Social media platforms exploit user data and psychology to maximize engagement, growth, and advertising revenue. They track every user action and prediction models determine what content keeps users engaged. This undermines mental health, spreads misinformation, and manipulates elections for financial gain. While connecting people, social media has damaged society by losing control to algorithms that spread fake news and conspiracy theories. Strong regulations are needed to protect democracy, curb the spread of misinformation, and ensure user data and attention is not exploited without consent.

1. THE SOCIAL
DILEMMA

2. WHAT
IS
SOCIAL
MEDIA?
Websites and applications
that enable users to create
and share content or to
participate in social
networking
Social media has a big market
scale which in today’s world
produces trillions of data and
has made internet companies,
richest companies in the
history of all times.

3. A well said line for internet is -"Privacy is a myth"
Every single action is
tracked, even seconds one
user look at a photo.
Every next post to be displayed
after the first post is selected on
the basis of the person's
action previously recorded.
WHAT LED TO POWER TO INTERNET COMPANIES?

4. WHAT
HAPPENS
TO DATA
COLLECTED?
DATA is not sold as the
popular belief is, it's not
in the interest of the
company.
Data is used for building
models that predict our
action and the one with
the best model wins.
The model decides what
kind of post or video one
will keep watching,
keeping him engaged.

5. SOCIAL MEDIA GOALS!
3 main goals of any social media platform are-
Engagement
• Drive up usage to keep the user scrolling
Growth
• Make the user invite friends for growth of the company.
Advertisement
• To make revenue for the company.

6. We constant keep looking at our phone and
what to know what new it has got for us
Its like a slot machine
It is designed like that – hacking into our
psychology
Example- “Photo tagging”- one cannot
resist from looking at the photo
WHY DOESN’T THE NOTIFICATION OR
EMAIL CONTAINS THE PHOTO?

7. A whole generation when
lonely, uncomfortable, afraid
or uncertain takes shelter
with a digital pacifier to deal
with them
We all wanted to be socially
connected ad other wise
society seems to be pretend
we are not there.
We lost control on technology
because it became the cool
thing to do over the right
thing to do!

8. We users might think we are the
customers to the social media
companies but in reality we are the
product the social media sell to the
advertisement agencies. i.e. a user’s
attention is sold to the advertisement
firms.
We all are lab rats, more like
zombies, dead still alive, being
used by the companies for
making money.
Our subconscious mind is being
attacked to manipulate our
thinking to buy a product by
producing a need.

9. Social
dilemma
• Rise of social media and the
damage it has caused to
society exploitation of its
users for financial gain
through data mining.
• Its use in politics ( USA
election 2016)
• Its effect on mental health
• Its role in
spreading conspiracy theory

10. Social
dilemma
outcome
• It have effect on mental health
- it increased risk for depression,
anxiety, loneliness, self-harm,
and even suicidal thoughts
• Terrorism and social media Due
to the convenience,
affordability, and broad reach
of social media platforms such
as Facebook and Twitter, terrori
st groups
• Dangerous for democracy-it
manipulate election example
USA 2016

11. THREATS
• Algorithm becoming so expert that it
presents fake news as if it is real- this
leading to loosing control- we are
entering in a world where no one
believes anything to be true, don’t
trust anything and suspects
everything
• We are not evolved for social approval
every 5 min which has now led to
gigantic increase in depression and
anxiety in teenagers
• We think we control the machines and
AI but truth is we have lost control, we
are being controlled by them
• Crisis of confidence to democracy
• Genocide in Myanmar due to
Facebook conspiracy theory

12. BIG
QUESTIONS
INFRONT
OF US
? Problem Of Fairness
? Will The Control Be Always
In Richer Interest Or Will It
Change To National Interest
? Aren’t We On Verge Of
Destruction Of Civilization
? Aren’t We Moving From
Information Era To A
Disinformation Era
? How Do You Wake Up From
The Matrix If You Don’t
Know You Are In The Matrix

13. CONCLUSION
• Strong actions need to be
taken.
• Proper guidelines need to be
set up
• Control over all the social
media need to be setup
• Different internet for
different age groups need to
bifurcated

14. THANKYOU