The document discusses strategies for food trailers to use social media effectively. It recommends that food trailers identify their goals, audiences, and key metrics before choosing 1-3 social media platforms or tactics to engage those audiences. The document provides tips on promoting through integrated communications, engaging with customers, listening to conversations, and measuring outcomes. The overall goal is for food trailers to connect with more customers and increase sales through an active social media presence.

1. #ATXTrailerSocial!
Austin Food Trailer Alliance
‘Where Mobile Meets Social’
Presented by:
Rebecca Otis
LocalizeAustin, Founder
www.localizeaustin.com

2. #ATXTrailerSocial!
The Trailer Advantage
- Smaller
- More personal
- Defined and solid menu
- Clear angle/cuisine/genre
- Simple (not easy) operations
- Agile, think quick, flexible, room to try new
things
More opportunity to connect and share with,
listen to, and personally engage with customers
online and offline. !
www.LocalizeAustin.com

3. Everyone’s Tweeting, #ATXTrailerSocial!
I should be too…
- Set Goals
- Define Audience(s)
- Choose Mediums and Tactics to target your
audience
3 2
Mediums/
1 Tactics!
Audience!
Set
Audience!
Goals!
Audience!
www.LocalizeAustin.com

4. #ATXTrailerSocial!
Set Goals
Before you jump in…
- Set Goals (Common)- Tie to value
- Get followers (not a goal without a value)
- Share menu (why?)
- Share location (why?)
- Promote specials (why?)
- Increase traffic
- Increase sales
www.LocalizeAustin.com

5. #ATXTrailerSocial!
Set Goals
Before you jump in…
- Set Goals (Under-recognized, high value)
- Gather feedback (use it!)
- Listen to trends, food conversation
- Research competitors (or friends)
- Find opportunities (team up, events)
- Connect with industry leaders
- Showcase work, expertise, how you do what you do
www.LocalizeAustin.com

6. #ATXTrailerSocial!
Identify Audience(s)
Before you jump in…
- Identify ideal audience(s)/customer(s)
-Who do you want to reach? Local residents,
students, families, professionals, young professionals,
event planners, bloggers (may rotate)
- Where are they? (Online, walkers by)
www.LocalizeAustin.com

7. #ATXTrailerSocial!
How do we reach them?
- Choose mediums/strategies to target your
audience based on your goals.
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www.LocalizeAustin.com

8. #ATXTrailerSocial!
Social Strategies for Success
1. Promote through and integrate your social
with all communications
- Phone
- Website
- Other social media channels
-If you write a blog post, share it
- Are you following us on FB?
- Trailer
- Menus
www.LocalizeAustin.com

9. #ATXTrailerSocial!
Social Strategies for Success
2. Engage
- Share interesting, useful, entertaining content
- *Re-tweet/mention customer compliments
- Respond to customer questions
- Follow customers, industry leaders
- Involve employees if interested
www.LocalizeAustin.com

10. #ATXTrailerSocial!
Social Strategies for Success
3. Listen/watch
- Use tools like Tweetdeck, Hootsuite,
or Google Alerts to monitor convos
- Check Twitter, Facebook a few times a day
- Take good and bad feedback and use it/
address it
www.LocalizeAustin.com

11. #ATXTrailerSocial!
Social Strategies for Success
4. Measure
- Notice increase in followers after
news, events, changes
- Ask for and use feedback to measure your
success
- Use conversation, versus just # of
followers to evaluate how you’re doing
www.LocalizeAustin.com

12. #ATXTrailerSocial!
What’s the outcome?
By actively engaging on social media:
- More people know about you
- You are taking steps to achieve your
promotional goals
- You have a pulse on how the community
perceives you/your food/your business
- You can measure the impact of new products/
services/promotion tactics
- You’re more accessible
- You can communicate directly with your
customers……
www.LocalizeAustin.com

13. #ATXTrailerSocial!
What’s the outcome?
People easily find & help spread the word about you.
www.LocalizeAustin.com

14. #ATXTrailerSocial!
Connect with Me
Website: www.localizeaustin.com
Email: Rebecca@localizeaustin.com
Twitter: @LocalizeAustin
@Rbcammendations
www.LocalizeAustin.com