Mobile purchasing is becoming increasingly common, with 21% of those aged 25-34 having made a purchase from their mobile phone. A survey found that 79% of respondents felt comfortable paying for purchases online via their cell phone. While most mobile purchases are currently under $100, 50% said they would spend over $100 and 20% over $500 using their cell phone. Analysis found that iPads and iPhones accounted for over 92% of non-desktop online retail sales in December, up from 88% eight months prior. Mobile devices are most used for shopping when desktops are not readily available, such as during holidays or weekends.

1. MOBILE PURCHASING
By: Brandea Anderson & Rose DiGiovanni

2. WHO HAS
PURCHASED
ANYTHING VIA
MOBILE DEVICE?
HTTP://WWW.YOUTUBE.COM/WATCH?V=RWV-ANTBGSW&FEATURE=PLAYER_EMBEDDED

3. WHO IS PURCHASING
“The age demographic with the highest usage was 25-34
with 21 percent of them making a purchase from their
mobile phone.”

4. A significant number of people are comfortable
shopping and paying for items through their mobile
devices.
79 percent of 5,000 people surveyed are OK paying
online via their cell phones and cell phone.
Though most of those polled are still making relatively
small purchases (less than $100), 50 percent said they're
comfortable spending more than $100 using a cell
phone, while almost 20 percent said they're OK buying
things worth more than $500.

6. According to a new report this week from retail
analysis firm RichRelevance. iPads and iPhones
accounted for over 92 percent of online retail sales
not originating from a desktop device occurring in
December.
This number is up from 88 percent only 8 months
earlier.
“Shoppers on Apple devices were also willing to
spend more, with an average order value of $123 vs.
Android’s $101, and $87 from those shopping from
traditional desktop operating systems."

7. Mobile devices seem to be most used for
shopping at times when users don’t necessarily
have immediate access to other types of
computing hardware.
For example, RichRelevance found that during
Thanksgiving, 24 percent of shoppers visiting
retail websites were on mobile devices, the
highest share between November and December.
On weekends traffic spikes, too, up to 17 percent
from an average of 14 percent during the period
measured.