This presentation is derived after conversing with Faisal Abidi, co-founder of RNF Technologies, and it highlights the prevalent scam in the retail marketing industry. This presentation helps the marketer get a few tips on how they can dodge the effects of fraud and spam caused by con artists.

1. Minimize Fraud & Maximize
Customer Satisfaction:
Understanding The Concept With Faisal Abidi

2. Table Of Contents
➢ Introduction Of Fraud In Marketing
➢ Tips Shared By Faisal Abidi For Marketers

3. Introduction Of Fraud In
Marketing
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4. ● Faisal Abidi, the co-founder of RNF Technologies, brought to light the topic of fraud.
For all types of organizations, fraud is a serious issue and a constant cause of stress;
nevertheless, retailers are particularly concerned about it.
● Online transactions illustrate how fraudsters have found new areas to exploit as
operations and payments grow more mobile, on-demand, and digital.
● Card-Not-Present (CNP) fraud is a type of scam that happens in this industry when a
transaction is conducted without the usage of a physical card.
● Since many individuals are confined to their homes due to the COVID-19 pandemic
and prefer to shop online to avoid crowded malls and shopping centers, CNP fraud
has increased dramatically, says the serial leader of Phonato Studios, Faisal Abidi.

5. ● In further discussion with him regarding the fraud rampant in the retail sector, Faisal
Abidi took an interesting approach to make us understand what business owners should
do. How can companies satisfy these allegedly incompatible requests from customers
while safeguarding their enterprise against fraud?
● Faisal reckons how, unfortunately, many merchants find themselves in this challenging
circumstance when they feel forced to choose between two less-than-ideal solutions.
● On the one hand, they may prioritize preventing fraud at the expense of the customer
experience, resulting in dissatisfied clients and a negative brand image. On the other
hand, they can concentrate on approving as many transactions as possible, making
customers pleased and making chargebacks and fraudulent transactions more likely.
● Thankfully, a third choice is now available, advised the co-owner of RNF Technologies–
Faisal Abidi Thanks to modern technological developments, businesses may successfully
compromise between reducing fraud and raising consumer happiness.

6. Tips Shared By Faisal
Abidi For Marketers
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7. The following three suggestions can assist businesses in striking a balance
between effective payment fraud prevention and a top-notch customer
experience, as discussed by the marketing tycoon himself, Faisal Abidi, who is
also the co-founder of RNF Technologies.
Check Out The Next Slides To Learn More!

8. Use Products That Combine Risk Management And Payment Processing
● Faisal Abidi says that even though rigorous regulations and filters are efficient at reducing fraud,
they can also make customers' purchasing experiences more difficult and lead to increased
transactions being automatically rejected even when there are no apparent symptoms of fraud.
● To give your clients a flawless and fraud-free payment experience, selecting a platform that
combines risk management and payment processing is vital.
Communicate With Risk Generators And Risk Mitigation
● Further, Faisal Abidi highlights that fraudsters will continue to hunt for and exploit holes in digital
networks as the popularity of online shopping grows. Retailers must emphasize the hazards of
fraud to staff members operating in the areas where it occurs most frequently.
● These people are fighting fraudsters on the front lines, so they need to know what warning signs
to look out for, be taught the fundamentals of fraud prevention, and know how to report
suspicious conduct immediately.

9. Search For Patterns And Trends
● Lastly, Faisal Abidi, who partnered with Raghib Khan to run RNF Technologies, suggests that
merchants must mark all CNP orders that are accepted and denied and commit to investigating
these transactional choices further to determine the reasons for each decision.
● Merchants will be able to spot trends and patterns in the orders that were either accepted but
turned out to be fraudulent or were valid orders but were mistakenly refused once they have
gathered enough transactional data.

10. Special Thanks To
Faisal Abidi,
Co-Founder, RNF Technologies