World Press Trends 2014

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Print and digital combined are increasing audiences for newspapers globally, but digital revenues are not keeping pace, posing a risk for newspaper businesses and the societies they serve, the annual World Press Trends survey released on June 9th 2014 by the World Association of Newspapers and News Publishers (WAN-IFRA) revealed. Print circulation increased +2 per cent globally in 2013 from a year earlier but declined by -2 per cent over five years. Around 2.5 billion people around the world read newspapers in print and 800 million on digital platforms. Print circulation continues to rise in countries with a growing middle class and relatively low broadband penetration, but long-term structural declines in print circulation continue in mature markets as audiences shift their focus from print to digital. Circulation rose +1.45 per cent in Asia in 2013 from a year earlier and +2.56 per cent in Latin America; it fell -5.29 per cent in North America, -9.94 per cent in Australia and Oceania, -5.20 percent in Europe and -1 per cent in the Middle East and Africa.

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World Press Trends 2014

  1. 1. © 2014 WAN-­‐IFRA World Press Trends 2014 The defini5ve guide to the global newspaper industry in numbers, trends and changes Vincent Peyrègne @vincentpeyregne
  2. 2. We represent news media industry in ! 120 countries! Based in Paris, and Frankfurt, with subsidiaries in Singapore, India, USA! © 2014 WAN-­‐IFRA We represent more than 18,000 publica5ons 15,000 online sites 3,000 companies 80 associations!
  3. 3. 3 4 © 2014 WAN-­‐IFRA The exponen5al growth and adop5on of consumer technologies drives new news media consump5on paSerns on digital and mobile, and disrupt tradi5onal adver5sing revenue models, and forces publishers to react and adjust their business fast. WAN-­‐IFRA works around the world with publishers, editors, chief technology officers, business execuFves, newspaper associaFons, suppliers, service providers and research centres to defend and promote press freedom, and helps independent news publishing companies to succeed in their transformaFon process, increase their business, and perform their crucial role in open socieFes. WE DO THIS BY DELIVERING 4 MAIN OFFERINGS Support to innovaFon and business development Cri5clal business news and strategic market insights Advocacy for press freedom and news literacy Interna5onal networking and knowledge sharing
  4. 4. © 2014 WAN-­‐IFRA « ...The uncertain is the unknown, and the unknown is the future, and you cannot predict the future. But the unfamiliar? You can learn to operate with that. » @jxpaton
  5. 5. © 2014 WAN-­‐IFRA WPT Data is Available through www.wptdatabase.org WPT Custom Reports WPT Annual Report ! Markets & Revenues CirculaFon & Reach Media ConsumpFon AdverFsing
  6. 6. © 2014 WAN-­‐IFRA Our Data Partners! Ipsos RAM PWC 80 Local AssociaFons ComScore ZenithOpFmedia
  7. 7. © 2014 WAN-­‐IFRA Global Newspaper Revenues
  8. 8. © 2014 WAN-­‐IFRA The Newspaper Industry Value 102bn Global consumer and educaFonal book publishing revenues 87bn Global filmed entertainment revenues 50bn Global music revenues 163bn Global newspaper revenues
  9. 9. © 2014 WAN-­‐IFRA Global Newspaper Revenue GeneraFon 2013 $78 bn CIRCULATION REVENUE $85 bn ADVERTISING REVENUE
  10. 10. © 2014 WAN-­‐IFRA Global Newspaper Industry Revenue 2013 development 2009 to 2013 (US$bn) Source: Zenith Op0media and PWC Global Entertainment & Media Outlook
  11. 11. Print still accounts for © 2014 WAN-­‐IFRA Global Newspaper Revenue GeneraFon 2009 – 2013 and 2013-­‐2017 (est.) 200000 180000 160000 140000 120000 100000 80000 60000 40000 20000 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 DIGITAL ADVERTISING PRINT ADVERTISING DIGITAL CIRCULATION PRINT CIRCULATION 93% of newspaper revenues!
  12. 12. © 2014 WAN-­‐IFRA Digital vs Print ad revenue poten5al
  13. 13. Regional Newspaper Industry Revenues 2013 (in %) © 2014 WAN-­‐IFRA
  14. 14. CirculaFon and AdverFsing Revenues in Major Na5onal Markets (est. 2013) Source: NAA, NSK, PwC, BDZV, World Press Trends © 2014 WAN-­‐IFRA
  15. 15. © 2014 WAN-­‐IFRA Ads, 81% Circ.. 16% Other, 3% 2007 Newspaper Ads 46% Digital Ads 9% CirculaFon 29% Niche/ Non-­‐Daily 8% New/ Other $ 8% 2013 Source : NAA Changing Revenue Stream US market 2007-­‐2013
  16. 16. © 2014 WAN-­‐IFRA A pa`ern of DisrupFon New revenue streams ALTERNATIVE DISRUPTIVE DIGITAL REVENUES Source: NAA, Deseret Media
  17. 17. Mobile interference Mobile interference © 2014 WAN-­‐IFRA
  18. 18. Source: eMarketer © 2014 WAN-­‐IFRA US Net Mobile Ad Revenues by Company 2011-14 $7bn $6bn $5bn $4bn $3bn $2bn $1bn $0bn 2011 2012 2013 2014 Google Pandora Twitter Milennial Media Apple (iAd) Facebook Other Adjust your business fast Mobile Interference
  19. 19. © 2014 WAN-­‐IFRA Global Newspaper CirculaFon and Reach
  20. 20. © 2014 WAN-­‐IFRA 2.5bn! 49% of all adults! read print newspapers! 0.8bn! 46% of all internet users read newspapers ! in digital formats! GLOBAL ! READERSHIP! Global Reach 2013
  21. 21. © 2014 WAN-­‐IFRA Global Daily Print Newspaper CirculaFon 2009 – 2013 548! 537! 527! 522! 534! Global daily paid and free newspaper unit circulaFon in million! 600! 500! 400! 300! 200! 100! 0! 2009! 2010! 2011! 2012! 2013!
  22. 22. © 2014 WAN-­‐IFRA Daily Newspaper CirculaFon by Region 2009 – 2013 Asia and Latin America continue to enjoy growth in print circulation!
  23. 23. © 2014 WAN-­‐IFRA Global Digital Newspaper CirculaFon 2009 – 2013 Audiences increasingly ready to pay for content! +60% Global daily digital newspaper paid circulaFon in millions! 80! 178! 543! 1093! 1753! 2009! 2010! 2011! 2012! 2013!
  24. 24. Source: ComScore! © 2014 WAN-­‐IFRA Global Digital News Audiences 2013-­‐2014 (est) 660! 812! 2013 2014 Global digital news audiences grow by 23%!
  25. 25. © 2014 WAN-­‐IFRA Global Newspaper Media ConsumpFon
  26. 26. © 2014 WAN-­‐IFRA Mobile Usage ConFnues to Rise Rapidly... Mobile usage as % of Web Usage, by Region, May 2014 Source: KPCB, StatCounter, 5/14. Mobile represents 25% of total web Usage vs. 14% in 2013 % of Page Views coming from mobile devices
  27. 27. Source: KPCB/ Source: Adver5sing spend based on IAB data for full year 2013. Print includes newspaper and magazine. $30B+ opportunity calculated assuming Internet and Mobile ad spend share equal their respec5ve 5me spent share. Time spent share data based on eMarketer 7/13 (adjusted to exclude outdoors / classified media spend). Arrows denote Y/Y shim in percent share © 2014 WAN-­‐IFRA Time Spent in Media vs. of AdverFsing Spending USA 2013 . Time spent Ad spent Revenue changes increasingly mirror the shics in consumer 5me
  28. 28. Smartphone Tablet © 2014 WAN-­‐IFRA Mobile Drives News ConsumpFon Devices Used to Access News in Past Week 29% 22% 35% 25% 24% 43% 28% 23% 19% 16% 10% 13% 14% 11% 25% 16% 14% 6% U.K. Germany Spain Italy France Denmark U.S. Brazil Japan Source: Reuters Ins5tute Digital News Report 2013
  29. 29. © 2014 WAN-­‐IFRA Monthly Exabytes Mobile Video …video drives mobile data traCffionc s umer trends 2010–2018
  30. 30. © 2014 WAN-­‐IFRA Apps are driving mobile usage 2013-­‐2014 (US market) Source : comScore Media Metrix June 2013-­‐June 2014
  31. 31. Source: Comscore © 2014 WAN-­‐IFRA 50 45 40 35 30 25 20 15 10 5 0 Monthly Unique Visitors Average Daily Visitors Total Visits Total Pages Viewed Total Minutes 42,48 12,77 5,68 0,79 1,10 46,45 11,77 5,82 0,79 1,03 2013 2014 Global Digital News Audiences 2013-­‐2014 (est) biggest challenge for publishers con5nues to be how to increase the engagement
  32. 32. © 2014 WAN-­‐IFRA Global Newspaper AdverFsing trends
  33. 33. 96,484!94,564!89,866!84,694! © 2014 WAN-­‐IFRA Newspaper Print AdverFsing Revenues 2009 – 2013 100bn! 90bn! 80bn! 70bn! 97,439! 2009 2010 2011 2012 2013 US$ million at current prices! 13% decrease over 5 years!
  34. 34. 6,406m!7,017m!7,637m!8,452m! © 2014 WAN-­‐IFRA Newspaper Digital AdverFsing Revenues 2009 – 2013 Source: PwC Global Entertainment & Media Outlook 9bn! 8bn! 7bn! 6bn! 5,722m! 2009 2010 2011 2012 2013 US$ million at current prices! 47% increase over 5 years!
  35. 35. © 2014 WAN-­‐IFRA Newspaper AdverFsing by Region 2009 – 2013 Latin America continues healthy growth of advertising in the World Cup year !
  36. 36. AD REVENUE >77% OF ALL SEARCH © 2014 WAN-­‐IFRA Global Internet AdverFsing 2009 – 2013 GOOGLE Source: PwC Global Entertainment & Media Outlook $ AND 38% OF GLOBAL INTERNET AD $ 80000 70000 60000 50000 40000 30000 20000 10000 0 internet classified display internet internet video internet search 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
  37. 37. © 2014 WAN-­‐IFRA Global AdverFsing Share Share of adspend by medium (%) 2013 Source: ZenithOpFmedia
  38. 38. © 2014 WAN-­‐IFRA Global AdverFsing forecast 2008 – 2017 (est.) Source: ZenithOpFmedia and PwC Global Entertainment & Media Outlook 250000 200000 150000 100000 50000 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 CONSUMER MAGAZINE CINEMA INTERNET : WIRED AND MOBILE NEWSPAPER PUBLISHING OUT-­‐OF-­‐HOME RADIO TELEVISION
  39. 39. © 2014 WAN-­‐IFRA AdverFsing Trends 2008 -­‐ 2013 Mobile and video are the main drivers of the global ad spend growth!
  40. 40. © 2014 WAN-­‐IFRA PRINT REACH AND REVENUES 534 million copies (up 2% vs. 2012) 2.5 billion readers in print (stable vs. 2012) Print adverFsing 13% decrease over 5 years and 6% decrease over the last year. GLOBAL REVENUE $163 billion global revenue (stable vs. 2012) DIGITAL REACH 800,000 on digital (Up 23% compared to 2012 ) Combined print-­‐ online audience is huge DIGITAL BUSINESS MODEL $1,7 billion circulaFon revenue (up 60% vs. 2012) $8,5 billion adverFsing revenue (up 11% vs. 2012)
  41. 41. The Future What Do We See? © 2014 WAN-­‐IFRA
  42. 42. © 2014 WAN-­‐IFRA not print or digital first, TRADITIONAL PRINT § Realign the Ad vs. Consumer ra5o § Niche publica5ons § Rely on your margin to build the future business model DIGITAL § Paid content as well as adver5sing § Mobile, social, online video, search § The industry’s center of gravity slowly shims from subscriber growth towards mone5za5on. § Sales are increasingly moving from page-­‐views to chunks of 5me AUDIENCE first to build mul5 plarorm revenue stream NON-­‐TRADITIONAL REVENUE § Personal Informa5on Management Services § Digital agency/marke5ng services § Event marke5ng § E-­‐Commerce/transac5ons § Direct Marke5ng THE BIG ARE GETTING BIGGER § The world’s largest media owners are gesng a bigger share of global revenue. § The top 30 companies increased their revenues by 8,2%, well ahead of the 3,7% growth in global ad expenditure in 2013 (Zenith Op5media
  43. 43. ConvenFonal «rules» of business do not apply anymore in strategy, marke5ng and innova5on © 2014 WAN-­‐IFRA Five likely founda5ons for failure Focus on only one strategic « discipline » is not anymore the graal 1 …. Instead, rely on all three “generic” disciplines at once : low cost, product innova5on, customer in5macy 2 Transfer of commercial model from print / web to mobile …. tradi5onal adver5sing models will not fund the long term growth of news. Audience of newspapers is huge and an asset to harness. …. Successful media companies put audience 5 OrganisaFon is first, audience is second first, and place organisa5on second 3 Copying print form (both on content and adver5sing) …. Video drives mobile growth and engagement of young genera5ons, na5ve ad is the new nom, etc. …. Vote for a dual transforma5on process : protect 4 Neglect your print business the margin of print and develop paid online content + diversify to non-­‐news-­‐related digital business-­‐fields
  44. 44. © 2014 WAN-­‐IFRA Address the revenue shic Realign the Ad vs. Consumer ra5o Five likely founda5ons for success 1 …..personal 3 ….enabling Defend your rights in the digital 5 ….Independent age. CollecFvely news publishers can only grow within a fair regula5on framework. Think what net neutrality, copyright, right to be forgoSen mean to your mission. CMOs and CIOs to start forging 2 strategic partnerships …. to turn new technologies into profits and growth, marke5ng and IT will need to change how they work— and how they work together. Build on your huge audience to embrace disrupFve revenues Informa5on Management Services could be worth £16.5 billion for UK only. Build on Engagement and use real user insights to drive interac5on on every possible level, sharing mechanisms, maximizing on context. Data is increasingly driving newsrooms. Business will follow 4 Learn from innovaFon and start-­‐ups …. Seek innova5on through rapid-­‐fire, low-­‐cost experimenta5on on popular plarorms with industry wide collabora5ve projects.
  45. 45. The Future @ WAN-­‐IFRA © 2014 WAN-­‐IFRA
  46. 46. © 2014 WAN-­‐IFRA NEWS INSIGHTS With our publica5ons, reports, we deliver cri5cal business news on new consump5on paSers, how business models evolve, benchmark best cases, iden5fy new trends, and understand how to operate with the unfamiliar.. WNPF and blogs, Business and technology trends, Shaping the Future of Newspaper, ExecuFve programs, World Press Trends NETWORKING KNOWLEDGE SHARING « No man is an island. No one stands alone ». We encourage community engagement by providing the right plarorms at the right place for the right people at the right scale : global, regional, local. World Publishing Expo, World Newspaper Congress, World Editors Forum, World Printers Forum, DMx Conferences, Regional commi`ees, NaFonals Club, SMBs Club, Media InnovaFon Map INNOVATION BUSINESS DEVELOPMENT Our advisory service provides strategic and opera5onal support to help news businesses transform their model. The media Innova5on Hub helps developing/ acquiring tools and find news publishers with similar goals and needs to collaborate on poten5al innova5on projects ConsulFng and advisory services, Media InnovaFon Hub, Global Alliance for Research and InnovaFon, Standards semng ADVOCACY COLLECTIVE SUPPORT Everything we do is because we believe that freedom of expression is a fundamental right, a touchstone of all our freedoms, and press freedom enhanced by solid independent news publishing companies as one of its fundamental pillars. Press Freedom, Protest and Fact finding mission, Public affairs and Media Policiy, 3 may , News Literacy and Youth engagement, Media Development.
  47. 47. © 2014 WAN-­‐IFRA Focus areas 2014-­‐2015 InnnovaFon MEDIA INNOVATION MAP GLOBAL ALLIANCE FOR R&D Advocacy and knowledge sharing WORLD MEDIA POLICY FORUM
  48. 48. The Media InnovaFon Hub is a change accelerator, an internaFonal alliance of innovaFon pracFFoners, research and innovaFon centres, and emerging technology providers powered by Wan-­‐Ifra. © 2014 WAN-­‐IFRA INNOVATION Media InnovaFon Map Our central point Connect partners of the digital innova5on ecosystem. Encourage experience sharing, provide team up opportuni5es with a central business plarorm for publishers, suppliers, start ups, innovators, developers, tech centres
  49. 49. © 2014 WAN-­‐IFRA Media InnovaFon MAP THE CORE OF THE PLATFORM PROFILE ID SKILLS CATEGORY FUTURE PROJECTS PRODUCTS SERVICES HOOK UP
  50. 50. The Global Alliance for research and InnovaFon is One of the three central projects of the Media Innova5on Hub. It aims to facilitate the access of news publishers and suppliers with growth poten5al to pre compe55ve Research and Innova5on programs, including the EU “Horizon 2020” framework program and other na5onal R&D calls. © 2014 WAN-­‐IFRA INNOVATION Global Alliance for RESEARCH AND INNOVATION Our central point Encourage R&D collaboraFve projects between publishers / suppliers and research centres, academic tech clusters around the world
  51. 51. Global Alliance for Research and InnovaFon FOUNDING PARTNERS © 2014 WAN-­‐IFRA
  52. 52. How do publishers around the world engage with the growing number of corporate, media policy and pressing global regulatory issues. Do they share a common understanding on digital governance and strategic topics like copyright and related rights, net neutraity, privacy and data protection, fair competition in the digital market, environment…? © 2014 WAN-­‐IFRA ADVOCACY KNOWLEDGE SHARING World Media Policy Forum Our central point Provide a plarorm, where business professionals, engaged with internet policy and digital governance, representa5ves from crea5ve and content industries opera5ng in digital media, can share a common understanding on cri5cal global media policy issues. This means ensuring that these groups are well resourced, well connected. We aim to introduce crea5ve thinking and ideas with our Forums and knowledge sharing plarorms
  53. 53. © 2014 WAN-­‐IFRA
  54. 54. NEW DIRECTIONS LIVING VALUES www.wan-ifra.org © 2014 WAN-­‐IFRA WORLD PRESS TRENDS APPENDIX (INTERNET & SMARTPHONE) WAN-­‐IFRA is the trusted and reliable global partner for the news media industry at the forefront of press freedom, quality journalism, global industry issues, and innova5ve and sustainable business and technology models. WAN-­‐IFRA defends and promotes press freedom, and helps independent news publishing companies to succeed in their transforma5on process, increase their business, and perform their crucial role in open socie5es.
  55. 55. Source: United Na5ons / Interna5onal Telecommunica5ons Union, US Census Bureau. China Internet user data from CNNIC (12/2013). Iran Internet user data from KPCB es5mates per data from Islamic Republic News Agency, ci5ng data released by the Na5onal Internet Development Center. © 2014 WAN-­‐IFRA Established ‘Big’ Internet Markets China / USA / Japan / Brazil / Russia +7% Growth in 2013 vs. 8% Y/Y = Slowing
  56. 56. © 2014 WAN-­‐IFRA ‘Big’ Internet Markets India / Indonesia / Nigeria / Mexico / Philippines +20% Growth in 2013 = Strong, Material Penetra5on Upside Source: United Na5ons / Interna5onal Telecommunica5ons Union, US Census Bureau. Indonesia Internet user data from APJII (1/2014)..
  57. 57. Source: Informa. Note: Japan data per Gartner, Morgan Stanley Research, and KPCB es5mates. © 2014 WAN-­‐IFRA Established ‘Big’ Smartphone Markets USA / Japan / UK / Germany / Korea +17% Growth in 2013 = Slowing, Well Past 50% Penetra5on
  58. 58. Developing ‘Big’ Smartphone Markets China / India / Brazil / Indonesia / Russia +32% Growth in 2013 = Strong, Material Penetra5on Upside Remains Source: Informa. © 2014 WAN-­‐IFRA
  59. 59. THANK YOU FOR YOUR ATTENTION © 2014 WAN-­‐IFRA Vincent Peyrègne CEO Wan-­‐Ifra vincent.peyregne@wan-­‐ifra.org @vincentpeyregne

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