Print, broadcast, and social media use different genres and platforms to appeal to varied audiences. Newspapers like The Sun and Guardian target different political views, while TV networks and sports news cater to specific interests. Similarly, photography, advertising, and movies employ distinct genres to promote products or stories. New communication technologies from printing presses to the internet have expanded access to information over history.

1. Print Media
Publishing
The News
Photography
Cinema
Broadcasting
Social media
Advertisement
Genres:
Horror
Crime thriller
Sci-fi
Comedy
Romcom
Historical
Newspaper Outlets:
The sun, Guardian, The times-Aimed at
different viewers depending on their taste,
For example, The sun is right wing
Television: To different
peoples tastes, Different TV
networks for different viewers.
Different types of social media serve
different purposes
Twitter for example:
designed for people to
share news and opinions
well as snapchat is
designed for people to be
social and talk and show
off what they're doing.
News outlets serve different purposes, sky sports
news for example is aimed at sports fans and big
sporting events
Sky sports are bias towards the sports teams they
Sponsor, for example Salford City Fc, because they
are sponsored they get more television time.
Photography and advertisement act as a
very similar thing, photography is usually
used to promote or advertise something,
for example on billboards, television
adverts.
Different types of
advertisement in
photography is used,
and photography
can be used to make
situations look
better or worse than
situations appear to
be.
Advertisement is
used smartly in
cinema also with
big companies, for
example Audi
advertised their
car in latest
avengers film.
Gimmicks and strategies are used to help customers remember the
company names
Genres:
Advocacy journalism.
Citizen journalism.
Comics journalism.
Community journalism.
Data journalism.
Enterprise journalism.
Environmental journalism.
Fashion journalism.
Platforms:
Snapchat, Instagram, facebook,
Youtube, whattsapp, twitter, yubo,
myspace
Television
genres:
Sport, drama, comedy,
talkshow, news, soap
opera, reality,
documentaries
Musical
Horror
Action
Reality
Documentary
Western Platforms
with
different
purposes:
Music- Spotify Genres:
Rock, pop, rave,
heavy metal, rap,
trap, grime,
dubstep, electric,
opera
Genres of
photography:
Sports, product, fine art, nature,
Fashion, aerial, photojournalism,
Architectural photography.
Different
publisher aim
for different
genres of story
and different
age groups of
readers
Publisher
genres:
Children and young
adult, electronic,
vanity and self,
educational, trade,
press , boutique.
Publisher genres
lead to different
book genres,
some being:
Fantasy, sci-fi,
dystopia,
mystery,
children's,
thriller, romance

2. 3000BCE
John
Milton in
recorded
history,
writing one
of the first
Channels
ever used
by man
The Printing
press was
created by
Johannes
Gutenberg to
share medical
profiles and
information to
other doctors.
1140AD
1605AD
The first
modern
newspaper was
called Relation
and invented in
Germany and
parts of Europe
The first
telephone was
invented by
alexander graham
bell and it was
actively used in
1876
1875AD
1895AD
Created by Guglielmo
Marconi and it was used
for signalling, he took off
from unfinished work by
Heinrich Hitz and was
able to successfully create
one due to the amount of
time and wealth he had.
The Computer
was created by
Douglas
Engelbart and
Bill English in
Stanford
research
institute in
Menlo park.
1960AD
1976AD
The videotape
was created
by Charles
Ginsburg with
ampex, it was
later replaced
by CDS and
DVDs.
Bob Kahn
and vint
Cerf
created
the
internet
1990AD
1997AD
The The first
recognizable social
media site, Six
Degrees, was created
in 1997. It enabled
users to upload a
profile and make
friends with other
users
It was invented in 1973 by Dr.
Martin Cooper, a Motorola
employee. On April 3, 1973, the
first cell phone call was made
1973AD
The internet was developed in the
united states by the ‘’URPNET’’.
The world wide web was created
at cern in Switzerland in 1990 by a
British scientist named Tim
Berners-Lee.
1969AD/1990AD

4. Left wing press and Right wing press
LEFT WING MEANING:
The radical, reforming, or socialist section of a political party or system.
RIGHT WING MEANING:
the conservative or reactionary section of a political party or system.
Left wing,
Guardian,
Independent,
Mirror,
Morning star,
Observer
Right wing,
The telegraph,
Express,
ail,
Sun,
Star,
News of the world
Conventions of a Tabloid:
Short Text, Bright colours,
celeb Gossip,
informal mode of
address: Puns,
smaller than
broadsheets,
Not serious- less detailed,
paparazzi shots,
big pictures

5. Right Wing Left Wing

6. Mast Head
San serif font
Headline
Colour
Main image
Stand first
Mode address
Bold Text

7. Constructed Media
Semiotics the study of making a meaning
Every example of a photo of two elements
Signifier- another word for the sign itself: the image, word, etc.
Signified- this refers to the meaning associated with the signifier
Denotation- the actual meaning of the sign
Connotation- The additional meanings that attach to the sign and are socially or
culturally developed and accepted.