Leading trends require an innovative mindset. Learn tools to gain consumer insights in today’s always ON world by leveraging what innovators from top 500 companies and beyond have shared with us.
“How to build and market a new product category” by Niklas Jansen, co-founder...TheFamily
Blinkist distills the key insights of 2 000+ bestselling nonfiction books into powerful 15-minute reads or listens for your mobile device.
One of the most exciting things you can do as an entrepreneur is create an entirely new product category. Some of the world’s most successful companies owe their success to the fact that they did not focus on incremental innovation but succeeded in creating, building, and converting people to a brand new market space ✈️
Creating a new category is incredibly hard. So the question is: how can you do it and make it stick? ✅
In this talk, Niklas provides actionable tips to help you:
- Build a team culture that focuses on learning
- Spot market opportunities and anticipate market changes
- Validate your ideas
- Convince users to adapt to this category and be catalysts for change
Finding the White Space of Food and Beverages in a Cluttered Market—Lynn XU Simba Events
FBIF2015 is taking place on 13th – 15th May, 2015 in Shanghai, we are looking forward to your participation, please pay attention to our site for the latest event info.
Why is Marketing Everything?
Marketing is more than HR, Finance, Sales, and perhaps more than anything else; is marketing Godlike?
Marketing is everywhere; but so is God! Is Marketing God then? Or More?
As you can see from the above, Marketing is more than HR, sales, finance, and pretty much more than anything; even more popular than God (according to Google).
The presentation has attempted to answer questions like:
Why marketing is important?
Why marketing is important to business?
Why marketing research is important?
Why marketing is interesting
Marketing is key?
Marketing is everything?
So it could be argued that Marketing is virtually Everything.
Prepared by: Fatmir Hyseni, Chartered Marketer
The document summarizes the key events of the French Revolution from 1789 to 1793, including the calling of the Estates General, the Tennis Court Oath, the storming of the Bastille, abolition of feudal rights and privileges, the Declaration of the Rights of Man, the removal and flight of the royal family, the execution of King Louis XVI and Queen Marie Antoinette, and the Reign of Terror. It also mentions the roles that ordinary people and women played in the Revolution.
This document discusses theories of race in the late 19th and early 20th centuries. It describes how scientists like Johann Blumenbach and Samuel Morton developed pseudoscientific theories to try to prove white racial superiority, such as by claiming Caucasians had larger brains and were more beautiful. Their work was used to justify discriminatory policies and shape public thinking despite being based on subjective judgments rather than facts. The document examines how these theories became integral to government policies and legislation that discriminated unfairly between citizens.
Turning points in modern south african historyMaretha Spies
This is a lesson for South African classrooms: it allows learners to engage actively in classroom discussions, since it poses a lot of questions relating to the topic of apartheid. it deals with segregation laws prior to apartheid, and legislation past under the National Party in 1948.
The document discusses the differences between facts and opinions. It provides definitions of facts as statements that are true and can be proven, while opinions are beliefs, views or judgments that are subjective. Examples are given of facts and how they can be changed into opinions by adding subjective elements. Bias is discussed as a preconceived belief not based on evidence that can influence how facts and opinions are perceived. The document stresses the importance of separating facts from opinions objectively without personal biases.
Social Darwinism categorized human society into the fit and superior versus the unfit and inferior based on the biological concept of survival of the fittest. It justified social inequalities and harmful actions by superior groups. Eugenics built upon this by proposing to improve the human gene pool by encouraging reproduction from desirable groups and discouraging it from undesirable groups, often targeting the poor, disabled, and non-white populations. Nazi Germany notably practiced negative eugenics through forced sterilization and genocide.
“How to build and market a new product category” by Niklas Jansen, co-founder...TheFamily
Blinkist distills the key insights of 2 000+ bestselling nonfiction books into powerful 15-minute reads or listens for your mobile device.
One of the most exciting things you can do as an entrepreneur is create an entirely new product category. Some of the world’s most successful companies owe their success to the fact that they did not focus on incremental innovation but succeeded in creating, building, and converting people to a brand new market space ✈️
Creating a new category is incredibly hard. So the question is: how can you do it and make it stick? ✅
In this talk, Niklas provides actionable tips to help you:
- Build a team culture that focuses on learning
- Spot market opportunities and anticipate market changes
- Validate your ideas
- Convince users to adapt to this category and be catalysts for change
Finding the White Space of Food and Beverages in a Cluttered Market—Lynn XU Simba Events
FBIF2015 is taking place on 13th – 15th May, 2015 in Shanghai, we are looking forward to your participation, please pay attention to our site for the latest event info.
Why is Marketing Everything?
Marketing is more than HR, Finance, Sales, and perhaps more than anything else; is marketing Godlike?
Marketing is everywhere; but so is God! Is Marketing God then? Or More?
As you can see from the above, Marketing is more than HR, sales, finance, and pretty much more than anything; even more popular than God (according to Google).
The presentation has attempted to answer questions like:
Why marketing is important?
Why marketing is important to business?
Why marketing research is important?
Why marketing is interesting
Marketing is key?
Marketing is everything?
So it could be argued that Marketing is virtually Everything.
Prepared by: Fatmir Hyseni, Chartered Marketer
The document summarizes the key events of the French Revolution from 1789 to 1793, including the calling of the Estates General, the Tennis Court Oath, the storming of the Bastille, abolition of feudal rights and privileges, the Declaration of the Rights of Man, the removal and flight of the royal family, the execution of King Louis XVI and Queen Marie Antoinette, and the Reign of Terror. It also mentions the roles that ordinary people and women played in the Revolution.
This document discusses theories of race in the late 19th and early 20th centuries. It describes how scientists like Johann Blumenbach and Samuel Morton developed pseudoscientific theories to try to prove white racial superiority, such as by claiming Caucasians had larger brains and were more beautiful. Their work was used to justify discriminatory policies and shape public thinking despite being based on subjective judgments rather than facts. The document examines how these theories became integral to government policies and legislation that discriminated unfairly between citizens.
Turning points in modern south african historyMaretha Spies
This is a lesson for South African classrooms: it allows learners to engage actively in classroom discussions, since it poses a lot of questions relating to the topic of apartheid. it deals with segregation laws prior to apartheid, and legislation past under the National Party in 1948.
The document discusses the differences between facts and opinions. It provides definitions of facts as statements that are true and can be proven, while opinions are beliefs, views or judgments that are subjective. Examples are given of facts and how they can be changed into opinions by adding subjective elements. Bias is discussed as a preconceived belief not based on evidence that can influence how facts and opinions are perceived. The document stresses the importance of separating facts from opinions objectively without personal biases.
Social Darwinism categorized human society into the fit and superior versus the unfit and inferior based on the biological concept of survival of the fittest. It justified social inequalities and harmful actions by superior groups. Eugenics built upon this by proposing to improve the human gene pool by encouraging reproduction from desirable groups and discouraging it from undesirable groups, often targeting the poor, disabled, and non-white populations. Nazi Germany notably practiced negative eugenics through forced sterilization and genocide.
Robert Frost's poem "Unharvested" describes an apple tree that has been allowed to drop its ripe fruit to the ground, with three key details:
1) The speaker comes upon the tree after smelling the ripe fruit from over a wall, finding the tree has eased itself of its summer load and is free of fruit but for trivial foliage.
2) The ground is a solid circle of red from the complete apple fall.
3) The speaker hopes that something may go always unharvested and much may stay out of our stated plans, so the sweet smell would be no theft but instead a surprise.
Swapnil Welpulwar is seeking a position as an executive human resources professional. He has 3.2 years of experience in human resources across various manufacturing and service industries. He is currently working as an Officer of Human Resources at PIX Transmissions Ltd in Nagpur, where his responsibilities include payroll processing, employee relations, and developing HR systems. Prior to his current role, he worked as an officer in accounting at HYUNDAI Ketan Motors Ltd in Chandrapur and had an internship at Indira Sahakari Soot Girni Ltd in Wardha. He has an MBA in finance and marketing and is proficient in Microsoft Office, Tally, Oracle, and internet skills.
Amber Bach-Gorman is a licensed mental health counselor and clinical supervisor with over 15 years of experience. She received her PhD in Counselor Education and Supervision from North Dakota State University in 2015. Her dissertation focused on animal assisted therapy with at-risk youth. Currently, she is the mental health counselor and clinical supervisor at NDSU Counseling Center, where she coordinates animal assisted therapy interventions and other programs.
The Brown County Humane Society is a private, non-profit organization that operates the only animal shelter in Brown County, Indiana. They accept all homeless cats and dogs in the county, help match pets with owners, and provide community programs like low-cost spay/neuter assistance. The shelter has greatly increased its save rate from 30% to 98% over the past 20 years while decreasing intake by 57%. They have also expanded national adoptions and partnered with local pet stores to increase adoptions. The shelter encourages people to adopt, donate, advocate, and volunteer to help support their mission.
This document contains exercises to practice verbs in the simple past tense in English. It includes:
1. Ten sentences in simple past tense in English with Spanish translations.
2. Ten sentences to complete in simple past tense.
3. A table with regular and irregular verbs to complete in simple past tense and past participle forms.
4. Exercises to complete comparative and superlative adjectives.
Rakesh Kumar is applying for the position of 3rd Officer. He has completed his intermediate education and holds several certificates including STCW courses from institutes like AIMS, Mariners Academy, and BP Marine Academy. His onboard experience includes working as a deck cadet on the oil/chemical tanker MT Ungieshi from July 2014 to April 2015 for Sibamar Marine Logistics. He is currently available from June 25, 2015.
The document provides a product guide and catalog for D-Bar Enterprises, which manufactures clubfoot braces invented by Dr. Matthew Dobbs. The catalog introduces the company and brace models, including the Dobbs Clubfoot Bar, Quick-Release Dobbs Bar, and Spring Assisted Dobbs Bar. It provides information on compatible shoes and accessories, fitting instructions, replacement parts, and international shipping options. The catalog aims to give parents support for treating their child's clubfoot.
Paul Turner's resume outlines his experience as an Information Systems Engineer with over 15 years in industries including security, government, systems engineering, and non-profit. He has extensive experience managing mobile device platforms, servers, and desktop environments. The resume details his roles and responsibilities in engineering, administration, and management of networks, operating systems, hardware, and software.
Supporto Nutrizionale e Fitoterapia in OncologiaFucina
This document discusses the potential role of nutrition and phytotherapy in oncology. It notes that about 50% of cancers cannot be cured by chemotherapy alone, and resistance accounts for treatment failure in about 70% of patients. Nutraceuticals and phytochemicals may help treat side effects of chemotherapy, radiotherapy, and have proapoptotic, immune function improving, and antimetastatic effects. The document discusses various plants and supplements that may have applications in cancer prevention, treatment of side effects from conventional therapies, and as adjunctive treatments. It summarizes research on melatonin, inositol, and the role of diet and various plant compounds in influencing cancer processes.
Saurabh Gupta is seeking a successful career where he can work hard and help the organization achieve new heights. He has over 5 years of experience in customer support, customer relations, and sales coordination roles. He holds a diploma in IT and degrees in arts. His current role is sales coordinator at Spring Air Bedding Co where he is responsible for finished goods dispatch, mattress production planning, and has expertise in various bedding products.
Begin every day with the perfect morning. Wake up to spectacular views of the resplendent Aravallis or lose yourself in acres of open and green spaces that cover 80% of the development, as you take your morning stroll. At Godrej Aria, 6 magnificent towers, spread over 7 acres, stand tall amidst 2.5 acres of lush landscaped courtyards. The amenities at the 15,000 sq.ft. Club O2 will keep you busy with activities that compliment your perfect lifestyle.
To know more visit: http://wallsnroof.com/Projects.aspx?Wnr=Godrej%20Aria
PHOENIX OF ANDERSON are a one stop wholesale fabric company based in South Carolina dedicated to serving our customer's throughout the world and supplying the best quality fabrics.
Jay Panchal is a chef based in London seeking a new culinary challenge. He has over 10 years of experience working in restaurants across India and the UK, holding roles from Commis Chef to Sous Chef. He is passionate about culinary arts and menu planning. His resume details his work history, education, skills, and references.
How ITpreneurs can help you scale your training businessLaurensG
Question: Why not outsource your training delivery operation? (and focus on your key strength)
Fact #1: Your Technology Adoption of your Solution Training Training is key for the adoption of your solution.
HOWEVER: Training may not be on top of your agenda
Fact #2: Delivering Good Training Requires Craftsmanship:
● Developing high quality training courses
● Translating training courses
● Enabling training partners to deliver
● Finding new training partners in new regions
● Distributing courseware globally
Why focus on expanding a training delivery operation when you can dedicate valuable resources to your core business?
This document summarizes Joel Rubinson's presentation on the future of consumer insights. Some key points:
- Research needs to shift from discrete projects to providing a continuous flow of insights and move from validating findings to shaping thinking.
- New technologies and data sources are changing the landscape of consumer insights, like social media and behavioral data.
- Research must understand consumers as social beings influenced by emotion and focus on brand experiences rather than surveys.
- A "research transformation" is needed to make research more visionary, impactful, and inspire organizations with insights.
The document describes VALS (Values, Attitudes and Lifestyles) segments - Believers, Strivers, and Innovators - and their characteristics. Believers have modest resources and are traditional. Strivers seek approval and status. Innovators are wealthy, sophisticated leaders open to new ideas. The document provides examples of how each group's characteristics influence their consumer behavior.
Culture in silicon valley hf 12_november2012Alena Kalibaba
Gigi Wang is a Taiwanese-American entrepreneur and managing partner of MG-Team LLC. She discussed key factors that contribute to Silicon Valley's culture of innovation and entrepreneurship, including trust, risk-taking, collaboration, integrity, accessibility, and constructive feedback. She emphasized developing the right innovative culture through openness, empowerment, and sharing wealth. Innovation requires understanding customer needs, conceptualizing ideas, collecting feedback, and iterating. Leaders should promote innovation through processes and championing new ideas.
Robert Frost's poem "Unharvested" describes an apple tree that has been allowed to drop its ripe fruit to the ground, with three key details:
1) The speaker comes upon the tree after smelling the ripe fruit from over a wall, finding the tree has eased itself of its summer load and is free of fruit but for trivial foliage.
2) The ground is a solid circle of red from the complete apple fall.
3) The speaker hopes that something may go always unharvested and much may stay out of our stated plans, so the sweet smell would be no theft but instead a surprise.
Swapnil Welpulwar is seeking a position as an executive human resources professional. He has 3.2 years of experience in human resources across various manufacturing and service industries. He is currently working as an Officer of Human Resources at PIX Transmissions Ltd in Nagpur, where his responsibilities include payroll processing, employee relations, and developing HR systems. Prior to his current role, he worked as an officer in accounting at HYUNDAI Ketan Motors Ltd in Chandrapur and had an internship at Indira Sahakari Soot Girni Ltd in Wardha. He has an MBA in finance and marketing and is proficient in Microsoft Office, Tally, Oracle, and internet skills.
Amber Bach-Gorman is a licensed mental health counselor and clinical supervisor with over 15 years of experience. She received her PhD in Counselor Education and Supervision from North Dakota State University in 2015. Her dissertation focused on animal assisted therapy with at-risk youth. Currently, she is the mental health counselor and clinical supervisor at NDSU Counseling Center, where she coordinates animal assisted therapy interventions and other programs.
The Brown County Humane Society is a private, non-profit organization that operates the only animal shelter in Brown County, Indiana. They accept all homeless cats and dogs in the county, help match pets with owners, and provide community programs like low-cost spay/neuter assistance. The shelter has greatly increased its save rate from 30% to 98% over the past 20 years while decreasing intake by 57%. They have also expanded national adoptions and partnered with local pet stores to increase adoptions. The shelter encourages people to adopt, donate, advocate, and volunteer to help support their mission.
This document contains exercises to practice verbs in the simple past tense in English. It includes:
1. Ten sentences in simple past tense in English with Spanish translations.
2. Ten sentences to complete in simple past tense.
3. A table with regular and irregular verbs to complete in simple past tense and past participle forms.
4. Exercises to complete comparative and superlative adjectives.
Rakesh Kumar is applying for the position of 3rd Officer. He has completed his intermediate education and holds several certificates including STCW courses from institutes like AIMS, Mariners Academy, and BP Marine Academy. His onboard experience includes working as a deck cadet on the oil/chemical tanker MT Ungieshi from July 2014 to April 2015 for Sibamar Marine Logistics. He is currently available from June 25, 2015.
The document provides a product guide and catalog for D-Bar Enterprises, which manufactures clubfoot braces invented by Dr. Matthew Dobbs. The catalog introduces the company and brace models, including the Dobbs Clubfoot Bar, Quick-Release Dobbs Bar, and Spring Assisted Dobbs Bar. It provides information on compatible shoes and accessories, fitting instructions, replacement parts, and international shipping options. The catalog aims to give parents support for treating their child's clubfoot.
Paul Turner's resume outlines his experience as an Information Systems Engineer with over 15 years in industries including security, government, systems engineering, and non-profit. He has extensive experience managing mobile device platforms, servers, and desktop environments. The resume details his roles and responsibilities in engineering, administration, and management of networks, operating systems, hardware, and software.
Supporto Nutrizionale e Fitoterapia in OncologiaFucina
This document discusses the potential role of nutrition and phytotherapy in oncology. It notes that about 50% of cancers cannot be cured by chemotherapy alone, and resistance accounts for treatment failure in about 70% of patients. Nutraceuticals and phytochemicals may help treat side effects of chemotherapy, radiotherapy, and have proapoptotic, immune function improving, and antimetastatic effects. The document discusses various plants and supplements that may have applications in cancer prevention, treatment of side effects from conventional therapies, and as adjunctive treatments. It summarizes research on melatonin, inositol, and the role of diet and various plant compounds in influencing cancer processes.
Saurabh Gupta is seeking a successful career where he can work hard and help the organization achieve new heights. He has over 5 years of experience in customer support, customer relations, and sales coordination roles. He holds a diploma in IT and degrees in arts. His current role is sales coordinator at Spring Air Bedding Co where he is responsible for finished goods dispatch, mattress production planning, and has expertise in various bedding products.
Begin every day with the perfect morning. Wake up to spectacular views of the resplendent Aravallis or lose yourself in acres of open and green spaces that cover 80% of the development, as you take your morning stroll. At Godrej Aria, 6 magnificent towers, spread over 7 acres, stand tall amidst 2.5 acres of lush landscaped courtyards. The amenities at the 15,000 sq.ft. Club O2 will keep you busy with activities that compliment your perfect lifestyle.
To know more visit: http://wallsnroof.com/Projects.aspx?Wnr=Godrej%20Aria
PHOENIX OF ANDERSON are a one stop wholesale fabric company based in South Carolina dedicated to serving our customer's throughout the world and supplying the best quality fabrics.
Jay Panchal is a chef based in London seeking a new culinary challenge. He has over 10 years of experience working in restaurants across India and the UK, holding roles from Commis Chef to Sous Chef. He is passionate about culinary arts and menu planning. His resume details his work history, education, skills, and references.
How ITpreneurs can help you scale your training businessLaurensG
Question: Why not outsource your training delivery operation? (and focus on your key strength)
Fact #1: Your Technology Adoption of your Solution Training Training is key for the adoption of your solution.
HOWEVER: Training may not be on top of your agenda
Fact #2: Delivering Good Training Requires Craftsmanship:
● Developing high quality training courses
● Translating training courses
● Enabling training partners to deliver
● Finding new training partners in new regions
● Distributing courseware globally
Why focus on expanding a training delivery operation when you can dedicate valuable resources to your core business?
This document summarizes Joel Rubinson's presentation on the future of consumer insights. Some key points:
- Research needs to shift from discrete projects to providing a continuous flow of insights and move from validating findings to shaping thinking.
- New technologies and data sources are changing the landscape of consumer insights, like social media and behavioral data.
- Research must understand consumers as social beings influenced by emotion and focus on brand experiences rather than surveys.
- A "research transformation" is needed to make research more visionary, impactful, and inspire organizations with insights.
The document describes VALS (Values, Attitudes and Lifestyles) segments - Believers, Strivers, and Innovators - and their characteristics. Believers have modest resources and are traditional. Strivers seek approval and status. Innovators are wealthy, sophisticated leaders open to new ideas. The document provides examples of how each group's characteristics influence their consumer behavior.
Culture in silicon valley hf 12_november2012Alena Kalibaba
Gigi Wang is a Taiwanese-American entrepreneur and managing partner of MG-Team LLC. She discussed key factors that contribute to Silicon Valley's culture of innovation and entrepreneurship, including trust, risk-taking, collaboration, integrity, accessibility, and constructive feedback. She emphasized developing the right innovative culture through openness, empowerment, and sharing wealth. Innovation requires understanding customer needs, conceptualizing ideas, collecting feedback, and iterating. Leaders should promote innovation through processes and championing new ideas.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas Media
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but still filled with big ideas.
Here are our major takeaways.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
The document summarizes the major takeaways from the 2018 Cannes Lions Festival. It discusses that (1) diversity and inclusion was a major topic of discussion, (2) brands are increasingly taking social stands on polarizing issues, and (3) understanding Chinese culture is becoming more important for marketers. It also notes that (4) experience is more important than technology for connecting with consumers, (5) voice will become an important brand-building tool, and (6) ignoring best practices can help foster creativity.
Dr. Tendai Mhizha has over 25 years of experience in marketing, branding, and market research. She has worked for several large companies and founded her own market research agency. She is now the head of innovation and growth at Insight Redefini.
The role of advertising has evolved from simply communicating product information to consumers, to engaging consumers and co-creating value through two-way communication. Successful brands understand consumers' universal needs and changing behaviors, and position themselves consistently to build trust over time. Effective marketing requires an integrated approach that brings together different communication modes to raise awareness, knowledge, interest, and loyalty at each stage of the consumer journey.
The document discusses how the COVID-19 pandemic highlighted that individuals have unique experiences and needs. Search trends in 2020 showed people increasingly valued their individual perspectives and priorities, even if outside social norms. The pandemic also increased interest in confronting social stigmas discreetly and considering others' needs. The summary emphasizes that brands need to acknowledge each consumer's individual journey to create meaningful connections in this environment.
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
Barnaby Station - A Global Briefing on the Culture, People and Ideas Driving ...Bond & Play
The document provides an overview of the first issue of the Barnaby Station briefing on innovation. It discusses the culture of innovation and highlights key people and brands innovating, as well as ideas and technologies fueling innovation. Specifically, it summarizes Beyoncé's surprise album release and its wide-ranging impact, Amazon's culture of continuous innovation, and how data analytics is transforming businesses like it did for Billy Beane and baseball team management in the film Moneyball.
Culture Eats Fintech for Breakfast - MEL Scott Bales
What an awesome session with Melbourne's Banking sector, as we tackled the most challenging part of #innoation and #digitaltransformation.... CULTURE
Amazing to collaborate with some powers of industry in Victor Perton and Mark Danaro
This document discusses trends and challenges facing brands in 2020 and beyond, including increased connectivity, data sharing, transparency, and social/environmental responsibility. It emphasizes that brands must engage in dialogue rather than monologue, participate in conversations, be open and transparent, and focus on creating societal value in addition to profits. A new model of branding is introduced that evaluates brands based on their engagement, participation, advocacy and relationships with people.
How Talent Leaders Can Drive Business Growth Through Cultural Intelligence - ...HR Network marcus evans
Ahead of the marcus evans Talent Management Summit 2023, read here an interview with Lili Gil Valletta on how embedding an inclusive mindset of Cultural Intelligence® helps companies stay competitive in the workforce, while accelerating business growth and impact.
#AllKlassic - Marketing Trends In Social Entrepreneurship (Summary)
According to Forbes, Millennials will soon be the largest segment in the US labor market. However, many of us are opting for social entrepreneurship to satisfy that sense of “meaningful labor.” How will this drive a paradigm shift in the hiring procedures of corporate America? Is this replacing Corporate Responsibility efforts?
In my presentation deck, I cover the marketing strategies of brands, startups and individuals who are developing solutions to 10 of the world’s most pressing issues: Transportation, Public Safety, Homelessness, Sustainability, Education, Food & Health, Disability, Energy, Inequality, & Income.
You will be given a bird’s eye view of a relevant culture shift of new innovations that are capturing the imagination of a world empowered voice their frustrations with scalable business models.
Unleashing the Power of Intrapreneurs and Innovators - June 2013Stefan Lindegaard
This document discusses open innovation and empowering intrapreneurs and innovators within organizations. It advocates adopting an open innovation mindset to work with both internal and external partners. It provides examples of companies that have successfully implemented open innovation approaches and developed intrapreneurship programs. The document emphasizes that developing the right culture, skills, and framework is important for organizations to change how they innovate and become more competitively unpredictable.
The document is a report from J. Walter Thompson MEA that identifies 10 trends for the MENA region in 2015 based on quantitative and qualitative research. The trends include consumers preferring brands that show empathy and social responsibility, the growing popularity of natural products as consumers focus on health and wellness, and Millennials ushering in new social norms by mixing traditions with modern ideas. The report also notes that smartphones are becoming essential to daily life and the population is aging, leading to opportunities for new products and services catering to older consumers.
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
Revolutionary empowerment Monash University presentationMurray Hunter
The document discusses strategies for empowering rural communities in Malaysia through entrepreneurship and innovation. It outlines some of the challenges faced by rural communities, including lack of skills, education, and access to markets. It then proposes several approaches that could help rural communities develop new economic opportunities, including focusing on local ideas, adapting technologies to the local context, developing new products, and exploring alternative funding and business models.
The following presentation covers the basics of how brands develop and markets fragment over time.
Discussing issues such as consumer need states, product positioning, as well as the implicit and explicit factors that affect storytelling and marketing.
Broad in scope this presentation's goal is not to provide insight into a single product category or competitive consumer environment but help you to produce the clear guidelines required to develop and sheppard a brand as it evolves over time.
MRIA 2015 National Conference: Storytelling - Insight to Impactkarlm13
The document advertises an upcoming market research conference that will include a student competition, exhibitor presentations, keynote speakers, and over 70 speakers on topics related to market research and data. There will be opportunities for networking at various social events. The goal of the conference is to share insights, stories and ideas around transforming market research through new technologies and approaches.
Similar to SXSW 2016 PanelPicker Preview - "Samo is Lamo": Turning insights into innovation (20)
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
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6. !
“My wish would be to expand our thinking beyond
products and processes. It would be to have deliberate
engagement about innovation. Creativity is a team sport.”
!
– Troy Schubert, Engineer Manager
!
7. being deliberately
creative…
requires brands to stay on top of trends… or rather,
set the trends.
as such, marketing and research must do the same
to find the insights that can turn into innovation.
8. our insightful presentation
will share findings from a study conducted among
authors and innovators with experience from top 500
global companies and others: Coca-Cola, New
Balance, Bank of America, IdeaFarm,
Kaleidoscope… to name a few.
9. so you can
• gain smart tips to turn consumer insights into
innovation
• discover insight-mining tools to think differently and
lead innovation
• learn from successful innovation and creative
thinking put into practice in today’s always ON world
10. "To raise new questions,
new possibilities, to regard
old problems from a new
angle, requires creative
imagination."
11. vote for us! pick us!
About NuThinking
Creative thinking impacts the entire insights process. It leads to greater understanding,
generates empathy, and awakens a natural inclination to innovate in order to fulfill the consumer
needs. NuThinking empowers companies to think creatively about insights, strategy, and
innovation. Being deliberately creative leads to better connection - creating and finding the nu.
Ayon Wen-Waldron, Marketing Strategist Consultant @ayonbrasil
Asian but reared in South America, my peers aptly call me “China Latina.” Marketing and
communications rock my world: I have been able to apply my strategic mindset, multi-lingual
skills, and sensibility for various cultures and people throughout my 20+ years of experience in
multiple industries: Consumer packaged good (P&G, Nestle, General Mills), financial (Western
Union, Orlandi Valuta, Vigo), telecom (AT&T/Bell South), pharmaceuticals (P&G, Genentech),
and auto-rental (Enterprise). Recent assignments include Sanofi-Aventis in Brazil, Glazier
Beverage, and Swanson's Foods for the U.S. Hispanic market.
Marta Villanueva, Chief Insights Officer of NuThinking, Inc. @nuthinkinginc
Born in El Salvador, I am a cultural chameleon with a passion for insights. I have been digging deep
into the driving impulse of innovation and strategy through nearly 20 years’ experience in insights
for product and brand innovation. I am uniquely qualified to share tools that help us think
innovatively, with a Master’s Degree in Creative Problem Solving, Creativity, and Change Leadership
from the International Center for Studies in Creativity, the first and oldest creativity degree-granting
institution in the world. I facilitate provocative content as the Co-Chair of the Creativity and
Innovation Special Interest Group for the Qualitative Research Consultants Association.