For over 20 years, Miss Caprice has served pizzas across Bulgaria and has been the market leader in frozen pizza and lasagna since being founded in 1992. The company aims to be a reliable partner through producing high-quality products with high-quality service and reliable delivery. Miss Caprice has a large production capacity for frozen pizza, lasagna, cakes, and other products, sources ingredients locally, and stores products in 10 cold storage rooms with over 2500 pallet spaces.

1. For more than 20 years, Miss
Caprice serves pizzas in whole
Bulgaria. We were found in 1992
and are the market leader in
Bulgaria in frozen pizza and
lasagna category.
OUR ONLY GOAL is to bring you…
High-quality products with high-quality
service
with one mission…
TO BE RELIABLE PARTNER

2. History
1991 – opened the first pizza restaurant of Miss Caprice
1992 – we started to deliver fresh pizzas in Sofia
1993 – we started the first manufacture in Bulgaria for frozen
pizzas
1995 – Miss Caprice became the leader in frozen pizzas and
lasagnas
2009 – Miss Caprice became the only Bulgarian manufacturer
with equipment for rapid freezing for pizzas
2010 – finished the whole modernization of our factory

3. Overall production capacity
20000 pieces of frozen pizza and pizza bases per week
in four sizes – 18cm, 24 cm, 28cm and 40cm
1 tone of frozen lasagna pastry (noodles) and 5
tones of ready lasagna in a week
1000 pieces of frozen cakes in a week
1 tone of frozen russian pelmeni in a week
10000 pieces of pizzettas per week

4. Sourcing strategy
The plant is situated in the capital city Sofia, where
are the main suppliers of flour.
Our distributors in the country are the biggest
suppliers of frozen vegetables, mushrooms and also of
meat and cheese.
Everyday we have delivery of healthy and high-quality
fresh raw materials.

5. Overall storage capacity
10 cold storage rooms.
2500 pallet spaces.
20000 pieces of pizzas bases every moment in stock

6. European machinery and equipment

7. Product portfolio
Pizza
Salami and mushrooms, 4 Chees/QUATRO FORMAGI, Ham and mushrooms,
28 cm, 340 g 28 cm, 350 g 28 cm, 350 g
Bacon, onion and cream Margherita, Ham, chicken and bacon,
28 cm, 370 g 28 cm, 350 g 28 cm, 350 g

8. Product portfolio
Lasagna
Bolognese, 320 g Ham and mushrooms, 320 g

9. Product portfolio
Pelmeni
PELMENI CLASSIC, 300 g
PELMENI CAUCASIAN, 300 g

10. Product portfolio
Pizza base
18 cm – 120 g
28 cm – 176 g
24 cm – 166 g

11. Product portfolio
Lasagna noodles
500 g

12. Product portfolio
Frozen cakes
Yogurt Cake 750 g Saher Cake 750 g
Japanese Cake 750 g Blackberry Cake 750 g

13. Our main markets
♦ Bulgaria
Our target markets
♦ Romania
♦ Germany
♦ Greece
♦ Turkey
♦ Moldova
♦ Russia
♦ Ukraine

14. New products
• Frozen pasta – tagliatelle, ravioli
• Frozen pasta dressing by original Italian recipes.
• New cakes
• Frozen bread
• Mini pizza
• Pizzetta

15. Our advantages & strengths
• Reliable long-term partner
• Miss Caprice plant has strategic position in Bulgaria being close
to neighboring countries.
• Production equipment consists of machinery produced by
leading European companies
• Strict quality control & quality assurance (HACCP)
• Possibility for private label production & re-packaging
• Enough cold storage space
• Fast developing of new tastes and products

16. Our strategy
Increasing the share of our sells on domestic market
Production of goods at international level regarding
technological cycle, quality and control which will bring to
establishing of lasting positions at international markets
Keeping leading Bulgarian producer of frozen pizza and lasagna
Meeting clients’ needs and demands, by admitting business
globalization and equivalence of consumers’ criteria
Penetration on prospective foreign markets and invention of
new products
Building of strategic unions with competitive companies

17. THANK YOU
FOR YOUR TIME
AND ATTENTION!