Miota delivers marketing effectiveness frameworks for scaleups. Miota creates balanced brand development and sales activating performance marketing in company-wide P&L scope. Miota's modularized offering focuses around brand and marketing strategy building, account-based marketing, automated marketing mix modelling, international footprint breakout concept creation / marketing management and teambuilding frameworks plus highly experienced marketing leadership mentoring.

1. z
Miota
Marketing effectiveness.
One step beyond.

2. z
What we do.
Miota® Full-P&L Marketing
Effectiveness Framework
▪ Balanced brand-building and
demand activation strategies
▪ Evidence-based corporate actioning1
Miota® International
Marketing Management
▪ Collaborative org builds
▪ X-border G2M methodologies
Miota® Leadership
Mentoring
▪ Data and creative readiness
▪ Agile campaigning and board buy-in
Proof GPS® Unified
Marketing Optimization
▪ Automated multivariate regression
analytics (marketing-mix-modelling)
▪ Effectiveness-centred budgeting
1 2
3 4
1Instant unit support on individual topics like PR, content, planning, budgeting or board buy-in possible (see page 5)

3. z
How we do it.
Interim role takeover. Clearing and building in-house.
Embedded Advisory. Merging experience with your team.
Workshops and breakouts. Explore or engage in focus.
Mentoring. Transformational ropes and advanced awareness. Personal.

4. z
For whom.
Corporates. 500+ FTE companies.
Scaleups. Hypergrowing 50-500 FTE startups.
Mid-market. 200-2000 FTE companies.
Executives. C-Level/senior leaders in or towards marketing roles

5. z
Our offering detail.
Basics
Brand / marketing
Reality check
Gearing
Analysis
Build-out
Sign-off
Physical / mental product / service availability
Distinctive brand asset identification /assessment
Category scoping / entry points / positioning
Brand foundation
Business strategy / model
Effective regional / partnership footprint
Buyer / experience / PR / journeys / touchpoints
Reach / segmentation / targeting assumptions
Pricing assumptions / structure / flexibilities
Marketing / channel / campaign demand generation
Channels / tactical positioning / content hubbing
Communication / messaging / strategic positioning
Marketing operations/processing/platform fit
Business support services / direct lead generation
Organizational effectiveness / role building / matrixing
Staffing / resource effectiveness / efficiency
Data resourcing / flow / insight generation / analytics
UX / interfaces / creative quality / accessibilities
Market / practice landscape / customer experience
Data structuring / evaluation / systemic view
Transformational reframing / activation paths
Framework definition / draft strategy
Validation and clearing / sign off
Miota
®
Full-P&L
Framework
Marketing
Strategy
Miota
®
Full-P&L
International
Miota
®
Full-P&L
Framework
Marketing
Focus
Optimization
Proof
GPS
®
Unified
Marketing
Optimization
Miota
®
Full-P&L
Framework
Brand
Strategy
Miota
®
Leadership
Mentoring
Miota
®
Full-P&L
Framework
Instant
Unit
Support
Offering lines / packages [solid box: recommended / outlined box: regular client selections]
[regression
analytics
/
no
linear
topic
address]

6. z
Typical settings.
Re-focus
Significant revenue
growth, driven by
enterprise wins but
lacking focus / impact
on lead generation
Expand
Significant growth with
basic outbound lead
generation but lack of
ABM skill / expansion or
efficient re-usability of
product-led content
Resurrect
Marketing role in PR /
light brand-building and
CRM management,with
lead generation taken
over by business
development as team
skill-levels deteriorate
Challenge-up
Marketing team sizing
and lead generation
good but no capability
for major strategy shift
or international
breakout
Level-up
Marketing roles largely
structured and built
around skills, which are
a legacy of the start-up
mode of operations,
run by pitched leading
expert without full-
stack method control
or full P&L alignment
Re-balance
Focus on performance
/ lead generation
besides limited
(founder-focused) PR,
as conversion rates
begin to flat under
stagnant brand
awareness / share of
voice
Re-Draw
Channel use out of mix
balance in time-lag /
saturation scope

7. z
Get in touch.
Hanns Schempp
Jakob-Lengfelder-Str. 61
61352 Bad Homburg
+49 (151) 14525869
hschempp@miota.global
www.miota.global
linkedin.com/in/hschempp
twitter.com/hannschempp
instagram.com/hannschempp