This presentation, which contains suggestions from Faisal Abidi, talks about the menace of pixel stuffing fraud and points out the reasons why fraudsters, scammers, and spammers engage in this type of fraud.

1. Pixel Stuffing Fraud
Faisal Abidi Sheds Lights On How You Can Avoid
It

2. Table of Contents
● What is Pixel Stuffing Fraud?
● How do scammers use it?
● How can you prevent it?

3. What is Pixel Stuffing Fraud?

4. ● Pixel stuffing is a sort of impression fraud similar to ad
stacking in which illicit pixels are hidden from end-users.
● This happens when fraudsters embed a legitimate-looking ad
with a fraudulent pixel that is "packed" with many ads.
● The pixel is so small that it is invisible to the naked eye.
● Users are bombarded with advertisements as the website
loads, even if they aren't aware.

5. ● As a result, fraudsters are reimbursed for the phony
impressions generated by the crammed ads.
● As pointed out by Faisal Abidi, to produce many ad
impressions, fraudsters commonly use malicious bots.
● Any advertisement, including movies, can be reduced to a
single pixel.
● When fraudsters place video advertising behind pixels, it's
common for users to hear sounds without seeing a video.

6. How do scammers use it?

7. ● Pixel stuffing can be done in a variety of ways, but the most
typical method involves creating a bogus website.
● To deliver and show adverts, the fraudsters join an ad
exchange.
● The adverts are then loaded onto the page in a single-pixel
location.
● For both valid and illegitimate ads, bots and viewers will
produce impressions.
● These marketing events will be sold to an ad exchange, and the
culprits will profit from each impression supplied.

8. How can you prevent it?

9. ● Move away from pay structures based on CPMs,
suggests Faisal Abidi.
● Use a fraud-prevention and ad-verification solution.
● Allowing pixel stuffing to suffocate your ad campaigns
is a bad idea.

10. Special Thanks To
Faisal Abidi,
Co-Founder of RNF Technologies