MiNOH BEER was established in October 1996 in Minoh City, Osaka, Japan. It has 10 employees and produces craft beers using local ingredients like yuzu, peach, and plum at its Minoh brewery. MiNOH BEER has received numerous awards for its beers, including prizes for its stout, fruit beers, and imperial stout. The company aims to spread its unique tastes and grow its business while staying true to its identity as a local brewer focusing on daily drinking beers made with community-based ingredients.

1. MiNOH BEER
Team 6
Ken Iwamoto, Isako Dowaki,
Shuhei Nakagawa, Kyohei Soeda, Chinatsu Yamabayashi

2. MiNOH BEER
• Established : October 17th, 1996
• Company
– エイ.ジェイ.アイ.ビア有限会社
• Brewery
– MiNOH brewery( 箕面ブリュワリー)
• Number of Employee : 10
• Address
– 〒562-0004 3-19-11 Makiochi, Minoh city, Osaka, Japan
• TEL：072-725-7234 FAX：072-725-7235
• Email: info@minoh-beer.jp

3. Processes before visiting
• Phone to MiNOH beer
– Negotiate to visit (Usually they don’t open to
public)
• Email to MiNOH Beer
– Some transactions
Make a list what we’d like to ask
• Our goals of this project
• How do we treat the information,
which we’ve got from visiting
•

4. Interviewing
• Mr. Takahashi
• Date of Visit
– November 15th, 2013

5. Main activities
• Making good quality craft beer
–
by using community-based ingredients
•
id: Yuzu, Peach, Plum
• Make beer not as for present but daily drinking
beer.

6. Major Results & Successes
• Minoh Beer spreads a good and new taste of
beer.
• We can buy Minoh beer in 38 stores and drink
it in many restaurants..
–
Minoh Beer has 3 company stores (BEER BELLY)
• Minoh Beer is the representative company of
the Japanese craft beer.
–
Minoh beer got many great prizes.

7. Successes①
STOUT
• 2013 Brewing Industry International
Awards(BIIA) Dark Beer department 3rd Prize
• 2010 Japan Craft Beer Selection Porter&Stout
Department 1st Prize
• 2009 World Beer Awards(WBA) Dry
Stout
Department 1st Prize

8. Successes②
Fruits Beer
•2012 World Beer Cup(WBC) Fruit Wheat
Beer(Yuzu White)
•2007 International Beer Competition Fruits
Beer Department 1st Prize(Cabernet)

9. Successes③
Imperial Stout
•2011 Brewing Industry International
Awards(BIIA) Strong Dark Beer Department 1st
Prize
•2010 World Beer Awards(WBA) Stout&Porter
Department 1st Prize

10. Challenges
• Since their company’s scale was not big, they
joined many events and appealed their brand
“Minoh beer”.
–
In 2013, Minoh Beer joined 51 events in Japan.

11. Communication
• Joining events(tasting, commerce, etc...)
• Online tool (id; web page)
• Magazines
• local connection

12. Future Vision
・Minoh beer wants to make their company big.
-> Since their product capacity is no longer
enough to consumption. So many consumers
request their beer all the time.

13. MiNOH Beer Identity
• Not be touched by fashion, but believe the
thing that they believe.
• Make their own beer to use local ingredients.
(ex. citron, prickly ash)

14. Other information
They are doing their business as a local
company, which is called “A.J.I beer Ltd.”
they make other products. (Seasoning vinegar,
fruits mix beer)