April Wilson is the founder of Digital Analytics 101, dedicated to teaching and mentoring business owners in the field of digital analytics. The document discusses the current state of digital analytics professionals and small businesses, highlighting their challenges and statistics, such as high failure rates and underutilization of social media. Wilson advocates for the importance of small businesses in the analytics landscape and emphasizes the transformative potential of a digital analytics association.

1. APRIL WILSON, DIGITAL ANALYTICS 101
#OCCUPYANALYTICS

2. ABOUT APRIL WILSON
• She knows digital stuff. Blah blah blah.
• She’s a huge Wonder Woman fan.
• She owns and manages Digital Analytics 101, where she
spends most of her time teaching and mentoring business
owners.
• She has her Master’s degree in Sociology, where her focus
was studying social movements.
• These last two points are about to become meaningful.
@aprilewilson at #ACCELERATE

3. “In 2012, access to information and the freedom
to connect with other human beings should be
considered a basic human right.”
- SXSWi, Jason Rockwood
“Data is the new oil.”
- SXSW, Michael Fertik
@aprilewilson at #ACCELERATE

4. #OccupyWallStreet
@aprilewilson at #ACCELERATE

5. #OccupyWallStreet
@aprilewilson at #ACCELERATE

6. #OccupyAnalytics
@aprilewilson at #ACCELERATE

7. There are ~15,000
digital analytics
professionals in the
United States.
This represents less
than 1% of the entire
estimated work force.
We are the 1%.
@aprilewilson at #ACCELERATE
http://www.census.gov/econ/smallbus

8. There are ~2,000 digital
analytics employers in
the United States.
This represents less
than 1% of all estimated
registered firms.
We serve the 1%.
@aprilewilson at #ACCELERATE
http://www.census.gov/econ/smallbus

9. One-third of
small businesses
fail in their first
2 years.
@aprilewilson at #ACCELERATE
http://www.ehow.com/how-does_5212542_many-businesses-fail-first-year_.html

10. About 160,000
new websites are
launched every
day.
About 60% of
those never renew
their domain 12
months later.
@aprilewilson at #ACCELERATE
http://www.domaintools.com/internet-statistics/

11. About a third of small
businesses use social
media because they think
“they have to:”
• 27% use Facebook®
• 18% use LinkedIn®
• 8% use location-based
services
• 8% use blogs
• 7% use Twitter®
http://about.networksolutions.com/site/1-in-3-small-business-use-social-media-fifth-wave-of-network-
solutions-small-business-study-reports/ @aprilewilson at #ACCELERATE

12. We tend to ignore
small businesses
because they have:
• Small budget
• Small data
@aprilewilson at #ACCELERATE

13. But we also
complain about not
getting to do:
• Big analysis
• Big strategy
• Big innovation
• Big impact
@aprilewilson at #ACCELERATE

14. Isn’t it time that
SMALL
became the new
BIG?
@aprilewilson at #ACCELERATE

15. “The Digital Analytics Association is a not-for-
profit, volunteer-powered association that helps
members like Adobe, Expedia, SAS and Yahoo!
become more valuable through education,
community, research and advocacy.”
- from the website
@aprilewilson at #ACCELERATE

16. “The Digital Analytics Association is a not-for-
profit, volunteer-powered association that helps
members like Adobe, Expedia, SAS and Yahoo!
become more valuable through education,
community, research and advocacy.”
- from the website
@aprilewilson at #ACCELERATE

17. The Digital Analytics Association stands at the
forefront of a global, cultural, and informational
revolution.
@aprilewilson at #ACCELERATE

18. Who should we serve?
@aprilewilson at #ACCELERATE

19. What should we stand for?
…what do you stand for?
@aprilewilson at #ACCELERATE

20. #OccupyAnalytics
@aprilewilson at #ACCELERATE

21. http://bit.ly/accelerate-rate
APRIL WILSON
Super ACCELERATOR