InMobi_Infographic on The role of mobile and it's influence on back to school...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The report answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
1) The majority of US consumers have purchased apparel both online and offline, however, brick-and-mortar is still the dominant transaction channel.
2) In fact, US consumers’ attitude towards fashion and their purchase behavior has changed little over the past five years.
3) We expect brick-and-mortar to remain the dominant store format for US apparel and footwear retail in the near future.
4) As retailers have shifted their budgets to digital advertising, the influence of all major media channels has decreased in the past five years, except for social media and mobile video.
5) Among millennials, the influence of social media on apparel purchases is on par with traditional media like TV and magazines.
InMobi's Report Preview of The role of mobile and it's influence on back to s...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The report answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
InMobi_Infographic on The role of mobile and it's influence on back to school...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The infographic answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
InMobi's report preview of The Role of Mobile And Its Influence On Back To Sc...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The report answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
1) The majority of US consumers have purchased apparel both online and offline, however, brick-and-mortar is still the dominant transaction channel.
2) In fact, US consumers’ attitude towards fashion and their purchase behavior has changed little over the past five years.
3) We expect brick-and-mortar to remain the dominant store format for US apparel and footwear retail in the near future.
4) As retailers have shifted their budgets to digital advertising, the influence of all major media channels has decreased in the past five years, except for social media and mobile video.
5) Among millennials, the influence of social media on apparel purchases is on par with traditional media like TV and magazines.
InMobi's Report Preview of The role of mobile and it's influence on back to s...InMobi
As a brand marketer, many questions need answering before you plan your mobile marketing spend. The report answers some key questions on the shifting trends of back-to-school shopping, consumer behaviour on smartphones while shopping and the mobile media impact on their buying decision.
Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Cision’s Caitlin Jamali and Michelle Vangel share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
-Capture back-to-school shopping wallet share
-Understand purchase motivations based on shopper
personas
-Better drive purchase decisions with relevant messaging and
content
Shopping habits have changed from time to time with the change in income, living standards and the progress in technology. Find out how consumers shopping habits are different by country, gender, demographic, devices.
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...Deloitte United States
Thanksgiving weekend is often considered the kick-off to holiday shopping and sets the tone for the holiday shopping season. Explore consumer attitudes and shopping trends going into the peak weekend. Will retailers be thankful this year? For more, visit http://deloi.tt/2fNeY9D
Five Key Online Retail Trends In Latin America - Zia Daniell WigderE-Commerce Brasil
Zia Daniell Wigder - VP e Diretora de Pesquisas da Forrester Research fala sobre "Five Key Online Retail Trends In Latin America" no Fórum E-Commerce Brasil 2014.
The 2016 Back-to-college spending survey presents the spending habits of college students and their parents including when and where they’ll shop, how much they’ll spend, and on what products. https://www2.deloitte.com/us/en/pages/consumer-business/articles/back-to-college-survey.html
Marks and Spencers is transforming itself into an international multi-channel retailer, as part of their 3 year plan laid out in 2010. Jo provides an update on progress, and how the delivery of Customer Experience is localised across countries that they operate in.
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...InMobi
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these shifts mean for mobile marketing. This study explores The Role of Mobile in the Path to Purchase of FMCG/Retail Products in Australia.
The InMobi Path to Purchase study is a comprehensive report that measures what consumers do on their mobile devices and captures actual preferences and behaviors. This study allows marketers to identify, understand, and engage with consumers along their journey
The main objectives of this study were to:
Look at how consumers currently engage with their mobile devices and how this is changing
Gain an in-depth understanding of consumer behavior when browsing and shopping across multiple channels
Understand the impact of mobile advertising on the purchase funnel of FMCG/Retail products
Identify mobile activities that could engage consumers and drive the trial and purchase of FMCG/Retail products
What you need to know about Buy Online Pick-up In Store (BOPIS).
Major statistics about consumer preferences and performance of retailer's BOPIS Programs.
Are you omnichannel?
2014 was all about...people. The world-class entrepreneurs who feed off the energy of the companies they are building and the industries they are changing.
Back-to-school shopping spend is anticipated to surpass $825 million this year. Do you understand how parents and students use mobile and digital to research, plan and purchase education necessities?
Cision’s Caitlin Jamali and Michelle Vangel share findings from our study of social discussion among various shopper personas. Join us to learn how digital affects shopper behaviors and what drives them to make a purchase.
Find out how you can:
-Capture back-to-school shopping wallet share
-Understand purchase motivations based on shopper
personas
-Better drive purchase decisions with relevant messaging and
content
Shopping habits have changed from time to time with the change in income, living standards and the progress in technology. Find out how consumers shopping habits are different by country, gender, demographic, devices.
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...Deloitte United States
Thanksgiving weekend is often considered the kick-off to holiday shopping and sets the tone for the holiday shopping season. Explore consumer attitudes and shopping trends going into the peak weekend. Will retailers be thankful this year? For more, visit http://deloi.tt/2fNeY9D
Five Key Online Retail Trends In Latin America - Zia Daniell WigderE-Commerce Brasil
Zia Daniell Wigder - VP e Diretora de Pesquisas da Forrester Research fala sobre "Five Key Online Retail Trends In Latin America" no Fórum E-Commerce Brasil 2014.
The 2016 Back-to-college spending survey presents the spending habits of college students and their parents including when and where they’ll shop, how much they’ll spend, and on what products. https://www2.deloitte.com/us/en/pages/consumer-business/articles/back-to-college-survey.html
Marks and Spencers is transforming itself into an international multi-channel retailer, as part of their 3 year plan laid out in 2010. Jo provides an update on progress, and how the delivery of Customer Experience is localised across countries that they operate in.
[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...InMobi
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these shifts mean for mobile marketing. This study explores The Role of Mobile in the Path to Purchase of FMCG/Retail Products in Australia.
The InMobi Path to Purchase study is a comprehensive report that measures what consumers do on their mobile devices and captures actual preferences and behaviors. This study allows marketers to identify, understand, and engage with consumers along their journey
The main objectives of this study were to:
Look at how consumers currently engage with their mobile devices and how this is changing
Gain an in-depth understanding of consumer behavior when browsing and shopping across multiple channels
Understand the impact of mobile advertising on the purchase funnel of FMCG/Retail products
Identify mobile activities that could engage consumers and drive the trial and purchase of FMCG/Retail products
What you need to know about Buy Online Pick-up In Store (BOPIS).
Major statistics about consumer preferences and performance of retailer's BOPIS Programs.
Are you omnichannel?
2014 was all about...people. The world-class entrepreneurs who feed off the energy of the companies they are building and the industries they are changing.
n our 4th Annual Holiday survey conducted with Lauren Freedman of the eTailing group, we surveyed 1,000 shoppers right after Cyber Monday in early December, 2013. With four years of holiday shopper surveys, we are really starting to see some interesting trends emerge.
Consumers report that their holiday spending will be up this year, as they continue to change their shopping habits as well as their expectations of retailers.
For more information, visit http://dupress.com/articles/holiday-retail-sales-2014
As the holidays draw near, learn the preparations that shoppers will make for their holiday purchases this year. With information that includes consumer attitudes relative to information security and privacy, you can discover how the opinions of those who have become recent victims of a data breach view shopping and retailers can differ. Learn who is more likely to have made a budget in advance, who prefers to reward themselves, and who's considering a DIY gift this year. Make your shopping merry this holiday season - and learn how others will shape their approach, too.
Each year, Consumer Technology Association (CTA)™ Market Research produces extensive and timely intelligence for the holiday shopping season. As the authoritative source for consumer technology market research, CTA's analysts provide insights about what's trending, what's disrupting, holiday sales predictions, technology on consumers' gift lists this season, the Black Friday outlook and much more.
Think with Google - How People Shop on Their Phoneskhairulakbar
Apps and mobile sites provide advertisers with a vital link to shoppers. Partnering with Ipsos, Google sought to understand how people shop on their smartphones—and how they nd, use, and stay engaged with the apps that help them do so. According to the ndings, 58% of smartphone users report having used a shopping app in the last 30 days. With over half of consumers using these tools, it’s important for marketers to understand the features, noti cation preferences, and use habits keep shoppers coming back.
In this report, Google presents insights into the role that apps and the mobile web play in consumers’ shopping journeys.
The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
The 3 Trends in Australia:
1) The future is mobile:
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
2) Today's shopper is an online shopper
Although 31% of the consumers shop online many people also use the internet
when buying in-store items. 30% use a smartphone for researching online.
3) Millions of online video views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.
The Accelerating Growth of Frictionless Commerce | A.T. KearneyKearney
Traditional payments are being replaced by new "frictionless" options that use customer-provided data to make a purchase without an explicit customer decision.
Voici la 6ème édition complète (les 5 volumes) de l'étude annuelle UPS Pulse of Online Shopper™. Développée en partenariat avec comScore et Astound Commerce, cette étude vise à fournir des informations sur les comportements et les préférences des acheteurs en ligne. Les 5 volumes sont réunis en un seul (Digital Evolution, a Mobile Mindset, Channel Dynamics, the Savvy Shoppers & Retail Fundamentals.). C'est une bible pour mieux connaître les comportements des acheteurs. Bonne lecture !
Survey of Gift-giving Preferences During Pandemic Period
The gift-giving opportunities brought about by the difficulty of seeing each other.
The gift-giving behaviors in physical and online channels.
The online gift-giving preferences.
Ghost Festival 2021 - PX Mart Snack Buying Analysis
2020 Triple Stimulus Vouchers Survey Review (Quintuple Stimulus Vouchers Survey Report will be Released Soon)
Reception rate
Channel preference: Physical channels
The excess consumption scenario
Tracking Survey to Consuming Behaviors
Mobile device usage and engagement continues to grow and fans want to use their devices to enhance the live entertainment experience. This report elaborates on these trends.
Stabilising the Shifting Sands of New Tech in Data MeasurementMartin Anderson
Presented at the Tourism and Travel Researchers Association International Conference in Melbourne 2019. Presentation from Gulliver CEO Martin Anderson shares the opportunities and pitfalls in using new tech to measure tourist's movements through a region.
Last year's report showed us how widespread use of mobile devices was changing the ways customers behaved before, during and after a live event. This year's report reinforces that trend. Not only do more attendees own smartphones and tablets, those that do are using their devices more often to search for live events, buy tickets, and share their experiences. This report presents interesting and valuable findings on mobile engagement and compares this year's findings to those from last year.
The GGV Capital Digital Economy Index looks at the IRR of publicly-traded ecommerce companies that are shaping economic performance in consumer industries ranging from ecommerce, fintech, education technology, food technology, wellness and health tech, and more.
The GGV Capital Digital Economy Index looks at the IRR of publicly-traded ecommerce companies that are shaping economic performance in consumer industries ranging from ecommerce, fintech, education technology, food technology, wellness and health tech, and more.
Lessons from US & China for Global EntrepreneursGGV Capital
Hans Tung, managing partner of GGV Capital who has been investing in startups across US and China for almost 20 years, shares his observations on tech in the US and China, and how entrepreneurs can learn from the world’s two most vibrant startup ecosystems.
Hans Y Combinator Presentation on Lessons from China for Global EntrepreneursGGV Capital
GGV Capital Managing Partner Hans Tung talks about lessons learned from China that can benefit global entrepreneurs. Initially presented at Y Combinator in October 2017
GGV Capital and Max Ventures co-hosted its second annual Evolving E NYC Summit in the heart of midtown Manhattan. More than 300 founders, executives, and investors of top consumer companies gathered to share ideas and insights on growth, culture and product. While the private event was off-the-record, we wanted to capture some key takeaways from the evening’s speakers to share.
On Thursday, March 9th, we hosted Evolving Enterprise, an afternoon event with top founders and leaders in SaaS. Here are some of the more memorable quotes from our speakers.
2016 was a standout year for entrepreneurs in the GGV Capital ecosystem. Our portfolio companies collectively completed more than $26 billion of M&A and IPO activity, raised more than $10 billion to fuel global expansion, and completed one new IPO (BC Pharma in China).
The year also marked expansion on a number of fronts for our firm. We announced the launch of GGV Capital Fund VI and our Discovery Fund with more than $1.2 billion in commitments. A big thank you to our Limited Partners for their continued support. Second, we added 16 new members to the GGV Capital team across the U.S. and China.
GGV Capital Jenny Lee: Next Gen Wearables, Transportation and Robotics June 2016GGV Capital
Jenny Lee, Managing Partner, GGV Capital shared her insights on next generation wearables, transportation and robotics at the WSJ Converge conference in Hong Kong. Here’s the presentation.
Monetization in the US and China: Where to InvestGGV Capital
In this presentation, GGV Capital Managing Partner Hany Nada analyzes the differences in the US and China advertising markets, areas of opportunity and other methods of monetization.
In this deck we look at key industries being disrupted by mobile, including transportation and travel, online and offline commerce, and hardware and IoT.
A look at the shifts in focus in Silicon Valley as mobile has taken technology to a global scale. This presentation looks at the impact of mobile and emerging markets on how people consume and the disruption coming to traditional industries, such as food, CPG, and spirits.
Sales and Marketing 3.0: The High Velocity ModelGGV Capital
This deck looks at the evolution of the next model in enterprise sales and marketing: the high velocity organization. See how high velocity teams use technology, data and automation to align sales and marketing and drive faster leads and conversions.
The Global Mobile Revolution - GGV CapitalGGV Capital
The birth of the smartphone and then the app store have provided companies with a revolutionary platform to reach consumers all over the world. But this also means that any business that has an app is essentially global from day 1. This presentation analyzes how this global mobile revolution has occurred and offers strategies for tackling international mobile markets, specifically China and Europe.
3. What millennials are buying on mobile
Source: GGV Survey of college students from Stanford, Harvard, Duke
and Ohio State (n=350). Surveys were conducted in March 2014.
3
67%
63%
49%
48%
48%
44%
30%
26%
15%
9%
7%
Paid apps or in-app purchases (excluding games)
Music/video content or premium subscriptions
Games or in-game purchases
Restaurant delivery
Clothing or accessories
Event tickets
Travel - hotels, flights, tours or other travel…
Technology hardware and consumer products
Household necessities
Home décor, furniture, or appliances
Groceries
What types of items have you bought or paid for on your phone?
(check all that apply)
4. Where are they shopping
4
Source: GGV Survey of college students from Stanford, Harvard, Duke
and Ohio State (n=350). Surveys were conducted in March 2014.
68%
39%
28%
26%
19%
17%
15%
15%
8%
Retailer apps (eg. Walmart, Target)
Individual brand apps (eg. Gap, Nike)
Event booking / ticketing apps
Social commerce apps (eg. Pinterest, Polyvore)
Coupon apps
Daily deals apps
Barcode / QR code scanning apps
Price comparison apps
Location-based rewards
What types of shopping apps do you use?
(check all that apply)
5. Mobile use in offline shopping
5
Source: GGV Survey of college students from Stanford, Harvard, Duke
and Ohio State (n=350). Surveys were conducted in March 2014.
56%
56%
52%
50%
42%
23%
16%
15%
Send photos to friends or family for advice
Call friends or family for advice
Compare prices online
Look for product reviews online
Search for discounts or offers
Pay using a device-linked gift card or mobile wallet
Collect loyalty or location-based rewards
Scan barcodes or QR codes for info
How do you use your mobile device while in physical stores or restaurants?
(check all that apply)
6. How often they buy on mobile
6
Source: GGV Survey of college students from Stanford, Harvard, Duke
and Ohio State (n=350). Surveys were conducted in March 2014.
18%
10%
11%
24%
23%
9%
5%
Never and don't plan to
Never but plan to
Once a year
Once a month
A few times a month
Once a week
Everyday
How often do you buy something on your mobile device?
7. How often they buy on mobile
7
Source: GGV Survey of college students from Stanford, Harvard, Duke
and Ohio State (n=350). Surveys were conducted in March 2014.
61%
26%
5%
4%
2%
1%
0%
1%
Never and don't plan to
Never but plan to
Once or twice a year
A few times a year
Once a month
A few times a month
Once a week
A few times a week
How often do you sell something on your mobile device?
8. How much they spend
8
Source: GGV Survey of college students from Stanford, Harvard, Duke
and Ohio State (n=350). Surveys were conducted in March 2014.
2%
4%
26%
24%
28%
16%
1%
Over $1K
Between $500 and $1K
Between $100 and $500
Between $50 and $100
Between $10 and $50
Between $1 and $10
Less than $1
What is the most you have ever spent on a mobile purchase?
9. How they pay
9
Source: GGV Survey of college students from Stanford, Harvard, Duke
and Ohio State (n=350). Surveys were conducted in March 2014.
91%
30%
30%
3%
3%
Enter credit / debit card information
Use a prepaid account or giftcard
Enter app store credentials
Pay with an alternative currency
Charge it to your mobile carrier bill
How do you pay for items you purchase using a mobile device?
(check all that apply)
10. Reasons for mobile shopping abandonment
10
Source: GGV Survey of college students from Stanford, Harvard, Duke
and Ohio State (n=350). Surveys were conducted in March 2014.
65%
57%
52%
50%
44%
40%
4%
Site loaded too slowly
Checkout process was too difficult
Wanted to do more research offline or on desktop
Site was not mobile optimized
Got distracted by something else
Did not trust merchant with payment info
Have never abandoned a mobile purchase
When you abandon a purchase on your mobile device, what are the reasons?
(check all that apply)
11. In March 2014, GGV Capital conducted a survey of
undergraduates at Stanford, Harvard, Duke and
Ohio State.
We received 350 responses, of which 227 were
mobile shoppers.
Special thanks to researchers Andy Bromberg,
Jacob Cooper, Kai Jiang and Karine Hsu.
Survey
12. Special thanks to researchers
Andy Bromberg, Jacob Cooper,
Kai Jiang and Karine Hsu
Thank you