FORK
THE
PORK
Zane & Brian
1
Assumptions
6% growth from year to year (growth rate of Missoula is 3%, 3% branding awareness)
A percentage of sales for products is from survey data and pricing of our products
5% of cost of product is spoiled/wasted
$500 in each capital expenditures and miscellaneous for years 2&3 for replacing appliances, aprons, kitchenware, etc. and miscellaneous for promotion like free shirts and koozies
No pay raises
2
Menu
Funding Requirements
$75,000 from Friends Family and Fools
Will pay back with positive net income
Capital Equipment
Will spend $14252.46 on Equipment
Most will come from Wasser Strom
Range from Food appliances and clean up material
[2]
5
Operating Costs
Sales Projections
[1]
Break Even Analysis
Break even in August of year 2.
Startup Fixed Costs:
$70,179.32
Variable Cost/ sale:
$3.47
Average Sale Revenue:
$8.20
Sensitivity Analysis
9
10
THANK YOU
[1] CalendarMayJuneJulyAugustSeptember11Out to Lunch18011Garden City brewfest57922Downtown ToNight186223Out to Lunch1803334Downtown ToNight186444555Out To Lunch1805666Downtown ToNight1866777788Out to Lunch1808899Downtown ToNight1869910Out to Lunch18010101011Downtown ToNight186111111121212Out To Lunch18012Hemp Fest613131313Downtown ToNight18613141414141515Out to Lunch18015151616Downtown ToNight186161617Out to Lunch18017171718Downtown ToNight186181818191919Out To Lunch18019202020Downtown ToNight18620212121212222Out to Lunch18022Roots Fest338222323Downtown ToNight18623Roots Fest3382324Out to Lunch1802424Roots Fest3382425Downtown ToNight186252525262626Out To Lunch18026272727Downtown ToNight18627282828282929Out to Lunch18029293030Downtown ToNight18630303131Total579Total1465Total1652Total2478Total613
[1]
[2]
Cash DisbursementsJan.Feb.Mar.Apr.MayJuneJulyAugSept.Oct.Nov.Dec.
Inventory-$ -$ -$ 377.82$ 2,089.44$ 3,945.50$ 4,849.21$ 4,849.72$ 1,600.63$
Rent-$ -$ -$ 200.00$ 248.00$ 488.00$ 560.00$ 776.00$ 248.00$ -$ -$ -$
Wages-$ -$ -$ -$ 165.00$ 693.00$ 874.50$ 1,369.50$ 214.50$ -$ -$ -$
Capital expenditures50,000.00$ 14,252.46$
Insurance1,500.00$
Licensing340.00$
Registration150.00$ 500.00$
MDA payment282.43$ 701.02$ 779.83$ 1,170.59$ 296.62$
Taxes0000651.96$ 1,646.60$ 1,842.06$ 2,770.77$ 688.84$ 000
Total Cash Disbursements51,650.00$ 14,752.46$ -$ 917.82$ 2,784.87$ 5,827.52$ 7,063.53$ 8,165.81$ 2,359.75$ -$ -$ -$
If we cant make it to events
Event
Events /
Year
Estimated
Customers
Estimated
Oportunity
Cost/Event
Oportunity
Cost for all
Events
Roots Fest11013(8,935.31)$ (8,935.31)$
Out to Lunch13180(1,588.50)$ (20,650.50)$
Downtown Tonigh.
1. FORK
THE
PORK
Zane & Brian
1
Assumptions
6% growth from year to year (growth rate of Missoula is 3%,
3% branding awareness)
A percentage of sales for products is from survey data and
pricing of our products
5% of cost of product is spoiled/wasted
$500 in each capital expenditures and miscellaneous for years
2&3 for replacing appliances, aprons, kitchenware, etc. and
miscellaneous for promotion like free shirts and koozies
No pay raises
2
Menu
2. Funding Requirements
$75,000 from Friends Family and Fools
Will pay back with positive net income
Capital Equipment
Will spend $14252.46 on Equipment
Most will come from Wasser Strom
Range from Food appliances and clean up material
[2]
5
Operating Costs
Sales Projections
[1]
3. Break Even Analysis
Break even in August of year 2.
Startup Fixed Costs:
$70,179.32
Variable Cost/ sale:
$3.47
Average Sale Revenue:
$8.20
Sensitivity Analysis
9
10
4. THANK YOU
[1] CalendarMayJuneJulyAugustSeptember11Out to
Lunch18011Garden City brewfest57922Downtown
ToNight186223Out to Lunch1803334Downtown
ToNight186444555Out To Lunch1805666Downtown
ToNight1866777788Out to Lunch1808899Downtown
ToNight1869910Out to Lunch18010101011Downtown
ToNight186111111121212Out To Lunch18012Hemp
Fest613131313Downtown ToNight18613141414141515Out to
Lunch18015151616Downtown ToNight186161617Out to
Lunch18017171718Downtown ToNight186181818191919Out To
Lunch18019202020Downtown ToNight18620212121212222Out
to Lunch18022Roots Fest338222323Downtown
ToNight18623Roots Fest3382324Out to Lunch1802424Roots
Fest3382425Downtown ToNight186252525262626Out To
Lunch18026272727Downtown ToNight18627282828282929Out
to Lunch18029293030Downtown
ToNight18630303131Total579Total1465Total1652Total2478Tot
al613
[1]
[2]
5. Cash
DisbursementsJan.Feb.Mar.Apr.MayJuneJulyAugSept.Oct.Nov.
Dec.
Inventory-$ -$ -$ 377.82$
2,089.44$ 3,945.50$ 4,849.21$ 4,849.72$ 1,600.63$
Rent-$ -$ -$ 200.00$ 248.00$
488.00$ 560.00$ 776.00$ 248.00$ -$ -$
-$
Wages-$ -$ -$ -$ 165.00$
693.00$ 874.50$ 1,369.50$ 214.50$ -$ -$
-$
Capital expenditures50,000.00$ 14,252.46$
Insurance1,500.00$
Licensing340.00$
Registration150.00$ 500.00$
MDA payment282.43$ 701.02$ 779.83$ 1,170.59$
296.62$
Taxes0000651.96$ 1,646.60$ 1,842.06$ 2,770.77$ 688.84$
000
Total Cash Disbursements51,650.00$ 14,752.46$ -$
917.82$ 2,784.87$ 5,827.52$ 7,063.53$ 8,165.81$
2,359.75$ -$ -$ -$
If we cant make it to events
Event
Events /
Year
Estimated
Customers
Estimated
Oportunity
Cost/Event
Oportunity
Cost for all
Events
Roots Fest11013(8,935.31)$ (8,935.31)$
Out to Lunch13180(1,588.50)$ (20,650.50)$
13. Fork the Pork
$
Critical Point 3
Critical Point 3
Fork the Pork
Page 1 of 13
Page 4 of 13
Olivia Darrow
Spencer Bolt
Brian Hybner
Zane Weber
Steven McClain
Overview
Fork the Pork is a seasonal BBQ mobile food truck that will
offer home-style BBQ options, such as pulled pork sandwiches,
beef brisket, and baby back ribs. As a seasonal mobile food
truck, sales will be focused around select downtown events:
Brewfest, Downtown ToNight (every Thursday evening from
June-August), Out to Lunch (every Wednesday from June to
August), River City Roots Festival, and various events
occurring during the summer period (MDA Events).
Assumptions for Financials
Fork the Pork has made the following assumptions regarding its
financial projections over the course of its first three years of
operation.
6% Sales Growth Each Year
Fork the Pork estimates that it will experience a 6% growth rate
each year. This figure is supported by the annual growth rate of
14. Missoula of 3%, in addition to another 3% sales growth from an
increase of brand awareness,
Sales Mix
Fork the Pork used survey data, as well as made inferences
about consumer buying habits based on item price to determine
an estimated percentage of sales for each item.
Item
Pulled Pork
Beef Brisket
Rib Plate
Percent of Sales
45%
20%
25%
Menu Price
$5.00
$8.50
$8.00
In addition, Fork the Pork estimates 60% of its customers will
purchase one of its three side options for an additional $1.50
and 55% of customers will purchase one of its two beverage
options (lemonade and iced tea) for $1.00.
Wastage
Fork the Pork has assumed a 5% wastage cost due to spoilage or
some other cause such as employee grazing.
Future Capital Expenditures and Miscellaneous Expenses
Fork the Pork assumes $500 in year 2 and 3 for replacing
equipment such as utensils, pots and pans, kitchenware, and
other assorted items. Fork the Pork also assumes $500 in year 2
and 3 for miscellaneous expenses for promotion items such as
Koozies and t-shirts.
15. Fixed Wages
Fork the Pork assumes that wages will remain constant over the
next three years, and that there will not be a minimum wage
increase mandated by either the state or federal governments.
Capital Expenditures
Fork the Pork has the following capital expenditures.
· Food Truck - $50,000
· Smoker - $5,535
· Miscellaneous Equipment - $8,717
For a complete breakdown of capital expenditures, see
Appendix 1 – Fixed Asset and Equipment List.
Funding Requirements
Fork the Pork will need $75,000 to fund the initial start-up,
which will be raised by a combination of owner equity, and
friend and family contributions. Sales Scenarios and Projections
The following table illustrates the estimated sales projections
for each of the events that Fork the Pork plans on selling its
product at. The River City Roots Fest will be a large event,
since it lasts for three days, and Fork the Pork will be able to
sell for a long period of time each day. However, Out to Lunch
and Downtown Tonight will be its most consistent source of
revenue and cash flow due to the frequent occurrence of each
event; 26 events when combined. The similarities in market
demographics, attendance, and event characteristics such as
length of service will allow Fork the Pork to streamline
operations over time.Event NameAttendanceEstimated Food
Truck optionsCustomer ShareEstimated CustomersEvents /
YearHours of operationRoots Fest15000166.75%1013123Out to
Lunch3000206.00%180133Downtown
Tonight3000196.21%186133Hemp
Fest6000910.22%613110Garden City
Brewfest6500118.91%57918
Pro Forma Income Statements
The following are the Pro Forma Income Statements for the first
three years of operations. The first year is detailed month by
month, whereas the second and third years are broken up by
16. quarter.
Income Statement By Month For First Year
Income Statement By Quarter For Year 2
Income Statement By Quarter For Year 3
Pro Forma Cash Flows
The following are the Pro Forma Cash Flows for the first three
years of operations. The first year is detailed month by month,
whereas the second and third years are broken up by quarter.
Cash Flow By Month For First Year
Cash Flows By Quarter For Year 2
Cash Flows by Quarter For Year 3
Breakeven Analysis
According to our breakeven analysis, Fork the Pork will break-
even toward in Year 2, at the end of July.
Sensitivity Analysis
As an outdoor food vendor, Fork the Pork is very dependent on
environmental factors such as inclement weather including rain,
low temperatures, and poor air quality. These types of events
can drastically effect Fork the Pork’s sales.
Appendix 1 – Fixed Asset and Equipment ListItemQuantity Unit
17. Price Total Food Truck1 $50,000.00 $50,000.00 Smoker
wood31 $31.50 $976.50 Smoker1 $5,535.00 $5,535.00
Refrigerator Case1 $1,881.54 $1,881.54 Heating Case1
$3,338.00 $3,338.00 Sauce Bottles48 $1.08 $51.84 Large
sauce Bottles3 $22.84 $68.52 Cutting Board3 $17.92 $53.76
Electric Hot Food Table1 $771.99 $771.99 Sheet Pan3 $11.88
$35.64 Hotel Pans3 $90.92 $272.76 Kitchen Scissors3 $12.98
$38.94 Serving Spoons5 $7.16 $35.80 Tongs5 $12.80 $64.00
Trash Can2 $35.67 $71.34 Mop Handle1 $15.80 $15.80 Mop
Head2 $9.23 $18.46 Broom1 $10.60 $10.60 Mop Bucket1
$63.58 $63.58 Dust Pan1 $17.01 $17.01 Cash Box1 $29.00
$29.00 Ipad mini 16gb1 $219.00 $219.00 POS Square & Stand1
$429.00 $429.00 Seasoning Shakers5 $7.38 $36.90 Mixing
Bowls5 $11.26 $56.30 Apron10 $7.09 $70.90 Rubber
Scrapers10 $0.99 $9.90 Measuring Cups2 $3.65 $7.30
Measuring Spoons2 $0.99 $1.98 Liquid measuring cups2 $4.03
$8.06 Napkin Dispensers4 $15.76 $63.04
Appendix 2 – Operating/Cost of Goods Sold Disclosure
The following sections provide disclosure for labor costs, cost
of goods sold, and a cost breakdown of a menu items by
ingredient.
Labor Costs
The following table breaks down labor costs. Fork the Pork will
require two workers, both paid $7.50/hr, to handle service,
preparation tasks, and closing duties. The numbers reflect the
total number of labor hours for both employees.
Menu Item Cost (Cost of Goods Sold)
18. The Weighted Average COGS factors in all of the components
of involved in selling a menu item including the different
foodstuffs (i.e., meat, bread, sauce), the disposable paper goods,
as well as side items and drinks.
Component Breakdown
The following tables breakdown the costs of menu item
components including sauce, bread, sides and drinks.
References
Smoking Wood Chunks. (n.d.). Retrieved April 8, 2015, from
http://www.bestbarbecuewood.com/
Yoder Smokers - Competition Grade BBQ Products. (n.d.).
Retrieved April 8, 2015, from
http://www.yodersmokers.com/pricelist.html
True Reach In Refrigeration T-12, 115/1. (n.d.). Retrieved April
8, 2015, from
http://www.shortorder.com/manufacturers/true/true-reach-in-
refrigeration-t-12-115-
1?utm_campaign=affiliate&utm_medium=CJ&utmsource=affilia
te&utm_source=7023305
Camtherm Low Heat With Security - Case of 12. (n.d.).
Retrieved April 8, 2015, from
http://www.centralrestaurant.com/Camtherm-Low-Heat-With-
Security---Case-of-12-
c64p31426.html?utm_source=bing&utm_medium=cpc&utm_cam
paign=BPA: 250-E64-GRASAND&utm_term=cambro heating
19. case
BBQ SAUCE BOTTLES - BARBECUE PLASTIC BOTTLES.
(n.d.). Retrieved April 8, 2015, from
https://www.ebottles.com/showbottles-familyid-321.htm
Market POS Kit for iPad Mini | Square Shop. (n.d.). Retrieved
April 8, 2015, from https://squareup.com/shop/market-ipad-mini
Manufacturer Spotlight:. (n.d.). Retrieved April 8, 2015, from
http://www.wasserstrom.com/restaurant-supplies-equipment
FSA Spring Catalog. (2015, March 1).
Sales Per Month
Pulled Pork Sliders May June July August September
1302.954545454545 3296.842105263158
3716.052631578948 5574.967105263158 1380.0 Beef
Briscuit May June July August September
984.4545454545454 2490.947368421053
2807.684210526316 4212.197368421053
1042.666666666667 Ribs May June July August
September 1621.454545454545 4102.736842105262
4624.421052631578 6937.736842105262
1717.333333333333 #REF! May June July August
September 1.0 Sides May June July August
September 694.9090909090905 1758.315789473684
1981.894736842105 2973.315789473685 736.0 Drinks
May June July August September
318.5000000000001 805.8947368421054
908.3684210526317 1362.769736842105 337.3333
333333333 May June July August September
May June July August September May June July
August September Total
4922.272727272727 12454.73684210526 14038.42105263158
21060.98684210526 5213.333333333332
20. Break Even
Needed Break Even Sales May Jun Jul Aug Sep May Jun
Jul Aug Sep 14836.06022359506 14256.96931450415
12791.70615660941 11140.12720924099
8662.364051346252 8049.030718012918
7122.485263467465 4778.064210835885
2135.537895046411 -1828.883157585168 Expected
Sales May Jun Jul Aug Sep May Jun Jul Aug Sep
579.090909090909 1465.263157894737
1651.578947368421 2477.763157894737
613.3333333333332 926.5454545454545
2344.42105263158 2642.526315789474
3964.42105263158 981.3333333333332
Year
1
Contribution
Margin
Income
Statement
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Totals
Sales 4,748.55$
12,015.16$
13,542.95$
62. Depreciation -$
-$
-$
10,000.00$
Capital Expenditures 500.00$
-$
-$
-$
Miscellaneous -$
500.00$
-$
-$
Earning before tax (2,650.00)$ 9,480.20$
24,061.10$ (10,000.00)$
MDA percentage -$
948.02$
2,406.11$ -$
Earning after MDA payment (2,650.00)$
8,532.18$ 21,654.99$
(10,000.00)$
Taxes 0 2,133.04$ 5,413.75$
0
Depreciation -$
-$
-$
10,000.00$
Total
Net Income (2,650.00)$ 6,399.13$
16,241.25$ -$
63. 19,990.38$
Fork The Pork
Proforma Income Statement
For the Year Ending 2017
Year
1
Contribution
Margin
Income
Statement
Quarter
1 Quarter
2 Quarter
3 Quarter
4
Sales -‐$
18,835.70$
43,696.74$