Create more value for your customers using fewer ressources by using the lean innovation framework. It's about identifying actual problems of appropriate target customer through rapid validation. It's about facts instead of opinions.
Lean Product Development using Design ThinkingAgedo GmbH
How to face uncertainty in the product development process using a lean design approach. Build products that matter, that your customers need and want and all of that in less time at lower costs. Substitute assumptions with facts and progress in fast iterations, without forgetting about the "joy of use" of your product.
A short workshop that I put together for Hyundai Start-Up Competition where the participants and myself worked together to design a product using Lean UX. A crash course that was fun, quick and engaging. (images used are copyrighted to their respective owners, drop me a line to credit if it's yours.)
MIE2019 - Design Sprints - voor iedereen die sneller wil innoverenPerspective
Een design sprint is dé aanpak om in een paar dagen grote uitdagingen op te lossen. De methode (gebaseerd op de Google Ventures aanpak) stelt je in staat om in korte tijd veel werk te verzetten en te komen tot een gevalideerd prototype. In deze sessie laten we zien hoe projecten door een Design Sprint een enorme boost krijgen. En hoe je vanuit insights en empathie voor je doelgroep snel komt tot relevante innovaties.
Should you follow what others are doing ,just becuase it works for them?
Instead ,choose from Innovative models and Practices best suited to your business model.
#innovation #gartner #leanstartup #designthinking #agileleadership #leadershipexcellence #innovationstrategy #innovationleadership
Open Source Thinking Tools in Digital Product Design- VIBE WIRE Mike Biggs GAICD
This is the core presentation for the Workshop I ran at Vibewire on 13th August 2013.
Additional resources and some artifacts generated on the night have been included in the uploaded version here.
If you're interested in Thinking tools, Open Source, Design thinking, and or Running your own 'Design Studio' then you should definitely take a look.
Lean Product Development using Design ThinkingAgedo GmbH
How to face uncertainty in the product development process using a lean design approach. Build products that matter, that your customers need and want and all of that in less time at lower costs. Substitute assumptions with facts and progress in fast iterations, without forgetting about the "joy of use" of your product.
A short workshop that I put together for Hyundai Start-Up Competition where the participants and myself worked together to design a product using Lean UX. A crash course that was fun, quick and engaging. (images used are copyrighted to their respective owners, drop me a line to credit if it's yours.)
MIE2019 - Design Sprints - voor iedereen die sneller wil innoverenPerspective
Een design sprint is dé aanpak om in een paar dagen grote uitdagingen op te lossen. De methode (gebaseerd op de Google Ventures aanpak) stelt je in staat om in korte tijd veel werk te verzetten en te komen tot een gevalideerd prototype. In deze sessie laten we zien hoe projecten door een Design Sprint een enorme boost krijgen. En hoe je vanuit insights en empathie voor je doelgroep snel komt tot relevante innovaties.
Should you follow what others are doing ,just becuase it works for them?
Instead ,choose from Innovative models and Practices best suited to your business model.
#innovation #gartner #leanstartup #designthinking #agileleadership #leadershipexcellence #innovationstrategy #innovationleadership
Open Source Thinking Tools in Digital Product Design- VIBE WIRE Mike Biggs GAICD
This is the core presentation for the Workshop I ran at Vibewire on 13th August 2013.
Additional resources and some artifacts generated on the night have been included in the uploaded version here.
If you're interested in Thinking tools, Open Source, Design thinking, and or Running your own 'Design Studio' then you should definitely take a look.
GHC slides for dare to disrupt the numbersAliza Carpio
These are slides to support the talk with Sonia May-Patlan and Aliza Carpio at Grace Hopper 2021. The title is "Dare to Disrupt the Numbers: Design Open Source for Inclusivity". These slides are specific to the design thinking portion of the talk
It used to take companies weeks to brainstorm, write specs, publish RFPs, and get started on projects. With a design sprint, it’s possible to accomplish all that—plus sketching, prototyping, and validating big ideas—in just 5 days.
Sound too good to be true? We partnered with InVision to help teams learn how exactly to run their own design sprint. Follow these tips and by the end of your sprint, you’ll have live, targeted customer validation so you know exactly what to prioritize in your product roadmap.
This is part one of the Lean UX workshops outlining in a practical way, the Lean UX processes. These workshops are run as part of the Lean UX Labs experiment.
Infographic: How do you know if a Design Sprint is right for you?Fresh Tilled Soil
The most common goal of a Design Sprint is to assess an opportunity and reduce the risk of failure. That sounds great in the abstract, but what does this really mean in practice? When and for what challenges one use a Design Sprint? This infographic walks you through a process to determine if a Design Sprint is appropriate for your organization or challenge.
Slides from a 3-hour workshop that's intended to teach the principles of Design Sprints. It is NOT a complete design sprint. Certain exercises have been highlighted while others skipped in the interest of expediency.
Workshop delivered in August 2017 for the Institute of Designers in Ireland. Contact Derek Howard derek@thecustomer.ie (+353 86 227 0283) or Niamh O'Connor (+353 87 902 1188) niamh@thecustomer.ie
Discover more to learn detail with google design sprint, great tools to maximize and validate your idea with lack of creativity and enhancing collaboration.
This is adapted from our workshop at Mind the Product/London 2017. In this full-day session, we talked through the purposes of a roadmap and a process for establishing your product's vision, gaining alignment with your stakeholders, validating themes, and presenting to upper level execs in order to maximize your team's impact.
How to Run an Effective Brainstorm SessionHileman Group
New ideas and solutions are the bread and butter for company growth and effectiveness. After all, who doesn’t want to come up with the next big thing?
But getting the brainstorm process started can often be challenging and lead to road blocks and lower productivity when the right questions are not asked. Although you may have been in brainstorms before, you may be missing key elements that are making them less effective. Without the right process, strong ideas will remain out of reach.
In this presentation, our panel of experts will walk you through the key steps for a successful brainstorming session, the overall ideation process and how to challenge assumptions.
Radical Product: The global movement that’s building vision-driven productsFresh Tilled Soil
UX Fest 2018
Radhika Dutt, Co-Founder at Radical Product
Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk.
Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
UX Fest 2018
Sarah Bernard, COO, Crisis Text Line
When many of us first started out in product, the primary role of design was “just” visual. As product leaders, we sometimes had to fight to grow the design team. Over the years, the role of design has significantly expanded into a more scientific one that’s focused on the entire user experience. The value of design within the product team has evolved and expanded to the point where design is now one of the most competitive and difficult roles to hire for in Silicon Valley, New York, and Boston. And differences exist in how each coast approaches design.
This talk will discuss the evolution of the role of design within the product team over the years and how the approach to design differs from one market to another.
Creating Irresistible Products in 4 Steps by Google Product LeaderProduct School
Main Takeaways:
- Why do some products die off and others take off?
- What are the 4 key disciplines of product management and how do they maximize the chance that your product will deliver value?
- How can you master the 4 key disciplines and become in the top 10% of PMs?
GHC slides for dare to disrupt the numbersAliza Carpio
These are slides to support the talk with Sonia May-Patlan and Aliza Carpio at Grace Hopper 2021. The title is "Dare to Disrupt the Numbers: Design Open Source for Inclusivity". These slides are specific to the design thinking portion of the talk
It used to take companies weeks to brainstorm, write specs, publish RFPs, and get started on projects. With a design sprint, it’s possible to accomplish all that—plus sketching, prototyping, and validating big ideas—in just 5 days.
Sound too good to be true? We partnered with InVision to help teams learn how exactly to run their own design sprint. Follow these tips and by the end of your sprint, you’ll have live, targeted customer validation so you know exactly what to prioritize in your product roadmap.
This is part one of the Lean UX workshops outlining in a practical way, the Lean UX processes. These workshops are run as part of the Lean UX Labs experiment.
Infographic: How do you know if a Design Sprint is right for you?Fresh Tilled Soil
The most common goal of a Design Sprint is to assess an opportunity and reduce the risk of failure. That sounds great in the abstract, but what does this really mean in practice? When and for what challenges one use a Design Sprint? This infographic walks you through a process to determine if a Design Sprint is appropriate for your organization or challenge.
Slides from a 3-hour workshop that's intended to teach the principles of Design Sprints. It is NOT a complete design sprint. Certain exercises have been highlighted while others skipped in the interest of expediency.
Workshop delivered in August 2017 for the Institute of Designers in Ireland. Contact Derek Howard derek@thecustomer.ie (+353 86 227 0283) or Niamh O'Connor (+353 87 902 1188) niamh@thecustomer.ie
Discover more to learn detail with google design sprint, great tools to maximize and validate your idea with lack of creativity and enhancing collaboration.
This is adapted from our workshop at Mind the Product/London 2017. In this full-day session, we talked through the purposes of a roadmap and a process for establishing your product's vision, gaining alignment with your stakeholders, validating themes, and presenting to upper level execs in order to maximize your team's impact.
How to Run an Effective Brainstorm SessionHileman Group
New ideas and solutions are the bread and butter for company growth and effectiveness. After all, who doesn’t want to come up with the next big thing?
But getting the brainstorm process started can often be challenging and lead to road blocks and lower productivity when the right questions are not asked. Although you may have been in brainstorms before, you may be missing key elements that are making them less effective. Without the right process, strong ideas will remain out of reach.
In this presentation, our panel of experts will walk you through the key steps for a successful brainstorming session, the overall ideation process and how to challenge assumptions.
Radical Product: The global movement that’s building vision-driven productsFresh Tilled Soil
UX Fest 2018
Radhika Dutt, Co-Founder at Radical Product
Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk.
Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
UX Fest 2018
Sarah Bernard, COO, Crisis Text Line
When many of us first started out in product, the primary role of design was “just” visual. As product leaders, we sometimes had to fight to grow the design team. Over the years, the role of design has significantly expanded into a more scientific one that’s focused on the entire user experience. The value of design within the product team has evolved and expanded to the point where design is now one of the most competitive and difficult roles to hire for in Silicon Valley, New York, and Boston. And differences exist in how each coast approaches design.
This talk will discuss the evolution of the role of design within the product team over the years and how the approach to design differs from one market to another.
Creating Irresistible Products in 4 Steps by Google Product LeaderProduct School
Main Takeaways:
- Why do some products die off and others take off?
- What are the 4 key disciplines of product management and how do they maximize the chance that your product will deliver value?
- How can you master the 4 key disciplines and become in the top 10% of PMs?
Agenda for Class 3
• Q&A about Value Proposition
• Team Presentations: Value Proposition Findings
• Summary about Customer Segments • Work for Next Week
Recording available here: https://youtu.be/zZVoo5AbANI
As technologists, we love to build things. And we sometimes forget that our customers (or potential customers) don’t care about what we’re building-- they care about what they’re building, doing, or feeling. In this talk, we’ll explore methodologies that help us continually focus on our customers’ needs, building just enough to learn and iterate towards their desired outcomes.
What your strategy professors forgot to teach youPatrick Stähler
Our strategy professors always taught us that you have to position yourself in the right industry, analyze the market or have the right core competencies. And innovation will happen in products and processes. Really?
With the classical units of analysis for strategy like industry, markets we do not understand what is happening out there in the digital area.
We need a new unit of analysis. The only constant in the digital tsunami is the job we solve for our customer. And only the business model is in the end decisive for value creation aka solving the job of the customers.
The locus of innovation in the digital age is the business model and all its elements. The business model gives us new boxes to think in an thereby breaking the barriers of our conventional thinking about products, markets or industries.
Besides the business model, we need a new process to plan in. Strategic planning does not work since it wants to predict the future. With entrepreneurial design, we do not plan the result of the process but the process itself to discover the future.
2013 Marketing Blueprint: 3 Must-Haves for Success Cole Information
Struggling with completing your 2013 marketing plan all the while successfully running your small business? We know you wear several hats, so in this Small Business Marketing 101 webinar, we’ll break it all down for you in bite-sized pieces. You’ll come away with the three essential components you need to have in your marketing plan and a template for incorporating it all together. Plus, you’ll get tips on increasing your online presence and which social media networks you should be hanging out at.
Customer Value and What Things are Worth (DIT Product Mgmt)Rich Mironov
From my Feb 2014 class time in Dublin Institute of Technology's product management certificate program: a module on quantifying customer value (esp B2B) and how to price software/technology solutions. In-class exercises removed.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
3. 3
Customers be like:
•«do I need that?»
Why?
•Only «nice to have» instead of «must have»
•Not knowing customer & context (not
enough research)
•Assumptions instead of facts (no validation)
No Problem-Solution Fit
9. 9
Advantages
•It's all about facts and not about
opinions (no debating)
•It's building a culture of learning
instead of beeing right
•It's a great communication tool that
gets everybody on the same page
12. 12
Ein Early Adopter
ist der Kunde mit
dem grössten
P r o b l e m , d e r
bereit ist auch
eine Lösung zu
nutzen, die noch
nicht vollständig
ausgereift ist.
Early
Adopters
20. 20
Problem Interview
Goal: Have I identified a problem worth solving?
•Welcome: Set the scene (2min)
•Interviewees demographics-target customer? (2min)
•Describe problem (your hypothesis) (2min)
•Customers must rank top three problems (4min)
•Listen to their world view (15min)
•Wrap up. Sum up feedback to confirm understanding
(2min)
•Get permission to follow up. Get referrals (2min)
•Document results
22. 22
UVP
The Unique Value Proposition:
•A single, clear compelling message that states
why you are different and worth buying.
•Focus on no. 1 problem with its benefits and not
features
•Take the customer perspective and target your
early adopter
•Be different, but make sure your difference
matters
23. 23
UVP
•Wichtig: Warum ist das Problem, das ihr löst, wichtig? Beispiel: „Ich
bekomme nie ein Taxi, wenn es regnet.“
•Einzigartig: Warum ist eure Lösung einzigartig? Beispiel: „Wir
versammeln hunderte verschiedene Taxi-Unternehmen in einer App.
Niemand sonst macht das.“
•Hilfreich: Warum ist eure Lösung hilfreich für das Leben der Menschen,
denen ihr die Idee verkaufen wollt? Beispiel: „Wir bringen euch
pünktlich ans Ziel.“
•Spezifisch: Macht eure Idee wasserdicht. Beispiel: „Unsere App weiß,
wo Sie sind. Ihre Kreditkarte ist hinterlegt. Sie drücken einen Knopf
und ein Auto ist in vier bis fünf Minuten bei Ihnen.“ Meine Beispiele
beziehen sich natürlich auf Uber, doch ihr könnt natürlich auch jede
andere Idee damit verkaufen.
•Leicht verständlich: Macht es eurem Gegenüber so einfach wie
möglich „Ja“ zu sagen. Wie zu einer Geld-Zurück-Garantie oder zu
einem Werbegeschenk.
24. 24
UVP + HLC
•End Result Customer Wants + Specific Feature + Address Objections
„Hot fresh pizza delivered to your door in 30 minutes or it‘s free“
•For (target customer)
who (statement of the need or opportunity) our (product name)
is (product category)
that (statement of benefit)
„For Freelancers who need to track their time Toggle is an online
time tracking service with offline functionality“
•High Level Concept (HLC): „X for Y analogy“
„Alien: Der Weisse Hai im All“
„Youtube: Flickr for video“
25. 25
•Write down your Unique
Value Proposition
•Define a High Level Concept
UVP
5 min
8 min
31. 31
Solution Interview
Goal: Will I build sth. people want at the price they will pay?
•Welcome: Set the scene (2min)
•Collect demographics – right customer segment? (2min)
•Tell a story - frame the product (2min)
•Show Demo (15min)
•Test the pricing (15min)
•Wrap up. Sum up feedback to confirm understanding
(2min)
•Get permission to follow up. Get referrals (2min)
•Document results
33. 33
•Define your pricing and revenue
streams
•Define your cost structure
•Calculate no. of customers to break-
even
•Calculate burn rate per month & how
many months you can survive
Cost &
Revenue
5 min
5 min
44. 44
Falsible Hypothesises
•We believe that
<This experiment>
•Will result in
<this outcome>
•We know we have been successful
when
<we see this measurable outcome>
46. 46
•Identify the riskiest hypothesis from
your canvas
•Design an experiment to verify the idea
•Define the success criteria
•Estimate the effort in time and $
Assumption > test with > validated if…
Validation
5 min
8 min
48. 48
If you didn't already:
•connect with me on linked-in
linkedin.com/in/nyffenegger/
(and while you‘re at it → acknowledge some of my skills plz ;)
•or connect on xing
xing.com/profile/Florian_Nyffenegger
•follow me on twitter
twitter.com/Agedo_GmbH
•or surf my web:
agedo.ch [de]
agedo.biz [en]
•you’ll find this presentation on:
slideshare.net/agedo
Let’s stay in
touch