The B2B Marketing Cloud includes a comprehensive set of marketing solutions that help you market and sell to other businesses
Advertising Solutions for attracting the target companies and business audiences to your website, with zero waste.
Personalization Solutions plug into any CMS, testing tool or plain HTML to allow native website personalization.
Conversion Solutions increase conversions rates by shortening forms without sacrificing company details that are important to marketing automation programs and customer databases.
Demandbase Consulting Services help you get maximum value and performance: Go-Live Services—Get implemented and see value quickly and easily Account-Based Marketing Services—Training, assessment or workshops on the best way to combine technology and strategy for optimal B2B results Performance Management Services—Hands-on consulting engagements where we offer our deep technology expertise and B2B marketing best practices from our experience helping hundreds of top-tier customers.
We work with some of the most successful B2B brands to help them execute Target Account Marketing programs.
Vendor agnostic, complementary solution Demandbase powers your existing marketing tools with target account visibility, allowing you to segment, analyze and take actions on the prospects and existing customers that matter most.
Easy-to-Implement We offer prebuilt connectors with implementation best practices and expert services that allow you to go-live within a matter of hours or days.
How to Improve B2B Marketing Performance with Account-Based Marketing
Demandbase and RGIS
@ Oracle Interact 2014
July 17, 2014
Chief Marketing Officer
If You’re Not Doing Account-Based
Marketing, You’re Doing It Wrong
Website Content Management
Demandbase is easy to implement and
connects into leading marketing tech
Marketing Automation &
Chat & CRM
Web & Social
Marketing and its
World’s Leading Inventory Service Provider
11Private & Confidential – Not for Distribution
We provide inventory
solutions for retail,
Switched to Digital Marketing
Our Market Situation
13Private & Confidential - Not for Distribution
Direct Marketing & Tradeshows
Lofty Sales Initiatives
ABM 4 Marketing
14Private & Confidential - Not for Distribution
Why ABM 4 Sales
15Private & Confidential - Not for Distribution
1. Make RGIS/www.rgis.com a leading source of relevant
2. Drive new online traffic to www.rgis.com using links to
engage thought leadership content.
3. Create nurturing campaigns to drive new leads and
move leads to prospects.
4. Improve sales and marketing alignment
Objectives & Goals
16Private & Confidential - Not for Distribution
Retail Healthcare Specialty Services
Hospital Int. Health
Long Term Care
Arts and Entertainment
18Private & Confidential - Not for Distribution
Build and Execute
19Private & Confidential - Not for Distribution
20Private & Confidential - Not for Distribution
Key Findings: Traffic by Vertical
21Private & Confidential - Not for Distribution
Key Findings: Visitors’ Attributes
22Private & Confidential - Not for Distribution
Key Findings: Visitors’ Attributes by Vertical
23Private & Confidential - Not for Distribution
Key Findings: Segmentation & Engagement
24Private & Confidential - Not for Distribution
Improve Customer Satisfaction Score by 15 points
Increase web lead generation 10 x
Support 21% conversion of leads
Estimated revenue $ 24 million
25Private & Confidential - Not for Distribution
1. Market Situation
2. ABM, a Solution?
3. Objectives & Goals
4. Pick your Audience
5. Structure your Approach
6. Build and Execute
26Private & Confidential - Not for Distribution
Cristin L Colling | firstname.lastname@example.org | 248-601-6328