This presentation is prepared after discussing with Faisal Abidi, co-founder of RNF Technologies, how scams have become prevalent in businesses. This presentation ideally reviews the tactics of identifying fraud and spamming activities at the earliest so you can safeguard your business against them.

1. Minimize Fraud At Your Startup
With Faisal Abidi

2. Table Of Contents
➢ A Guide For The Stakeholders
➢ Common Types Of Fraud Startups Face
➢ Common Cyberattacks Targeting Your Startup
➢ Tips To Avoid Being Spammed

3. A Guide For The Stakeholders

4. ● In our conversation with Faisal Abidi, he made one point very clear that fraud
affects every aspect of our lives; it drives up the cost of goods and services, wastes
tax dollars, stifles innovation, and even takes lives.
● Marketing fraud is criminal conduct in which false or deceptive promotional
statements are made to profit financially. This includes inflating a product or
service's qualities in advertising, passing off knockoffs as the real thing, and/or
concealing adverse effects or prospective hazards.
● Adding further, Faisal Abidi, who is the co-founder of RNF Technologies, says
that marketing scam contacts people to obtain money or other commodities in
exchange for something of little to no value.
● The promise of financial gain, investment returns, or other advantages is one
element of marketing fraud. Another form of marketing fraud is false advertising.

5. Common Types Of Fraud Startups Face

6. The following three types of spam are important for startups to be aware of,
says Faisal Abidi:
● Cyberattacks/hackers
● Fraudulent impersonation or social engineering
● Employee theft

7. Common Cyber Attacks Targeting Your Startup

8. As stated by the co-founder of RNF Technologies, Faisal Abidi, in recent
years, cyber scams have become much more advanced.
Your website alone serves as a beacon for online predators, including dark
web gangs, governmental agencies, and bored teenagers.
The following slides contain a list of the most typical cyber attacks that
target companies like yours today:

9. ● Botnets:
Also referred to as "zombie armies," these attackers employ a network of
computers to disseminate malware across the network's connected devices.
This makes it relatively simple for a third party to take control of every infected
computer.
● DDoS:
"DDoS" refers to a distributed denial of service assault, highlighted by Faisal
Abidi when told to highlight the common types of spam. An organized attempt
to send too many requests to your company's server and cause it to crash is
known as a distributed denial of service attack.

10. ● Web Application (CSS):
This attack uses a website's Cross-Site Scripting flaws to impersonate a
trustworthy website to steal a user's login credentials or credit card information.
● SQLI:
One of the most frequent scamming attacks, SQL Injection (SQLI), targets the
application layer of websites as the marketing expert Faisal Abidi quips.
Hackers use sloppy web development methods and lax database security to steal
the entire contents of databases.

11. Tips To Avoid Being Spammed

12. ● Faisal Abidi assists in fighting the fraud by including security
precautions in all your procedures, and if you can afford them, hire a
security professional to assist you.
● There are ways to reduce the dangers on your own if you don't have the
funds to engage a security specialist, including but not limited to double-
checking code, updating software frequently, and routinely monitoring
logs and events published on your website.
● Faisal Abidi suggests to assist the start up marketers to ensure to
question the owners of the third-party websites you link to about their
security procedures as part of the inspection.

13. ● Furthermore, the RNF Technologies’ co-founder Faisal Abidi advises to check
the email’s "from" address before clicking any links that lead to a transaction.
Hovering over the link will also reveal the URL.
● Don't click, even if it is just one letter different from the original site.Make the
person in charge of managing the startup accounts, known as the principal
administrator, accountable for initiating, authorizing, preparing, signing,
mailing, and reconciling payments.
● Finally, talking of the spam, Faisal Abidi says that you must demand two-factor
authentication for all financial transfers. Transactions must be authorized by
two parties with distinct responsibilities thanks to dual authentication.

14. Special Thanks To
Faisal Abidi,
Co-Founder, RNF Technologies