The document discusses leveraging social media for local SEO. It is about a company founded in 1963 with offices in Peoria, St. Louis, and Atlanta that provides digital media services. The company has experienced strong growth in digital media revenue and staff. The document discusses how SEO involves improving organic search rankings through technical implementation, links, and content. It also discusses how social media can be used to own your brand across your website, social profiles, and paid ads. Finally, it provides steps for using Google+ and social sharing to benefit local SEO.