This document discusses the mission and vision of the nursing profession. It defines mission as the essential purpose and reason for an organization's existence, while vision describes the ideal future state. The nursing mission aims to assist individuals in maintaining or recovering health. Key elements of an effective mission include the purpose, activities, and shared values. An inspiring vision should describe the desired future outcome in 5-10 years using present tense. Together, the mission and vision provide guidance and inspiration to work towards common goals.

1. MISSION ,
VISION
STATEMENT
OF NURSING PROFESSION
Tora Saha
M.Sc Nursing 2nd Year
College of Nursing, JIPMER

2. OBJECTIVES
• To introduce the topic mission and vision
statement
• To discuss about the need of mission and vision
• To review the purposes of vision and mission
• To describe the role played by mission and vision
• To enlist the approaches for vision and mission
statement formation

3. Cont……….
• To list down the features of vision and mission
• To describe concept and benefit
• To explore the development of mission and
vision statement
• To compare difference between vision and
mission statement

5. Terminology
• Professionalism: the competence or skill
expected of professional.
• North star: something that is constant and
dependable ever changing world.
• Legacy: anything handed over down from
the past, as from an ancestor or predecessoer

6. Definition of Nursing:
• The unique function of the nurse is to assist the
individual , sick or well, in the performance of those
activities contributing to health or its recovery (or to
peaceful death) that he would perform unaided if he
had the necessary strength, will or knowledge.
-Virginia Avenel Henderson

7. Nursing profession:
• The authority for the practice of nursing is
based upon a social contract that delineates
professional rights and responsibilities as well
as mechanisms for public accountability. In
almost all countries, nursing practice is
defined and governed by law, and entrance to
the profession is regulated at the national or
state level.

8. Mission:
Definition:
Accoding to Drucker ‘The mission of an
organization is a general enduring statement of
the organization the extent of which embodies
the decision maker’s philosophy; it implies the
image which the organization seeks to project.’

9. • “Essential purpose of the organization ,
concerning particularly why it is in existence,
the nature of the business it is in, and the
customers it seeks to serve and satisfy.”

10. Meaning of the mission statement:
• What do we do today?
• For whom do we do?
• What is the benefit?

11. Elements :
• Purpose statement: it is essential to focus on
outcomes and results rather than methods.
• The business or activities statement: the
statement outlines the ‘business(es)’( i.e.,
activities or programs) the organization chooses
in order to pursue its purpose.
• Values: that the members of organization’s holds
in common and endeavor to put into practice.

12. • Purpose of mission statement:
• It should help workers within the organization
know what decision and tasks best align with
the mission of the company.
• It serves as a guide for the company’s entire
decision making.
• A mission statement offers insight into what
company leader’s view as the primary purpose
for being profession.

13. Dimension
• According to Bart,
key values
distinctive competence
desired competition positions
competitive strategy
compelling goals
specific client served
satisfying multiple stakeholders

14. Formulation of Mission:

15. Characteristics

16. Nursing Mission or Purpose
• The mission of nursing is “to be a leader in
providing compassionate, quality care
focusing on the unique needs of patients and
their families.”

17. vision
• A vision statement is a idealized description of
a desired outcome that inspires, energizes and
helps to create mental picture of a target.

18. Concept of vision statements:
• Outlines what the profession wants to be:
• It concentrates on the future
• It is a source of inspiration
• It provides clear decision making criteria
• This can galvanize the people to achieve defined
objectives.
• It is more specific in terms of objective and future
state
• It is related to some form of achievement, if
successful.
• This vision in SMART.

19. Features

20. Vision statement guidelines
Our vision:
ICN represents the voice of nurses around the
world. We influence health, social & economic
policy at country, regional and global level through
the sharing of evidence & best practice. ICN
envisions a world in which human rights are
respected and protected including the right of
present and future populations to safe, healthy and
sustainable environment. We work in partnership
and collaboration to advance profession and advocate for
the respect of cultural values, customs and spritual
beliefs.

21. • It should be 5 oe five or ten years
• It should be simple & memorable.
• Longer than the mission
• Describe best possible outcome
• Written by present tense
• Make it emotional
• Have questions related to writing a vision
statement.

22. Vision killer//////////
• Tradition
• Fear of redicule
• Fatigued leaders
• Short term thinking
• Complecency of some stakeholedrs
• Stereotypes of people.

23. Benefits

24. Mission Vision
• A mission statement talks
about HOW you will get to
where you want to be
• It answers the question,
“what do we do? what
makes us different?”
• A mission statement talks
about the present leading to
its future.
• It lists the broad goals for
which the organization is
formed..
• A vision statement outlines
WHERE you want to be
• It answers the question ,
“where do we aim to be?”
• A vision statement talks
about the future.
• It lists where you see
yourself some years from
now it inspires the
organization to give its best.

25. Mission vision
• Mission statement may
change
• What do we do today?
for whom do we to it?
what is the function?
• As person organization
evolves, they might feel
tempted to change their
vision
• Where do we want to
be going

26. Journal presentation
• Mission Possible: Twenty-Five Years of
University and College Collaboration in
Baccalaureate Nursing Education
-Journal of Nursing Education

27. Theory application:

28. Example………

29. Mission
Medical education
To provide outstanding
learner centered global
medical education
Clinical care
To deliver excellent
ethical , safe, patient
and family focused
care
Research
To bring out advanced
knowledge through
innovations and discovery
Community services
To improve & promote
health of the medically
underserved
community

30. • Vision:
To be distinguished as a world leader among
medical institutions by providing exemplary
medical education, higher training, safe
patient care, quality research and innovations
through community collaborations.

31. Discussion

32. Reference////////////
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and planning 1st ed. Jaypee brothers publishers:Newdelhi;1998.
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publishers;New delhi. 2nd ed; 2007.
• Deepak K Chandras Sc , leukmm MA.Comprehensive textbook on
nursing management .2nd ed.EMMESS.medical publisher;Newdelhi.
• Tomey, A.M. & ALLIGOOD, M.R: Nursing Theorist & their Work; 5th
edition; 2006; p. 226-249.
• George BJ, Nursing Theories, The base for professional Nursing
Theories, The base for Professional Nursing Practice, 5th edition
2002.
• Vati J.Principles & practice of Nursing management &
Administration for Bsc & Msc Nursing.1st ed.jaypee brothers
publishers: Newdekhi;2013