This document provides an overview of the Winecom group, including its core businesses, clients, and organizational structure. The group consists of several companies that specialize in marketing, events, research, business education, and workforce services for the food and beverage industries. Key clients include wine and spirits producers, importers, retailers, and promotional boards. The group has extensive experience developing and executing marketing campaigns and events for both business and consumer audiences.

1. Presentation Winecom group
May, 2011

2. Group profile
Group Core Businesses
– Marketing • Communication • PR/Press
– Events
– Research & Intelligence
– Business education
– Flexible workforce services
Proposition
– B-to-B, B-to-C
– Analyses (market, client, competition, partners, goals)
– Strategy
– Concept, creation, realisation
Clients
– Producers and manufacturers, importers, agents
– Wholesale, Cash&Carry, Retail, E-tail
– On-trade
– Product boards, country boards, regional promotion boards
– Publishers

3. Group structure
www.merkbaar.nl
www.wine-events.nl
www.wine-view.nl
www.tastemasters.nl
www.winebusinessschool.nl (launch Spring 2011)

4. Marketing & communication agency
• Founded in 2006
• Specialised in food, drink & luxury goods
• Core business
– Marketing
• Identity, positioning, strategy
• Branding, promotional campaigns, action marketing (b2b, b2c)
– Communication
• Concept and design
– PR/Press relations
• Offline, online, social media
– Execution and implementation

5. Event company
• Founded in 1999
• Specialised in events and tastings
– Wine & food
– Concept & execution
• Core business
– Business events
• Branded events
– Consumer events
• Corporate identity
• Branding, promotional campaigns, action marketing

6. Market research & Intelligence
• Founded in 1999
• Experienced in wine & spirits
• Core business
– Market research
• Qualitative (individual, focus groups)
• Quantitative (questionnaires)
• Process & conduct
– Questionnaire, recruitment of participants
• Interpretation results
– Advice
– Market intelligence
• Market data interpretation
• Analyse consumer behaviour

7. Flexible workforce services
• Founded in 2009
• Specialised in food & drink
– wine, beer, spirits, coffee, tea, cheese, …
• National coverage in The Netherlands
WINE Masters
• Product tastings and promotions
• Wine consultants on supermarket floor
• Wine consultants inwine specialty stores
• Wine consultants in restaurants
• Wine consultants on cash & carry-floor

8. Wine-related business education in The Netherlands
• Founded in 2010
• Official launch in Spring 2011
• Programm
– Form: workshops, training and courses
– Subjects: marketing, sales, procurement,
logistics in the wine industry
• Students
– Individual enlisting
– Taylor-made propositions for companies (employees)
• First clients, a.o.:
– PLUS Retail Nederland, national chain of 270 supermarkets
• Wine education of PLUS retail store managers
– Gall & Gall, national chain of 500 liquor stores
• Wine & spirits education for store personell

9. A few examples:
clients & projects

10. Group clients (aggr. selection): wine, spirits, food

11. Wine & Spirits

12. Business symposium Wine & Marketing (2006-2007-2008-2009-2010)
•Concept, creation, programm & organisation 2006-2007-2008-2009-2010
•The symposium each year welcomes 300 guests representing the market’s main players

13. Dutch Wine Product Board Marketing Awards
•Introduction and organisation yearly awards concept for wine importers
•Jury coaching
•Handing out yearly awards for wine marketing campaigns
•2008-2009-2010

14. Publisher of wine magazine
•Marketing for wine magazine, restaurant wineguide and events
•Development of corporate identity
•Organisation of wine events (250-500 guests)

15. National election of best wine retail store in The Netherlands, 2010 and 2011
•Development concept election
•Public voting and final jury decision
•Organisation public voting process (12,000 votes)
•Jury coaching
•Sponsor acquisition
•Organisation handing out of awards

16. Development Wine Giftbox concept
•Concept development
•Design
•Copywriting
•Marketing

17. Launch event for Vinoo.eu (wine communicaty online)
•Organisation wine event (1200 guests)
•Media campaign, press campaign,
copywriting, jury coaching, launch
ceremony, event
•Vinoo Wine Train, bringing guests from
and to the event (Utrecht, The Hague,
Rotterdam, Amsterdam)

18. Product Launch Bishkek Vodka
in The Netherlands
•Launch and development of promotional concepts

19. Importer of fine food & drinks
•Development Marketing & Sales concept for importer fine food & drinks
•Development Corporate identity

20. Importer specialised in Hungarian wines
•Development corporate identity
•Media exposure, webdevelopment

21. Dutch Product Board for Spirits & Distilled Drinks
•Quantitative Consumer research
•Development questionnaire
•Acquisition participants through webcommunities
•Analyses consumer responses
•Presentation research outcome and conclusions to principal producers/importers of spirits

22. Royal Association of Dutch Wine Importers
•Development Marketing plan 2010-2012
•Co-ordination development new corporate website
•Copywriting website

23. Food

24. United Dutch Brewers Organisation
(Heineken, InBev, Grolsch, Bavaria, Lindeboom, Gulpener, Alfa, Budels)
•Launch event yearly season for specialty beer ‘bockbier’ for 8 largest Dutch beer brewers
•Concept, PR and organisation since 2007 (3rd edition 2010)

25. National Cookery School Promotion Week
•Concept and organisation
•Sponsor acquisition
•80 cookery schools , 5000 consumers participating

26. Culinary contest for cookery school chefs
•Development contest concept
•Contest organisatie 2009-2011 (edition 2011 in preparation)
•Sponsor acquisition
•Co-organisor: delicious. foodmagazine

27. Uniekaas public Easter Breakfast event 2010
•Concept and organisation Open Air Easter Breakfast 2010
•Sponsor acquisition
•Copywriting, PR
•750 participants