15. Croatia - Belgium
SRP = 0,77 (av. 0,13) SRP = 0,91 (av. 0,27)
TV Reach 20% - 842 640
Total messages – 6 498
Source : SRP on Sport, North&South, 15-54 year
TV Reach 20% - 632 609
Total messages – 5 751
16. Source : Audimetrie CIM, 2013 (26/08-03/11), Commercial channels North : VTM, 2Be, Vier, Vijf, Vitaya; South : La Une; La Deux, RTL-Tvi, Club
RTL, Plug RTL, 15-54, 18h55-22h35, Live+6, Spots entractes, only commercials time bands, Lead in/ out 5min
Programs buzz = Ranking programs Sept-Oct, top 40 on messages, TEVIZZ
During ads, second screen becomes first one
Programs that generate “buzz” suffer less from zapping -58%-38%
25. LIVErtising.NET IHECS
2014-‐201525
01
02
03
04
05
TV
is
still
going
strong,
digital
is
growing,
mobile
is
leading
TV
is
a
multiscreen
experience
TV
sets
are
getting
digital
TV
is
in
the
app,
increasingly
TV
content
is
OTT
too
30. Laptop and Gaming Consoles:
Popular TV devices next to the traditional TV set
Watch
TV
TV
97%
Laptop
52%
Gaming console
connected to TV
19%
Tablet
15%
Smartphone
13%
Connected tablet
7%
Source: MMS Study 2013 – Havas Media
? ? ? ? ? ?
31. 2nd screen (TV) a strong link with digital brand content
Multi screen usage
Surf on websites
related to what I’m
watching
44%
Look or buy things
related to what I’m
watching
25%
Write on FB about
what I’m watching
22%
Send emails / sms
related to what I’m
watching
22%
Consult Twitter
21%
Comment online
about ads, film or
program I’m watching
18%
Tweet about the TV
program or movie
9%
33. LIVErtising.NET IHECS
2014-‐201533
02
DIGITAL
is
where
people
engage
most
comfortably,
i.e.
interact
and
amplify
03
DIGITAL
is
going
mobile,
decidedly
01
DIGITAL
is
the
explosive
engine
of
communication
media
04
DIGITAL
is
not
an
additional
channel
-‐
it
is
a
life-‐changer
and
a
business-‐changer
56. LIVErtising.NET IHECS
2014-‐2015
Huge
brands
like
Pepsi
and
Coke
are
not
in
the
top
ten
list
of
brands
on
YouTube.
Despite
the
success
of
beauty
videos
on
YouTube,
makeup
brands
are
next
to
nowhere
on
it!
56