The document provides several dos and don'ts for typography. It recommends manually kerning important text rather than relying solely on automatic kerning. It advises against letting Photoshop kern text and suggests choosing fonts that fit the tone and audience. The document also stresses the importance of consistency, simplicity, and avoiding busy backgrounds or hard-to-read fonts.

1. Typography Do’s and
Don’ts
Do: Kern Manually
T he multiple automatic kerning modes are nice, but for really important text, it’s always best to just
eyeball it.
Keep in mind that i said, “really important text.” If you’re working with large paragraphs, leading
across the entire text area is more worthwhile to tweak than individual kerning pairs. Sure, you could
go in and kern each word manually, but it would a inane exercise. However, if you’re creating logo,
it’s worth the extra time to make sure that every single letter is placed perfectly.
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2. Typography Do’s and
Don’ts
Don’t: Let Photoshop Kern Your Text
T his principle is typography 101. Photoshop is a great tool, but it and all other software with a type tool are no match for
those crazy scopes implanted into the front of your face (your eyes).
Software uses an algorithm to find a “best guess” for how a section of typography should be kerned. In some apps, you can
select between a couple of different versions of this. For instance, photoshop and illustrator allow you to choose between a
“metrics” and an “optical” mode.
This is a nice option that you should experiment with frequently for various blocks of text. I’ve not found that one of the
options works better in 100% of the cases, it really depends on the letters and typeface used.
Another thing to keep in mind is that different typefaces will require different kerning needs. To test the kerning in a font, i
often type out the uppercase word “lava” so that i can get a feel for some of the typical problematic areas.
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3. Typography Do’s and
Don’ts
Follow the rule of 3
T he only quantitative rule for design is the “Rule of 3”. When you start tweaking the fonts of your document, be sure to
apply no more than three typefaces per design (or page). That’s not to say that you can’t use multiple styles within a
font family (i.e. Helvetica Bold for headlines and Helvetica Light for photo credits), just be mindful of not mixing too many
typefaces and styles – fight the temptation to blend Impact, Courier and Trebuchet in the same document. While there
might be a few exceptions to this rule, it’s a good sanity check, to ensure that you don’t go overboard and over-complicate
your design. And as a good rule of thumb, you should probably just avoid Papyrus and Comic Sans. Always. Just take our
word for it.
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4. Typography Do’s and
Don’ts
Choose a fitting font for your audience
B e sure to choose a font that matches the tone and audience of your document. For example, something like a gardening
magazine might use a more fun and light serif font, whereas the business would find it more appropriate to use a more
structured sans-serif font.
I f all of this is sounding french to you, that’s because it is! In typography, serifs are the sometimes curly details on the
ends of the strokes that make up letters and symbols. A typeface with serifs is called a serif typeface and a typeface
without serifs is called sans-serif, from the french word sans, meaning “without.”
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5. Typography Do’s and
Don’ts
Avoid hard-to-read fonts
S ome decorative fonts are designed to only be used for headlines. Be sure when you select a fancy or script font, that
you use it sparingly, and that you can still read it. If you can’t read the type, you can be sure your audience won’t
bother to try. Also avoid WordArt, which while fun to play with, is very difficult to read.
Avoid hard-to-read fonts
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6. Typography Do’s and
Don’ts
Use contrasting text for headlines and body copy
I t’s important to define the segments of your document, breaking it up into bite-sized pieces so your reader is inclined to
read it in its entirety. One way that you can do this is by clearly identifying headlines from your body paragraphs. For
example, you might use a bold sans-serif heading font with a plain serif body text font. You generally don’t want to mix two
similar typefaces as they won’t provide enough contrast.
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7. Typography Do’s and
Don’ts
Don’t put text over a busy background
Even if you try your best to make text stand out on its own merit by using a bold typeface, a white fill, a dark drop shadow
and even a little bit of a stroke, the readability is horrid.
At this point, it’s pretty easy to get frustrated and set off in search of a better photo, or worse, give into the “good enough”
mentality. This phrase is the designer’s mortal enemy and should be avoided at all times.
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8. Typography Do’s and
Don’ts
Be consistent and keep it simple
Consistency is key to building a brand style, or just having a stronger, more professional-appearing message. If your headings are set in a particular font,
size and colour, don’t switch it midway through a document, unless you have a good reason for it. The best way to maintain consistency through a multipage
document, or from document to document, is to set style sheets.
Each software program handles style sheets differently, so if you aren’t sure how to use them you may want to visit your software developer’s help section
for a tutorial. Time spent learning how to use style sheets will be a great investment for your future designs.
When all is said and done, the important thing to remember is to keep it simple. And simple doesn’t have to mean boring, but instead discerning – keeping an
editor’s eye on your design and font selections, so that your message doesn’t get lost in your design.
References
Http://www.Colourtime.Com/6-typography-dos-and-donts-everyone-should-know/
Http://designshack.Net/articles/typography/5-typography-dos-and-donts-everyone-
should-know/
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