Creative Founder

1. Creative Founder | Fall 2019

2. 2
CEO CTO CFO CMO
Ted Huang Dayeon Kim Mikayla Zhang Irene Wang
Who Are We?

3. 3

4. 4

5. 5

6. 6

7. 7

8. 8

9. 9
What Is Our Mission Statement?
We are Weclub who are designing and providing a service for people who
go out to drink. Our value is to help people minimizing the effort of
searching clubs and maximizing the fun they will be having

10. 10
This is Our Story
Week 1
Drunk driving
Week 2 Week 3
Drunk driving
Car locked
Notification about
alcohol level
Drinking
safety
Week 4 Week 5 Week 6
Safe and fun
drinking
experience
App Integrated
with a breathalyzer
Safe and fun
drinking
experience
SNAPBAR
Communicate
with each others
Finding bars
Safe and fun
drinking
experience
Snapbar
SNAPBAR

11. 11
This is Our Story
Week 4 Week 5 Week 6 Week 7 Week 8
Safe and fun
drinking
experience
App Integrated
with a breathalyzer
Communicate
with each others
Finding bars
SNAPBAR
Sharing location
Sending notification
Finding barsSharing location
Sending notification
1
ving
Week 2 Week 3
Drunk driving
Car locked
Notification about
alcohol level
Drinking
safety
Safe and fun & drinking experience

12. 12
Why we pivoted?
PEOPLE JUST WANT TO HAVE
FUN WHEN THEY GO OUT!

13. 13
This is Our Story
Week 9 Week 10
Finding clubs
Personalization
Drinking tips
Finding clubs
Personalization
Weclub Weclub
Fun and efficient
experience
Fun and efficient
experience

14. 14
Problem
For people who go to clubs, it’s hard
to find detailed information online
since it changes weekly.
01

15. 15
Problem
For people who go to clubs, it’s hard
to find detailed information online
since it changes weekly.
Hard to match everyone’s
preferences and tastes.
01
02

16. 16
Problem
Weclub helps people to find clubs
more conveniently by providing
detailed and updated information.
Solution
For people who go to clubs, it’s hard
to find detailed information online
since it changes weekly.
01
02
Hard to match everyone’s
preferences and tastes.

17. 17
Existing Solution - How Do People Find Clubs?
Friend’s
recommendation
Instagram Google search
We did interview with 20 people. 15 of
them are related on friend’s
recommendation but not instagram
and google. It becomes a pattern.
Therefore, we want our customers to
invite their friends to download
Weclub. So why does this interview
matters to us? We thought most
people would reply on google and
other apps to find clubs, in turns out
the behavior is little bit of

18. More accessible data
Less accessible data
SimpleComplex
What Are Existing Apps?
18

19. Where Do We Want to Be?
19
More accessible data
Less accessible data
SimpleComplex
19

20. More accessible data
Less accessible data
ComplexSimple
What is Our Opportunity?
20
High efficiency
Accessible
Provides informational
data and real-time stories
from the clubs
High Usability
Personalization and
user-friendly
Accurate information just one
click away
Opportunity
There’s no club-searching
app available on the current
market.

21. 21

22. 22
How Does Weclub Work?
1. Finding Clubs
Find out covers,
special drinks, music,
and more all at once!

23. 23
Why Are We Unique?
2. Personalization
Personalize your club
preferences to find a
club that satisfies
everyone.

24. 24
Why Are We Unique?
3. In-app Notification
Get a subtle pop-ups
about safer drinking
knowledge after one
task flow.

25. Who Are We Serving?
25
Clubbers
22 million
25%*
20%
Young Adults(21-29) Population in US
% People Who Goes to Club
WeClub Clubbers
x
x
1,100,000
SAM
6 million
25%*
20%
Young Adults(21-29) Population in CA
% People Who Goes to Club
WeClub Clubbers
x
x
300,000
SOM
0.8 million
25%*
20%
Young Adults(21-29) Population in San Francisco
% People Who Goes to Club
WeClub Clubbers
x
x
40,000
Total
Accessible
Market
Serviceable
Accessible
Market
Total
Obtainable
Market
TAM
25% People Who Goes to Club
Young Adults(21-29) Population

26. Who Are We Serving?
26
Clubbers
22 million
25%*
20%
Young Adults(21-29) Population in US
% People Who Goes to Club
WeClub Clubbers
x
x
1,100,000
SAM
6 million
25%*
20%
Young Adults(21-29) Population in CA
% People Who Goes to Club
WeClub Clubbers
x
x
300,000
SOM
0.8 million
25%*
20%
Young Adults(21-29) Population in San Francisco
% People Who Goes to Club
WeClub Clubbers
x
x
40,000
Total
Accessible
Market
Serviceable
Accessible
Market
Total
Obtainable
Market
TAM
25% People Who Goes to Club
Young Adults(21-29) Population

27. Who Are We Serving?
27
Clubbers
22 million
25%*
20%
Young Adults(21-29) Population in US
% People Who Goes to Club
WeClub Clubbers
x
x
1,100,000
SAM
6 million
25%*
20%
Young Adults(21-29) Population in CA
% People Who Goes to Club
WeClub Clubbers
x
x
300,000
SOM
0.8 million
25%*
20%
Young Adults(21-29) Population in San Francisco
% People Who Goes to Club
WeClub Clubbers
x
x
40,000
Total
Accessible
Market
Serviceable
Accessible
Market
Total
Obtainable
Market
TAM
25% People Who Goes to Club
Young Adults(21-29) Population

28. 2828
Who Are We Serving?
Customers
TAM
$ 1,000
35,000
20%
Average Amount Company Pays for ADs/month*
# of Clubs in US*
WeClub Customer
x
x
$7,000,000
SAM
$ 1,000
1750
20% WeClub Customer
x
x
$350,000
SOM
$ 1,000
335
20% WeClub Customer
x
x
$67,000
28
Average Amount Company Pays for ADs/month
Average Amount Company Pays for ADs/month
# of Clubs in CA
# of Clubs in San Francisco
Total
Accessible
Market
Serviceable
Accessible
Market
Total
Obtainable
Market
*Average Amount Company Pays for ADs/month
# of Clubs

29. Who Are We Serving?
Customers
2929
TAM
$ 1,000
35,000
20%
x
x
$7,000,000
SAM
$ 1,000
1750
20%
x
x
$350,000
SOM
$ 1,000
335
20%
x
x
$67,000
29
Total
Accessible
Market
Serviceable
Accessible
Market
Total
Obtainable
Market
Average Amount Company Pays for ADs/month
Average Amount Company Pays for ADs/month
Average Amount Company Pays for ADs/month
# of Clubs in US
WeClub Customer
WeClub Customer
WeClub Customer
# of Clubs in CA
# of Clubs in San Francisco
*Average Amount Company Pays for ADs/month
# of Clubs

30. Who Are We Serving?
Customers
3030
TAM
$ 1,000
35,000
20%
x
x
$7,000,000
SAM
$ 1,000
1750
20%
x
x
$350,000
SOM
$ 1,000
335
20%
x
x
$67,000
30
Total
Accessible
Market
Serviceable
Accessible
Market
Total
Obtainable
Market
Average Amount Company Pays for ADs/month
Average Amount Company Pays for ADs/month
Average Amount Company Pays for ADs/month
# of Clubs in US
WeClub Customer
WeClub Customer
WeClub Customer
# of Clubs in CA
# of Clubs in San Francisco
*Average Amount Company Pays for ADs/month
# of Clubs

31. Price Model
31
Clubbers Customers
FREE
$50/month
$0.50 ~ $2/click
monthly set up fee
advertising fee

32. How Are We Getting Revenue?
32* Calculate by SOM
335 x 20% = 67
$50/per month +
Monthly set up fee
Advertising fee
San Francisco clubs WeClub Customer
CPC: calculate per click
CPM: calculate per mille
CPM
$0.5 x 80,000 x 2% = $800
$2.8 x 80,000/1000 x (80,000 x 2% / 1000) = $358.4
= $ 1208
67 x $1208 x 12 = $ 971,232 / year
Revenue
CPC
Young Adults
Population in SF Click Rate

33. Cost Structure
33
Product Cost Structure
App Development: $72,800/ year
Rent : $43,500/ year
Service Cost Structure
Office Supply: $4,350/ year
Product Line Cost Structure
Corporate Taxes and Fees: $1,051/ year
Legal: $15,000/ year
Business Insurance : $1,200/ year
Advertising: $100,000/ year
Customer Cost Structure
Customer Service: $10,000/ year
Direct Labors(4): $320,000/ year
Total Cost: $ 567,901/year

34. Who Much Will We Make?
34
Revenue Cost
$ 971,232
_ $ 567,901 =
Profit
$ 403,331/year
Product Cost Structure
Service Cost Structure
Product Line Cost Structure
Customer Cost Structure
Advertisement fee

35. What Have We Done?
User
research
48 Interviews
Product
Development
4 Business Concepts
5 MVP iterations
On-site
Investigation
3 Locations
Castro district
Mission district
SFSU library
Validated
MVP
Customer
Acquisition
8 User testing 91 Visitors
16 Subscribers
12 Visitors
4 Subscribers
（User）
（Business）
3 Questionnaire
35
Discovery Validation
We went through numbers of
iterations to get to our final stage.
Our user research and on-site
investigation really provides a lot of of
insights about people’s need, so we
had many assumptions about our
users, and we conducted many
Minimal viable product experiments to
validate these assumptions and
learned tremendously about the
clubbers’ behavior throughout these
tests. Overall we are a strong learning
team where every time we discover
something is not working, we go back
and revise and come up with
something new according to our
clubbers’ needs and feedback.

36. What Are Our Future Goals?
Now
Feature Validation
User Testing
Acquisition
3 Months
Customer Acquisition
Develop Product
6 Months
Partnerships
Scale Customer
(from 29~)
36

37. $ 500,000 for the next 6 months
37
We Are Seeking For…
To reach out to first 100 Weclub Clubbers
To build club relationships with Weclub
To make them use the earliest
version of the app and get
more feedback and keep
refining our apps
To reach out to the club
owners and validate that they
need our app to advertise

38. 38

39. 39
Thank You
Questions

40. 40

41. 41

42. 42
WANT TO
PROMOTE YOUR
BUSINESS?
Bars/Clubs/Events
What is our
product?
An app for searching
bars/clubs and
more that helps you
to promote your
business easier!
SCAN HERE TO SIGN
UP TODAY!
(Open your camera and hold it
in front of this code to scan)
Looking for an
app that tells
you about the
MUSICS, HAPPY
HOURS, COVER, and
locations of
CLUBS, BARS and
PARTIES?
Scan the QR code
to download!

43. 43

44. 44

45. 45

46. 46

47. 47

48. 48

49. 49

50. 50

51. 51

52. 52

53. 53
User
Adoption

54. 54
Advertising

55. 55

56. 56

57. 57