Connections magazine aims to connect business owners and decision-makers through engaging digital content. Its mission is to be a trusted source of information to help readers make well-informed business decisions. The magazine provides national insights as well as local member features. It also serves as a reputable source to find products and services through its member directory. Key sections include an in-depth interview called "Passionate Calling" and departments on finances called "The Bottom Dollar" and social media advice called "Spice of Life."