This presentation calls your attention to the different types of digital marketing scams and the tactics that fraudsters and spammers use to trick you. With special inputs from Faisal Abidi, who is the Co-founder of RNF Technologies, we seek to review and spread awareness around increasing cases of digital marketing scams.

1. Digital Marketing Scams: Their Nature, Types,
And Insights From Faisal Abidi

2. As pointed out by cybersecurity experts, instances of scams and fraud continue to grow.
This has become a major problem for businesses, especially those seeking to make an
impact on the world wide web. Digital marketing scams are making things very difficult for
them.
To know more, we got in touch with Faisal Abidi, co-founder of RNF Technologies, who
shared his take on digital marketing scams with us. But first, let’s check out some of the
digital marketing scams because knowledge, after all, is power.

3. ➔ SEO Scams

4. ● SEO or search engine optimization is a strategy that boosts your
website’s visibility and performance organically. But what if you have to
come across SEO scammers? Some scammers can find more victims and
convince you to click on a few links claiming to provide a better position
in the search engine results.
● However, if you click these links, you are trapped in the scam content. So
be wary of the companies that promise you such results by charging a
fortune for the same!

5. ➔ Major Directory
Listing Scam

6. ● While directory listings are one of the easiest methods to grow your
brand’s visibility, fraudsters often make their way into them.
● The problem arises when you submit your information to online
directories through an email marketing company that provides mediocre
services and charges a lot. Instead, do your research, read reviews of the
marketing company and ensure that they list your business in an
industry-specific directory that will bring you more clients and higher
rankings.

7. ➔ Followers
Spam

8. ● Businesses need to maintain a strong media presence to thrive in the
competitive market. But it is not that easy! You need to contact a genuine
digital marketing agency as several scammers are waiting to charge for a
number of ‘fake followers.’
● Yes, you might be able to show off the number of followers, but these fake
followers are not going to add any value to your business. A rock-solid
marketing strategy is what you need instead.

9. Special Thanks To
Faisal Abidi, Co-founder Of RNF
Technologies