This presentation was given by Erica Campbell, Director of Marketing with For Rent Media Solutions at the Corporate Housing Providers Association 2011 Annual Conference in Houston, TX on March 23, 2011.
The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view.
Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue. This session will discuss sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers. Find out how to create a customer engagement and brand management strategy by leveraging media such as print, Internet, mobile, social, video, and location-based advertising.
This presentation was given by Erica Campbell, Director of Marketing with For Rent Media Solutions at the Corporate Housing Providers Association 2011 Annual Conference in Houston, TX on March 23, 2011.
The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view.
Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue. This session will discuss sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers. Find out how to create a customer engagement and brand management strategy by leveraging media such as print, Internet, mobile, social, video, and location-based advertising.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Deck from day 2 of PR/Social Media Bootcamp for NonProfits sponsored by Are You Socially Acceptable. (What The F*k is Social Media, excerpted here, is not mine and would be used with attribution if i could find the attribution for it)
Social media is an important and widely used technology among youth and young adults. It gives young people the opportunity to stay connected, explore facts of themselves, and engage with the world. For these reasons it is important that child welfare agencies understand the value and importance of social media, as well as how to use it safely and effectively in their work. This session will provide an introduction to how youth and young adults use social media, how professionals can start to use social media safely in their work with youth and young adults, and how youth and young adults can use social media safely in their lives.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Conc...Ryan Squire
How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Concerns While Introducing New Social Media Technologies as presented by Ryan Squire at the ALI conference on health care in social media 10/5-8/09.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Zain ul barkat fi manaqib ahle bait by zain ul abideen shah rashidiMuhammad Tariq
Zain Ul Barkat Fi Manaqib Ahle Bait By Zain Ul Abideen Shah Rashid, Ahle bait, fazayil e ahle bait, Nabi ka gharana, Family of Rasool Allah, Ahle bayet, Ahle bait, Allama Maualan Muhammad Zaid ul abideen shah Rashidi, Rashidi, Shah Rashidi, Ahle sunnat qadri, Manaqib e Ahle bait, Ahle bait ki barkat, Idara zain ul islam, Sadaat, sadat, syed, Panjtan pak, زین البرکات فی مناقب اہل بیت،
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Deck from day 2 of PR/Social Media Bootcamp for NonProfits sponsored by Are You Socially Acceptable. (What The F*k is Social Media, excerpted here, is not mine and would be used with attribution if i could find the attribution for it)
Social media is an important and widely used technology among youth and young adults. It gives young people the opportunity to stay connected, explore facts of themselves, and engage with the world. For these reasons it is important that child welfare agencies understand the value and importance of social media, as well as how to use it safely and effectively in their work. This session will provide an introduction to how youth and young adults use social media, how professionals can start to use social media safely in their work with youth and young adults, and how youth and young adults can use social media safely in their lives.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Conc...Ryan Squire
How To Handle The Responsibilities Of Hipaa, Identity Theft, And Privacy Concerns While Introducing New Social Media Technologies as presented by Ryan Squire at the ALI conference on health care in social media 10/5-8/09.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Zain ul barkat fi manaqib ahle bait by zain ul abideen shah rashidiMuhammad Tariq
Zain Ul Barkat Fi Manaqib Ahle Bait By Zain Ul Abideen Shah Rashid, Ahle bait, fazayil e ahle bait, Nabi ka gharana, Family of Rasool Allah, Ahle bayet, Ahle bait, Allama Maualan Muhammad Zaid ul abideen shah Rashidi, Rashidi, Shah Rashidi, Ahle sunnat qadri, Manaqib e Ahle bait, Ahle bait ki barkat, Idara zain ul islam, Sadaat, sadat, syed, Panjtan pak, زین البرکات فی مناقب اہل بیت،
CIM Formación: El roll over o enrollamiento hacia atrás es un ejercicio de Pilates de nivel avanzado para controlar y trabajar la flexibilidad de la columna vertebral. El roll over potencia la articulación de la columna y estira la zona lumbar-sacra y los músculos isquiotibiales.
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
I am working with two people from the NHS to help them integrate social media into their work. This is the presentation from the first of a three stage process.
Although they have lots of skills and knowledge this first step is a general introduction, to make sure they have chance to ask questions and share their knowledge with each other. We used it to agree some broad learning goals and specific actions they can take.
Next step is to begin planning specific campaigns as part of their work.
The third step will be to reflect what they've learned and identify new learning goals.
These sessions will be a month or so apart to give them chance to try things out.
Rocketing Census, Occupancy and Marketing Success for Senior Living - SMASH 2014Nextpoint
Imagination CEO Jim Meyers explains why content marketing that considers the unique needs of seniors and senior care decisionmakers forges strong relationships that drive high occupancy rates for senior living communities.
Includes a case study with nonprofit senior living community provider be.group, in which a rebuilding of the company's website sparked a 700 percent increase in new leads.
Wondering how to grow your practice in 2011?
Adding social media to your marketing plan can be a fantastic way to acquire new patients, keep existing patients in the loop, and have them all shouting your name from the virtual rooftops!
For more information, contact Monique Ramsey at Cosmetic Social Media at 877-401-5485!
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
Michael's Presentation to the 2020 PEJE conference on how schools can effectively and responsibly use social media to connect with key audiences, build key communities, and deliver on their communication goals.
2. Who are the Millennials?
Generation Y
Born between 1982-2000
Nationwide: 76 million
Minnesota: 1.5 million
1 in 4 are a person of color
3. Millennials continued…
High education level
Based on education, MN millennials are ranked
7th compared to other states
Poverty rates higher than previous
generations
College loans
Inflation
Average salaries for 22-33 year olds
$22,000-$40,000
4.
5. Work Habits/Environment
Multi-tasking
Team-oriented
Collaboration with leader/boss
Fast-paced
Foster social/creative interaction
Provide learning opportunities
Provide meaning in their work
7. In Businesses…
Corporate Social Responsibility
It increases trust, loyalty and likelihood of
making purchases by 88%
Affects where they choose to work and invest
Areas of importance
Poverty and hunger
Economic development
Environmental Preservation
8. In Housing…
Top 5 aspects
1. Cost of Living
2. Atmosphere/walkability
3. Proximity to work/school
4. Transportation
5. Night life
9. Top Millennial Cities
Current locations
Minneapolis
St. Paul
Brooklyn Park
Bloomington
Burnsville
Plymouth
Preferred Locations
Minneapolis
St. Paul
Minnetonka
Eden Prairie
10. When House Shopping…
What resources do they use?
78% will go to the internet
33% will utilize a realtor
19% would get parental advice
16% will canvas neighborhoods
11. Mortgage
Parents tend to be involved less than 25% of the
time
They may not have credit, but you can set them
on the right path
Prequalifying through loan officer
Identify plan to become eligible for mortgage
School can count towards work history
Ability to focus on something full time
Perfecting a talent
Loan programs with as little as 3% down
13. The Tech Generation
Technology is the Millennial way
Smart phones, tablets, computers, game systems
Methods of communicating:
Text messaging
Social media
Instant messaging
Facetime
E-mail
Phone calls
Voice chat
14. Purpose of Social Media
Engage with friends and customers
Sharing events and pictures
Promoting your business
See what is trending
Communication
Get news
17. Facebook Marketing
Create a business page
Multiple important features!
Make sure logo is in cover photo
Engage with others with similar interests
Connect page with other social media
Be consistent!
18. Facebook Content
Vary content to gain traffic
Utilize the content rule of thumb!
Visual content is the most effective
Pictures, videos, infographics
Be wary of copyrights and video formatting
19. Twitter #Marketing
Content should be succinct and creative
Use links to personal content and retweet
others
Interesting facts about location, food, atmosphere
are popular
Use pictures and videos to display listings
Do not only post listings!
Be social!
Utilize fun content
Hashtags - #EdinaRealty
20. Instagram
Connect to other social media
Follow the content rule of thumb!
Engage with the community
Utilize Instagram Direct to send content to
specific people
Use the Photo Map to show connection to
your community
Use short videos to show off listings!
21. Pinterest
Great for visual content!
Connect to other social media sites
Use high quality pictures and good keywords/hashtags
Have different boards to:
Attract buyers
Attract potential sellers
Display personal interests
Promote business
Engage with people in your area or with similar
interests – Pin it!
Advanced users utilize Rich Pins
22. Snapchat
Pictures or short videos
Last from 1-10 seconds
Placing in story will store them for 24 hours
Can send useful information to clients
Can type or draw information on images
Post pictures and videos of listings
Show personal interests
Post Snapcode to other social media
One of the top downloads for apple and android
Promote contests
23. Social Media Platforms
Facebook
Youtube
Snapchat
Instagram
Twitter
Pinterest
LinkedIn
Google+
24. Hootesuite
Manage social media from a dashboard
Connect multiple platforms
Schedule posts
Analyze traffic
25. Panel Participants
Carlos Salinas
B.S. in Respiratory Therapy
Respiratory Therapist
Chris Whitley
B.A. in Business Admin - Operations & Supply Chain
Operations Specialist
Kevin Moturi
B.S. in Biochemistry
Mobile developer
Samantha Baker
B.S in Psychology and Family Studies
Shift Supervisor/Residential Supervisor Assistant
Editor's Notes
Hi I am Beau Roberts, I have met a lot of you already but for those of you who I havent, I am a marketing intern from Winona State University. I will be giving you a presentation about Real Estate: A Millennial Perspective, I will be going over a lot of information and I am hoping you come away with some useful tips. For the sake of the time allotted please save your questions for the end of the presentation. I will try to save some time before I introduce our guest panel.
Google generation, Tech generation. Fastest growing segment of workers today. In Minnesota they are the largest population at 28%, followed by Baby Boom at 25%, and Gen X at 21%. In Minnesota 24% of millennials are people of color second only to the Digital Generation of 29%. 16% of millenials are foreign born or first generation Americans
40% age 25-33 have a bachelor’s degree or higher. With the high rate of college attendance many millennials are well educated but have built debt due to college loans. 80% of people surveyed say they have student loans. Incomes are about 24% lower than the previous generation for ages 20-24. it costs 225% more to go to a public 4 year college than it did in 1985.
Happiness, passion, sharing, collaborating and socializing. On top of that we place a lot of emphasis on diversity and by this I don’t’ mean just skin color but also the way people think and the lifestyles people live. We believe in limitless possibilities and that we can change the world! This stems from our parents who from the beginning taught us everything and gave us everything. They let us know that if we do anything if we tried hard enough. From little league to college they supported us and made us believe that we could accomplish anything.
Multi tasking from an early age we would be doing homework with the TV and our music on. They want to feel as tho there input is valued, be receptive to new ideas. Reference Edina Realty Plymouth office. New offices are being built where the work areas are bunched together, with areas for recreation, nap time, and social interaction throughout the office. Going out for a drink or food after work. Events for bdays. We want to continue learning and have professional growth, so provide seminars and learning opportunities but don’t just make it mechanical learning, create experiences and adventures that will get the employees more excited for work. They are the biggest brand promoters you will have. They want to believe the work they are doing is contributing to society or helping them reach their goals, emphasize a shared vision that will encourage them to work harder.
Mention survey
CSR is a companies dedication to uphold ethical standards and that try to further some social need. 77% of survey participants say CSR makes a company more appealing. The biggest area the Millennials want to see change is Economic development however compared to other generations they have more of an interest in poverty and hunger. 78% say it affects where they would like to work and 64% say it affects where they invest.
I asked Millennials to rank what would be the most important things they would look for and of the 9 options these were the top 5. *DESCRIBE*
They like tend to like smaller and urban locations with they can be active and get to things they need. Tend to want a more modern look with wide open spaces that are cost and energy efficient and allow the most room for socialization
Metro area?
*based off multiple choice survey* They do not tend to go to a pro immediately, they will look for ideas online then share the info with their friends to get quick feedback. more than 50% will search on their phones and around 25% of which will buy a home they find.
Most important thing is to demonstrate ability to make payments by making deposits into savings account on a regular basis without dipping into it. Parents are are involved less than 25% of the time. Programs with as little as 3% down on down payments. School goes to work history, if not stable hours at a job then they need 2 year work history to figure out the payments that can be made. If cant qualify off income you go to cosigners, 3 primary types of financing FHA(need to have income to make payment but can rely on parent for cosign) VA(veteran no cosigner execpt spouse) and conventional(little boost can use a non-occupant cosigner). Every person should figure out where they are at the moment and build it up, get prequalified.
*describe game system communication*
Emails, phone calls, text messaging and in person are the top methods of communicating for business purposes
As you may realize that the younger your clients are the more you need to rely on text messaging and e-mails
Fun and engaging – focus on getting likes, comments, shares and retweets. You want to post information about your community, show off your personal side and that will get peoples attention.
Talk about building a brand w/ fb
The most popular social media site
Strongest social marketing tool
90% of surveyed millennials use facebook. Do not use a personal page, it is unprofessional and doesn’t have the same features (call to action, manage sections, schedule posts, similar page suggestions should be enabled, events, featured likes allows you to display business partners on your page, page owner link, view traffic on your page as well as competitors, see when your fans are online, and see what posts are most effective). Cover photo is the first thing people see, add logo and something appealing
Content: . Don’t rely on just text for all posts a lot of people will skip past a post if it seems too long, pictures are much more inviting and quicker to soak in and has a much higher conversion rate and is more likely to get some one to pause to view your post. Do not copyright material and videos may not play right away and will not have audio unless clicked on, it could just show up as a black video box that will be overlooked. But it can still be very useful for virtual tours where talking may not be necessary.
This form of SM takes more time than others because there is a lot of content to compete with but it is a booming marketplace! It is one of the top 10 most visited sites in the world. You should post on Twitter multiple times a day. After awhile do not be afraid to repost some of your content. Engage with other peoples feeds: retweet, favorite, comment on other peoples tweets, they will be more likely to return the favor. Do not only post pictures, videos and information about listings, this is dry and may lose some followers, put in fun content and interesting content that people will be likely to share, this will build new connections. Be careful when using videos, they are not the most effective because they may not autoplay or have audio until clicked on. Hashtags are keywords that are searchable and will bring about more traffic if used correctly. Only use relevant hashtags
Can be linked to FB, Twitter, Tumblr, and others. Instagram is owned by Facebook, if you post from instagram to facebook you should have a higher chance of getting a better position on the feed. Post multiple times a week. Can use Instagram direct to reach just your client. Show people behind the scenes (happy clients, the work getting a house ready, open house moments, staging etc). There are ways to put the photomap onto your website. People do not want to waste 5 mins watching a whole video walk thru give them the key points or a couple seconds of each room. Show pictures of your sold listings.
Pinterest drives more traffic than linkedIn, Google+ and Twitter to websites combined. Can connect pinterest to FB, twitter and Google+ to get more traffic to your page. Content: about you, products, blog posts, quotes or tips. Post multiple times a week
Boards to attract buyers – community posts, home décor tips, landscaping tips, dream homes
Boards to attract sellers – home improvement, organizing, repurposing and staging
Business – homes for sale, sold, happy clients, good articles
Rich Pins – they include extra info on the pin: app(links to itunes store only), movie, recipe, article(include headline, author and story descript), product and place(map, address and phone number)
In 2014 snapchat users were sending over 700million photos and videos per day. One of the most popular downloads in the apple and android app stores. After downloading you can go through your contacts and see who already has an account. Millennials are highly involved in this network. Snapcode is the specific code you receive from your snapchat account it looks just like the snapchat icon except it has a bunch of little dots around it that the app recognizes as a personal identification. You can now customize your snapcode by adding a selfie or a video to it. You can now download your snapcode form the snapchat website and post it to your other social media platforms so others can add you.
I know this was a lot of information all at once. We have a few extra minutes here. What kind of questions can I answer for you before I introduce our panel guests?
Do any of you own real estate or ever owned real estate?
What are you looking for in a realtor that would prompt you to hire them? What types of service?
You currently live with your parent, what is your ideal living situation when you are ready to move out? Chris
What your reason for not purchasing real estate up to this point? Is there something a realtor could do to assist you? Carlos
You are currently renting in the uptown area, what made you select this area? Kevin
You have recently purchased a home, how did you select your realtor? How does the home compare to what you were hoping to buy initially? Samantha
Are you likely to rely on your parents for a cosign when it comes to purchasing a house or maybe a car?
