Milestone 3 Breakdown Presented by Dr. Dionne L. Boyd IV. Marketing Strategy A. Overall Marketing Campaign 1. Define the goals of your marketing campaign for your segment. (In other words, “WHAT ARE YOU HOPING TO ACHIEVE WITH YOUR CAMPAIGN FOR YOUR CONSUMER SEGMENT?”) A. continued 2. Determine channels through which you will market the product to your segment. Justify your response. (THIS MEANS WHICH CHANNELS WILL BE USED TO TRY AND REACH YOUR CONSUMER SEGMENT AND WHY DID YOU SELECT THOSE CHANNELS. YOU MUST PROVIDE A RESPONSE FOR EACH CHANNEL SELECTED REGARDING WHY). A. continued 3. Describe the way you will incorporate one-to-one marketing into your overall marketing campaign. (Be sure you are first clear on what a one to one marketing and then explain how it will be used in your campaign). A. continued 4. Develop a messaging strategy, including sample messaging, for "each" channel you identified. (This means you will need to provide an example of "each" message that will be used for each channel you identified- EVERY CHANNEL NEEDS TO INCLUDE A SAMPLE OF A MESSAGING STRATEGY- This means you will include the words you will be using in the message) B. One –to-One-Marketing Campaign 5. Define one-to-one marketing, and provide an example of how this type of marketing is used. (Define one to one marketing and provide an example of how it will be used) B. continued 6. Describe which stage(s) in the consumer buying process would best lend itself to one-to-one marketing. (Clearly state which stage/s of the process will be best for one to one marketing) B. continued 7. Determine a one-to-one marketing strategy that would work for the stage you identified and explain why it aligns with your segment. (Create an example of a one to one strategy which aligns with your consumer segment selected and the selected stage identified). In Closing… Add a reference page- It is required Answer each question on a separate slide and indicate the question number being answered Be creative and add some interesting color/visuals to your presentation Running head: PICOT STATEMENT 1 PICOT STATEMENT 2 PICOT Statement: Childhood Obesity Student’s Name Institutional Affiliation P-I--C-O-T Statement P- Patients who suffer from obesity (BMI of more than 30) I- Undertaking nutritional education, diet, and exercise C- Comparison to not taking nutritional education, diet, and exercise O- Improved health outcomes in terms of overall weight loss T - A year’s time limit PICOT Statement: Patients, who suffer from obesity (BMI of more than 30) undertaking nutritional education, diet and exercise in comparison to not taking nutritional education, diet, and exercise, can have improved health outcomes in terms of overall weight loss in a year’s time limit. Introduction Childhood obesity poses serious health problems in the US as the number of overweight and obese population increases at a rapid pa ...