This document discusses different types of "people media", which refers to individuals involved in using, analyzing, producing, and spreading media and information. There are two main types: people as media, where the individual themselves serves as the medium; and people in media, who work behind other forms of media. Examples of people as media include opinion leaders, citizen journalists, social journalists, and crowdsourcers. People in media include print journalists, photojournalists, broadcast journalists, and multimedia journalists who utilize different mediums like text, photos, radio, and online platforms. The document provides descriptions and characteristics of various roles within people media.

1. Prepared by:
Mark Jhon C. Oxillo

2. PEOPLE
MEDIA
refers to persons that are
involved in the use,
analysis, evaluation and
production of media and
information

3. Who do you think are “people media”?

4. 2 TYPES of PEOPLE MEDIA:
1. PEOPLE AS MEDIA
2. PEOPLE IN MEDIA

5. PEOPLE AS MEDIA
- they are the MEDIA itself.
The person serves as the
medium for another
person to learn or acquire
new knowledge

6. People as Media
1. Opinion Leaders
2. Citizen Journalist
3. Social Journalist
4. Crowdsourcer

7. OPINION LEADERS
• is a leader for a
certain group
who gives details
and information
to lesser active
persons in the
group

8. According
to Paul
Lazarsfeld,
Bernard
Berelson,
and Hazel
Gaudet
(1944)
Two-step Flow Communication Model

9. CITIZEN Journalist
• People without
professional
journalism training
that use the tools of
modern technology
and internet to create,
augment or fact-check
media on their own or
in collaboration with
others

10. SOCIAL JOURNALIST
• Journalist that
uses social
media to make
their content
available to
more people.

11. What are the
similarities and
differences between
citizen journalist and
social journalist?

12. Characteristics of social media:
1. Individualized
2. Connects with friends and people
3. Uploads content in real time
4. Enables conversations (both private
and public)
5. Provides tracking (history and threads)

13. FORMATS of Social Media:
1. Relationships / Social Network
2. Micro-blogging
3. Special Interest Network
4. Media Sharing
5. Collaborative News

14. FORMATS of social media:
6. Discussion Forums
7. Buying / Merchant Sites
8. Virtual Worlds (mostly
games)

15. ADVANTAGES AND LIMITATIONS of
using social media in the following
areas:
1. Relationships
2. Entertainment
3. Learning
4. Recognition
5. Career Progression

16. CROWDSOURCER
• the person who
obtains needed
services, ideas, or
content by soliciting
contributions from a
large group of people
and especially from
the online community

17. 2 TYPES of PEOPLE MEDIA
1. PEOPLE AS MEDIA
2. PEOPLE IN MEDIA

18. PEOPLE IN MEDIA
- they are the people behind another
form of media. They use other
forms of media such as text media,
visual media, multimedia, etc. in
disseminating information and
imparting knowledge

19. TYPES OF JOURNALIST BY MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist

20. PRINT
JOURNALIST

21. PHOTOJOURNALIST

22. Broadcast journalist

24. BROADCAST JOURNALIST

25. MULTIMEDIA JOURNALIST

26. LET’s try this one OUT:
Say “PAM” if it is People
As Media else “PIM” if it is
“People In Media”

27. 1. SHS Teacher
2. Blogger
3. Radio
Anchors
4. Professor
5. Convention
Speaker
6. News
Reporter
7. YouTubers
8. Priests
9. Movie
Directors
10. Rally Leader

28. Characteristics of People Media:
• Tech Savvy - proficient in the use of
technology, especially computers
• Credible - able to be believed, capable of
being believed; plausible. Worthy of
confidence; reliable.
• Flexible - knows how to use a range of
technology; able to change or to do
different things

29. Characteristics of People Media:
• Charismatic - appeals to the senses
of different people
• Updated - in the know of the latest
information
• Articulate - expressing oneself easily
in clear and effective language