This presentation highlights the problems and challenges that influencers face in recognizing the brand’s legitimacy. The presentation discusses what the marketing expert Faisal Abidi has to say about the increasing spam in the digital world. Also, with the help of this presentation, you get a clear understanding of why brand scams occur, what signs you need to look out for and how you can avoid getting into the trap of fraudsters.

1. Look Out For These Signs While Collaborating
On Instagram:
RNF Technologies’s Faisal Abidi Offers Strategies On How You
Can Avoid Brand Fraud

2. Table of Contents
● Why Brand Scams Occur?
● Signs To Look Out For
● How To Avoid Getting
Scammed?

3. Why Brand Scams Occur?

4. ● In a recent interview, Faisal Abidi opened up about how social media has attracted
people to become an influencer for others. But with opportunities come the
challenges!
● Several bad actors are peeping into your social media account to ransack your
personal data and use it against you until you lose money and witness financial
losses.
● Scammers target influencers regardless of their popularity, but mostly nano and
micro-influencers stay on their adversary's radars as it is easy to lure them into
flattering schemes of getting famous within days.
● Everyone wants to be a content creator and be noticed by hundreds of active users.
Scammers use this as an opportunity to pitch their ‘too-good-to-be-true’ scheme
and ruin influencers’ very existence online.
● People tend to hear and read nice stuff about themselves, and fraudsters take this
as a weakness, lure such users into their trap, and leave them a brand scam victim.

5. ← Signs To Look Out For →

6. ● When the email you receive addresses you with your username or a pet name rather than
your first or last name, then the chances are that they are from a bot or a scammer.
● You receive an email stating that the brand wants to gift you something, but you need to pay
the shipping fees. You must pass the idea of collaborating with such brands; if it’s a gift, you
need not pay anything.
● Faisal Abidi, who has cutting-edge marketing skills, says that mostly scams start by luring
you into a fascinating scheme. You might receive an email saying that the brand likes your
contact and find you suitable to be their ambassador.
● Get a HARD PASS attitude if you don’t want to be scammed on a social media platform.
Mostly, brands don’t want you to pay for anything to advertise their product in your feed, so if
someone tries to snatch away your credit/debit card information, hold it tight!
● The most obvious sign you must look for is grammatical errors; if the email or direct
message you get has more than three errors, the sender is not legitimate.

7. How To Avoid Getting Scammed?

8. ● It is better to perform your research before saying YES to collaborating with a
brand. Google the email you receive is from a legit company or not, and then act
accordingly.
● It is easier to judge someone in a one-to-one conversation over the phone or a
video call rather than understanding them via email. Ask the rep that you need
more details, preferably over a call.
● Reach out to your connections and friends. You must ask about the brand to other
influencers if it has approached them as well or not in the past.
● Faisal Abidi, the co-founder of marketing and IT services provider company RNF
Technologies, advises listening to the guts to fight against branding spams. If
something seems off to you about the brand, it is not just worth it!

9. Special Thanks To
Faisal Abidi,
Co-founder, RNF Technologies