alice (2014).
Global market trends, understanding how consumers' lives are changing: Michae...Ben Moroney
Michael Walton, Executive Director Consumer and Business Intelligence, Nielsen Pacific presented on global consumer trends including insights and data demonstrating how consumers’ lives are changing and the impact this will have on wine as a category. Michael explored trends including premiumisation, the impact of social media and how consumers choose wines to purchase.
Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation)Robin Brown
A presentation given to the Canadian Snack Food Association on Shopper Insights from Convenience Shopper Canada - Canada's only ongoing study of shopper behaviour in convenience channels
2017 Solutions Catalog by CDEN
Visit our website at http://www.cden.com.mx and download the complete 2017 Solutions Catalog at http://www.cden.com.mx/solutions.html
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
As we enter the digital economy, companies will find the business climate to be significantly more volatile than they have in the past, and at the forefront of this volatility is information enabling market participants that is shepherding in a wave of changes at an unprecedented pace. This rate of change translates to the rate in which the viability of information organized in a specific way to meet the needs of the organization losing its adhesion rather quickly. Understanding exactly what information will serve the needs of the organization and how it will be combined to serve both the marketplace and those who wield information in the marketplace despite the highly volatile digital economy is critical for the survival of organizations. This time is different, there are few organizations who have honed their ability to decipher the contribution information makes to their value propositions, but that is exactly what is needed to understand which information investments will yield the greatest organizational benefit.
Figure 1 The Fourth Industrial Revolution, World Economic Forum, InfoSight Partners, 2016
Combine this inability to decipher information’s contribution to the bottom line with the onslaught of data and the amount of noise inherent in the data streams and it will become very apparent that those who are not able to proactively manage information as an asset of the organization that serves as a catalyst to achieving value propositions will be at a disadvantage to companies prepared for the digital economy.
There are several levers that companies can use to influence information’s ability to serve as a catalyst to achieving value. These are:
• Devising information based indicators that assure market adhesion to value propositions
• Eradicating resistance to using information in time critical situations
• Implementing the framework that orchestrates the valuation of information assets
• Ensuring the alignment of information to the processes specifically devised to achieve value propositions
• Incentivizing using information as a critical component of value propositions
This writing will go through some of the major levers and prioritize a roadmap devised to enhance the capabilities of thriving in the digital economy.
This is a succinct guide for getting your digital marketing strategy right. Full of research to back up tips for data, mobile, video, programmatic and more. Written by the Head of Digital Marketing Advisory for TORI Global, Dominic Yacoubian.
New lessons on building the consumer products brand experience. For CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional.
IBM Executive Report - New lessons on building the consumer products brand ex...Susanna Harper
Are consumer products (CP) companies about to have their Hollywood moment? Studios traditionally have been dream factories for consumers in a linear supply chain consisting of theaters and retail. But the combination of digital technology and Millennials has radically altered the entertainment industry. To reach increasingly empowered consumers, Hollywood is now a content creator at the center of a digital ecosystem, with business models that range from retail to direct-to-consumer. Similarly, for CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional. To take advantage, they must use digital technologies and secure the broadest possible ecosystem of business partners to create compelling brand experiences, drive purchase behavior and create unbreakable bonds with consumers.
At Criteo, we’re proud to be at the forefront of rapidly changing commerce trends. Our direct relationships with over 17,000 advertisers and thousands of publishers allow us to watch emerging trends unfold and share valuable insights with you.
In our just-published Commerce and Digital Marketing Outlook 2018 guide, we’re excited to share our findings on how marketers are embracing the rise of voice shopping and how it’s more important than ever to connect offline-to-online sales.
We also dive into the new age of data protections as well as the data-collaboration imperative. There are some big shifts ahead of us in 2018, but we’re confident that we can help retailers and marketers stay ahead of challenges and make the most of the opportunities in 2018 and beyond. Happy New Year!
Digital trends in marketing data and analytics webinar december 12 2017GreenRope
A research study conducted by Q2 Insights in early 2017 with Marketing Leaders (Chief Marketing Officers and Vice Presidents of Marketing) revealed a number of trends in marketing. The one that is top-of-mind for most marketing leaders is digital marketing. During this webinar, Kirsty Nunez will talk about digital trends in marketing, data and analytics based on interviews with marketing executives from companies such as HP, IBM, Qualcomm, WD-40, and Jack in the Box.
Digital marketing trends that will be covered in this webinar include:
· Mapping and analyzing every touchpoint in the customer’s digital journey to create clear and concise content tailored to both the online and mobile user
· Connecting digital customer journey touchpoints with in-person experiences (e.g., online ordering with same day in-store pick-up or making reservations online)
· Being customer focused with an emphasis on responding to customer need states
· Using micro targeting for digital communications
· Personalizing digital content to give brands a more human feel
· Engaging in cutting edge digital initiatives such as cognitive intelligence/artificial Intelligence to further humanize the digital experience.
· Working to engage customers on an emotional level, avoiding the hard sell
The increase in digital marketing is fueling a trend around data-driven decision making. This webinar will also cover digital data and analytics topics including:
Usage tracking
Behavior analysis
Real-time dashboard reporting
Programmatic media
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
89% of consumers switch to a competitor after a poor CX Abhishek Sood
89% of consumers switch to a competitor following a poor customer experience, according to an Oracle study. But how can you use digital technology to improve your customers' experience?
Uncover how several prominent businesses embraced digital technologies to retain customers and increase profits. For example, Domino's Pizza had a 23% growth in profit after it allowed customers to track their deliveries online.
Discover the 4 factors that can make a digital transformation project profitable and worthwhile.
La reprise sera décarbonée ou ne sera pas
Pas question d'œuvrer à la reprise économique en se fondant sur le modèle actuel, car « il pose, selon The Shift Project, le problème de la dépendance aux énergies fossiles et il ne sera plus viable dans quelques années ». Ce laboratoire d'idées français, créé en 2010, vient de rendre public son plan de transformation de l'économie. Au programme : écoconception et développement de véhicules plus sobres énergétiquement dans l'automobile, développement de filières de réutilisation, réparation et recyclage dans l'industrie lourde, etc. The Shift Project suggère aussi la formation de tous les étudiants à la compréhension des enjeux énergie-climat. Et, bien sûr, il faudra limiter la consommation de viande.
Les deux temps forts de cet évènement
- Les journées entreprises de la Banque africaine de développement avec au programme deux jours de conférences, des ateliers sectoriels et la possibilité de présenter votre entreprise lors d'un "Brown bag seminar" ou d'obtenir des rendez-vous.
- Des rencontres avec les autres banques et agences de développement pour un focus sur la Côte d'Ivoire : réserve de projets, pistes novatrices de cofinancements, l'action des institutions régionales, et l'accompagnement du secteur privé par les banques locales.
eCommerce appetite and adoption is at an all-time high.
If there was ever any uncertainty as to whether there was sufficient demand for grocery eCommerce, new research has put an end to any doubts, and has provided answers to the question that’s currently top of all retailers’ minds: Should we be selling our products online?
Mercatus has released the results from a survey conducted in the first quarter of 2016 in a brand new report entitled “Insights into Grocery eCommerce 2016”.
Among the key findings in the report:
Your customers, regardless of age, are online, consider themselves to be technologically savvy, and are making more digital purchases than ever before.
Consumers are willing to order groceries from locations other than their favorite store for the convenience of click-and-collect shopping.
2016 rapport sur le temps de travail dans la fonction publique thierry jolaine
Un rapport long et exhaustif de 190 pages sur le temps de travail des fonctionnaires qui fait écho aux propositions de changement faites durant la campagne présidentielle en France .
SHP;SL OPENED A BRAND NEW CARGO TERMINAL IN THE FREETOWN INTERNATIONAL AIRPORT COLD ROOMS FOR PERISHABLE GOODS ,X RAY SCANNING RA3 CERTIFICATION (THE ONLY ONE IN WEST AFRICA EXCEPT DAKAR AND BAMAKO)
In September 2014, Alibaba shattered global records with a US$25 billion IPO on the New York
Stock Exchange. The event capped a year in which 50% of venture capital investment in China was
in the TMT (technology, media, and telecom) and internet space. Michel Brekelmans, Co-head of
L.E.K. Consulting ’s China practice, shares insights from recent strategy work on the investment
shifts within the Chinese tech industry and what those shifts could mean for investors.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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2. 2017 Consumer products industry outlook | Consumer mindset
02
Introduction
The economy:
Will the economy support growth in
the CP industry?
Enabling technology:
How can CPG companies harness the
potential of enabling technologies?
Platforms:
Are CPG companies optimizing the
potential of platforms?
Consumer mindset:
What consumer trends influence
CPG companies?
3
4
5
7
8
3. 2017 Consumer products industry outlook | Introduction
03
Introduction
Most companies plan and manage for “business as usual,”
preventing them from being prepared for what may be around the
corner … the unexpected, disrupting forces that can dramatically
change the marketplace. Examples include Uber disrupting the
taxicab market, Amazon transforming the US book market, and
Airbnb reinventing the hotel industry. It’s critical for businesses
to try to identify potential disrupting forces of today that might
impact the business of tomorrow. Deloitte’s Center for the Edge’s
publication, Patterns of disruption, identifies five catalysts that drive
disruption: the economy, enabling technology, platforms,
consumer mindsets, and public policy.
In the 2017 Consumer products industry outlook we’ll discuss the
role played by four of the catalysts that drive disruption in the
consumer products industry: the economy, enabling technologies,
platforms, and consumer mindset. These catalysts present
significant challenges and opportunities for consumer packaged
goods (CPG) companies, potentially disrupting traditional
operational models: ways of engaging with consumers in a digital
environment; supply chain; and hiring and managing talent. CPG
companies need to anticipate these catalysts to better position
themselves for the future rather than wait for a catalyst to occur,
in part because they aren’t discrete events, but happen gradually.
By the time companies recognize they’ve been impacted, there’s a
short runway for corrective action.
As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries.
Please see www.deloitte.com/us/about for a detailed description of the legal
structure of Deloitte LLP and its subsidiaries. Certain services may not be
available to attest clients under the rules and regulations of public accounting.
4. 2017 Consumer products industry outlook | The economy
04
The economy:
Will the economy support growth in
the consumer products industry?
Key takeaways:
Fundamentals are potentially strong for consumer
spending into 2017 and consumer confidence is
high, but policy uncertainty may create economic
headwinds.
CPG companies need to be prepared to adjust
their strategies should these economic headwinds
arise.
Capture the momentum of potentially strong consumer
spending in 2017, but be prepared to pivot as fundamentals
may face headwinds from policy uncertainty.
The economic fundamentals for consumer spending appear to be
solid going into 2017. The labor market continues to strengthen,
adding an average 181,000 jobs per month in 2016.1
Disposable
personal income was up 3.4 percent in the year ending October,
and average hourly earnings are starting to accelerate.2
As the
labor market tightens further, income growth is likely to edge up
in the short- to medium-term. Income growth for consumers has
come at a time of rising asset prices. House prices have crossed
their pre-2008 peaks and key equity indices hit all-time highs in
November. This has boosted household wealth, thereby aiding
consumer spending. And consumer confidence remains elevated,
even after the 2016 election cycle.
The election cycle, however, has created an unusual level of
uncertainty about the economy and consumer spending in 2017.
Some of the policies suggested by the new administration, such
as tax cuts and infrastructure spending, could support consumer
spending, but others might create potential problems. In particular,
the proposed restrictions on trade could raise prices for imported
goods, reducing consumer spending power, and lead to job cuts
in export sectors. Proposed policies in other areas, such as health
care and housing, could also have significant impacts on consumer
spending. The potential for economic policy that leads to a fall in
consumer spending power, added to risks in the global economy
from China’s financial situation and Europe’s political problems,
suggest some downside risk for consumer spending in 2017.
5. 2017 Consumer products industry outlook | Enabling technology
05
Enabling technology:
How can CPG companies harness the
potential of enabling technologies?
Enabling technology refers to technologies that can be
applied to drive radical change in the capabilities, structure,
or economics of a business, user, or culture, often opening
the door to entirely new business models and practices
(that can be challenging to incumbents).
Enabling technologies such as digital technologies, cloud, and
in-memory computing can benefit CPG companies in three ways:
1) companies are faster, able to quickly amass data, analyze it,
and pivot as necessary; 2) they can operate with more granularity,
attaining access to more detailed consumer behavior and retail
activity than ever before; and 3) they help companies stay more
connected, leading to two-way and real-time communication with
customers and consumers.
Further, CPG companies need to be cognizant of the fact
that enabling technologies also facilitate new ways of doing
business that existing companies may be slow to recognize or
embrace, preferring the more comfortable position of applying
new technologies to more efficiently execute existing business
processes. Enabling technologies also help create a more
informed, empowered consumer who has more visibility into
options than in the past.
Develop strategies to influence the digital consumer
purchase journey:
Deloitte’s 2016 Digital influence survey estimates that $0.56 of
every dollar spent in a store is influenced by a consumer’s digital
interaction with the product over multiple connected devices.3
A challenge for CPG companies lies in effectively engaging with
consumers and influencing their journey on connected devices
across multiple touch points, ranging from initial research to
the final purchase decision. Unfortunately, compared to other
industries, CPG companies have been slower to harness the
continued influence of the Internet (which has already disrupted
the CPG marketplace) and the emergence of social media as a
marketing tool. It’s estimated that in 2016, digital ad spend by
CPG is 8.7 percent versus retail (at 21.9 percent), automotive (12.7
percent), and financial services (12.2 percent).4
Optimize online retailing capabilities:
There’s been a continuing shift towards online retailing as the
number of consumers skipping traditional brick-and-mortar
stores expands. For example, e-commerce sales in 3Q 2016 are
estimated to be 8.4 percent of total retail sales versus 7.5 percent
in 2015 and 4.6 percent in 2010.5
Online CPG sales are projected to
grow to $36 billion by 2018, up from $8 billion in 2013.6
Even food
and beverage companies are developing solutions to simplify the
logistics of selling and delivering perishable items online: E-retail
share of food and beverage sales in 2016 is estimated at 2.4
percent of total US e-retail.7
A challenge is to understand how CPG
companies can operate in this channel. While in the past, product
placement in a store was crucial, it’s also important to manage
where the product actually appears on a website.
Manage your brand on today’s most trusted source of
information—the Internet:
What is significant about the Internet’s omnipresence today is
its emergence as the most trusted source of information over
traditional media channels. According to GfK MRI’s Survey of the
American Consumer, 34.4 percent of US consumers in 2015 listed
the Internet as the most trusted media, surpassing traditional
media channels. Further, about 80 percent of consumers in 2015
agree the Internet is a great way to gather information about
products they are considering, up from 48 percent as recently
as 2011. While categories like footwear, apparel, cosmetics, and
toiletries have dominated consumer purchasing on the Internet,
GfK MRI has recently seen an increase (about 14%-19%) for food
beverage categories such as coffee, tea, and groceries from 2012
to 2015.
Adapt your communication strategies to the digital world:
In recent years advertising budgets have been shifting to include
a strong Internet and social media presence. Digital ad spend in
the US grew from $2.5 billion in 2011 to an estimated $5.82 billion
in 2016 and is projected to grow to $8.7 billion by 2019.8
The
growth in digital ad spending facilitates a 24/7 presence among
consumers by engaging them in two-way brand conversations,
rather than speaking to them just through advertising. As a result,
CPG companies are no longer in full control of the brand message
and need to actively monitor and influence these conversations.
From an advertising perspective, this poses a new challenge of
how to communicate a consistent brand message across multiple
media channels, both traditional and digital.
6. 2017 Consumer products industry outlook | Enabling technology
06
Exploit the potential of social media marketing: Changing
the way CPG companies market their products, interactive social
media is a newer option for delivering exclusive offers, coupons,
and discounts to target consumers. YouTube is just one example
of a social media platform with broad influence, accounting for
24 percent of social media traffic.9
YouTube reaches more 18-49
year olds than any cable network in the US10
and its appeal is
cross-generational: 91 percent of 13-17 year-olds and 81 percent
of Millennials use YouTube, but so do 58 percent of Gen X and 43
percent of Baby Boomers.11
According to online-video tracking firm Tubular Labs, as of
October 2015 YouTube had 17,000 channels with 100,000 or
more subscribers and nearly 1,500 with more than a million
subscribers.12
Many of these channels are operated by YouTube
celebrities who often endorse products; everything from
cosmetics, fashion, diet and exercise, beverages, and technology
to travel and entertainment.13
Approximately 70 percent of
YouTube subscribers say that YouTube creators change and shape
culture, while 60 percent say they would follow advice on what to
buy from their favorite creator over a TV or movie personality.14
Explore methods to customize products:
The success of many mass-produced products is based on
economies of scale. This approach is being disrupted by
new business models that employ delivery of customized
individual units. Deloitte’s 2015 American pantry study found
that approximately 42 percent of consumers are interested in
technology to customize products, while 19 percent indicate a
willingness to pay a 10 percent price premium for them.15
Even
though customization goes against the dominant package goods
approach of offering a few high-volume SKUs through large
traditional retailers, it will likely be critical for CPG companies to
customize both the product and shopping experience.
One example of customization is additive (3D) manufacturing.
Deloitte’s publication, 3D opportunity serves it up: Additive
manufacturing and food,16
suggests that additive manufacturing
using edible materials allows food makers to explore the
customization of their otherwise mass-produced and, in many
cases, commoditized products. The benefits of edible advanced
manufacturing include product differentiation, product
customization, and direct-to-consumer (DTC) relationships. In the
future, this may lead to more evolutionary capabilities, such as the
creation of unique food formulations for dietary needs, simplified
distribution into hard-to-reach locations, and customized medical/
nutritional supplements.17
Engage your consumers with wearables and artificial
intelligence (AI):
A relatively new market segment, wearables incorporate computer
and advanced technologies that facilitate unbiased monitoring
and data collection. Examples include smartwatches, wristbands,
smart garments, chest straps, sports watches, and other fitness
monitors. When combined with location-based services, wearables
can be a means to deliver coupons, advertising, and product
promotions to consumers when they are shopping. Representing
an untapped market for consumer products companies, it’s
estimated that by 2019 about 86 million US adults will be users of
wearables. According to a forecast by Gartner, wearable electronic
devices will offer revenues of $61.7 billion.18
In addition, consumer
products companies are finding creative ways to capitalize
on wearables. For example, a beverage manufacturer has
experimented with micro-chip-fitted, smart-cap bottles and sweat
patches that digitally provide athletes continuous updates on how
much to hydrate, and, thus, use their product.19
Similarly, AI in consumer products is gaining ground with creative
applications related to product pricing, customer segmentation,
and ad targeting.20
For example, product pricing involves dynamic
price optimization that employs machine learning to correlate
price trends with sales trends. AI can also align other relevant
data, such as inventory levels and category management, to
provide estimates of price elasticity and, in turn, optimized
margins for manufacturers and retailers. Further, AI can be applied
to the enterprise value chain on an end-to-end basis, potentially
impacting smart sourcing of products and optimizing inventory
levels in real time.
Key takeaways:
As the consumer journey to purchase becomes
increasingly facilitated by enabling technologies,
CPG companies need to engage and influence
consumers at every stage of the process, from
research to the final purchase decision. It’s
imperative to target the right consumer with the
right message in the right moment through
whatever device they are using.
CPG companies should develop solutions to
support the latest trends in brand personalization.
This has implications for the supply chain and the
talent needed to manage the process in a more
complex environment. For larger CPG companies
that tend to be structured around traditional lines
of business, this will likely mean a learning curve.
During this transition, it will be important for
companies to be both agile and quick to respond to
the consumer and unexpected supply chain issues.
7. 2017 Consumer products industry outlook | Platforms
07
Platforms:
Are CPG companies optimizing
the potential of platforms?
Key takeaway:
In the digital world, it is imperative for CPG
companies to create platforms tailored to their
products that facilitate consumer engagement with
their products and build off the success of what’s
happening in the retail and travel industries.
Broadly defined, platforms help resources and participants
become more accessible to each other on an as-needed basis.
They can become powerful catalysts for rich ecosystems or
resources for participants.
Platforms are closely linked to enabling technologies. Just as CPG
companies were late to the party on deploying enabling technologies
compared to the retail and travel industries, they are behind the
curve on creating platforms specifically for consumer products.
As mentioned earlier, one challenge faced by CPG companies is
to maintain relevancy in the digital world. This might be achieved
through a focused effort on platform development specifically for
consumer products. Not to imply this is an easy task, but it could
lead to creative, breakthrough solutions.
Focus on developing platform applications specific to CPG:
A place to begin might be in consumer products distribution.
How consumers access products today is changing by the month.
Subscription-based services such as soap.com and drugstore.com
are growing rapidly. Consumers no longer need to get dressed and
leave their homes to get the products they desire. New apps are
continually being developed to facilitate the ordering and delivery
of products to the consumer’s doorstep at nearly a moment’s
notice. Since they are disrupting traditional distribution models,
CPG companies need to not only stay apprised, but get ahead of
the growing trends in subscription services and the on-demand
economy. Additionally, platforms that facilitate consumer discussion
(through use of enabling technologies) provide consumers with
greater visibility into the dimensions of products and services (as well
as social issues) that matter most to them.
8. 2017 Consumer products industry outlook | Consumer mindset
08
Consumer mindset:
What consumer trends influence
CPG companies?
Consumer mindset as a catalyst addresses the need
for understanding consumers’ values, preferences, and
expectations that are not fixed or universal and that can be
rapidly influenced by developments in adjacent markets or
industries.
Consumer behavior and trends are continually developing as the
drivers of the purchase decision evolve and consumers become
increasingly immersed in the digital world. In addition, the
composition of the US consumer population is changing and is
increasingly no longer one homogenous group; more significantly,
consumers have growing expectations of not being treated as one
group and likely won’t settle for mass produced products in the
future.
Capitalize on evolving drivers in the consumer purchase
decision process:
Disrupting the consumer food value chain is an evolving set of
drivers that used to be considered niche but are increasingly
becoming mainstream. These evolving drivers are health
wellness, safety, social impact, experience, and transparency.
Fifty-one percent of consumers in the Deloitte study, Capitalizing
on the shifting consumer value equation, say that these drivers play a
significant role in their purchase decision.21
Aligning with our discussion on enabling technologies, consumers
who place more value on these evolving drivers tend to be heavy
users of social media, mobile apps, and other digital sources in
their paths to purchase. They use these tools to give them more
visibility into, and be far more informed about, how a product aligns
with those drivers, as well as to develop more specific, nuanced
preferences around them. A challenge for CPG companies and
retailers is to assess where their consumers reside in the evolving
value chain and balance the extent to which they still value the
traditional value drivers of taste, price, and convenience. Future
consumer purchase decisions are likely to be based on a mixture of
traditional and evolving drivers.
Ride the wave of consumer immersion in the digital world:
Again, echoing the discussion of enabling technologies, consumers
of all ages are becoming increasingly immersed in the digital world
and empowered to easily access more information and more
perspectives wherever and whenever they want or need to. As a
result, they are assimilating media content in new ways, disrupting
traditional marketing tactics. This fundamentally changes the way
CPG companies deliver content and creates a challenge to attract
consumers of all ages to marketing content in the new digital world.
For example, Deloitte’s Digital democracy survey22
found that
Millennials spend 50 percent of their time watching TV or movies
on devices other than a TV—primarily laptops/desktops, followed
by smartphones and tablets. And 46 percent of US consumers
subscribe to a video streaming service. Of those subscribers, 61
percent value their streaming video service among their top three
subscriptions due to the ability to watch whatever they want,
whenever and wherever they want.
Digital immersion is not just a Millennial or Gen Z phenomenon; all
age groups are joining the ranks of digital users. A recent global study
by Nielsen23
found usage of e-commerce options spread across
most age groups with Gen Z (at 28 percent) and Millennials (30
percent) demonstrating the highest usage, but not far behind are
Gen X (22 percent) and Baby Boomers (17 percent).
Engage with influential consumer segments: Hispanics,
Gen Z, and Women: Hispanic consumers in the US continue to
become a driving force in the marketplace. According to the Pew
Research Center, Hispanic Americans comprised 17.3 percent of
the US population (about 55.3 million people) in 2014 compared
to 6.5 percent (14.8 million people) in 1980.24
Further, the Hispanic
population is projected to triple in size and will account for 29
percent of the nation’s population by 2050.25
While Millennials have taken center stage in the marketing
landscape, there’s a new segment marketers must understand—
Gen Z. Born before 2010 and roughly age 15-21, Forbes estimates
Gen Z accounts for approximately 25 percent of the US population,
making it the largest demographic segment, surpassing Millennials
and Baby Boomers. By 2020 they will account for 40 percent of
US consumers.26
What distinguishes Gen Z is that they are truly
digital natives, having grown up with technology, social media,
and an on-demand mentality.27
But growing up during the Great
Recession, they differ from Millennials in that they tend to be more
conservative and worry about the economy above anything else.28
9. 2017 Consumer products industry outlook | Consumer mindset
09
Women continue to be an influential force in the marketplace
and CPG companies should maintain and contemporize
strategies to address them. For example, in 2013 US women
reported having control or influence over $8 trillion (73
percent) of a total household spend of approximately $11.2
trillion. Further, women spend more on shopping trips,
contributing about 60 percent of the total amount spent on
shopping across different store types.29
Prepare for a shift to a global marketplace that’s heavily
influenced by Asia Pacific:
Just as US demographics are changing, so too are global
growth trends. By 2025 the world will look different due to the
continued shift from West to East. Asia will be driving the most
growth due to urbanization and the burgeoning middle class.
Further, many Millennials’ attitudes differ in developed versus
developing markets impacting regional level strategies targeted
to them. This potentially will disrupt the US-centric model that
many US CPG companies have followed in the past. A challenge
will be to drive innovation in a global marketplace that’s heavily
weighted to Asia Pacific.
For example, by 2025, 4.7 billion people will live in urban areas,
up from 3.9 billion in 2015.30
Cities in Asia Pacific will account for
448 million people, nearly 10 percent of the global population.31
Seven of the top 10 global cities by population in 2025 will be in
Asia Pacific.32
The burgeoning middle class in Asia is projected
to have a disposable income of $18 billion vs. only $12 billion for
North America and Europe.33
Further, these new markets will
drive consumer spending, requiring companies to discover their
similarities and uniqueness. For example, in general Millennials
in developed versus developing markets differ in their behavior
and attitudes.34
In developed markets, Millennials grew up
during the recession and may have less disposable income than
their parents. They view frugality and minimalism as a badge of
honor and are influenced by ethical consumption. Whereas, in
developing markets, Millennials grew up during rapid economic
growth. On the whole, they are the richest generation in their
nation. They value status and displays of wealth and though
they are aware of ethical business practices, they are less
influenced by them.
Stay connected to ongoing consumer trends: These
demographic shifts are occurring against a backdrop of trends
we’ve discussed in the past and that continue to be relevant:
the desire for products reflecting an orientation towards health
and wellness, an interest in organic foods, a concern for the
environment/sustainability, and a consumer that demands
quality and convenience at a good value.
Key takeaways:
CPG companies should modify their traditional marketing strategies and tactics, developing contemporary
messages delivered through cutting-edge, digital platforms in light of the evolving drivers of consumer purchase
and consumers’ continued immersion in the digital world.
Due to the shifting composition of the US consumer population and the growing influence of Asia Pacific
consumers, CPG companies will need to develop strategies to both understand and optimize innovation and
marketing communications that address these trends.
Enabling technologies is a common thread in the evolving consumer mindset, making it imperative for CPG
companies to leverage these advancements to form lasting bonds with younger, connected consumers in all
aspects of marketing.
10. 2017 Consumer products industry outlook | Endnotes
10
Endnotes
1. Deloitte US Economic Forecast, 3rd Quarter, 2016 and US Government
(from Haver Analytlics). Unless otherwise noted, all data supplied by Haver
Analytics, which compiles statistics from the US Bureau of Labor Statistics,
the Bureau of Economic Analysis, and other databases. See www.haver.com/
databaseprofiles”
2. Ibid
3. Deloitte, 2016 Digital influence survey, July 2016.
4. Source: emarketer
5. Source: Retail Indicators Branch, US Census Bureau
6. The Digital Future: A Game Plan For Consumer Packaged Goods, GMA August
2014
7. Source: emarketer
8. Source: emarketer
9. Leading social media websites in the United States, based on share of visits,
Experian, August 2016
10. https://www.youtube.com/yt/press/statistics.html
11. http://expandedramblings.com/index.php/youtube-statistics/
12. https://www.theguardian.com/technology/2016/feb/03/why-youtube-stars-
popular-zoella
13. Ibid
14. https://think.storage.googleapis.com/docs/youtube-stars-influence-b.pdf
15. Deloitte, The 2015 American pantry study, June 2015
16. 3D opportunity serves it up: Additive manufacturing and food, Deloitte
University Press, June 2015
17. Ibid
18. Gartner Forecast: Wearable electronic devices, worldwide, January 2016
19. http://www.wsj.com/articles/gatorade-sets-its-sights-on-digital-
fitness-1457640150
20. https://econsultancy.com/blog/67745-15-examples-of-artificial-intelligence-
in-marketing/
21. Capitalizing on the shifting consumer value equation, Deloitte, January 2016 in
collaboration with FMI and GMA.
22. Digital democracy survey, 10th Edition, Deloitte University Press, 2016.
23. Nielsen Global E-commerce and the New Retail Survey Q3 2014
24. http://www.pewhispanic.org/2016/04/19/statistical-portrait-of-hispanics-in-
the-united-states-key-charts/
25. Ibid
26. “5 tips for marketing to Gen Z,” The Huffington Post, July 2016
27. “5 tips for marketing to Gen Z,” The Huffington Post, July 2016
28. http://www.inc.com/hayley-peterson/heres-what-you-need-to-know-about-
generation-z.html
29. “Buying Power: Women in the US,” New York: Catalyst, May 20, 2015
30. United Nations Global Population Prospects, 2015 Revision, http://esa.un.org/
unpd/wpp
31. Ibid
32. http://www.geohive.com/earth/cy_agg2025.aspx
33. United Nations Global Population Prospects, 2015 Revision, http://esa.un.org/
unpd/wpp
34. http://blog.euromonitor.com/2015/12/how-digitalised-millennials-differ-in-
developed-and-emerging-markets.html