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BALANCE                                   EMPHASIS     FORMAT
             even shadows.
             midtones or
             the highlights,
             This could be
             tones or colours.
             intensities of the
             the various
             Values mean

                                  Lines are the first
                                  element of art and
                                  are continuous
                                  marks that are made
                                  on any surface with
                                  a moving point.
                                  Lines can be used
                                  in various ways to
                                  create different
COLOUR
                                  compositions.         TEXTURE
                 RHYTHM
VALUE     UNITY
 visual weight).
                                                and “landscape”.
 darkness, termed                               arrangements: “portrait”
 (ie. lightness or                              can follow two format
 but also their value                           cropped, and placed
 the size of objects,                           the image is created,
 affected not only by                           examples. The way
                                                card, or a flyer are some
 Balance can be
                                                A brochure, a greeting
 are in balance.                                composition is created.
 equal weight, they                             area in which a
 When objects are of                            Format is the surface


Colour always has three                        Texture is the surface
characteristics, which                         quality of an object.
are hue, value and the                         Texture is created by
intensity.
Primary Colours:
                                               varying the pattern of
Red, yellow and blue.                          light and dark areas
Secondary Colours:                             on an object. Lines
Green, orange and purple.                      and shading can
Tertiary Colours: Yellow-                      be used to create
orange, red-orange, red-
                                               different textures as
purple, blue-purple, blue-
green and yellow-green.                        well.
                             SHAPE   LINE

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Minibooklet

  • 1. BALANCE EMPHASIS FORMAT even shadows. midtones or the highlights, This could be tones or colours. intensities of the the various Values mean Lines are the first element of art and are continuous marks that are made on any surface with a moving point. Lines can be used in various ways to create different COLOUR compositions. TEXTURE RHYTHM
  • 2. VALUE UNITY visual weight). and “landscape”. darkness, termed arrangements: “portrait” (ie. lightness or can follow two format but also their value cropped, and placed the size of objects, the image is created, affected not only by examples. The way card, or a flyer are some Balance can be A brochure, a greeting are in balance. composition is created. equal weight, they area in which a When objects are of Format is the surface Colour always has three Texture is the surface characteristics, which quality of an object. are hue, value and the Texture is created by intensity. Primary Colours: varying the pattern of Red, yellow and blue. light and dark areas Secondary Colours: on an object. Lines Green, orange and purple. and shading can Tertiary Colours: Yellow- be used to create orange, red-orange, red- different textures as purple, blue-purple, blue- green and yellow-green. well. SHAPE LINE