This presentation is designed after conversing with Faisal Abidi, a marketing expert and co-founder of RNF Technologies, regarding the fraud rampant in B2B marketing companies. This presentation also explores how it affects B2B ventures and what they can do to mitigate them.

1. The Business Impact Of B2B Marketing
Fraud:
An Explanation By Faisal Abidi

2. Contents
★ What Is B2B Marketing Fraud?
★ Common B2B Marketing Frauds
★ Why Is B2B Marketing Fraud A
Growing Concern?
★ How Does It Affect Companies?
★ How B2B Companies Should
Manage Their Fraud Strategy?

3. What Is B2B Marketing Fraud?

4. ● Faisal Abidi, the co-founder of RNF Technologies, opines that B2B and
B2C fraud are very similar. Both frequently include account theft and
credit card fraud.
● Fraudsters can use stolen credentials to place expensive orders, hack
into active accounts, and divert cash to steal money from your business.
● B2B fraud can reveal much about the larger fraud landscape and the
tactics fraudsters use. Why are B2B transactions attracting more
fraudsters? What does this portend for upcoming B2C attacks?
● Understanding fraud patterns in many industries may make it easier to
spot fraud developing in your industry.

5. Common B2B Marketing Fraud

6. ● Faisal Abidi, being the leader of RNF Technologies’ marketing
arm– Resourcifi, says that B2B fraud is constantly changing and
evolving. False firms are among the most frequent scams that B2B
companies encounter.
● In essence, fraudsters will establish fictitious businesses to
purchase and steal from you.
● You'd be shocked at how frequently it occurs. Once a bad actor has
increased their credit score through data manipulation, they will
open additional applications with a fictitious company.
● They typically empty their credit line in this attack and vanish
because they never meant to pay back.

7. Why Is B2B Marketing Fraud A Growing Concern?

8. The shift to digital is causing a change in consumer behavior.
Customers want to complete transactions with the least number of clicks feasible.
They used to communicate directly with salespeople in the past, so you could see what
the consumer looked like. Now, you're lucky if their camera is on during a Zoom call.
Fraudsters have it so easy in this culture.
B2B companies make for easy targets.
B2B businesses are attracting more potential customers. Fraud protection in B2B
lagged B2C somewhat. If a B2C merchant manages to stop a fraudster, they might
succeed with the same strategies as a B2B company. The more challenging B2C
becomes for fraudsters, the more probable they will turn elsewhere.

9. B2B transactions can be pretty profitable for fraudsters.
B2B companies are ripe for fraud, says Faisal Abidi. Quantities and price tags may be
more significant in physical commodities remarketing schemes. Fraudsters could order
hundreds of ergonomic office chairs from you if you sell office supplies, which would
all seem perfectly regular.

10. How Does Is Affect Companies?

11. ● With access to personal and company data, fraudsters can alter
employee, financial, or third-party information through business
misrepresentation, which is the creation, exaggeration, or deletion of
business data.
● Accounts belonging to clients or employees may also be hacked. With
account takeover, fraudsters can collect data to sell on the underground
market or start phishing and malware campaigns to do more harm.
● And the consequences can have a disastrous impact on reputation.
● When word gets out that a company has been scammed, it can be
challenging to regain the trust of clients and suppliers, and this can
hurt the company's long-term financial performance.

12. How B2B Companies Should Manage Their Fraud
Strategies?

13. ● Few B2B business owners prioritize preventing fraud. Another myth is that fraud
prevention measures will make customers' lives more difficult and hurt businesses.
● The reverse is true! Fraud reduction lessens losses and aids in the development of
a firm. Instead of transaction blocking, fraud protection must be viewed as a way
to generate revenue.
● As believed by Faisal Abidi and his team at the Resourcifi, B2B businesses must
hire a specialized fraud team to identify fraud patterns and indicators and invest in
a fraud solution that can be tailored to each company's particular requirements,
risks, and financial constraints.
● The friction that is so dreaded may result from the use of a ready-made solution
designed for a B2C company.

14. Special Thanks To
Faisal Abidi,
Co-Founder, RNF Technologies