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Million Dollar Bird Recap 2014
- 1. Occupancy Tax Collected (Dec '13 to Nov '14) $322,922.00 316,949.00$ $326,750.00 2014 Totals 2013 Totals 2012 Totals Pheasant Costs Toe Clipped Roosters $1,525.00 1,525.00$ $1,500.00 Pheasant Bands $95.84 51.84$ Casey Weismantel Distribution $575.00 575.00$ $575.00 $2,195.84 2,151.84$ $2,075.00 Insurance Odds on Promotion $10,060.00 9,900.00$ $9,900.00 Prize & Give Aways Consolation Prize $1,000.00 1,000.00$ $3,500.00 Band Awards $5,400.00 3,650.00$ $6,500.00 MDB Hats $372.00 612.00$ $728.95 $6,772.00 4,262.00$ $10,728.95 Administrative Band Mailing to Contestants TBD 47.66$ $93.52 Mark Registration with State of SD $0.00 125.00$ Postcard Mailing $0.00 2,906.02$ $1,673.72 Ballot Boxes $0.00 30.79$ Entry Forms* $549.32 515.00$ $671.00 $549.32 3,624.47$ $2,438.24 Advertising Lawrence & Schiller (Shoulder Season) $15,000.00 29,000.00$ $40,000.00 Newspaper Bismark Tribune $0.00 -$ $870.00 Capital Journal $0.00 -$ $725.00 Magazine Field & Stream $8,400.00 8,400.00$ $5,680.00 Phesants Forever $8,890.00 9,982.00$ $14,532.00 National Anthem $2,000.00 -$ $0.00 Outdoor Life $0.00 -$ $2,200.00 Iowa Sportsman $0.00 -$ $1,000.00 Shopping News $0.00 -$ $1,999.00 Television Ron Schura Productions (for 2015) $6,075.00 Postcards 2014: 11,692 2013: 11,636 2012: 6,723 $0.00 -$ $2,236.12 Vinyl MDB Window Clings $110.00 130.00$ MDB Banner $0.00 385.25$ $398.00 $40,475.00 47,897.25$ $69,640.12 Design Web Banner Ad -$ $58.00 Million Dollar Bird (Banner) -$ $30.00 Phesants Forever Ad -$ $15.00 Dakota Hunting Guide -$ $15.00 Website Updates -$ $45.00 $163.00 Total Cost of Promotion $60,052.16 $67,835.56 $94,945.31 2014 Million Dollar Bird Contest Re-cap
- 2. Percentage of Occupancy Tax 19% 21% 29% Requests for Information Million Dollar Bird from VisitAberdeensd 64 652 1763 Hunting Request from Huntfishsd 1492 646 629 Hunting Request from Million Dollar Bird (Nov & Dec) 391 0 0 Registrations Million Dollar Bird Gun Registration 8559 2661 Million Dollar Bird (Nov & Dec) 268 55 Hunt Fish 1503 61 Travel Shows 3651 Hotels & Partners 3137 454 Total Requests and Registrations 10506 3959 2962 Website Traffic Milliondollarbird.com Visits 23,250 17,043 Page Views 25,488 21,516 New Visitor 19,853 15,032 Direct Views (typed in website name) 2,125 1,248 Traffic from huntfishsd.com 969 700 Traffic from Pheasant Forever 3,300 2,607 Huntfishsd.com Visits 13,397 6,567 11,906 Page Views 36,679 18,334 33,994 New Visitor 10,401 5,457 9,524 Direct Views (typed in website name) 4,713 1,532 3,120 Traffic from Million Dollar Bird 1,628 1,145 887 Traffic from Pheasant Forever 29 88 1,762 Lawrence & Schiller Pay Per Click (PPC) Impressions 180,009 125,418 2,835,251 Click Through 1,832 1,065 1,865 Click Through Rate (CTR) 1.02% 0.85% 0.07% Online Banner Impressions 1,890,998 3,907,667 2,101,049 Click Through 11,509 16,381 1,738 Click Through Rate (CTR) 0.61% 0.42% 0.08% Total Requests and Visitors 47,153 27,569 18,471 Cost per Potential Hunter $1.27 $2.46 $5.14 Return on Investment